Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$25 - $49 / hr2 - 9
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Headquartered in Springwood, Australia, SoaringWebs Pty Ltd is a small branding company. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
Services provided
See all 1 projectsHide and Seek is an online marketing agency specializing in SEO and PPC strategies tailored to elevate brands in the competitive online landscape. With a team of seasoned experts, we focus on
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+$100 - $149 / hr10 - 49Philadelphia, PA
Services provided
Majux is a SEO services firm located in Philadelphia, Pennsylvania. They provide Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Edinburgh, Scotland
Services provided
Attacat Ltd is a small Edinburgh, Scotland-based Content Marketing company. The team specializes in Content Marketing and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49Austin, TX
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Geek Powered Studios is a Digital Strategy company headquartered in Austin, Texas. Launched in 2009, the team focuses on Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49
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Pay per click agency Slamdot focuses on Pay Per Click and Web Design. They are in Knoxville, Tennessee.
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$10,000+Undisclosed10 - 49Norwich, England
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Fountain Partnership, a Conversion Optimization company, is based in Norwich, England and Calgary, Canada. They focus on Conversion Optimization and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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UndisclosedUndisclosed10 - 49London, England
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Launched in 2008, Bravr Digital Marketing is a small London, England-based SEO services firm. Their services include Search Engine Optimization and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Exeter, England
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Content Marketing company Bigwave Marketing is located in Exeter, England and Plymouth, England. They focus on Content Marketing and Graphic Design and were founded in 2007.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$100 - $149 / hr10 - 49Fort Lauderdale, FL
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Exults is a PPC company. Their small team is in Fort Lauderdale, Florida and offers Pay Per Click and Search Engine Optimization. The firm was launched in 2005.
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$5,000+$50 - $99 / hr10 - 49Shreveport, LA
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Digital Logic is a Content Marketing company located in Shreveport, Louisiana. Established in 2016, the team offers Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Scarborough, ME
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Hall_ is an e-commerce development company launched in 1999. The small team provides E-Commerce Development and Other Digital Marketing.
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$5,000+$150 - $199 / hr10 - 49Ocala, FL
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NetSource Technologies is a social media marketing company. Located in Ocala, Florida, the firm specializes in Social Media Marketing and Pay Per Click.
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Undisclosed$150 - $199 / hr10 - 49Bend, OR
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Smartz, an e-commerce development firm, was founded in 2002. The team provides E-Commerce Development and Mobile App Development.
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Undisclosed< $25 / hr10 - 49Surat, India
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Solwin Infotech, a SEO agency, is headquartered in Surat, India. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Glasgow , Scotland
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ClickBoost is a small Advertising company. They provide Advertising and Pay Per Click and were launched in 2018.
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Undisclosed$50 - $99 / hr10 - 49Budapest, Hungary
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Growww Digital is an Ecommerce Marketing company. Their small team is in Budapest, Hungary and focuses on Ecommerce Marketing and Pay Per Click. The agency was founded in 2013.
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UndisclosedUndisclosed10 - 49poole, England
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Founded in 2000, Dental Design Marketing is a small branding company. Their team focuses on Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Union, KY
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Total Quality Media is a social media marketing firm. Based in Union, Kentucky, the agency was founded in 2018. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed$150 - $199 / hr10 - 49Hillsboro, OR
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WEO Media - Dental Marketing is a SEO agency. They were established in 2009, and their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Launched in 2021, SEO Brand is a social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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Branding company Gorila Ad was established in 2020. The team focuses on Branding and Social Media Marketing and is in Barisal, Bangladesh.
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$1,000+$25 - $49 / hr10 - 49
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ILION DIGITAL, a small Digital Strategy company, is headquartered in Kyiv, Ukraine. Their services include Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed2 - 9Nairobi, Kenya
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Monicah Mugo Films is an Advertising company. They are based in Nairobi, Kenya. Their team provides Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Eagle, ID
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Social Pickle Media is a Digital Strategy company. Their team is headquartered in Eagle, Idaho. The firm specializes in Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Denver, CO
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See all 2 projectsMedia Saga Social SEO offers SEO, social media management, website development, and digital marketing services. The overall feedback from clients highlights their effectiveness in improving online presence, exceptional customer care, and dedication to achieving results. Clients have reported significant improvements in social media engagement, website performance, and business growth due to their services.
