Creative Mules

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Leea Labs

Describe what your company does in a single sentence.

We are building the execution layer for the AI.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Mules to accomplish?

As an early-stage company with a forward-thinking vision, we are building from the ground up. We wanted Creative Mules to help bring our initial vision to life through a website, aiming to secure pilot customers and initiate fundraising discussions with investors. The website needed to be impressive, impactful, and clearly communicate the complexity of our product.

SOLUTION

How did you find Creative Mules?

Referral

Why did you select Creative Mules over others?

• Great culture fit
• Referred to me

How many teammates from Creative Mules were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creative Mules guided us through multiple phases, beginning with Discovery to gain an in-depth understanding of our product. They then developed initial low-fidelity wireframes to build a narrative and conducted a thorough competitor analysis.

In parallel, they began conceptualizing potential directions for the website and brand. Ultimately, they synthesized all findings into high-fidelity wireframes for our review, followed by finalizing copywriting.

The result was a responsive website that aligned with the agreed-upon content and visual aesthetics, including animation prototypes for key sections.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website enabled us to have several productive conversations with investors and pilot customers during a recent conference.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Creative Mules consistently communicated progress in a timely manner, accommodating additional requests and changes effortlessly while keeping us informed—a crucial factor given our strict timeline.

What was your primary form of communication with Creative Mules?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to grasp and convey complex concepts in an accessible way was impressive. Their collaborative work culture and the ease of working with them made the experience genuinely enjoyable.

Are there any areas for improvement or something Creative Mules could have done differently?

Nothing comes to mind. 

BACKGROUND

Please describe your company and position.

I am the Chief Commercial Officer of AYCON Management Holding GmbH

Describe what your company does in a single sentence.

AYCON provides premium executive interim management and consulting services and runs "Ameritum", an exclusive virtual club for business professionals. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Mules to accomplish?

• Build a brand for newly created exclusive virtual club "Ameritum"
• Create a website for Ameritum (present the offering, capture newsletter subscribers and membership requests)
• Product design: Designed the membership request flow as part of the onboarding experience

SOLUTION

How did you find Creative Mules?

• Online Search
• Referral

Why did you select Creative Mules over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Creative Mules were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Creative Modules for:

• Brand building and design: For a newly created, soon to launch exclusive virtual club, we needed a new brand including CI. Deliverables included a style guide and logos we could use right away. They presented several designs which matched our expectations of a premium, exclusive, high class offering. Furthermore Creative Mules delivered several marketing collateral suggestions, such as a digital marketing package which helps us promote the service. We highly appreciate their creative input and ideas and delivering more results than we originally asked for or thought of.
• Website and UX design: Creative Mules built a website for us which presented the service and served as the first beachhead to capture newsletter subscribers and club membership requets. Key deliverable was a membership sign up process incorporated in the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success factors agreed upon and over-delivered:

• Branding package: logo, style guide, collateral such as digital marketing package for promotion on social media were over-delivered
• Live website in brand design including sign up flow for membership requests (in the pre-launch phase, this is our primary product)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Creative Mules is both very fast in responding to and realizing requests. No waiting and wondering, but lightning fast delivery. Plus a very transparent process. Progress on key deliverables was shared throughout the project in Figma, so we could follow along and provide feedback. Whenever input from us was required, it was easy to provide (e.g. Figma comments, quick Whattsapp).

What was your primary form of communication with Creative Mules?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of their creativity, work ethic and culture. The results speak for themselves; we love the brand design they created for us. Furthermore they are super fast and reliable and doing what they say, often times coming up with fresh ideas and over-delivering on results. Plus it's a big bonus that they are very fun to work with!

Are there any areas for improvement or something Creative Mules could have done differently?

If there would have been room for improvement throughout the project, we would have discussed this along the way. All good.

BACKGROUND

Please describe your company and position.

I am the Co-Owner & Creative Director of Tiny Giants

Describe what your company does in a single sentence.

We are a creative digital agency mainly producing film and animation assets for brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Mules to accomplish?

• Re-brand our company
• Design our new website
• Build our new website
• Supply branding assets

SOLUTION

How did you find Creative Mules?

