Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

Kimmel & Silverman is a consumer law firm that handles Lemon Law, Breach of Warranty, Fair Debt Collection and other areas of consumer law.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired disruptive to manage a PPC advertising campaign for our Credit Law division expanding into two other areas during our first three months.

What were your goals for this project?

To optimize our online advertising campaigns for maximum value, reducing spend while increasing quality and volume of leads.

SOLUTION

How did you select this vendor?

Unfortunately I was not involved in vendor selection.

Describe the project in detail.

Our own advertising efforts were proving ineffective for bringing in leads using traditional PPC methods. We were spending too much money for too little return. Advertising was bringing in leads that didn't fall within the scope of people we could help. We also expanded our service offering and looked to Disruptive to help us increase our reach and capture leads from potential clients falling within that scope.

What was the team composition?

The team consisted of a project manager, marketing consultants and technical advisers who worked with us directly and through team meetings.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately due to the COVID-19 pandemic, many people we would normally help were not looking for help as they had other concerns. Due to the unprecedented nature of what has occurred, we cannot deem the project a success nor can we deem it a failure. We have seen progress and Disruptive has been fluid in working with us and adjusting budgeting for our needs. Once things return to "normal," we will re-evaluate the project.

How effective was the workflow between your team and theirs?

Very effective. We had weekly meetings reviewing our techniques, budget, what we were targeting and technical considerations for tracking. Everyone was accessible via email and responded quickly. Expectations were met.

What did you find most impressive about this company?

Communication is their team's biggest strength. We were kept in the loop for all projects, updates and questions outside of our normal meetings. Even if our questions were not immediately addressed due to requiring more information or something of that nature, we were informed and given a time for a response. Very professional.

Are there any areas for improvement?

Not at this time.

BACKGROUND

Please describe your company and your position there.

I'm a co-founder and CTO of an online education company that runs UI/UX design training courses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We were looking to acquire new leads and customers via Google Search Ads and also manage retargeting campaigns across Facebook Ads and Google's display ads network.

What were your goals for this project?

We wanted to acquire new leads and customers profitably.

SOLUTION

How did you select this vendor?

We did research online and also got some recommendations from people in our network, received quotes and did intro calls with a handful of vendors, and were most impressed by Disruptive.

Describe the scope of their work in detail.

Disruptive manages our Google Search Ads campaigns — they select the keywords, draft ad copy, and monitor results so we can optimize the campaigns. They also manage retargeting campaigns on the Google display network and Facebook Ads.

What was the team composition?

We primarily interact with 2 consultants — one that specializes in Google's platforms and another that specializes in Facebook's.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been very happy with the results so far — we've been able to increase the number of leads we get each month and are acquiring new customers profitably through the advertising channels that Disruptive manages for us.

How effective was the workflow between your team and theirs?

The workflow has been very effective. We've been impressed by their commitment to great communication. Their response times are very fast, and we were happy to learn that they were amenable to using our internal project management tool in addition to just email.

What did you find most impressive about this company?

Their knowledge of all the ins and outs of Google Ads and Facebook Ads platforms is very impressive.

Are there any areas for improvement?

At times, we've wanted to supplement our ads reporting with Google Analytics, and we've run into some challenges that our consultants have not immediately known the answers to. Granted, these are fairly technical/nuanced issues with Google Analytics — it's nice that there are other team members at Disruptive who are more specialized in these areas who have been able to step in to help.

BACKGROUND

Please describe your company and your position there.

I am the marketing and online retail manager at a locally owned and operated outdoor retailer in Estes Park, Colorado. Our company has about 20 employees and has been in operation since 1986. We not only serve the millions of guests that come visit Rocky Mountain National Park through the yea, but also reach customers nationally through our online store. I oversee the store marketing and manage the daily operations of the online store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We were looking to reach more customers through our online store. We started with a very organic outreach, and had a limited budget to put toward advertising. With my expertise focusing on traditional media, we turned to Disruptive to guide our online advertising.

What were your goals for this project?

We wanted to increase sales and awareness of our online store specifically by building a greater presence in a difficult and competitive retail sector.

SOLUTION

How did you select this vendor?

We began our search for vendors by researching both local and national companies. We selected the top 5 we wanted to reach out to, and proceeded to call/discuss our project with each vendor. Disruptive stood out to us because they were very willing to work with us especially with our limited budget, and had an enthusiasm for the project that we did not receive from any other vendor. They answered all our questions, and explained the process efficiently. Communication from Disruptive was (and has continued to be) easy and they were very responsive.

Describe the scope of their work in detail.

After team meetings and discussions on goals, they put together a comprehensive and focused plan to use our budget efficiently. The main focus of their work was display advertising, shopping campaings, paid digital advertising, and remarketing/retargeting campaings as well as a small venture into social media advertising

What was the team composition?

