KlientBoost

BACKGROUND

Please describe your company and your position there.

We are an e-commerce business providing customers with high-quality outdoor and preparedness gear. As the marketing director, I oversee our brand's marketing strategy and implementation to drive awareness and lead generation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to set up and manage our paid ads asking initially to get us on Facebook, Instagram, Google Ads, Search, Pinterest, and YouTube.

What were your goals for this project?

Our goal was to get new ads created and approved by these channels since we have had issues with platform approval in the past.

SOLUTION

How did you select KlientBoost?

We selected KlientBoost hoping that we'd get a dedicated team to accomplish our goals in a timely manner and work weekly to optimize ad performance.

Describe the scope of their work in detail.

We first met with a sales rep who was very easy to work with through contract negotiation. After selecting KB, we were contracted to have an account manager and a designer assigned to us.

Our account manager worked on setting up new ad channels and did a diligent job with our accounts and getting ads approved and running. It took a lot longer than expected to get ads on all the channels, but over all, we have been happy with the time and dedication our account manager spends with us.

What was the team composition?

We only work with our account manager and he sometimes works with a designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with KB, sales from paid ads has increased to account for 20% of our total revenue. Basically, KB manages our ads now on Facebook and Google and we see good return that's worth the investment. We also enjoy working with our account manager who is always helpful and easy to get a hold of. However, we thought we'd be getting more services from KB including accurate reporting (still lacking), higher quality design support, and quicker turnaround for channel setup.

After over a month of issues trying to secure creative design from KB, our account manager said they don't usually provide a lot of creative, and it was very unclear why the sales rep and our contract promised us this. The low quality design and lack of creative material was where KB fell short.

How effective was the workflow between your team and theirs?

Our project manager is very easy to communicate with and consistently provides short weekly email updates and longer bi-weekly calls. We are happy with their level of support.

What did you find most impressive about this company?

We are impressed by our project manager's understanding of Facebook Ads and his determination to improve FB performance. He is also quick to troubleshoot and fix things that require his expertise. Additionally, we appreciate his consistent and clear communication.

Are there any areas for improvement?

Sales should spend more time understanding client needs and expectations before drafting contracts that KB cannot fulfill. When the sales rep promised us we'd have a designer to create ads for us, we expected that- However, this contracted promise was not fulfilled in a way that met our expectations: we did not have a dedicated designer and the designer that our project manager was able to get some help from did not provide quality work.

Finally, the lead designer for the design team was put on our case and was able to provide some designs that worked better. We also expected detailed and accurate reporting. While we have reporting from the social platforms we advertise on, the reporting from KB is inaccurate and too high level to analyze.

BACKGROUND

Please describe your company and your position there.

I was the Marketing Manager at USC Credit Union. The primary financial institution for the University of Southern California students, alumni, staff, faculty, and the surrounding community within Los Angeles city.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to help us manage our PPC and social ads campaign to convert more USC students and alumni into members and grow our consumer and student loans portfolio.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

Our CMO found KlientBoost online and reached out. Based on the fact that they were local, had great reviews, Adwords certified, had experience targeting Millennials and Gen Z, and seemed a great match for our team; we decided to hire them as our primary PPC agency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work scope included a strategic plan to help us reach current students, incoming USC students, and Alumni and help us drive more consumer loans, student loan application volume, and conversions. Deliveries included new landing page creation for our consumer and student loan campaigns, smartlist, and campaigns within HubSpot. Also, Adwords management, Facebook/IG, LinkedIn ads management, remarketing campaigns, weekly reporting, and weekly/bi-weekly check-in meetings. Klientboost served as an extension of our marketing team.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the President/CEO in terms of the SOW's strategic potion, and we also worked with an Account Manager, rep, and designer on the day-to-day tasks.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to the landing page design, content, and clear call-to-actions we reached an average of 7% conversion rate on our landing pages. Our average conversion rate across Google Ads was about 6% and close to 1% on the display networks, well above our industry averages.

