Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$25 - $49 / hr2 - 9
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Newcrest Digital is a small Thornaby, England-based web design agency. The team provides Web Design and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Purvis, MS
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Small SEO company Fuel Results, is in Purvis, Mississippi and Hattiesburg, Mississippi. The team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$100 - $149 / hr2 - 9
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Founded in 2024, D&J Contractor Marketing, a small SEO company, is located in Stamford, Connecticut. Their services include Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr2 - 9
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Established in 2025, Adslytics is a small karachi, Pakistan-based Other Digital Marketing company. Their team focuses on Other Digital Marketing and Performance Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Founded in 2009, Crawler Agency is a SEO company. The firm specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Solon, OH
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Leads Bringer, a Digital Strategy company, was established in 2020. The agency specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
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Perfect SEO Solutions is a SEO services firm. Their small team of employees is located in New Delhi, India. Their team specializes in Search Engine Optimization and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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Undisclosed$50 - $99 / hr2 - 9
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Web development company Ansoweb is in Durrës, Albania. They offer Web Development and Advertising.
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Undisclosed< $25 / hr50 - 249
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M J Digital Marketing Agency is a Rahim Yar Khan, Pakistan-based Advertising company. Their services include Advertising and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hr50 - 249Eastland, TX
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Brainboxworld, a Content Marketing company, is in Eastland, Texas. They specialize in Content Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hrFreelancer
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Founded in 2025, MyProHub is a pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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AdMagnet360 Marketing Agency, a small Advertising company, is headquartered in Dubai, United Arab Emirates. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49
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CreativeFruit Marketing Company is an Ecommerce Marketing company. Launched in 2023, the company offers Ecommerce Marketing and Advertising.
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$1,000+$25 - $49 / hrFreelancerDelhi, India
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Mani Kumar is a SEO agency. Headquartered in Delhi, India, the team offers Search Engine Optimization and Digital Strategy.
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$5,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
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Strategic Infinity is an Advertising company. Launched in 2000, the team offers Advertising and Branding. The company is located in Dubai, United Arab Emirates.
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$1,000+$25 - $49 / hr50 - 249Noida, India
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Godigihub, a SEO company, specializes in Search Engine Optimization and Web Development. The firm is headquartered in Noida, India.
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$5,000+Undisclosed50 - 249Bengaluru, India
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Innogenx is a Digital Strategy company. The Bengaluru, India-based agency was launched in 2006. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsTechnohands Solution offers services in brand building and lead generation, with a particular focus on Pay Per Click and related digital marketing strategies. Clients have praised their effective business strategies and timely project delivery, highlighting their knowledgeable team and cost-effective solutions in the areas of PPC and Paid Search.
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$5,000+$25 - $49 / hr10 - 49
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Sane India is an Email Marketing company. The team specializes in Email Marketing and Search Engine Optimization, and the agency is located in Noida, India.
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$1,000+$25 - $49 / hr10 - 49
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Web-Links Optimize, a SEO company, is in Wheelers Hill, Australia. Founded in 2020, the team specializes in Search Engine Optimization and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49
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O2 Media Group, a social media marketing agency, is in New York, New York and Toronto, Canada. They specialize in Social Media Marketing and Email Marketing and were launched in 2019.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
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ZyRoM is a social media marketing company based in Lahore, Pakistan and london, England. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Digital Strategy company Social By Taniya was launched in 2026. The company provides Digital Strategy and AI Consulting, and is small.
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$1,000+$25 - $49 / hrFreelancer
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PPC company Red Leaf Media was established in 2017. The team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Mindtek Solution is a small website development company. They focus on Web Development and Digital Strategy and were launched in 2015.
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$1,000+$50 - $99 / hr2 - 9Lagos, Nigeria
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In Lagos, Nigeria and Lekki, Nigeria, BrainPath Consults is a small branding company. Their services include Branding and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Dubai, United Arab Emirates
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Infini Digital is an user experience design agency. The company is headquartered in Dubai, United Arab Emirates and Paris, France. Their services include UX/UI Design and Advertising.
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$5,000+$100 - $149 / hr2 - 9Wattle Grove, Australia
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Windpixel is a branding agency. Their team is based in Wattle Grove, Australia. The company focuses on Branding and Digital Strategy.
