Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$100 - $149 / hr10 - 49
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Echo Brand Agency is a Content Marketing company founded in 2024. Their services include Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Leeds, England
Services provided
Content Marketing company Blueclaw was established in 2007. In Leeds, England and York, England, the team provides Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$25 - $49 / hr10 - 49Fulham, England
Services provided
Convertize is a Conversion Optimization company. Their small team is in Fulham, England. Their services include Conversion Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Greenacres, FL
Services provided
IHealthSpot is a small social media marketing firm headquartered in Greenacres, Florida. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Chicago, IL
Services provided
AttorneySync is a social media marketing company. They are in Chicago, Illinois and have small team. They specialize in Social Media Marketing and Search Engine Optimization.
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Undisclosed$100 - $149 / hr10 - 49London, England
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Barracuda Digital is a SEO services firm. Based in London, England, their small team focuses on Search Engine Optimization and Pay Per Click. The agency was established in 2000.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Red Lorry Yellow Lorry is a PR firm. In London, England and Boston, Massachusetts, the agency provides Public Relations and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$50 - $99 / hr10 - 49Woods Cross, UT
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I4 Solutions Inc., a SEO agency, was launched in 2001. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Madrid, Spain
Services provided
Arimetrics is a Content Marketing company. Their team is located in Madrid, Spain. The firm focuses on Content Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+Undisclosed10 - 49Long Eaton, England
Services provided
Launched in 2010, Boom Online Marketing is a SEO services firm. The agency provides Search Engine Optimization and Content Marketing, and is small.
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UndisclosedUndisclosed10 - 49Midlothian, VA
Services provided
Advertising company WebStrategies, Inc. Was established in 2004. The team specializes in Advertising and Content Marketing and is in Midlothian, Virginia.
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UndisclosedUndisclosed10 - 49London, England
Services provided
NexusBond, a web development company specializing in e-commerce solutions, faced significant challenges in a project involving website redesign and product migration. The reviews predominantly highlight issues with project management, accountability, and unmet deliverables, with 100% negative feedback regarding the execution of data migration and overall project completion. A notable theme is the disparity between the company's initial confident communication and the actual outcomes delivered.
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UndisclosedUndisclosed10 - 49Oregon City, OR
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Cascade Insights is a Market Research company in Oregon City, Oregon. The team focuses on Market Research and Conversion Optimization.
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Undisclosed$25 - $49 / hr10 - 49
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Small social media marketing firm Growth Spark Marketing Ltd, is in London, England. Their services include Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr10 - 49
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247FintechMarketing is a social media marketing agency located in Ahmedabad, India. Founded in 2025, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
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See all 10 projectsKrazy Low LLC offers services in social media marketing, paid ads, and email campaigns. Clients report effective PPC management and commend their prompt and attentive service, noting significant growth and lead generation. Overall, Krazy Low LLC is recommended for their structured workflow, detailed reporting, and successful digital marketing campaigns, particularly in Google Ads and paid search.
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$25,000+$150 - $199 / hr50 - 249Singapore, Singapore
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Mediatropy is a midsize Advertising company. Founded in 2011, the team provides Advertising and Mobile App Development.
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$5,000+$50 - $99 / hr2 - 9Edinburgh , Scotland
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Quantum IT Digital Ltd is an e-commerce development company. The firm is headquartered in Edinburgh , Scotland. Their team specializes in E-Commerce Development and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9St. Catharines, Canada
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Mac Mar is a pay per click agency. They were founded in 2019 and specialize in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Chapel Hill, NC
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The Builders Agency, a PPC company, was launched in 2018. In Chapel Hill, North Carolina, the team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Ottawa, Canada
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Reason 2 Design is an Email Marketing company established in 2014. The team specializes in Email Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Lancaster, NY
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Surdej Web Solutions LLC is a PPC agency. Headquartered in Lancaster, New York, the agency specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Nairobi, Kenya
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Digilab Marketing Agency is a SEO company. Located in Nairobi, Kenya, the team offers Search Engine Optimization and Web Development.
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$1,000+Undisclosed2 - 9Dar es Salaam, Tanzania
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Founded in 2019, AdsFOX Marketing is a branding firm. The team provides Branding and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9Porto, Portugal
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Established in 2022, FCS Web Development is a small e-commerce development company headquartered in Porto, Portugal. Their team offers E-Commerce Development and Branding.
