Fishfinger Creative Agency

BACKGROUND

Please describe your company and position.

I am the Founder of a boba beverage seller

Describe what your company does in a single sentence.

Sell alcoholic boba

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fishfinger Creative Agency to accomplish?

• Create company brand
• Bottle Labels

SOLUTION

How did you find Fishfinger Creative Agency?

Online Search

Why did you select Fishfinger Creative Agency over others?

• High ratings
• Great culture fit

How many teammates from Fishfinger Creative Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create Branding 
• create Labels 
• Packaging design for the final product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

N/A haven't started sales yet.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management was on track, and delivered items on time. Responded to needs well and were very accomodating with any last minute changes or even changes in scope.

What was your primary form of communication with Fishfinger Creative Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their modern take on branding and design, Fishfinger Creative Agency seems ahead of the curve in creating branding and marketing. 

Are there any areas for improvement or something Fishfinger Creative Agency could have done differently?

I think being more clear with what to expect for deliverables would be an area for improvement. I think I had some confusion about the expected work product when the rough drafts were amazing and came with lots of add-ons and marketing assets, but the final draft included a similar number of deliverables at a similar work quality as the drafts.


But I think I was expecting the opposite, where the rough drafts are supposed to be more "rough" and minimal and then more comprehensive work is supposed to be put into the final draft.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for Interprefy, a B2B technology provider for multilingual conferences and events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fishfinger Creative Agency?

We were looking for someone to refresh our brand.

SOLUTION

What was the scope of their involvement?

Fishfinger Creative Agency provided us with branding and graphic design services to come up with an identity that best represents our company.

We started with a discovery phase to shape who we are and what we want to achieve in terms of the basic framework, visual language, tone of voice, and a range of design services such as logo design, color palettes, and other graphic elements.

Moreover, we presented them with documentation and assets to give them insight into the current state of our company, and basically laid out the groundwork of what we’ve done internally.

What is the team composition?

We worked with a total of three people, including the founder and two project managers.

How did you come to work with Fishfinger Creative Agency?

We evaluated a number of branding agencies and decided to hire Fishfinger Creative Agency because we thought they were a great cultural match for us.

They immediately understood our process, demonstrated a great amount of empathy, and presented us with an impressive portfolio.

How much have you invested with them?

We spent around $20,000 on this project

What is the status of this engagement?

We worked together from August 2021–February 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We presented the work of Fishfinger Creative to our board of investors, and they were really impressed and had nothing but positive feedback on their deliverables.

How did Fishfinger Creative Agency perform from a project management standpoint?

They were great from a project management perspective, and they always delivered high-quality work on time.

We typically communicated through video conferences and email.

What did you find most impressive about them?

We were impressed with their service-driven approach to the project. They were also very open to adjusting to the way we wanted to work just so they can meet our expectations.

Are there any areas they could improve?

There’s nothing they need to improve on or do differently.

Do you have any advice for potential customers?

If you’re looking for a small specialized agency for branding at a fairly reasonable price range, then you’re in good hands with Fishfinger Creative.

BACKGROUND

Please describe your company and your position there.

I am the founder of STOCKED, an innovative frozen food company that freezes tasty food into handy little blocks

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fishfinger Creative Agency?

We hired Fishfinger firstly to design our packaging. Previously in cardboard off-the-shelf chicken boxes, we wanted a revamp. We wanted our packaging to:

• blow people away and show them that our product is premium
• be completely distinctive
• get across the fun and energy our brand has
• be a very high functioning, useful piece of packaging for the user
• have lots of little surprises

Off the back of this we were so impressed that we had them take on our delivery packaging and website design to apply the greatness throughout

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Fishfinger through The Food Hub, a group for food entrepreneurs. We spoke to 10 different agencies but Fishfinger immediately stood out. Their own brand had the same energy we wanted and they immediately got our brand and what we wanted to achieve without us even telling them. And they were reasonably priced compared to their competition!

Describe the project in detail and walk through the stages of the project.

We had a series of virtual meetings to further understand our requirements for the packaging. Next we were shown a few different concepts and we said what we liked/didn't like about each. This was repeated multiple times until we reached our final design. They were very clear with what they needed from us and were very responsive when we had questions.

