Top Branding Companies
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Montréal, CanadaServices provided
See all 15 projectsBrandlucent is a branding agency specializing in brand development, brand strategy, and corporate identity. Overall, they receive overwhelmingly positive feedback, with 100% of clients praising their creativity and understanding of company culture. Approximately 80% of reviews highlight their effective project management and on-time delivery, while 70% emphasize their excellent communication and collaboration skills.
$25,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 48 projectsStarfish is a branding and marketing agency specializing in brand strategy, corporate identity, and visual identity design, consistently praised for their strategic expertise and collaborative approach. Across numerous reviews, 100% of clients commend their responsiveness and ability to deliver on time, while 80% highlight their exceptional creativity and personalized service. Notable success stories include effective brand positioning and significant project outcomes, with recurring themes of strong communication and partnership.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 12 projectsSavage Creative is a branding agency specializing in brand development, brand strategy, corporate identity, and marketing services. Across diverse projects, clients consistently praise their creativity, strategic insights, and ability to tailor solutions to specific needs. With over 90% positive feedback, Savage Creative is lauded for delivering on time and budget, enhancing brand positioning and identity development, while maintaining strong client relationships.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Paella is a small branding company. They specialize in Branding and Digital Strategy and were launched in 2015.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Veinte13, a Digital Strategy company, focus on Digital Strategy and Branding. They were established in 2013.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 67 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in brand identity development, logo design, and corporate branding. Reviewers consistently praise their exceptional project management, responsiveness, and capability to deliver creative branding solutions on time, with 100% satisfaction noted in many reviews. The Bureau's commitment to understanding client needs and aligning with company values is a recurring theme, mentioned in nearly every review.
$25,000+$150 - $199 / hr10 - 49Vancouver, CanadaServices provided
See all 32 projectsTakt is a branding and marketing agency praised for its expertise in brand identity development, brand strategy, and visual identity design. Clients commend Takt's attention to detail and responsiveness, with 100% positive feedback highlighting the team's ability to handle complex projects efficiently. Approximately 60% of reviewers appreciated Takt's ability to align project outcomes with their unique business goals, showcasing their capability in corporate branding and brand positioning.
$50,000+$200 - $300 / hr10 - 49Dubai, United Arab EmiratesServices provided
See all 7 projectsScarlet Royal is a branding agency known for its comprehensive brand identity development, strategic brand positioning, and visual identity design. The agency receives overwhelmingly positive feedback, with 100% of clients praising their attention to detail, strategic depth, and ability to align branding with client goals. Clients consistently commend their professionalism, creativity, and collaborative approach, making Scarlet Royal a trusted partner for high-impact branding initiatives.
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$5,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
Established in 2001, Pail is a branding agency. The firm focuses on Branding and Web Design, and is small.
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$5,000+$100 - $149 / hr2 - 9Cary, NC
Services provided
Small web design agency Merkados, is located in Cary, North Carolina. Their services include Web Design and Branding.
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$10,000+$150 - $199 / hr2 - 9Bradfield Southend, England
Services provided
WithBrand Limited is a small branding firm. Launched in 2015, the team specializes in Branding and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9Beckenham, England
Services provided
Established in 2009, JAKE DESIGN STUDIO LIMITED is a branding agency. The team provides Branding and Graphic Design and is located in Beckenham, England.
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$10,000+$150 - $199 / hr2 - 9Singapore, Singapore
Services provided
Firefish, a small branding agency, is based in Singapore, Singapore and London, England. The team provides Branding and Custom Software Development.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 103 projectsDD.NYC® is a digital design agency specializing in branding, web design, and brand identity development. The reviews showcase a spectrum of feedback, with 66% of reviews highlighting their strong project management and communication skills, while 33% indicate issues with delivery timelines and communication. DD.NYC® is praised for its creativity and comprehensive brand strategy, yet some clients express concerns over project delays and inconsistent communication.
$25,000+$100 - $149 / hr10 - 49Kyiv, UkraineServices provided
See all 40 projectsQream is a branding and visual identity company recognized for its comprehensive services in brand identity development, brand strategy, and visual identity design. Reviews indicate a 100% satisfaction rate with consistent praise for their creativity, project management, and ability to deliver high-quality results promptly. Approximately 70% of reviewers highlighted their alignment with company values and exceptional responsiveness.
$25,000+$150 - $199 / hr50 - 249Portland, ORServices provided
See all 54 projectsWatson Creative is a branding agency specializing in brand development, brand strategy, and corporate branding. The firm consistently receives positive feedback, with a majority of clients highlighting their strategic thinking, creative execution, and ability to manage complex projects. Approximately 80% of reviewers commend Watson Creative for their collaborative approach and alignment with company values, while many appreciate their ability to integrate storytelling with visual identity design.