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$5,000+$25 - $49 / hr2 - 9Amman, Jordan
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Digimark - Digital Marketing, a social media marketing agency, was founded in 2019. The team focuses on Social Media Marketing and Mobile App Development.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsOMT Lahore specializes in creating custom, responsive, and mobile-friendly eCommerce websites, utilizing tools such as WooCommerce, Dokan, and Yoast for SEO. Overall, client feedback highlights their professionalism, expertise, and friendly customer service, with many reviewers expressing satisfaction with the final product and overall collaboration.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsAce Amaze is a results-driven digital marketing agency based in Dehradun, India, focused on helping businesses grow through clear strategy and measurable outcomes. Founded in 2022, the company works
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$5,000+$25 - $49 / hr50 - 249
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See all 2 projectsBattersea Web Expert offers comprehensive internet marketing services, including PPC and Google Ads, with a focus on lead generation and website traffic. Reviews indicate that the company delivers timely, result-oriented campaigns, significantly increasing customer satisfaction and leveraging innovative techniques for optimal results. Clients appreciate their professional expertise and strategic approach.
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$1,000+< $25 / hr50 - 249
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See all 1 projectsAspire Digital offers a range of services including website development, social media management, and lead generation. The reviews highlight the company's effective project management, timely delivery, and dedication, with commendable efforts in branding, digital marketing campaigns, and custom website creation. Overall, Aspire Digital's team demonstrates a strong commitment to client success and attention to detail.
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$1,000+< $25 / hr2 - 9
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Qube Design Labs (Pvt) Ltd., a branding firm, was founded in 2022. The company specializes in Branding and UX/UI Design.
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$1,000+$50 - $99 / hr2 - 9Perth, Australia
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SEO services firm AdTuna is based in Perth, Australia. They offer Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Budva, Montenegro
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Integ Solutions is a Budva, Montenegro-based Marketing Strategy company. They offer Marketing Strategy and Market Research and were launched in 2022.
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$1,000+$50 - $99 / hr2 - 9
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JRC WEB is a SEO agency. The Barcelona, Spain-based team specializes in Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9Noida, India
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Go Vosco is a social media marketing agency launched in 2022. The company offers Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+$150 - $199 / hr10 - 49Coral Springs, FL
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Absolute Marketing, a social media marketing company, was launched in 2012. They focuses on Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Future IT Touch Private Limited, a web development company, is based in Leander, Texas and Austin, Texas. They specialize in Web Development and Mobile App Development.
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$1,000+$100 - $149 / hr10 - 49Noblesville, IN
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Pickett and Associates is a small Noblesville, Indiana-based branding agency. The team offers Branding and Public Relations.
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$5,000+$150 - $199 / hr2 - 9Austin, TX
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RefreshWeb, a Digital Strategy company, was launched in 2002. The team offers Digital Strategy and Content Marketing and is headquartered in Austin, Texas.
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$1,000+$100 - $149 / hr2 - 9Ottawa, Canada
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EnvisionUP is a SEO company. They are located in Ottawa, Canada and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Armadale, Australia
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Live SEO Service is a PPC agency. Located in Armadale, Australia, the agency provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Columbus, OH
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Two Wheels Marketing LLC is a small Digital Strategy company headquartered in Columbus, Ohio. Their services include Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
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Launched in 2016, First Element Inc. Is a small Jacksonville, Florida-based PPC company. Their team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Englewood, CO
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The Great Online, a social media marketing agency, is based in Englewood, Colorado. They provide Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Grow+ is a London, England-based Content Marketing company. They provide Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Keyport, NJ
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JSMT Media is a web design agency. They focus on Web Design and Search Engine Optimization and were founded in 2014.
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$1,000+$200 - $300 / hr2 - 9Palm Harbor, FL
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Visual Realm is a SEO agency. They are in Palm Harbor, Florida, and their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Gotoclient is a Barcelona, Spain-based Content Marketing company. Their services include Content Marketing and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9Wilmington, NC
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WordwrightWeb, a SEO services firm, was established in 1987. Headquartered in Wilmington, North Carolina, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Johannesburg, South Africa
Services provided
Optimus01 Online, a small Conversion Optimization company, is in Johannesburg, South Africa. The team provides Conversion Optimization and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.