Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed50 - 249Mount Pleasant, SC
Services provided
Unruled is a branding agency. They specialize in Branding and Content Marketing and were established in 1959. The agency is located in Mount Pleasant, South Carolina.
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UndisclosedUndisclosed50 - 249
Services provided
Alejosagency is a branding company launched in 2017. Their team focuses on Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$100 - $149 / hr50 - 249
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Founded in 2012, trafficdesign is a midsize Köln, Germany-based social media marketing firm. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249London, England
Services provided
Nest Commerce is a midsize social media marketing firm established in 2017. Their services include Social Media Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hr50 - 249
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Seller Seva LLP, an Ecommerce Marketing company, offer Ecommerce Marketing and Search Engine Optimization. They were launched in 2014.
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$1,000+< $25 / hr2 - 9Delhi, India
Services provided
Media Up Shift is a Delhi, India-based SEO company. Launched in 2017, the team specializes in Search Engine Optimization and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Toronto, Canada
Services provided
See all 1 projectsMeraki creates offers PPC and Google Ads services, focusing on increasing website traffic and lead generation. Reviews highlight significant improvements in website traffic and reduced CPC, emphasizing the company's effective project management and excellent client communication. The company's alignment with client values and budget considerations are also noted as key strengths.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$100 - $149 / hr10 - 49Syracuse, NY
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Good Monster is a SEO services firm. The small Syracuse, New York-based team focuses on Search Engine Optimization and Pay Per Click. The firm was launched in 2012.
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$1,000+$25 - $49 / hr10 - 49Bhubaneswar, India
Services provided
Digiblends is an Other Digital Marketing company. The firm is in Grafton, Massachusetts and Bhubaneswar, India. Their team focuses on Other Digital Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Alpha Media is a SEO company. Founded in 2012, their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Mumbai, India
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Scale Delight is a Digital Strategy company. They are located in Mumbai, India and have small team of experts. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
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SEO agency The Inksters is based in Lahore, Pakistan. Their services include Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Mundi Kharar, India
Services provided
KPSM Solutions is a small social media marketing company located in Mundi Kharar, India. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
JB Tech Solutions is a small PPC company established in 2017. Their services include Pay Per Click and Logo.
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$1,000+< $25 / hr10 - 49
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SK Digital - Website Designer | SEO | Digital Marketing Services, a social media marketing agency, was established in 2020. The firm offers Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Hyderabad, India
Services provided
Smart creative solutions is a social media marketing company launched in 2017. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Doha, Qatar
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Sphere Qatar | Digital Marketing & Advertising Agency is a small branding agency headquartered in Doha, Qatar. Their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Liverpool, England
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SEO services firm Epic New Media was founded in 2009. The company provides Search Engine Optimization and Generative AI.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Bake More Pies is an Advertising company. The Tampa, Florida-based agency was established in 2014. Their team provides Advertising and Social Media Marketing.
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$5,000+< $25 / hr2 - 9Amritsar, India
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InnovationUp is a PPC agency. The team focuses on Pay Per Click and Digital Strategy and is located in Amritsar, India and New Delhi, India.
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$1,000+$50 - $99 / hr2 - 9Henley-on-Thames, England
Services provided
Launched in 2019, Rank Lab is a SEO agency. The team provides Search Engine Optimization and Pay Per Click and is headquartered in Henley-on-Thames, England.
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$1,000+$50 - $99 / hr2 - 9Chennai, India
Services provided
TAUREN MEDIA, a PPC agency, is headquartered in Chennai, India. They specialize in Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Dar-el-Beida, Morocco
Services provided
Established in 2019, Catamble is a PPC company. The small team provides Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
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Nine Digital is a PPC company headquartered in New Delhi, India. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Dhaka, Bangladesh
Services provided
See all 1 projectsW3 Solved specializes in website design, search engine optimization, website maintenance, and social media management. Reviews highlight their professionalism, excellent project management, and the significant improvement in online presence and rankings. Clients appreciate their energetic and collaborative team, though some wish for increased client capacity. The company offers good value for cost and aligns well with client values.
