What evidence can you share that demonstrates the impact of the engagement?
We are seeing a year-on-year uplift in sales volume of 20%–30%. I’m imagining that the branding has contributed a fair amount to that.
We weren’t necessarily concerned over website visits and whether they convert into more sales. It was important to have a strong, robust website because the initial communication with supermarket buyers and other businesses would be through the website. Having a very good B2B-geared website has helped with engagement.
We’re pleased with the look of the site. It was quite a change to what we were doing initially. I think that everyone’s pleased with the branding as well. We’re constantly doing work on it, and I think that we all view it as necessary.
How did Fishfinger Creative Agency perform from a project management standpoint?
They are very responsive and available. We know when we can get a hold of them, and they are quite flexible. Some of us here can tend to be a bit pushy: when we want answers, we want them now, and Fishfinger is quite reactive to that.
It’s also well-managed. They hit their deadlines and objectives, and they manage us quite well. If they think there’ll be some slippage, we know about it well in advance. They don’t really make promises they can’t keep.
What did you find most impressive about them?
I think that their ideas are quite creative, which is pretty much what we’re looking for from a creative agency. Fishfinger has been quite brave in their choices. It hasn’t been cookie-cutter at all, considering that we were the first food manufacturer they worked with. I think they’ve found the project enjoyable. Any truly creative person will relish the challenge of doing something different.
Are there any areas they could improve?
I think there’s a fair amount of reliance placed on Richard (Director), who I believe generates quite a lot of the creative content. Other than that, they’re quite a good agency. They’d probably struggle to cater for a very large corporation, but for an organization up to the £100 million mark, I think they’d be really good.
Do you have any advice for future clients of theirs?
Be straightforward, bold, and concise in presenting whatever the objectives are, and trust them a bit in the creative process. Fishfinger’s ideas can be a bit out there, but I think they’re good.