Describe their project management style, including communication tools and timelines.

The Klientboost team did a great job keeping the communication flowing and active via email, weekly calls, and PM tools such as Google docs/files and basecamp.

What did you find most impressive or unique about this company?

Their willingness to risk and think outside the box impressed us. They brought ideas to the table that we never thought might work, and they did! They are an innovative bunch, super creative, and FUN to work with.

Are there any areas for improvement or something they could have done differently?

When we worked with them, they focused more on PPC and social ads, and at the time, we were looking for an agency that offered a bit more, including SEO and PPC expertise. Recently the company has expanded, and they now offer SEO services.

BACKGROUND

Please describe your company and your position there.

Fox River is a textiles & soft goods manufacturer with a key focus on delivering the best socks money can buy. Since 1900, we have been quietly and tirelessly knitting GREAT KNIT products for people who live and breathe the outdoors.

As the Director of eCommerce, I'm tasked with ensuring our online shopping experience and offsite acquisition meets our brand standards.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were in serious need of an SEM/PPC overhaul. With a limited internal resource pool, we needed a knowledgeable resource whom could grab the reigns and drive this channel forward with minimal support from our side.

Our primary KPI's revolved around re-establishing a healthy ROAS & doubling our current audience base.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

After meeting with three other agencies, I knew immediately after KlientBoost's demo that this was the agency we needed to partner with. Not only were they prompt, KlientBoost was extremely data driven yet delivered with a very personal touch.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

KlientBoost started off with a world class discovery phase, truly digging in to who we are as a brand. From there KlientBoost began reworking our existing campaigns to see what was salvageable.

After thoroughly understanding what was performing historically, they began testing and scaling to meet our targets.

How many people from the vendor's team worked with you, and what were their positions?

Believe there was 4 to start with and now we consistently work with our A Team (Grant & Cody) who operate as our account manager and designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had originally been operating at a -2 ROAS and KlientBoost propped us back up to a 6 return.

Describe their project management style, including communication tools and timelines.

There are weekly synch ups in which we review overall performance then deep dive into stand out campaigns. Utilizing Google Data Studio, with progress updates & task management in Asana.

What did you find most impressive or unique about this company?

Their brand style & the team's energy are impressive.

Are there any areas for improvement or something they could have done differently?

I can't say there is at the current moment.

BACKGROUND

Please describe your company and your position there.

I am the CMO for Evernest, a national property management company with offices throughout the southeast and midwest.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We launched a new brand and were using a 'pay per lead' service to generate online search leads. The problem was that our leads were not very warm. So we hired KlientBoost to create a search campaign for our Atlanta office first and then we opened it up to all eight of our locations.

What were your goals for this project?

We wanted to increase leads reaching out to us for property management services. Because of our new branding, it was important to increase our leads through a search for each of our markets.

SOLUTION

How did you select KlientBoost?

I had followed KlientBoost's blog for several years. Then one of their associates reached out to me on LinkedIn and I told him I was open to a meeting. We met and after some discussion, I chose to work with them.

Describe the scope of their work in detail.

We had some discovery calls and decided that they would run Google Adwords for us in the Atlanta market, to begin with. Next, we started using them in all of our other markets for Google Ads. Finally, we asked them to run some Facebook ads for us.

What was the team composition?

I work primarily with my account executive, Ashley, and one of their developers, Kelvin.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The quality of leads from our 'pay per lead' group has dramatically improved. We have four sales reps handling these leads and they have commented that the leads are much warmer than previously. We are also getting conversions from our Facebook ads when we were not running any until KlientBoost started.

How effective was the workflow between your team and theirs?

It's been great. I have been the main contact and Ashley and I meet every two weeks to discuss performance and any adjustments that need to be made.

What did you find most impressive about this company?

Their customer service and attention to detail.

Are there any areas for improvement?

The only thing that will be improving is just their understanding of our industry and how best to locate our potential clients without attracting tenants.

BACKGROUND

Please describe your company and your position there.

