Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Paid Ai Search is a pay per click agency. Based in Austin, Texas, the company offers Pay Per Click and Ecommerce Marketing.
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Undisclosed$25 - $49 / hr2 - 9Perdizes, Brazil
Services provided
PPC agency ESTRATEVI specializes in Pay Per Click and Performance Marketing. They were founded in 2025.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$100 - $149 / hr2 - 9Madrid, Spain
Services provided
Impulsa tu Marca is a SEO services firm and pay per click agency established in 2023. The company specializes in Search Engine Optimization and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9Dehiwala-Mount Lavinia, Sri Lanka
Services provided
Launched in 2026, Absoliq is a pay per click company. The team specializes in Pay Per Click and Conversion Optimization and is headquartered in Dehiwala-Mount Lavinia, Sri Lanka and Sheridan,
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$1,000+$25 - $49 / hr2 - 9
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182 AdFlow is a pay per click company established in 2026. Based in Dubai, United Arab Emirates, the team specializes in Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Advertising and PPC agency Leads 4 Franchises focuses on Advertising and Pay Per Click. They are located in Kingston upon Hull, England.
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$1,000+< $25 / hr2 - 9Albuquerque, NM
Services provided
PeakHawks is a PPC company. Their small team is in Albuquerque, New Mexico. Their services include Pay Per Click and Ecommerce Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+Undisclosed2 - 9
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Tunjai is a pay per click company based in Bangkok, Thailand. Launched in 2025, the team focuses on Pay Per Click and Web Design.
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Undisclosed$50 - $99 / hr2 - 9
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Kingfisher Digital Marketing is a pay per click company. They are headquartered in Woodbury, New York and have small team of experts. Their services include Pay Per Click and Web Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$200 - $300 / hr2 - 9
Services provided
We Speak Ads is a PPC agency. The company is based in Belgrade, Serbia. Their team offers Pay Per Click and Media Planning & Buying.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
Rubisto, a pay per click company, specializes in Pay Per Click and Advertising. The firm is headquartered in Lahore, Pakistan.
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$1,000+< $25 / hr2 - 9
Services provided
Performance Marketing and pay per click company Stratos Agency offers Performance Marketing and Pay Per Click. They were established in 2026.
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$1,000+$50 - $99 / hr2 - 9
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Decima is a small pay per click agency in Oxford, England. Their services include Pay Per Click and Digital Strategy.
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$5,000+Undisclosed50 - 249Manchester, NH
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SilverTech is a social media marketing firm. They focus on Social Media Marketing and Pay Per Click and were established in 1996.
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$1,000+$25 - $49 / hr10 - 49Pune, India
Services provided
DigitizeBrand, a SEO services firm, is in Pune, India. They focus on Search Engine Optimization and Pay Per Click and were established in 2011.
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$1,000+$100 - $149 / hr10 - 49Chadstone, Australia
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Quint Digital Marketing Agency, a Content Marketing company, was founded in 2018. The firm focuses on Content Marketing and Digital Strategy, and is small.
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$1,000+Undisclosed10 - 49Cluj-Napoca, Romania
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KLAIN is a Digital Strategy company. The team provides Digital Strategy and Branding and is in Cluj-Napoca, Romania.
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$1,000+$50 - $99 / hr2 - 9Coquitlam, Canada
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Headquartered in Coquitlam, Canada, Discovery Kitchen is a small social media marketing company. The team provides Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Erie, PA
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Search 1 Media LLC is a small Erie, Pennsylvania-based web design agency. The team offers Web Design and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsWEBNETIVE offers services including website development, SEO, and Google Ads pay-per-click (PPC) management. Reviews highlight the company's exceptional technical knowledge and effectiveness in areas where previous professionals had failed. Although there were minor delays, the overall feedback is highly positive, noting their ability to deliver significant results and improve online presence.
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$1,000+$25 - $49 / hr10 - 49Edinburgh, Scotland
Services provided
See all 1 projectsSEO Agency Edinburgh specializes in website audits and SEO optimization, including on-page and off-page backlinking, to enhance online visibility and indexing of product categories. Clients commend their effective project coordination, responsive communication, and successful delivery of measurable outcomes, such as increased orders and product inquiries, within a competitive timeframe and reasonable pricing.
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$1,000+$50 - $99 / hr50 - 249
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Top Technology Leader is a pay per click company established in 2011. The firm specializes in Pay Per Click and Mobile App Development.
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$1,000+< $25 / hr2 - 9
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SEO Buckinghamshire, a Content Marketing company, focuses on Content Marketing and Mobile & App Marketing. The firm is located in Aylesbury, England.