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$1,000+< $25 / hr2 - 9
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Established in 2019, DigiScpaes is a branding company. The team offers Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Hollywood, FL
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SEO Maven is a small Advertising company established in 2016. Their team provides Advertising and E-Commerce Development.
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$5,000+$150 - $199 / hr2 - 9
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Flow Creative Agency is an Advertising company. They focus on Advertising and Branding and were founded in 2019. The company is headquartered in Bateau Bay, Australia.
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$1,000+< $25 / hr10 - 49Noida, India
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In Noida, India and Clearwater, Florida, Sapdra Pvt. Ltd. Is an Other Digital Marketing company. Established in 2011, the team focuses on Other Digital Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Singapore, Singapore
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Launched in 2011, Invisible Artists is a small Singapore, Singapore-based video production agency. Their team focuses on Video Production and Advertising.
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$1,000+< $25 / hr10 - 49Noida, India
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Nish Itniorwings Pvt Ltd is an Advertising company. Founded in 2017, the agency is based in Noida, India. Their team focuses on Advertising and Custom Software Development.
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UndisclosedUndisclosed10 - 49West Des Moines, IA
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Digital Strategy company Iowa Digital Newsboards was established in 2016. The team provides Digital Strategy and Search Engine Optimization and is located in West Des Moines, Iowa.
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$1,000+$25 - $49 / hr10 - 49
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Website development firm Jaseir Technologies Pvt Ltd was established in 2012. The team specializes in Web Development and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Kolkata, India
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SEO services firm SK Web World was founded in 2012. The team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Ainulhaq Digital Marketing , a SEO agency, is headquartered in Dubai, Pakistan. They focus on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Secunderabad, India
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Launched in 2018, ZYPE digital - Best Digital Marketing Agency in Hyderabad, India is a Content Marketing company. Their team specializes in Content Marketing and Conversion Optimization.
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$1,000+Undisclosed10 - 49São Paulo, Brazil
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Established in 2012, AGX is a small Lisboa, Portugal-based user experience design company. Their services include UX/UI Design and E-Commerce Development.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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Amaze Inc is a SEO agency. They were established in 2015, and their services include Search Engine Optimization and Mobile App Development.
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$10,000+$150 - $199 / hr10 - 49București, Romania
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In Anaheim, California and București, Romania, Hartmann Industries is a social media marketing company. They offer Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49New York, NY
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Prograsys is a Digital Strategy company based in New York, New York and Bengaluru, India. They offer Digital Strategy and E-Commerce Development and were launched in 2007.
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$1,000+$50 - $99 / hr10 - 49Amersham, England
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EXplosion digital is a small Digital Strategy company. They offer Digital Strategy and Custom Software Development and were founded in 2012.
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$1,000+< $25 / hr10 - 49PO, India
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AronTech IT Solutions Pvt Ltd is a SEO services firm established in 2020. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Ilford, England
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Dixi Xperts is a social media marketing agency. They are based in Ilford, England, and their services include Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr2 - 9Rockaway, NJ
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Launched in 2023, Marketing for Websites is an Ecommerce Marketing company. Headquartered in Rockaway, New Jersey, the team specializes in Ecommerce Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Surprise, AZ
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See all 1 projectsVoosh Digital Agency specializes in web design and development, with a focus on creating professional online presences that effectively communicate brand messages. Client feedback highlights their exceptional project management, timely responses, and ease of collaboration. Although the reviews do not specifically mention PPC or Google Ads services, Voosh Digital Agency is commended for offering good value and aligning with client values.
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Undisclosed$25 - $49 / hr10 - 49Dhaka, Bangladesh
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See all 1 projectsEsparta Integrity Solution specializes in digital marketing and SEO, with additional expertise in developing multivendor e-commerce platforms. The overall feedback from clients highlights the company's strong team, creativity, and good communication skills. Clients report satisfaction with their timely delivery and supportive nature, noting the company offers good value for the cost.
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Undisclosed$25 - $49 / hr10 - 49Bengaluru, India
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See all 1 projectsOneStrategy Digital provides a wide range of services, including Social Media Marketing, Website Design, and innovative solutions like AI ChatBot integration to enhance user engagement. Their reviews on Clutch.co highlight their expertise in Paid Search and Google Ads, with clients praising their strategic and transformative approach, which results in measurable outcomes such as increased engagement rates and improved user satisfaction.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.