Our company helps physicians add non-insurance medical procedures to their practice in a profitable manner. Since 2006, we have been providing hands-on, CME aesthetic medicine and medically supervised weight loss training programs. 1,000’s of physicians have successfully added “fun” medicine into their practice. My current position is Marketing Coordinator.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

KlientBoost has been our PPC specialist for many years. They have full control of our PPC by creating landing pages and campaigns to drive traffic to websites and create sales for our live and online events. Our goals were to have a certain number of leads each week and that they were quality leads for our business.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

Our company had discussions with the owner Jonathon and through that discussion, they had confirmed the benefits of using KlientBoost for PPC. KlientBoost's knowledge in the field of PPC was the deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The goal was to create various landing pages (the amount has changed year to year) for our different types of training and create Ad campaigns to bring in leads. Deliverables included quality leads based on the medical designation that we require for our training. A number of campaigns are used to gather the correct leads for our online and live events.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with various team members from KlientBoost. Our current team member that we have been using for the past year is Graham and he is the PPC & CRO Team Director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Measurable outcomes for us are the quality of leads. Klientboost continually helps us receive quality leads which in turn these leads purchase training from us.

Describe their project management style, including communication tools and timelines.

Graham from KlientBoost sends us weekly details of our PPC leads and account. He includes ways he can improve our campaigns and leads. Graham also has a bi-monthly video call to go over our goals and progress. They always deliver on their timelines and keep us update on the status through email.

What did you find most impressive or unique about this company?

The most impressive thing with KlientBoost is the one-on-one approach, by have a direct person in charge of our account really helps in creating the best outcomes for our company. We have seen great results from using KlientBoost!

Are there any areas for improvement or something they could have done differently?

Currently, I do not foresee any changes in working with KlientBoost because they are very proactive. They are always trying to be one step ahead and the quality of their work is impeccable!

BACKGROUND

Please describe your company and your position there.

Our company provides moving storage and shipping services for students across the nation. I founded the company and among other roles, still enjoy participating in our marketing initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We engaged KlientBoost to expand on and manage our seasonal digital marketing efforts. They work to establish the creatives as well as manage the placements and optimization of our campaigns.

What were your goals for this project?

We wanted to reach students their parents to help them learn about our fulls service moving solutions so they don't ever have to move again on their own.

SOLUTION

How did you select KlientBoost?

We evaluated multiple agencies and were impressed by the knowledge of the platforms, their experience and energy towards making a difference in our results.

Describe the scope of their work in detail.

KlientBoost developed creatives for the ads as well as landing pages to optimize conversion. They ensured all tracking was implemented to observe the results. They also established the campaign architecture and implemented highly complex targeting on the many campaigns and ad sets to meet the needs of our company. They continue to optimize the campaigns and adjust as our company grows and changes, especially with all of the uniqueness COVID-19 has brought.

What was the team composition?

The team that worked on it included their account managers, design and development teams. We are also engaging their content team to expand on the creative assets.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After our our thoughtfully planned out campaign was created and launched, we quickly needed to pivot due to the changes brought by COVID-19. The KlientBoost rapidly developed new creatives and deployed them among the ads. As a result we were able to stay relevant during this time and continue to reach customers that needed our services.

How effective was the workflow between your team and theirs?

During the ramp-up to our season, we met frequently via video calls to discuss progress and ensure the development was on target. We are using Asana to ensure tasks and milestones are being met. When timelines were slipping, KlientBoost added resources to get us back on track.

What did you find most impressive about this company?

Their dedication and commitment to the client's success are very impressive. I always feel that our account manager Chris is committed to the cause even when it means significant amounts of effort to get the job done.

Are there any areas for improvement?

Onboarding was a little bit slower than anticipated but we were able to recover and with the added help got on track.

BACKGROUND

Please describe your company and your position there.