I've worked very closely with our marketing/PPC consultant Samantha Rugg (she is amazing) - she is our main contact, however, there is a team of supporting personal that helps manage our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Disruptive our sales have greatly improved. We are seeing more people on the site and conversions have increased. Each month seems to be getting better and better as we continue to improve and optimize our strategies

How effective was the workflow between your team and theirs?

The workflow is great between our teams. We have regularly scheduled meetings, and if anything should need to be discussed prior to that meeting they have always reached out in a timely manner. The great communication and prompt action of the team, has given us total trust of Disruptive.

What did you find most impressive about this company?

We have found the knowledge of Disruptive and our Disruptive team very impressive. This is an area that we knew very little about, and they have always been great about explaining the ins and outs of what they are working on. I've also found it very impressive their flexibility and willingness to try new ideas without putting all our budget toward one goal/idea - they are always monitoring and adjusting depending on how outcomes start presenting.

Are there any areas for improvement?

No - overall we have been very pleased with the team/company

BACKGROUND

Please describe your company and your position there.

We manufacture and ship high-quality murphy beds all across the United States. My position is the Director of Digital Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Conversion rate optimization and site testing

What were your goals for this project?

To improve the performance of our website, and specifically the percentage of individuals who call us from our website

SOLUTION

How did you select this vendor?

They were highly recommended, so we reached out to them directly and began the process that way.

Describe the scope of their work in detail.

After selecting Disruptive, we met with them regularly over-the-phone in order for their team to become very familiar with our business, our products, our goals, etc. They caught on very quickly and immediately began suggesting improvements to our website that drastically improved our conversion rates.

We meet with our consultant, Jacob, 2-3 times a month and exchange emails very regularly about ideas for new tests. He has been tasked with redesigning multiple pages including all of our product pages.

What was the team composition?

I've worked closely with Jacob to develop test ideas. He then get's them designed and proposes them to me. We take these designs to our internal management and marketing teams and provide him with feedback. Once we've settled on the design, he works with his developers to implement the designs. Jacob personally reports on the progress and success of the variants directly to our management team in our monthly marketing meeting.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen enormous improvements across multiple pages. We have drastically improved traffic to our most important pages through their tests and some tests have increased phone calls by as much as 50%. Each test has been successful to some degree, and it's very common to have a test that simply hits it out of the park.

How effective was the workflow between your team and theirs?

It's great! It's very organized on Disruptive's end. the process is simple and easy to understand.

What did you find most impressive about this company?

They get the big picture. Jacob has become so much more than our "CRO guy", he really is a business and website consultant to us. He understands our business and our goals and digs into the data to come up with new test results.

Additionally, I reach out to him regularly with ideas just to get his opinion and he always promptly provides me with his thoughts. We work with multiple agencies and Disruptive Advertising is the shining example of professionalism and success. We value our relationship with them immensely.

Are there any areas for improvement?

Nothing that immediately comes to mind. We are overwhelmingly happy with our service.

BACKGROUND

Introduce your business and what you do there.

I’m the Founder and CEO of PigeonCorp. We’re a custom gaming PC manufacturer. We currently build the most dramatic and fastest gaming PCs in the industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We hired them to assist with growth and sales via digital advertising.

SOLUTION

What was the scope of their involvement?

Their responsibility was to create quality ads with the assets provided by our team. They were to determine an appropriate ad budget and then run ads to produce sales. The success metric was the number of sales they were able to bring in.

The ads were pushed out on Instagram and Facebook. We gave them initial interests, and they spent a month doing research and building lookalike audiences.

What is the team composition?

I was initially assigned to work with our account manager. Due to the poor performance, our account manager was removed from our account. She was disruptive and was no longer a good fit. I briefly worked with one of their VPs before they brought on another manager and his supervisor.  

How did you come to work with Disruptive Advertising?

We leaned on review sites like Clutch, which is where I found them. They appeared to be among the best in the industry.

How much have you invested with them?

The management fees cost us $4,200, which was questionable considering we were billed for four months of service and we only worked together for three months.

What is the status of this engagement?

We worked with them from March–May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were capable of delivering traffic, but it was not the right traffic. In the three months we worked with them, they didn’t produce any sales. So we decided not to renew our contract when it ended.

How did Disruptive Advertising perform from a project management standpoint?

The second account manager performed better than the first. Prior to that, their team performed poorly. They required heavy oversight from my team to follow up and see where things were. There were multiple occasions when we were told they would communicate daily, but they did not. There were a lot of communication expectations that they set and consistently failed to meet. Despite that, they were always kind and pleasant to talk to.

We shared our assets via SharePoint links. They also provided analytics and data tracking.

What did you find most impressive about them?

