Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$5,000+$100 - $149 / hr2 - 9Millers Point, Australia
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Pay per click agency Ambire is headquartered in Millers Point, Australia. They offer Pay Per Click and Search Engine Optimization and were founded in 2017.
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$1,000+$25 - $49 / hr2 - 9
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Headquartered in , Riverhood Integrated Pvt Ltd is a SEO services firm. They focus on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$25 - $49 / hr2 - 9
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SEO company Scalabu Digital specializes in Search Engine Optimization and Pay Per Click. They were founded in 2017.
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UndisclosedUndisclosed2 - 9Stockholm, Sweden
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Raqs SEO-Byrå is a SEO agency. The Stockholm, Sweden-based team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Frenchs Forest, Australia
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Launched in 2000, Web Search Workshop Australia, a small SEO agency, is in Frenchs Forest, Australia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
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Launched in 2020, Grow Solar is a social media marketing firm. Located in Chenab Nagar, California, the team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
Tal Digital Agency is a SEO company. Their small team is in Dallas, Texas. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Founded in 2011, Magnolia Online, a small Advertising company, is in Seattle, Washington. Their team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Parish Marketing Company is a SEO company. They are located in Baton Rouge, Louisiana. Their team specializes in Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosed2 - 9
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Marketing by Permission is a small SEO services firm. They focus on Search Engine Optimization and Pay Per Click and were established in 2003.
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UndisclosedUndisclosed2 - 9Ithaca, NY
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Reviews Company is a SEO agency. Their small team is located in Ithaca, New York. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49San Francisco, CA
Services provided
See all 1 projectsRanxy offers Pay Per Click (PPC) services, focusing on optimizing Google Ads campaigns to improve Click-Through Rates (CTR) and Return on Investment (ROI). The overall feedback highlights their transparent reporting, timely delivery, and alignment with client values, making Ranxy a highly recommended partner for cost-effective and dedicated PPC services.
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$1,000+$150 - $199 / hr10 - 49Hawthorn East, Australia
Services provided
See all 7 projectsShout Digital is a proficient PPC and SEO agency recognized for its expertise in search engine marketing and managing online ad campaigns. Approximately 90% of reviewers commend their proactive approach and consistent results, with notable improvements in Google Ads ROI and keyword rankings. Clients appreciate Shout Digital's knowledgeable team, transparency, and high client retention rate, which underscore their commitment to delivering outstanding digital advertising services.
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$1,000+$100 - $149 / hr10 - 49Brisbane, Australia
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See all 6 projectsCall Local - Out of Business was a company providing Pay-Per-Click services, specializing in Google Ads and digital advertising campaigns. Reviews indicate mixed experiences; 50% of clients reported successful outcomes, citing efficient communication and reduced cost per lead, while the other 50% expressed dissatisfaction with ineffective ad management and poor responsiveness. Overall, the company's performance varied significantly across different projects.
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$1,000+$50 - $99 / hr10 - 49Philadelphia, PA
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Vici Media, Inc., a SEO agency, is in Philadelphia, Pennsylvania. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Oxford, England
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White.net is a pay per click company. They focus on Pay Per Click and Search Engine Optimization and are in Oxford, England.
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$5,000+$100 - $149 / hr10 - 49Katy, TX
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PushFire, a small pay per click agency, is based in Katy, Texas. The team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Colorado Springs, CO
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Established in 2011, 3GEngagement is a small SEO company headquartered in Colorado Springs, Colorado. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Rīga, Latvia
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Smart AD is an Advertising company. They were launched in 2008 and specialize in Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Budapest, Hungary
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Web Garden Kft. LLC is a pay per click company. Their small team is based in Budapest, Hungary and focuses on Pay Per Click and Web Design. The agency was launched in 2006.
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$1,000+$25 - $49 / hr10 - 49Bernareggio, Italy
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NAXA, a small PPC company, is located in Bernareggio, Italy and Milano, Italy. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Milano, Italy
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SEMBOX is a pay per click agency. They offer Pay Per Click and Search Engine Optimization and were established in 2007. The company is headquartered in Milano, Italy.