I'm the business development team lead for a CPaaS company. I direct the team responsible for driving growth in our SMS product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

For the past 10+ years, we had spent a reasonable portion of our marketing budget on PPC without much visibility on ROI. We hired KlientBoost to manage our PPC advertising and provide insights into ways we could put our marketing spend to good use.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

Initially, we discovered KlientBoost through their exceptional website and blog content, highlighting their level of expertise from the outset. Working with KlientBoost has only proved this correct.

Additionally, previous PPC consultants have required us to use their Adwords account and pay a margin per click. KlientBoost's model is they manage your existing Adwords account for a fixed fee.

This was far superior in our view as we could easily see how the results trended over a longer period of time, plus we keep the results at the end of the project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Initially, KlientBoost reviewed our existing Adwords campaign and made tweaks to improve performance. Next, they designed an external landing page using elements from our existing pages and diverted 50% of our PPC clicks to this new page to gauge improvements in conversion rates.

Once it was confirmed that KlientBoost's landing page was superior, the next stage involved putting 100% of our PPC traffic via the new landing page and making minor adjustments to the PPC settings and the landing page elements to further drive conversions.

Throughout the process, we had weekly meetings with the KlientBoost team to discuss improvements and results.

How many people from the vendor's team worked with you, and what were their positions?

During onboarding, we worked with four KlientBoost team members who discussed our situation and desired outcomes and tailored a plan to suit. On the day-to-day operation, we primarily worked with two team members (an account manager and a web designer) with periodic check-ins from a customer success manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a result of this relationship, we have:

1. Learned a substantial amount about PPC which is invaluable going forward,
2. Improved our PPC campaign to reduce unnecessary elements and focus on the elements that work,
3. Significantly reduced our cost-per-click while improving our conversion rates (sounds like hype but it is true).

Ultimately we now have great visibility on our PPC's ROI through accurate conversion rate tracking and cost-per-conversion tracking. KlientBoost has now handed control of the account back to our internal team so we can continue to manage our own PPC campaigns.

Describe their project management style, including communication tools and timelines.

Our business relationship was during the COVID-19 lockdown period and as a result all communication has been via video conference. The entire KlientBoost team has been extremely responsive to emails and video conferencing requests throughout the relationship.

During weekly conferences, the KlientBoost team would keep record of ROI using a shared Google Sheets document (plus we still had access to our Adwords dashboard) so we were all abreast of the results.

What did you find most impressive or unique about this company?

Knowledge is a big factor, however what I found most unique was the level of human connection. At no point did we feel like another company in their CRM system - their team made an effort to get to know us, understand our business and our goals, and made the best possible decisions to reach our goals.

Are there any areas for improvement or something they could have done differently?

I don't have any areas I can suggest improvement - any minor issues we had with the project were largely due to corporate structure on our side or our business's market constraints.

BACKGROUND

Please describe your company and your position there.

We sell vacation packages for Branson, Missouri. I am charged with helping with lead generation & management

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost (KB) to take some of the heavy lifting of our lead generation off myself and our inhouse team. We utilized them for landing pages, design, and PPC on Google & FB.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

Finding their knowledgeable posts in search regarding detailed Adwords strategies. We could tell they knew what they were doing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Key deliverable were of course quality sales leads for our company. We had many strategy calls so that we could get what was in our heads out and into theirs. Then then developed some landing pages, tricked out our own Adwords & Facebook Ads accounts and we went to town churning out leads.

How many people from the vendor's team worked with you, and what were their positions?

SOme designers worked in the background but we had two primary contacts who were essentially account managers and CRO ninjas. They were great guys.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We generated a ton of leads. They were interested and targeted leads that served us well.

Describe their project management style, including communication tools and timelines.

They use Asana, which I wasn't the biggest fan of, but that is just personal choice and not really a negative. Weekly calls and decently prompt communicated, especially if it is of a higher importance. A bit slow on landing page turn around and changes.

What did you find most impressive or unique about this company?

The staff is friendly and very personable. They are your friends. Which does make it harder when it may be time to part ways.

Are there any areas for improvement or something they could have done differently?