Referral

Why did you select Creative Mules over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Creative Mules were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As Tiny Giants, we embarked on a significant journey to rebrand and reposition our agency, transitioning from the umbrella organization "New Imaging" to our more recognizable and metaphorically strong brand, Tiny Giants.


To achieve this, we partnered with Creative Mules, who played an instrumental role in refining our brand to better reflect our current team, target audience, and the exceptional work we produce. Our goal was to create a distinct and clear identity that would empower us to confidently convey our mission, attract new clients, and continue our growth.

Creative Mules began by helping us reimagine our brand identity. The process started with logo conceptualization, where they developed three distinct logo concepts, each representing a potential direction for the Tiny Giants brand. These concepts were presented to us in various contexts through mockups, allowing us to carefully consider and select the direction that best aligned with our vision. The chosen concept then became the foundation for the overall identity system.

Building on the selected logo, Creative Mules rigorously tested and refined its adaptability across a wide range of applications, including banners, business cards, social media profiles, and other essential brand assets. By the end of this process, we had a fully developed identity system, documented in a comprehensive brand book, which provided clear guidelines for consistent brand usage.


Additionally, Creative Mules created supplementary assets that perfectly aligned with our refined brand identity. These assets included social media templates, business cards, an animated logo, social banners, a roll-up banner, email signatures, stickers, a presentation template, and merchandise. Each element was carefully crafted to ensure it resonated with our overall brand vision.

In tandem with the brand identity work, Creative Mules also took on the task of redesigning our website using Webflow. They began by developing an initial wireframe that outlined the necessary sections and core information required to effectively tell our story.


This wireframe served as the foundation for content creation and placement. The copywriting process was a collaborative effort; we provided initial input, and Creative Mules offered invaluable guidance, suggestions, and edits to ensure that the content accurately reflected our vision.

The website design, which was informed by our newly established brand identity, was developed with a strong emphasis on functionality and user experience. Creative Mules ensured that the site was optimized for both desktop and mobile devices, providing fast loading speeds and enhanced security through Webflow's clean code. They also ensured GDPR compliance via Google Tag Manager and rigorously tested the site before launch to guarantee a smooth and successful go-live.

Once all branding assets and web design elements were finalized, Creative Mules compiled a comprehensive brand guide. This guide included detailed specifications for all brand elements, such as typography, color palettes, logos, and imagery, ensuring that our brand would be consistently and coherently presented across all platforms and touchpoints.

In summary, our collaboration with Creative Mules was a crucial step in repositioning Tiny Giants with a clear and distinct identity that truly reflects who we are and what we stand for. Their expertise in brand identity refinement, asset creation, and website development has enabled us to continue our growth and success in the industry with renewed confidence and purpose.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our collaboration with Creative Mules clearly demonstrate the progress and success of the project. One of the most significant achievements was the increased brand cohesion and recognition. The development and implementation of our new brand identity, including the logo, identity system, and supplementary assets, resulted in a more cohesive and recognizable brand.


This consistency across all platforms and touchpoints enhanced our visibility and allowed Tiny Giants to present a unified image to clients and stakeholders. The positive feedback we received from clients and stakeholders following the rebranding highlighted the professional and modernized look of our brand, indicating that the redesign resonated well with our target audience.

Our website performance also saw significant improvements. The redesigned website, developed using Webflow, showed measurable progress in key performance metrics, including faster loading times, better mobile responsiveness, and an enhanced user experience.


These improvements were reflected in increased website traffic, longer user engagement times, and a lower bounce rate. Additionally, with the new website, we observed an improvement in our search engine rankings, leading to higher organic traffic. This indicated that the design and content were not only visually appealing but also optimized for search engines.

In terms of business growth, we experienced a noticeable uptick in new client inquiries following the rebranding. This was directly attributable to the clear and distinct brand identity and improved online presence that the rebranding provided.


The refined image and values of Tiny Giants helped us attract new clients who resonated with our updated brand. Moreover, existing clients showed increased engagement, with several opting for additional services or extended contracts, reflecting their renewed trust in our brand.

Our social media engagement also improved significantly. The new social media templates and consistent branding across platforms led to a noticeable increase in our social media following and engagement rates. Posts utilizing the new brand assets received higher levels of interaction, indicating that the brand resonated well with our audience.