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$5,000+$50 - $99 / hr50 - 249Göteborg, Sweden
Services provided
GO MO Group is a SEO company. The team is headquartered in Göteborg, Sweden and Pune, India, and their services include Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Thane, India
Services provided
FoxMarketeer is a Thane, India-based Demand Generation Marketing company. They focus on Demand Generation Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Sycamore, IL
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Barracuda Creative Studio, a small Advertising company, is headquartered in Sycamore, Illinois. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49
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See all 2 projects360 App Services specializes in mobile app development and UI/UX design, focusing on creating applications compatible with both iPhone and Android platforms. Overall feedback from clients highlights the company's professionalism, timely delivery, and exceptional UI/UX design skills. Clients appreciated the effective project management and seamless communication throughout the development process.
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$1,000+$150 - $199 / hr2 - 9McKinney, TX
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Watson Marketing & Communications is a McKinney, Texas-based Digital Strategy company. The team specializes in Digital Strategy and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Ahmedabad, India
Services provided
See all 4 projectsVibrantSEO specializes in enhancing brand awareness and driving website traffic through strategic digital marketing, including SEO and PPC services. Their expertise in social media campaigns and Google Ads has led to notable increases in website visitors and YouTube engagement. Clients praise VibrantSEO for their professionalism, effective project management, and exceptional customer support, highlighting their value-driven and budget-friendly services.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
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Web design company and user experience design agency Gleam Studio is located in Bengaluru, India. They offer Web Design and UX/UI Design.
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$1,000+$25 - $49 / hr10 - 49Katowice, Poland
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4 PEOPLE Sp. Z o.o. Is a SEO services firm. Founded in 2005, their team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Established in 2009, ThinkBigandGrow Media is a small Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Kharar, India
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Canws Technologies, an e-commerce development firm, specializes in E-Commerce Development and Mobile App Development. The firm is located in Kharar, India and Sahibzada Ajit Singh Nagar, India.
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$5,000+$150 - $199 / hr2 - 9Rohnert Park, CA
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ROI Factory is a Conversion Optimization company. Their small team is based in Rohnert Park, California and Auburn, California. Their services include Conversion Optimization and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Brandon, FL
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Vicariously Me Marketing, a social media marketing firm, was launched in 2019. The small team provides Social Media Marketing and Email Marketing.
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$50,000+$100 - $149 / hr50 - 249Madrid, Spain
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Established in 2004, t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands is a media planning & buying company. The team offers Media Planning & Buying and Digital
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
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Click Karat is a Digital Strategy company. The team provides Digital Strategy and Search Engine Optimization, and the company is based in Toronto, Canada.
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$5,000+Undisclosed2 - 9Fort Madison, IA
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More Booked Consults is a Fort Madison, Iowa-based Conversion Optimization company. Their services include Conversion Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Manchester, England
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List and Found is a small Digital Strategy company. Founded in 2021, the team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Prague, Czech Republic
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Happy Tube is a Mobile & App Marketing company. They offer Mobile & App Marketing and Market Research and are based in Prague, Czech Republic.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsAgency specializing in innovative and strategic approaches to digital marketing. Successful communication is centered around genuine innovations and ensuring a positive experience for customers.
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$1,000+$25 - $49 / hr10 - 49Quetta, Pakistan
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Ecom Successors | Ecommerce Development & Marketing Agency is a small SEO agency established in 2018. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Rahim Yar Khan, Pakistan
Services provided
AmigosIT Systems, a small SEO company, is in Rahim Yar Khan, Pakistan. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49
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Echo Brand Agency is a Content Marketing company founded in 2024. Their services include Content Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49Houston, TX
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See all 2 projectsWebnflix specializes in delivering creative design and digital solutions, including logo and website redesigns, tailored to client needs. Reviews highlight their professionalism, responsiveness, and dedication to understanding client visions. Clients appreciate their ability to enhance brand identity and increase engagement, though some suggest more detailed presentations of initial concepts could improve the experience.
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$5,000+$50 - $99 / hr10 - 49
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Based in Hyderabad, India, The Blu Ideas is a small branding firm. Their services include Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2015, Digiknown is a SEO company. The team focuses on Search Engine Optimization and Web Development and is located in Doha, Qatar and Karachi, Pakistan.
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$5,000+$25 - $49 / hr2 - 9Amman, Jordan
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Digimark - Digital Marketing, a social media marketing agency, was founded in 2019. The team focuses on Social Media Marketing and Mobile App Development.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.