We have a unique industry and we had a lot of growing pains at the time. I think they did good - just not the right time for us.

BACKGROUND

Please describe your company and your position there.

I work for LiveView Technologies as the Director of Marketing and Demand Generation. We provide enterprise-ready cloud-based surveillance, 24/7 live control, detection and world class sensors...all set up in less than 30 minutes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We are starting to roll out a marketing and lead generation program from scratch and looking to utilized all of the digital advertising channels including paid social and search. KlientBoost has supported us since January to get our ads off the ground and to create CRO pages that we are always testing. So the entire user experience from soup to nuts.

What were your goals for this project?

Our goals for this project were really to test out a few channels like Facebook Ads, LinkedIn Ads, Google Ads, etc. that have never been used before at LiveView Technologies. The goal was to drive sales ready leads for the lowest cost per lead. Some preliminary targets were set at 150 leads a month at an average CPL of $50.

SOLUTION

How did you select KlientBoost?

By evaluating multiple ad agencies, vetting their expertise, and overall cost.

Describe the scope of their work in detail.

Since starting in late December and January, we have been moving as quickly as possible to get all of our ad accounts set up, landing pages created, lead flow tested and our initial ads launched.

KlientBoost has been there for ever step of the process, even getting into our marketing automation platform, HubSpot. Being a brand new account it has been challenging to chase down all of the internal connections needed to launch these brand new ad accounts, but they have been hands on since day one.

What was the team composition?

I've been working closely with a project manager and our ads manager. The team is fantastic in that they are fun to engage with and able to think strategically for the needs of our business.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been running ads for a little over 3 weeks and in that time we have completely overwhelmed our sales team with quality leads for less than half the CPL expected. We started by crawling with a bit of spend that would dictate what audiences were working and where we needed to pivot.

After that initial week of ads we we have maintained a steady CPL around $20 for demo requests! We recently scaled our daily budgets and saw over 200+ demo request leads in one day while still maintaining quality and a CPL of $20 or less.

How effective was the workflow between your team and theirs?

The workflow between our teams has been really smooth. We meet once weekly and work via email outside of that. The KlientBoost team has built in-depth Google Data Studio reports so I can check in on the progress/results of our ads in real time.

What did you find most impressive about this company?

I have been running ads or leading ad spend over the last 5 years of my career and I have never seen results of this nature as quickly as they have been able to produce them. We are thrilled by the progress and how quickly we have achieved this type of success.

Are there any areas for improvement?

We have had a few setback over the last few weeks, but nothing in control of KlientBoost and they have been great to assist in any way shape or form.

BACKGROUND

Please describe your company and your position there.

I run marketing for a B2B SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We've seen some benefit from PPC but were not confident we were getting the most out of the tool. KlientBoost was retained to answer that question for us through auditing our exiting set up and developing a robust, data and testing-driven strategy to identify and capture any potential untapped benefit from PPC.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

KlientBoost came highly recommended by multiple adjust companies in our space.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope work extended beyond just looking at campaign architecture and keywords used in Google Ads to also include landing page performance and their entire user journey from which keyword is grabbing their attention to what they respond to the best to opportunity creation and close.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with an account manager, conversion optimization expert, and had regular communication with leadership in the design and campaigns departments.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

KlientBoost delivered a 28% reduction in CPA and 16% increase in conversion rate compared to 9-month baseline prior to working together.

Describe their project management style, including communication tools and timelines.

KlientBoost has a well developed process that lives in Asana. We were added to an instance they created for our work together and provided updates in a clear, concise manner through Asana.

What did you find most impressive or unique about this company?

KlientBoost is truly a partner, not just a vendor. They focused on getting to know the product and offering in order to provide better assets and better understand the user experience. They even spent time with our internal product and product marketing teams to understand our marketing positioning.

Are there any areas for improvement or something they could have done differently?

It was a great experience overall. My only request is to continue expanding offerings to cover the entire digital marketing spectrum.