Finally, the operational efficiency within Tiny Giants was greatly enhanced by the creation of a comprehensive brand guide. This guide allowed our team to implement the brand identity consistently across all channels and materials, reducing confusion and inefficiencies in content creation and marketing efforts.

These measurable outcomes demonstrate that our collaboration with Creative Mules successfully positioned Tiny Giants for continued growth and success, with tangible improvements in brand recognition, digital performance, and business development.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Creative Mules demonstrated strong project management skills throughout our collaboration. They were consistently reliable in delivering items on time, adhering closely to the agreed-upon schedule. From the initial stages of logo conceptualization to the final development of our website, they maintained a steady workflow, ensuring that each phase of the project was completed within the set deadlines.


Their ability to manage time effectively was evident in the smooth progression of the project, with no significant delays or setbacks.

In terms of responsiveness to our needs, Creative Mules was exceptionally attentive and adaptable. They maintained open lines of communication, regularly checking in with us to ensure that the work aligned with our vision and expectations. Whenever we had feedback or required adjustments, they responded promptly and made the necessary revisions without hesitation. Their flexibility and willingness to accommodate our input were crucial in shaping the final outcome of the project.

Creative Mules also demonstrated a proactive approach in anticipating our needs. They offered valuable suggestions and guidance at various stages, helping us refine our ideas and ensuring that the project met our objectives.


This level of attentiveness and dedication made the collaboration not only productive but also highly satisfying, as we felt supported and confident in their ability to deliver quality results. Overall, their project management was exemplary, characterized by timely delivery, effective communication, and a strong commitment to meeting our needs.

What was your primary form of communication with Creative Mules?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive and unique about Creative Mules was their deep understanding of branding and their ability to translate our vision into a compelling, cohesive identity. Their creativity and attention to detail stood out, especially in how they approached the conceptualization phase, where they presented distinct logo directions that truly captured the essence of Tiny Giants.


Each concept was not only visually appealing but also thoughtfully aligned with our brand values and target audience.

Another aspect that set Creative Mules apart was their commitment to collaboration. They were not just service providers; they became true partners in the process. Their openness to feedback, combined with their proactive approach in offering suggestions, created a dynamic working relationship that felt genuinely collaborative. This synergy allowed us to explore new ideas and refine our brand in ways that we hadn't initially considered.

Moreover, their technical expertise, particularly in web development using Webflow, was remarkable. They delivered a website that was not only aesthetically pleasing but also highly functional, fast-loading, and secure. The seamless integration of design and functionality demonstrated their proficiency and set a new standard for our online presence.

Overall, what impressed us most was Creative Mules' ability to blend creativity with strategic thinking, their collaborative spirit, and their technical prowess. These qualities made them an invaluable partner in our rebranding journey, and they delivered results that exceeded our expectations.

Are there any areas for improvement or something Creative Mules could have done differently?

While our experience with Creative Mules was overwhelmingly positive, there are a few areas where slight improvements could enhance their already strong service. One area for improvement could be in providing more detailed timelines and milestones at the outset of the project. While they delivered everything on time, having a more granular breakdown of the project phases and key dates could have helped us better anticipate upcoming tasks and deadlines.

Overall, this is a minor area for improvement in what was otherwise an excellent collaboration. Addressing this aspects could further elevate their project management and client experience.

BACKGROUND

Please describe your company and position.

 I am the CEO of a Medical 3D Printing Company

Describe what your company does in a single sentence.

We create patient specific 3D printed models to aid as an additional tool for the preparation of complex vascular surgeries

OPPORTUNITY / CHALLENGE

• What specific goals or objectives did you hire Creative Mules to accomplish?
• Renew our complete branding
• New website
• New logo
• New branding

SOLUTION

How did you find Creative Mules?

• Online Search
• Referral

Why did you select Creative Mules over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Creative Mules were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creative Mules was tasked with a comprehensive rebranding project for our company, involving close collaboration and multiple iterations to ensure the final deliverables truly represented our brand's essence. The scope of work encompassed several key phases, including initial discovery, brand identity development, logo design, and creation of marketing materials such as the website and flyers.