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$5,000+$25 - $49 / hr10 - 49New Delhi, India
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See all 1 projectsProMarcom Inc. offers a comprehensive range of services including brand identity, strategy, web development, SEO, and social media marketing. Their reviews highlight a strong emphasis on quality and rapid delivery, with projects being completed ahead of schedule. Clients commend ProMarcom Inc. for their exceptional creativity, project management, and effective communication, resulting in seamless and efficient project execution.
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$1,000+< $25 / hr2 - 9
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Djonic Technologies LLP is a SEO agency founded in 2017. The team specializes in Search Engine Optimization and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Anand, India
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Optinmark is a Digital Strategy company. Headquartered in Anand, India, the firm was founded in 2022. Their team provides Digital Strategy and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Palma, Spain
Services provided
Conversion Optimization company deSEO Marketing is located in Palma, Spain. They specialize in Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Jaipur, India
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Blue Horse Tech Solution, a social media marketing company, provide Social Media Marketing and Content Marketing. They were established in 2020.
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$1,000+$25 - $49 / hr2 - 9New York, NY
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Les Creatifs Studio, a social media marketing firm, was established in 2024. Based in Gurugram, India and New York, New York, the team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Launched in 2018, WebHipsters is a small Conversion Optimization company. Their services include Conversion Optimization and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Cinzel India, a social media marketing company, is based in Noida, India. The team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Zagreb, Croatia
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Hero Factory, a small social media marketing agency, is in Zagreb, Croatia. The team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Kaunas, Lithuania
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Addad is a SEO agency. Their team is based in Kaunas, Lithuania. The company offers Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr50 - 249
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Located in Lahore, Pakistan, Beta Web Solutions is a SEO agency. They provide Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsSEO Tech Experts LLC offers specialized services in SEO with a focus on enhancing organic growth strategies. The reviews highlight their collaborative and dedicated approach, leading to a significant 330% sales increase in 18 months. Clients appreciate their strong work ethic and precise timeline management, making them a reliable partner for businesses aiming to boost their online presence.
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$1,000+$150 - $199 / hr2 - 9Auckland, New Zealand
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See all 1 projectsTooGood is a 100% Kiwi-owned digital marketing agency in Auckland, built around a single focus: making our clients money. We bring industry-leading experience across Google Ads, SEO, social and
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$1,000+< $25 / hr2 - 9New Delhi, India
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Aanha Services is a pay per click company. The team is in New Delhi, India, and their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Watkinsville, GA
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Website Genii is a SEO services firm. Launched in 2016, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9North Sydney, Australia
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Tradies Go is a SEO agency. Established in 2011, the company is headquartered in North Sydney, Australia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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SEO Agency is a SEO company launched in 2023. The small team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Philadelphia, PA
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See all 3 projectsRank Me Locally is an agency offering social media marketing and SEO services. However, feedback from clients reveals significant dissatisfaction, with complaints about poor communication, unmet expectations, and ineffective deliverables. Approximately 100% of the reviewers expressed dissatisfaction, citing deceptive practices and lack of transparency as major concerns. Overall, clients recommend clear agreements and caution when engaging with Rank Me Locally.
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$1,000+$25 - $49 / hrFreelancerRichmond Hill, Canada
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See all 2 projectsBless Webs Design offers website maintenance, development, and consultation services, particularly for freelancers in various fields. Reviews highlight the company's open and understanding nature, effective communication, and the ability to deliver valuable advice. Clients appreciate the professional expertise and personal attention provided by the owner, leading to positive outcomes in their projects.
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UndisclosedUndisclosed2 - 9New York, NY
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Established in 2015, AG2 DIGITAL, LLC is a branding agency. The team specializes in Branding and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49London, England
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In London, England, Reload Digital is a Digital Strategy company. The team specializes in Digital Strategy and Content Marketing.
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$10,000+$100 - $149 / hr50 - 249New York, NY
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MCD Partners is a Digital Strategy company. Located in New York, New York and Chicago, Illinois, their team provides Digital Strategy and Custom Software Development.
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$1,000+< $25 / hrFreelancerGlasgow, Scotland
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Founded in 2013, Big Surf Digital is a PPC company. Their services include Pay Per Click and Search Engine Optimization.
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Undisclosed< $25 / hrFreelancer
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SP MARKETER is a SEO company based in Kolkata, India. They offer Search Engine Optimization and Pay Per Click and were founded in 2022.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.