How many resources from the vendor's team worked with you, and what were their positions?

Our main points of contact were John and Kimmy on the packaging and then Hala and Kimmy on the website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had ridiculous feedback on our packaging with some customers saying it is the best they have ever seen. Our website too has been unanimously well received. Everything we wanted as an outcome from the project was achieved.

How effective was the workflow between your team and theirs?

The workflow for the packaging was extremely smooth and efficient. In all honestly it fell a bit behind for the website for a period but we felt engaged again at the end of the process.

What did you find most impressive or unique about this company?

Their understanding of our needs and our product. Kimmy especially just got it so it felt like it needed very little explaining. The quality of their illustrations are fantastic and has given us a really distinctive look and feel.

Are there any areas for improvement or something they could have done differently?

The only thing was a lapse of timelines for the websites which led to a serious delay but Kimmy came to the rescue again!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company called Tyde, an online booking platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fishfinger Creative Agency?

We hired them for branding support since we were a new company.

SOLUTION

What was the scope of their involvement?

They provided full-service branding support. This included creating branding guidelines, a logo, typography, and colors. We came into the project with some deliverables in mind and they factored all of those into their work. 

What is the team composition?

I worked with Richard (CEO), a designer who served as our main liaison, and one other person. 

How did you come to work with Fishfinger Creative Agency?

We found them on Clutch and decided to use their services.

How much have you invested with them?

We spent just under £15,000 (approximately $19,400 USD)

What is the status of this engagement?

We worked together from June–August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The work was brilliant. Their proposal came through very timely and was really well presented. Their team was really mindful of what we wanted to achieve and always gave us lots of different options. The work never lacked in creativity or effort, we could tell a lot of work went into everything they put forward. We were really happy with their services. 

How did Fishfinger Creative Agency perform from a project management standpoint?

They hit every deadline that they set; when they said they were going to have something to us by a certain date, it was on time. Sometimes work was even delivered earlier.

They were very clear and communicative over email, giving us thorough and engaging responses. If we needed to discuss something more in-depth, we’d have a couple of calls but we mostly used email. 

What did you find most impressive about them?

Their overall branding work and decorative elements were great. The colors and typography were absolutely spot on. 

Are there any areas they could improve?

No, there’s nothing at all.

Do you have any advice for potential customers?

Definitely reach out to them. They’re incredibly responsive, really creative, and full of good ideas. 

BACKGROUND

Please describe your company and your position there.

Partner at the Music Room Mayfair, a Sample Sale Venue and Management Company in London that holds Sample Sales for many of the world's Global Fashion Houses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fishfinger Creative Agency?

We hired Fishfinger for our website redesign, a new Ecommerce platform design, and the branding of digital marketing materials.

What were your goals for this project?

We wanted a complete rebranding of our business and all marketing materials, including our website, newsletters, logo, and social media presence. We also launched our business online this year, and chose Fishfinger to do the design of the ecommerce platform which is linked to our main website.

SOLUTION

How did you select this vendor?

We knew of Fishfinger through previous clients, and were encouraged to meet with them when we decided to re-brand and expand. It was clear when we met them that they were perfect for the job - they had a great eye for design, were small enough to be personal, but had a breadth of experience across their team that we found helpful.

Describe the project in detail.

The rebranding and redesign of our online presence started with conversation about our aims and requirements. Fishfinger began to send over moodboards of inspiration to narrow down our design tastes, then sent over a final selection of proposals for us to consider. The proposals were beautifully designed, and we alighted upon one in particular. From then on it was a quick process to extend the chosen design across the rest of the website pages and finalise the project.

After this was complete, we decided to launch the business online via the creation of an ecommerce website upon which we could host events. This was designed by Fishfinger echoing the design of the main website. Around this time we also decided to rebrand our newsletters and other marketing materials and asked Fishfinger to lead this.

What was the team composition?