That’s a loaded question considering they failed to meet our expectations. Still, their team’s kindness stands out. They were wonderful to talk to despite the situation. They were very honest. I told them that I was going to do this review and they understood that it would not be positive.

How could they improve?

They dropped the ball, largely because of an individual on their team. She clearly did not understand our industry or market. The ad spend was substantially lower than anticipated. When we initially discussed the contract, the ad spend was supposed to be $3,000 per month. The individual leading our project decided to save money and we only spent $1,200 per month. Instead, we only spent $3,540 on ads based on their budget recommendations. That’s one of the biggest failures here; they just did not appropriately evaluate the market.

Do you have any advice for potential customers?

If you’re looking purely to drive traffic to your site, they are good at that. However, if you’re looking for targeted sales, look somewhere else.

BACKGROUND

Please describe your company and your position there.

Contour Design is a manufacturer of Ergonomic Computer mice. I am the US Marketing Manager and am in charge of all US/CAN/AUS marketing activities and projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

To help us create, manage, and optimize our online advertising presence and increase overall online sales.

What were your goals for this project?

We had just finished a massive website overhaul and we wanted to capitalize on that in attempt to grow our direct to consumer sales. Part of that plan was to run Google (and eventually Bing) ads effectively both in return and total cost.

SOLUTION

How did you select this vendor?

Through Google and various other sites that provide business reviews. I had spoken with at least 5 digital advertising companies before deciding on Disruptive. Not only were there reviews stellar, they had unmatched transparency about overall costs, timeframes, and sales expectations, they also seemed to bring the most support features and expertise to the table .

Describe the scope of their work in detail.

In the beginning Disruptive fixed connectivity from our Google AdWords account to the backend of our website and kick-started our Google AdWords account. Things really started to "click" when Samantha Rugg took over managing our account. She added a Bing account, and really optimized our GoogleAds account while delivering a massive increase in results.

What was the team composition?

We've been with Disruptive for a couple of years now and I have had a handful of account managers. Currently Samantha Rugg is our account manager and she has separated herself from the others by being highly accessible, and really brining a collaborative element to working with Disruptive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the past few months Samantha has taken our account to something that we happy with to something we are ecstatic about. Without sacrificing ROAS she has effectively increased our monthly spend while giving us our highest months in online sales in the companies history.

How effective was the workflow between your team and theirs?

Highly effective, Samantha seems to be at the ready on a moments notice to help, or answer and questions that we may have.

What did you find most impressive about this company?

The results. To be honest most of this is a direct result of Samantha taking over our account. We went from 5-8K in revenue from our online ads on any given month to the 15-18k range very quickly.

Are there any areas for improvement?

I have 0 complaints.

BACKGROUND

Please describe your company and your position there.

Global digital marketing manager at an industrial manufacturing company that produces test & measurement equipment for maintenance, utility companies, engineering, R & D and manufacturers of oil & gas, food & bev, pharma, etc

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

For some of our large PPC accounts we've always hired outside agency support as we're not staffed to support. We were not thrilled with the performance of the previous agency. We vetted quite a few agencies and Disruptive won the contract.

What were your goals for this project?

Our goals were to maintain the PPC accounts and to work consistently to continuously improve the individual campaigns. Decreasing the costs per conversions, increasing the count of conversions, identifying any wasted spend, etc

SOLUTION

How did you select this vendor?

We vetted a number of agencies, created a matrix of what each agency excelled at, and what our needs were and we went with Disruptive.

Describe the project in detail.

Weekly (or more frequent) updates on campaign performance after the initial on-boarding.

What was the team composition?

Our team consisted of a dedicated digital demand manager, and product marketing representatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaigns were so successful that we expanded the scope of the projects and added additional PPC accounts for the Disruptive team to manage.

How effective was the workflow between your team and theirs?

They were always very prompt with communication and scheduling of meetings.

What did you find most impressive about this company?

They were very prompt and attentive and we had pretty stable performance overall. They had many folks helping with different aspects of the accounts like landing page design and creation, keywords, or day parting, etc. We didn't have the capacity in-house to manage all of this so we found it tremendously helpful!

Are there any areas for improvement?

It would be great if the team did more frequent deep dives and offered more solutions to test. like LP copy, improved text ads, ad placements, etc. Often it seemed as though they weren't sure why we had poor performance for a given week instead of digging in and seeing where the performance dipped, why it occurred and how we could go about fixing the problems.

BACKGROUND

Please describe your company and your position there.

I'm the president of DuoParadigms Public Relations & Design, Inc. I manage our day-to-day operations and provide marketing, PR, and web support for several of our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

One of my clients in a prominent educational field wanted to accelerate their Google AdWords and Facebook advertising. They found Disruptive Advertising and brought me on board to help manage their communication and collaboration with Disruptive Advertising.

What were your goals for this project?