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$10,000+$150 - $199 / hr2 - 9Borehamwood, England
Services provided
Founded in 2009, Boom! is a public relations firm. In Borehamwood, England, the team focuses on Public Relations and Branding.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Change (StudioRK) is a small London, England-based branding agency. Their services include Branding and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 24 projectsFishfinger Creative Agency is a specialized branding company offering a wide array of services including brand strategy, visual identity design, logo design, and brand identity development. The reviews highlight their creativity, responsiveness, and strong project management, with 100% of clients noting their timely delivery and impressive cultural fit. They excel in developing unique and compelling brand identities that resonate with diverse markets.
$1,000+$50 - $99 / hr2 - 9Redfern, AustraliaServices provided
See all 63 projectsCUT THRU Branding Agency is a distinguished branding agency that provides services such as brand strategy, corporate identity, and visual identity design. The agency consistently receives positive feedback, with 100% of reviewers highlighting their strategic and innovative approach to brand development. Clients praise their exceptional communication and responsiveness, with a strong focus on understanding client needs and delivering timely results.
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 32 projectsPolar is a branding and marketing agency specializing in brand identity development, brand strategy, and corporate branding. The company is highly praised for its strategic marketing expertise and creative capabilities, with 100% of reviewers expressing satisfaction and highlighting Polar's excellent communication and project management. Approximately 87.5% of clients noted their alignment with company values and culture fit as significant factors in choosing Polar.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Awesome Films is a video production company. They are in London, England and have small team. Their team specializes in Video Production and Branding.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
Louder Agency is a web design company. In Nashville, Tennessee, the firm was established in 2010. Their team provides Web Design and Web Development.
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Featured
What are Featured Providers?
$1,000+Undisclosed50 - 249London, EnglandServices provided
See all 51 projectsDuck.Design is a branding agency specializing in brand development, brand strategy, corporate branding, visual identity design, and logo design. With a 100% positive feedback rate, clients consistently praise their creativity, professionalism, and ability to deliver high-quality work on time. Notably, 80% of reviews highlight their exceptional value for cost, while 60% commend their responsiveness and communication skills.
$10,000+$50 - $99 / hr2 - 9Services provided
See all 8 projectsIktomi is a branding agency specializing in brand strategy, corporate identity, and visual identity design. Reviews consistently highlight their creativity, professionalism, and effective project management. Clients appreciate Iktomi's collaborative approach and ability to align deliverables with company goals, with 100% of feedback underscoring their dedication to producing innovative results while maintaining open communication.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
ConneXion Research is a Market Research company launched in 2007. The team offers Market Research and Branding.
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$5,000+$100 - $149 / hr2 - 9Memphis, TN
Services provided
Ding! Marketing Studio is a branding firm founded in 2009. The agency provides Branding and Public Relations, and is small.
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$1,000+$50 - $99 / hr2 - 9Austin, TX
Services provided
FODA is a small branding company. Founded in 2003, the team provides Branding and Out of Home Design.
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$10,000+$150 - $199 / hr2 - 9Bridgnorth, Shropshire, England
Services provided
Branding company Promofix was launched in 2007. The company offers Branding and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9Clitheroe, England
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Latitude Studios is a Clitheroe, England-based branding company. They provide Branding and Graphic Design and were founded in 2012.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Yellow Agency is a Digital Strategy company launched in 2010. Their services include Digital Strategy and Branding.
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$10,000+$150 - $199 / hr2 - 9Wapping Lane, England
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Captivate Hospitality, a branding firm, was founded in 2011. They focuses on Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Newcastle upon Tyne, England
Services provided
Wonderstuff is a branding company founded in 2009. Their team focuses on Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Cornelius, NC
Services provided
Vintage Marketing is a Marketing Strategy company. They were founded in 1993, and their services include Marketing Strategy and Advertising.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Established in 2011, 4THPARK is a branding company. Based in Atlanta, Georgia, the team provides Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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Big Red Rooster, a small branding company, is headquartered in Atlanta, Georgia and. The team offers Branding and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Zephyr is a branding company based in London, England. Their services include Branding and unified communications consulting & SI.
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$5,000+$25 - $49 / hr2 - 9
Services provided
OR México is a Digital Strategy company. In Veracruz , Mexico, the agency was founded in 2017. Their team offers Digital Strategy and Branding.
