Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$5,000+Undisclosed10 - 49San Francisco, CA
Services provided
Jordan Digital Marketing is a SEO agency. Founded in 2017, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsXlent Digital Solutions specializes in developing e-commerce websites and providing digital marketing services to enhance social media presence and attract organic traffic. Clients commend the company for its transparent communication, timely delivery, and effective content creation, which contribute to the uniqueness and success of their projects.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr2 - 9Kharkiv, Ukraine
Services provided
Vipclients Advert is a PPC company. Launched in 2019, the firm is located in Kharkiv, Ukraine. Their team focuses on Pay Per Click and Advertising.
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$5,000+$100 - $149 / hr2 - 9
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See all 1 projectsMy Digital Solutions offers services in brand identity creation, website development, social media management, and SEO. The reviews highlight their ability to deliver projects on time, their effective communication, and their problem-solving capabilities. Clients appreciate the company's budget-friendly pricing, ease of collaboration, and overall satisfaction with the outcomes.
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$250,000+UndisclosedFreelancerSingapore, Singapore
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BeyondClicks, a social media marketing firm, was established in 2022. The small team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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10Times is an Email Marketing company. The company is located in New York, New York and Noida, India. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249London, England
Services provided
Techtadd is a social media marketing company. In London, England, their midsize team provides Social Media Marketing and Search Engine Optimization. The firm was established in 2020.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 87 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Services provided
SEO company Justdigilab is headquartered in Los Angeles, California. Launched in 2020, the team offers Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr50 - 249
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Based in , SVLES is a social media marketing company. The team focuses on Social Media Marketing and E-Commerce Development.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$1,000+$25 - $49 / hrFreelancerDelhi, India
Services provided
In Delhi, India, Grow With Sumit is a pay per click company. They provide Pay Per Click and Social Media Marketing and were launched in 2024.
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UndisclosedUndisclosedFreelancer
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Ahmet Berke, a pay per click company, is headquartered in Kayseri, Türkiye. They specialize in Pay Per Click and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Mountlake Terrace, WA
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Sunshine Digital Solutions is a SEO company. The Mountlake Terrace, Washington-based company was founded in 2024. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerNewcastle upon Tyne, England
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Advertising Precision is a pay per click company. They are located in Newcastle upon Tyne, England and have small team. They provide Pay Per Click and Performance Marketing.
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$1,000+$25 - $49 / hrFreelancer
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Founded in 2016, SEOCompanyInUk is a pay per click agency. The company focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Canvas Digital Marketing is a Digital Strategy company founded in 2019. Their services include Digital Strategy and Social Media Marketing.
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$10,000+$25 - $49 / hr2 - 9Downey, CA
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Dzino Web Development is a SEO company based in Downey, California. Their services include Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9
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WebMate, a small website development company, is headquartered in Καβάλα, Greece. Their services include Web Development and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49
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Based in Zagreb, Croatia, Hyper dizajn d.o.o. Is a social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Small SEO company SparXcellence Ghodke's LLP, is headquartered in Mumbai, India and Mumbai, India. Their services include Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Southampton, PA
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Kaizen Web Marketing is a web design agency based in Southampton, Pennsylvania. Their services include Web Design and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Gurugram, India
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Inzentrix is a SEO agency. Located in Gurugram, India, their small team specializes in Search Engine Optimization and Pay Per Click. The agency was launched in 2024.
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Undisclosed$50 - $99 / hrFreelancerBrentwood, NY
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Located in Brentwood, New York, Tommy Cat Media is a pay per click agency. They focus on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Sydney, Australia
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SEO agency Whitehat Agency offers Search Engine Optimization and Branding. They were founded in 2013.
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UndisclosedUndisclosed50 - 249Córdoba, Spain
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Midsize branding firm Dobuss, is located in Córdoba, Spain. The team offers Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Durban, South Africa
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The 13th Floor is an Advertising company in Durban, South Africa. They focus on Advertising and Social Media Marketing and were launched in 2003.
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$5,000+$100 - $149 / hr50 - 249Seocho-gu, South Korea
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Launched in 2014, Blue Orange Communication Inc. Is an Advertising company. The team specializes in Advertising and Media Planning & Buying.