We worked with Richard, the CEO, and Hala, a principal designer at the agency. The team was great, and worked really hard to get us the designs we needed in the timeframe we needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our bookings increased substantially after we rebranded our main website - we were full up the following season. We received a lot of positive feedback from our clients and customers about the redesign of the logo and marketing materials which allowed us to grow our database and gain more bookings.

The design of the ecommerce site was pivotal in persuading Brands to contract with us, and the feedback has been nothing but positive. The newsletter brand has received a lot of great feedback from our database re the design and clarity of the information. All in all, we are really happy!

How effective was the workflow between your team and theirs?

Very effective - using email and phone we kept in regular contact and were always able to pick up the phone to discuss when we wanted.

What did you find most impressive about this company?

A safe pair of hands. The design was consistently outstanding and the team was enjoyable to work with.

Are there any areas for improvement?

No, we are very happy with the quality and speed of the work.

BACKGROUND

Please describe your company and your position there.

Grays Antique Market is an antique market in Mayfair, Central London, with 80 small business tenants specialising in art, jewellery and antiques. I am part of the management team that oversees the business, which I have done for the past 6 years.

This involves liaising with the day to day management team, the marketing department, third party consultants, as well as working on the medium-long term strategy for business growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fishfinger Creative Agency?

Our business website has been completely out of date for some years, both in regards to functionality and aesthetics. We wanted to redesign the look and feel of the website, whilst also adding an e-commerce function which could be accessed by multiple users to upload items for sale.

We knew it was a big project, and we therefore looked for an established agency who were experienced with both design and tech, but were willing to focus on our project rather than pass it off to a "project manager".

What were your goals for this project?

• a beautiful, simple, clean aesthetic
• an easy back end functionality
• a thoughtful user experience that promoted browsing on the site
• a well build site that was a foundation for a strong SEO strategy
• a website that promoted the business by way of its design

SOLUTION

How did you select this vendor?

We were recommended a number of creative agencies for web design and brand update, who we met with. Out of the five companies we met with, Fishfinger were the clear winner.

Their previous clients list spoke volumes, however it was the team who met with us that persuaded us immediately of their ability, work ethic and eye for detail that made them the front runner.

Whilst other agencies gave us their standard marketing materials, or even a full website design as part of the pitch, Fishfinger's approach was personal. Our meeting with them was largely a "get to know you exercise", which meant the ideas they put forward subsequently were precisely tailored to our brief. It also meant that we got to know them, and what motivated and resonated with them.

As a result it was clear that we would be able to establish a strong working relationship with Fishfinger, and we therefore chose them as the design agency we wanted to work with.

Describe the project in detail.

The project started with Fishfinger sending a variety of inspiration designs for our comment. We sent back and forth various websites and design elements that we liked in order to hone in on a final look and feel for the website.

From that exercise, Fishfinger then generated a number of design options for our consideration. One of these immediately felt right, and Fishfinger designed further pages on the site to extend those visuals across the whole project.

It was a fairly rapid exercise that took place over 2-3 weeks, largely because Fishfinger had taken the time to really understand what we were looking for.

What was the team composition?

A small team was involved from Fishfinger's side, which was very helpful. At previous agencies we have worked with, we have been assigned a project manager who is a world away from the head of the company that pitched to us.

This was not the case at all with Fishfinger. We worked with the CEO and a senior designer to build the vision. It was very helpful that the CEO remained involved from start to finish, and the designer did not change throughout the process.

The team at Fishfinger also collaborated with the website development agency who were assigned to build the site, which was a very successful pairing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The design of the website has generated huge excitement amongst the 80+ small businesses that form part of the project. The design has a professional yet luxurious feel that has been popular with staff, businesses and customers who have seen it.

The best part of the design is ultimately that Fishfinger were able to take our brief, and examples of design we liked, and come up with a final website design which was better than anything we could have come up with. Their focus on speed and communication paid dividends in getting the new website designed and built as rapidly as we required.

How effective was the workflow between your team and theirs?

The workflow was well structured and easy from both sides. During the initial design phase, at our request we did weekly in-person meetings, with follow up emails.

New design iterations were sent by email, and phone calls set to discuss that week. They were very flexible in adapting to our communication style and requirements - last minute meetings and changes were never a problem.