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$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Services provided
Captive Branding Agency is a small branding agency based in Huntington Beach, California. Their services include Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
Ingenuity Marketing, a small branding firm, is located in Jacksonville, Florida. Their services include Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Tampa, FL
Services provided
McShane Communications is an Advertising company. The team provides Advertising and Branding and is headquartered in Tampa, Florida.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Founded in 2011, Planning Unit is a small London, England-based branding agency. Their team specializes in Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Burke, VA
Services provided
CDR Communications, Inc is a branding agency. They were established in 1984, and their services include Branding and Web Design.
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$5,000+$25 - $49 / hr2 - 9Sevilla, Spain
Services provided
Nowalia is a small app development firm based in Sevilla, Spain. Their services include Mobile App Development and Branding.
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$5,000+$100 - $149 / hr2 - 9Seattle, WA
Services provided
Blindtiger Design is a branding company in Seattle, Washington. They provide Branding and Market Research and were launched in 2013.
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$10,000+$100 - $149 / hr2 - 9Philadelphia, PA
Services provided
Sage Communications Partners, a Digital Strategy company, was founded in 2002. The small team offers Digital Strategy and Branding.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Mobile app development company PegPeg is located in Barcelona, Spain. They provide Mobile App Development and Branding.
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$10,000+$100 - $149 / hr2 - 9Atlanta, GA
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The IPY Agency, a small public relations company, is headquartered in Atlanta, Georgia. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Vilnius, Lithuania
Services provided
Established in 2017, BrandPlans.lt is a small Vilnius, Lithuania-based branding agency. Their services include Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9Sofia, Bulgaria
Services provided
Dreams Industry is an AR/VR development company. Headquartered in Sofia, Bulgaria, the company offers AR/VR development and Branding.
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$10,000+$150 - $199 / hr2 - 9
Services provided
SHONSKI is a graphic design company founded in 2011. The team specializes in Graphic Design and Branding.
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$1,000+$25 - $49 / hr2 - 9București, Romania
Services provided
Ascendent Media is a small București, Romania-based social media marketing agency. The team specializes in Social Media Marketing and Branding.
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$10,000+$100 - $149 / hr2 - 9Budapest, Hungary
Services provided
PR firm PS Creative Agency is in Budapest, Hungary. They provide Public Relations and Branding.
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$10,000+$100 - $149 / hr2 - 9Budapest, Hungary
Services provided
Gulden Communications Hungary, a PR company, was launched in 1993. Based in Budapest, Hungary, the team provides Public Relations and Branding.
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$10,000+$100 - $149 / hr2 - 9Budaörs, Hungary
Services provided
Branding company Roxer was established in 1991. The small team provides Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Bruxelles, Belgium
Services provided
Established in 2017, Marple and Moon is a small Bruxelles, Belgium-based Marketing Strategy company. Their team focuses on Marketing Strategy and Branding.
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$5,000+$100 - $149 / hr2 - 9Vorst, Belgium
Services provided
Escritoire is a Vorst, Belgium-based print design company. Their services include Print Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Wien, Austria
Services provided
Wild is a branding agency. Their small team is in Wien, Austria and offers Branding and UX/UI Design. The company was established in 2014.
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$5,000+$100 - $149 / hr2 - 9Saalfelden am Steinernen Meer, Austria
Services provided
Launched in 2015, dreist. Is a small web development company located in Saalfelden am Steinernen Meer, Austria. Their team offers Web Development and Branding.
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$5,000+$100 - $149 / hr2 - 9
Services provided
ARTLINE Design is a small Vienna, Australia-based video production company. Their services include Video Production and Advertising.
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$1,000+$25 - $49 / hr2 - 9Wien, Austria
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HEROES & HEROINES is a small Wien, Austria-based public relations firm. Their services include Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Wien, Austria
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Founded in 2011, SuperSocial is a small Wien, Austria-based social media marketing firm. Their services include Social Media Marketing and Branding.
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$5,000+$100 - $149 / hr2 - 9Teneriffe, Australia
Services provided
Mama Advertising, a branding agency, offers Branding and Print Design. The firm is located in Teneriffe, Australia.
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$5,000+$100 - $149 / hr2 - 9Manly, Australia
Services provided
ICreate Advertising is a graphic design agency. The Manly, Australia-based firm offers Graphic Design and Branding.
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List of the Best Branding Agencies
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$25,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.8/40.019.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.3/40.019/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
37.4/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
37.3/40.017.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$5,000+$50 - $99 / hr50 - 249Kraków, Poland
Ability to deliver
37.3/40.018.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
65% Branding35% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr10 - 49Carlsbad, CA
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Branding -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Branding60% Other -
$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
36.4/40.017.6/20 Reviews9.4/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$1,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
90% Branding10% Other
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies twice a year based on a proprietary methodology. The top branding agencies for Fall 2025 include:
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?