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$1,000+$25 - $49 / hr10 - 49Sydney, Australia
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SEO Shark is a small SEO services firm. They focus on Search Engine Optimization and Pay Per Click and were established in 2001.
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$5,000+$100 - $149 / hr10 - 49San Isidro, Peru
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Addconsulta is a pay per click company. Their team is based in San Isidro, Peru and focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Quezon City, Philippines
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OOm Philippines Inc, is a small pay per click company. They specialize in Pay Per Click and Content Marketing and were launched in 2016.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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The Media Image is a media planning and buying company headquartered in Cape Town, South Africa. They provide Media Planning & Buying and Pay Per Click and were launched in 2009.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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SEO company CenterRock Advertising was founded in 2015. The team provides Search Engine Optimization and Graphic Design and is headquartered in Little Rock, Arkansas.
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UndisclosedUndisclosed10 - 49Mobile, AL
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ADvantage Digital is a PPC company based in Mobile, Alabama. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Headquartered in Atlanta, Georgia and Atlanta, Georgia, Libelty SEO is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Cockeysville, MD
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Pay per click agency Driven Media Group is headquartered in Cockeysville, Maryland. The team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Johnson City, TN
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Net360, a branding company, is headquartered in Johnson City, Tennessee and Kingsport, Tennessee. Founded in 1997, the team offers Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Hoboken, NJ
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In Hoboken, New Jersey, The Macallan Group is a SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Fixel, a small artificial intelligence development company, is headquartered in Atlanta, Georgia. The team focuses on Artificial Intelligence and Pay Per Click.
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UndisclosedUndisclosed10 - 49Fort Collins, CO
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SharpNET Solutions, Inc. Is a web design agency. Established in 1998, the team offers Web Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49San Pedro Garza García, Mexico
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Drive4Marketing, a branding company, is in San Pedro Garza García, Mexico. They offer Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Deerfield Beach, FL
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Pacific & Lord is a SEO services firm. Based in Deerfield Beach, Florida, the firm was launched in 2001. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Leipzig, Germany
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Established in 2016, snow:white is a small Leipzig, Germany-based PPC company. Their team focuses on Pay Per Click and Web Design.
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UndisclosedUndisclosed10 - 49Arnold, England
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Angel Digital is an Arnold, England-based PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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WLM SEO is a small SEO services firm located in Dublin, Ireland. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Nottingham , England
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SEO agency Launchpad SEO was established in 2016. The team specializes in Search Engine Optimization and Pay Per Click and is located in Nottingham , England.
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UndisclosedUndisclosed10 - 49Rehovot, Israel
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SEO Israel Technologies Ltd, a SEO services firm, was founded in 2000. Headquartered in Rehovot, Israel, the team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Goiânia, Brazil
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Headquartered in Goiânia, Brazil, AMP Propagand is a branding company. They offer Branding and Pay Per Click and were launched in 1992.
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UndisclosedUndisclosed10 - 49Montevideo, Uruguay
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Ginkgo is an Advertising company. They offer Advertising and Graphic Design and were launched in 1976.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Web design agency Boostar was established in 2017. The agency offers Web Design and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49Paraparaumu, New Zealand
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Web Genius is a SEO company. They are located in Paraparaumu, New Zealand and have small team. They provide Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Elgin, IL
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VSG Commerce is an user experience design agency. The Elgin, Illinois-based firm was founded in 2006. Their services include UX/UI Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49New York, NY
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SEO Services New York, a small PPC company, is based in New York, New York. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Guatemala City, Guatemala
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Acuarela Marketing is a social media marketing agency. Their small team is based in Guatemala City, Guatemala. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49AUK, Argentina
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Established in 2012, ADBOT is a small SEO company. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49South Melbourne, Australia
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Weboptimizers is a SEO company. Launched in 2009, the agency is headquartered in South Melbourne, Australia. Their team offers Search Engine Optimization and Conversion Optimization.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.