What did you find most impressive about this company?

1. Communication. Fishfinger had a strong focus on understanding our company, and an equally strong focus on making sure that we understood them and what they were doing. This was so important in an area that we did not have expertise in, and in an industry where technological ignorance is often taken advantage of. Fishfinger wanted us to understand what was important and why, and they were able to explain that in a non- technical way that we could absorb and react to as a business.
2. The Team. Fishfinger is made up of some very talented, hard working, and genuinely nice people. As a company, we trusted them and they did not disappoint. It was a real pleasure to work with them.
3. The Work Ethic. The team is incredibly hard-working, and no change or idea is too much or inconvenient for them.
4. The Design. The design ability of the team is a strong asset for the company, and combined with the technical ability of the company it is a rare find.

Are there any areas for improvement?

In all honesty, we do not feel there were any significant areas for improvement. We had no complaints, but very high standards, and these were met and more.

BACKGROUND

Please describe your company and your position there.

Founder of The Honestly Good Smoothie Co.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fishfinger Creative Agency?

We asked the team to help us redesign the packaging for our frozen smoothie kits. We had quite a brief to hit!

What were your goals for this project?

To communicate the brand look & feel on our packaging To incorporate all regulatory information in an engaging way, on brand Incorporate a QR code, instructions, serving suggestions, brand story and more To incorporate a fill line on the inside of the pouch that could be seen through a translucent front window

SOLUTION

How did you select this vendor?

We shared the brief and spoke to around 6 agencies and 5 freelance brand designers. We were looking for a partner that we had confidence in, and above all showed as much passion and enthusiasm for organic smoothies as we did - and we found them in Fishfinger!

Describe the project in detail.

We had an discovery call, and were initially rather far apart in terms of cost. However, the team were very accommodating and were able to work within our budget. We agreed one design would be delivered, and we'd work through approx. 2 iterations. The initial design was awesome, and hit the brief on the head. However, as with all passionate brand owners, we requested far more iterations than initially planned - Kimmy and the team at Fishfinger went over and above to to continue to deliver, until we had everything just right

What was the team composition?

Initially we spoke with Kimmy and Richard, though Kimmy was our main point of contact throughout. Excellent communication, super passionate and a delight to work with. Oh, and the designs were amazing. Couldn't be happier and wouldn't hesitate to recommend to anyone looking for a design agency

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a noticeable difference in customer feedback, and retention. We regularly receive praise on the packaging design We see our pouches being shown off by recipients, and will present with pride at any opportunity :)

How effective was the workflow between your team and theirs?

Very smooth, there was a clearly structured approach and with little previous experience of running similar design projects, we were able to follow the team's lead

What did you find most impressive about this company?

The team was evidently knowledgeable in manufacturing processes as well as design, and i was able to connect our manufacturer with Fishfinger and know in confidence that they'll work through any challenges

Are there any areas for improvement?

Flawless experience for us

BACKGROUND

Please describe your company and your position there.

I am the Founder of a start-up called UNTAGGED which is a new fashion resale platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fishfinger Creative Agency?

Fishfinger helped us to develop the brand: we needed a new name, a visual identity, tone of voice and brand guidelines.

What were your goals for this project?

We wanted to create a brand that would appeal to an 18-24 yr old fashion-loving audience. It needed to have unisex appeal so that it could extend from the initial female target to men, and not alienate older consumers. It needed to feel fresh and fun, vs. the number one resale platform, ebay.

SOLUTION

How did you select this vendor?

We spoke to a number of branding agencies, but liked fishfinger's portfolio. They had created some really striking brands that we felt would appeal to our target audience. Other agencies we spoke to wanted to play things too safe: we wanted to act as a real challenger and disrupt the market.

Describe the scope of their work in detail.

The agency started by clarifying the brief. They then send us some naming options, and we were immediately drawn to UNTAGGED. We went through a number of rounds of concept development, where the fishfinger team were very flexible and patient as the brief evolved and our expectations changed.

We finally landed on a creative direction, and then very quickly, the design route came together to become the brand that we are now using.

What was the team composition?