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$1,000+$50 - $99 / hrFreelancerCúcuta, Colombia
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Alejandro Verjel, a SEO services firm, was launched in 2014. The team offers Search Engine Optimization and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249
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Clickandfound is an Advertising company. The team offers Advertising and Branding, and the company is based in Dubai, United Arab Emirates and Dubai, United Arab Emirates.
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UndisclosedUndisclosed2 - 9Marina del Rey, CA
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Growth Friday is a small SEO services firm founded in 2017. Their team offers Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed250 - 999Chicago, IL
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Located in Chicago, Illinois and Milwaukee, Wisconsin, Cramer-Krasselt is a midsize Advertising company. The team provides Advertising and Media Planning & Buying.
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$1,000+$25 - $49 / hr50 - 249Ajax, Canada
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Sistexpert is a SEO services firm. Their team is in Ajax, Canada. The agency offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249Bengaluru, India
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See all 1 projectsWeb Digital Mantra IT Services Pvt Ltd offers digital marketing and website development services. Their clients commend them for professionalism and timely delivery, resulting in successful lead generation. The company is recognized for its commitment to quality and customer satisfaction, making it a reliable choice for digital solutions.
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$10,000+$50 - $99 / hr50 - 249Lahore, Pakistan
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SEO Prenure is a SEO agency launched in 2019. The team focuses on Search Engine Optimization and Social Media Marketing and is headquartered in Lahore, Pakistan and London, England.
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$5,000+< $25 / hr50 - 249Austin, TX
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See all 2 projectsDigital Otters offers a range of digital marketing services, including PPC, SEO, and social media marketing. Reviews highlight their expertise in Google Ads and paid search, as well as their effective project management and ability to exceed expectations. Clients appreciate their tailored strategies, transparency, and dedication to delivering strong ROI and increased online presence.
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$1,000+$25 - $49 / hr10 - 49Bengaluru, India
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Digital Marketing Edges is a Content Marketing company located in Bengaluru, India. They provide Content Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Noida, India
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Established in 2002, Designing Station, a small PPC agency, is based in Noida, India. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Kuala Lumpur, Malaysia
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BitQuest Sdn Bhd, a SEO company, was founded in 2017. The agency provides Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+< $25 / hr10 - 49Ghaziabad, India
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Small SEO company SEO Agency India, is based in Ghaziabad, India. Their services include Search Engine Optimization and Other Digital Marketing.
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$5,000+$100 - $149 / hr10 - 49Wayzata, MN
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Established in 2014, Bespoken Management is a SEO agency. The team offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Brampton, Canada
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Established in 2010, Blk Flame Marketing, a small PPC agency, is based in Brampton, Canada. Their services include Pay Per Click and Web Development.
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$1,000+$25 - $49 / hr10 - 49Southampton, England
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Headquartered in Southampton, England and Parkville, Maryland, TenComm - We Boost Your Business is a SEO company. Launched in 2001, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Calgary, Canada
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Click Peaks is a SEO services firm. Their small team is based in Calgary, Canada. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+< $25 / hr10 - 49
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Meta Vers Studios, a Digital Strategy company, is located in Canton, Georgia. The team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Essendon, Australia
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PRO IT MELBOURNE, a Digital Strategy company, was founded in 2015. The firm offers Digital Strategy and Social Media Marketing, and is small.
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$5,000+Undisclosed10 - 49Richardson, TX
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Established in 2014, Mindtap Digital is a web design agency. In Richardson, Texas, the team specializes in Web Design and Web Development.
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$5,000+< $25 / hr10 - 49Noida, India
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Sara Technologies Pvt. Ltd is a website development company. The company is in Orlando, Florida and Noida, India. Their services include Web Development and Custom Software Development.
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$5,000+$25 - $49 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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The Sms World - Best Digital Marketing Company in Chandigarh is a social media marketing agency founded in 2008. Their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Giza, Egypt
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Digitology is a small Giza, Egypt-based social media marketing agency. The team focuses on Social Media Marketing and Content Marketing.
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$5,000+Undisclosed10 - 49Ra'anana, Israel
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Penguin Strategies is a Ra'anana, Israel-based CRM consulting and SI company. The team focuses on CRM consulting and SI and Marketing Strategy.
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$1,000+$150 - $199 / hr10 - 49
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Bay Media Group is a small social media marketing company located in Tampa, Florida. Their services include Social Media Marketing and Content Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.