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$1,000+$25 - $49 / hrFreelancerMaple Grove, MN
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IQRco.de is a PPC agency. Launched in 2010, their team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Ropaži, Latvia
Services provided
Digital Drive, a pay per click agency, was founded in 2019. They provides Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9White Plains, NY
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SEO services firm Pillar Digital Marketing Agency was founded in 2017. The small team offers Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr50 - 249
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See all 1 projectsIQ Infotech offers digital marketing services, including SEO, SMO, and PPC. Their reviews highlight their effective project execution, delivering quick and significant improvements in search rankings and website traffic. Clients commend their professionalism, innovative strategies, and transparent communication.
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$5,000+Undisclosed50 - 249Westlake, OH
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In Westlake, Ohio, ChoiceLocal is a SEO services firm. They offer Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed50 - 249Nagercoil, India
Services provided
Midsize PPC company SubmitINme, is located in Nagercoil, India. The team provides Pay Per Click and Web Design.
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$1,000+$50 - $99 / hr10 - 49Post Falls, ID
Services provided
See all 1 projectsRankingCo specializes in Google advertising, offering tailored solutions to enhance lead generation for clients. Reviews highlight effective communication and the ability to adapt budgets based on client needs as key strengths. Clients appreciate their responsiveness and seamless workflow, though some suggest improvements in communication methods.
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UndisclosedUndisclosed10 - 49Curitiba, Brazil
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Evolução Digital Curitiba - Marketing Digital e Criação de Sites Curitiba is a pay per click agency. Their small team is in Curitiba, Brazil. Their team focuses on Pay Per Click and Web Design.
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$1,000+< $25 / hr10 - 49Austin, TX
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SEOLOGIZT is a small SEO company based in Austin, Texas and Dubai, United Arab Emirates. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49L'viv, Ukraine
Services provided
Dolphins agency is a PPC company. Their small team is based in L'viv, Ukraine. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Kharkiv, Ukraine
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Black White Team is a PPC agency located in Kharkiv, Ukraine. Their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
Ecom Brainly is a PPC agency. In Lahore, Pakistan, their team provides Pay Per Click and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49South Yarra, Australia
Services provided
Blue Sense Digital, a social media marketing agency, is in South Yarra, Australia. Their services include Social Media Marketing and Pay Per Click.
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Undisclosed$50 - $99 / hr10 - 49Indore, India
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Launched in 2019, Tealbox Digital is a social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49New Delhi, India
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Web Cream (Digital Marketing Agency) is a New Delhi, India-based PPC agency. The team focuses on Pay Per Click and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Worthing, England
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Established in 2021, MrPrime is a small SEO company headquartered in Worthing, England. Their team focuses on Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49Blackstone, VA
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BlueSteak - Amazon & eCommerce Solution Provider is a pay per click company. Their team is located in Blackstone, Virginia and focuses on Pay Per Click and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49
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SEO agency Boostify Digital Agency provides Search Engine Optimization and Pay Per Click. They are based in Ariana, Tunisia.
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$1,000+$25 - $49 / hr10 - 49Montevideo, Uruguay
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ROI Marketing is a PPC agency. The small Montevideo, Uruguay-based team offers Pay Per Click and Advertising. The firm was launched in 2013.
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$1,000+< $25 / hr50 - 249
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See all 1 projectsWebsite Aspire offers comprehensive e-commerce website development services, specializing in SEO-friendly solutions utilizing platforms like Shopify. Clients consistently commend their customer-centric approach, effective project management, and the ability to deliver measurable outcomes such as increased website traffic, improved conversion rates, and enhanced user experience.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
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Webrocz is a SEO company. Their team is based in Hyderabad, India and offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
Services provided
See all 2 projectsMarketing Kalkulátor offers expertise in online marketing, SEO, and digital advertising. Clients commend the firm for its professional knowledge and impactful results, as evidenced by increased customer engagement and orders. The company’s efficient project management and ability to work autonomously while delivering substantial value are consistently highlighted across reviews.
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$1,000+Undisclosed2 - 9Henderson, NV
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Success City Online is a social media marketing firm launched in 2012. The agency provides Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9East Victoria Park, Australia
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In East Victoria Park, Australia and Haymarket, Australia, Ignite Search is a social media marketing agency. The team offers Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Liverpool, England
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Blaze Media, a social media marketing company, was established in 2017. They provides Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
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XPixel FZE is a social media marketing company. They are in Dubai, United Arab Emirates and have small team of experts. Their services include Social Media Marketing and Branding.
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Undisclosed$100 - $149 / hr10 - 49Killamarsh, England
Services provided
Fenti Marketing is a Marketing Strategy company. The team is headquartered in Killamarsh, England, and their services include Marketing Strategy and Digital Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.