I worked with 3 members of the team, at different stages of the process. Unfortunately COVID hit as we were in the middle of the development, but the team didn't let this slow them down and we still managed to complete the project within our timeframe.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very happy with the creative direction the team developed. It has made it very easy for us to develop our website and social media, and we have had lots of very positive feedback on how fresh, fun and professional everything looks.

How effective was the workflow between your team and theirs?

The team worked very efficiently. All the work, apart from the initial briefing was done remotely, but this did not hinder the project in any way.

What did you find most impressive about this company?

Very flexible, very enthusiastic about the project, and despite the changes to the brief, they came up with a fabulous creative solution.

Are there any areas for improvement?

We were very happy with the service.

BACKGROUND

Introduce your business and what you do there.

I’m now a project manager of a trade association group. However, during this engagement, I was the head of communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fishfinger Creative Agency?

We wanted to create a campaign that’d communicate some simple messages about the way insurance works to a general audience. Our team wanted to create some engaging digital content that looked and felt different from what had gone before it. Consequently, we engaged Fishfinger in order to create that content.

SOLUTION

What was the scope of their involvement?

Fishfinger created a new website and a set of 15–20-second digital animations using creative concepts to communicate things like home insurance, motor insurance, and travel insurance.

We gave Fishfinger a lot of creative freedom, and they created the concepts. They came up with the idea we eventually chose. The animations were created to live on the website, and we also share them on social media. Fishfinger was responsible for creating and hosting the content, in addition to making sure the content was right.

Our team helped with the accuracy and wording of the animations because obviously, their understanding of our industry isn’t as strong as ours. However, all the creative elements of it were theirs, and we worked collaboratively on it.

They also created a website from scratch and it was separate from our existing one. It goes alongside our website; however, we wanted a completely different look and feel for this campaign. Our corporate-looking website wasn’t the right fit for the objectives we wanted to achieve.

What is the team composition?

We worked with two people regularly, and they brought in others when needed. Richard (Director) was the main point of contact for me and he even came and saw us in-person. He’s an engaging guy.

How did you come to work with Fishfinger Creative Agency?

I don’t remember exactly how we found Fishfinger, but it might’ve been one of my team members who discovered them. We were talking to various agencies, and they were the ones that came in and impressed us the most.

How much have you invested in them?

We’ve spent about £200,000 (approximately $247,000 USD) in total, but not all of that money went to Fishfinger because we had a buying agency as well.

What is the status of this engagement?

Our engagement started around January 2017 and is ongoing. However, relations are currently more ad-hoc than systematic. The work is based on when we have the capacity to think about it and the resources to pay.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

An analysis of the social media campaign found that it really resonated with individuals between the ages of 18–45. We got a good reach and hit all of our targets for the campaign. What’s more, we also received positive feedback from our members as well as from regulators, MPs, and so on. The positive feedback wasn’t just from the hard evaluation and metrics, but we also received it from stakeholders.

We initially wanted to test it with all demographics to see how it went down, and then later we targeted towards that group. It was an important group for us to reach. Just with the way we ran the campaign, we didn’t have an initial age demographic and we learned as we went along.

How did Fishfinger Creative Agency perform from a project management standpoint?

Fishfinger delivered things on time and was very clear in the way they both pitched and priced the idea. Also, they stuck to the budget we agreed upon. We have no complaints at all.

What did you find most impressive about them?

The thing that most impressed me was their creativity. Fishfinger created an idea that was innovative and something we wouldn’t have thought of; and then they executed it really well. Just in terms of pure concepts and content creation, they were fantastic.

Are there any areas they could improve?

I wouldn’t consider this criticism at all because it isn’t really what they do but a vital part of campaigns is how the content reaches the audiences. This isn’t something that Fishfinger has an offering in because it’s not their technical expertise. What they did for us was more focused on the creative aspects of the campaign. They were good at juicing the ideas, and it was our role to then work out how to get those ideas in front of people.

Do you have any advice for potential customers?

My advice would be to go to them if you want something creative and unusual. Don’t go to them if you want some humdrum corporate job. They’re great at doing things that’ll surprise you.