My goals were to ensure that my client's advertising was handled professionally and skillfully while helping streamline communication and make sure that Disruptive Advertising and my client had everything they needed to succeed.

SOLUTION

How did you select this vendor?

Disruptive Advertising was already on my client's short-list when I was brought to the project. However, after meeting with the Disruptive Advertising team, I grew confident that they were a good candidate to handle my client's advertising. They were thorough, expert, and everything I would have wanted in an advertising client.

Describe the scope of their work in detail.

Disruptive Advertising is helping my client by managing their Google AdWords lead campaigns and doing retargeting on Facebook.

What was the team composition?

I've communicated with a couple of members of the Disruptive Advertising team, but most closely with our excellent Account Manager, Mandy Holman.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Disruptive Advertising has been doing an excellent job! They have been generating leads---and most importantly, bringing my client new paying customers. The process of working with them has been smooth and efficient, and I look forward to my regular communication with them.

How effective was the workflow between your team and theirs?

The workflow has been seamless. I have been able to efficiently communicate via video calls, emails, and Slack. Mandy Holman, our account manager, has always been responsive, helpful, and extremely skillful at what she does.

What did you find most impressive about this company?

I have been impressed by the quality of Disruptive Advertising's work and how skillfully they have handled my client's account. I've worked in journalism, marketing, and PR for 15 years and this has been one of the best experiences I've had working with a third-party vendor.

Are there any areas for improvement?

I'm sure they have room to improve, but I've not seen where yet!

BACKGROUND

Introduce your business and what you do there.

I do marketing for a personal injury law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We worked with an agency for digital marketing services but didn't see the results that we wanted. We wanted a more professional and established company to run our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

Disruptive navigates Google Ads for us. They help us evaluate keywords and advise us on where our money’s best spent. They also helped us to expand our efforts to Bing and Facebook advertising.

What is the team composition?

We have a main contact, Nick (Marketing Consultant), who’s been great. He works with Nikki (Marketing Consultant) on our account.

How did you come to work with Disruptive Advertising?

We have a consultant who suggested Disruptive because he worked with them in the past.

What is the status of this engagement?

We started working together in October 2019 and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve had an uptrend in our conversions for from PPC campaigns. I’ve been happy with Disruptive. The conversions are increasing and our cost per case is decreasing.

How did Disruptive Advertising perform from a project management standpoint?

Nick follows up with me almost daily. I appreciate that because I know he has more on his plate. I’m always in communication with him and he’s always sending updates whether I've asked for them or not. I ask him questions and task him with research. He usually gets back to me in a day. He’s forthcoming with reporting, so the project management’s good.

What did you find most impressive about them?

Their communication is key. We’ve had bad experiences with vendors that usually landed on a lack of communication. We’re paying for this service and if I can’t get a response to an email, it’s a huge problem.

Are there any areas they could improve?

My one concern would be that they don’t have experience in personal injury law. They’ve made up for their lack of experience through research, networking, and being forthcoming. Their lack of experience hasn’t hindered us and Nick’s willing to go above and beyond.

Do you have any advice for potential customers?

I wish that I had done more research into the campaigns that we wanted to do. We went off of what we’d done in the past a lot. I wish that I had a better idea of the direction that I wanted to go.

BACKGROUND

Please describe your company and your position there.

I am a VP of Business Development for a multi-location orthodontic practice located in Illinois. Our clinics provide high quality orthodontic care for kids and adults.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We were looking for a partner who would be able to manage ad campaigns, generate more patients while decreasing our cost per lead.

What were your goals for this project?

We wanted to increase lead generation, maintain our patient flow in already established clinics as well as growth of recently opened clinics.

SOLUTION

How did you select this vendor?

After research online has been completed, we have narrowed it down to three agencies. We wanted to work with an agency that was local, my biggest fear was communication and out of the three only Disruptive was not local. The choice became clear after our conversation and all the detailed questions were answered in a very transparent way.

Describe the scope of their work in detail.

Disruptive is completely responsible for FB and Google ads. Creating campaigns, design. Execution, tracking and reporting as well as analytics.

What was the team composition?

We are working with Adriel, Katie, AJ and Taylor. These guys are amazing! Very professional. They make communication so flawless that I can't even tell they are not located in the building with us, let alone another state.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we have started working with Disruptive, we have noticed our lead generation increase as well as visits on our website. More patients came from digital marketing vs any other traditional marketing in place.

How effective was the workflow between your team and theirs?

Never had an issue getting a hold of anyone. Everyone is always responsive and eager to help even if it means doing something extra on their end. Weekly meetings with reports on work completed and results.

What did you find most impressive about this company?

Their patience with all the questions. No time is ever wasted on a weekly meetings, there is always an agenda. Never stop asking for the feedback, continuously learning more about the industry to deliver best results possible.

Are there any areas for improvement?

I don't see any at the moment.