Key Deliverables:

• Initial Discovery and Brand AnalysisMeetings and Workshops: Conducted in-depth sessions to understand our company's mission, vision, values, and the nature of our business.
• Competitor Analysis: Analyzed competitors to identify opportunities for differentiation.
• Brand Essence: Defined the core message and unique selling propositions of our brand.

Brand Identity Development

• Key Message Development: Collaborated to refine the key message that accurately represents our brand’s essence.
• Brand Guidelines: Developed comprehensive brand guidelines that include color palettes, typography, and tone of voice to ensure consistency across all platforms.

Logo Design

• Conceptualization: Created multiple logo concepts that align with the defined brand message and identity.
• Iterations: Engaged in a collaborative process involving multiple iterations to refine the chosen logo design.
• Final Logo: Delivered the final logo in various formats suitable for different uses (print, web, etc.).

Website Design and Development

• Wireframes and Mockups: Developed initial wireframes and design mockups for the website layout.
• Content Creation: Created website content that aligns with the new brand message and guidelines.
• Responsive Design: Ensured the website is fully responsive and optimized for different devices.
• SEO Optimization: Implemented basic SEO best practices to enhance search engine visibility.

Other Materials

• Flyers: Designed and produced flyers that effectively communicate our brand message and offerings.
• Pitch Deck: Created a pitch deck that aligns seamlessly with the new branding, ensuring consistency in our presentations.
• Presentations: Developed PowerPoint presentations that are cohesive with our website, maintaining a unified brand appearance across all platforms.

Ongoing Support and Adjustments:

• Support Services: Provided ongoing support for any branding-related inquiries or needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The ongoing rebranding project led by Creative Mules is expected to yield significant progress and success across several key areas. We anticipate a notable increase in brand recognition and awareness, with a projected 40% rise in website traffic. In terms of customer acquisition, we are looking forward to a 30% surge in new client inquiries via our website. 
Additionally, we foresee an improvement in our customer retention rate, indicating that the refined brand experience will foster greater satisfaction and loyalty among our existing clientele. In terms of market position and competitiveness, we anticipate recognition for our outstanding branding and marketing initiatives, further solidifying our reputation.

These projected outcomes illustrate the potential success of Creative Mules' rebranding project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Creative Mules demonstrated great project management throughout the rebranding project. All deliverables were consistently on time, reflecting their commitment to deadlines. They effectively managed our expectations and were highly responsive to our needs, often going above and beyond to ensure project success. Their dedication has greatly contributed to the smooth execution of the rebranding effort.

What was your primary form of communication with Creative Mules?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspects of Creative Mules are their exceptional communication, the high quality of their work, and their ability to simplify complex concepts. Despite the intricate nature of our company, Creative Mules managed to distill our essence into clear, compelling brand elements. Their dedication to understanding our needs, coupled with their creative excellence, truly set them apart.

Are there any areas for improvement or something Creative Mules could have done differently?

While Creative Mules provided exceptional service, one area for improvement could be enhancing their initial project timelines and resource allocation to further streamline the process. Overall, this is a very minor suggestion in an otherwise outstanding experience.

BACKGROUND

Please describe your company and position.

I am the CEO of Culture Code Foundation

Describe what your company does in a single sentence.

The Culture Code Foundation enables companies to forge high performance cultures. We guide companies to develop their own unique culture fueling innovation, productivity, and business results to create an unhackable USP.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Mules to accomplish?

• Develop a visual brand
• Launch a website

SOLUTION

How did you find Creative Mules?

Referral

Why did you select Creative Mules over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Creative Mules were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We gave Creative Mules the intended brand identity as well as the narrative / texts that we think should go on the webpage. 

Creative Mules developed multiple brand concepts, iterate the brand concepts and finalized the logo as well as a corporated identity. 

In the process of developing the website, they created wireframes that ultimately led to a both desktop and mobile friendly webpage as well as social media assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The webpage www.culturecodefoundation.com is live, in time and budget. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Creative Mules were the most organized, transparent and to-the-point agency I have ever worked with. Nothing more to say. 

They are heros when it comes to project management and have had super fast response times to requests. 

What was your primary form of communication with Creative Mules?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Creative Mules delivered excellent work in time and quality. I always had the impression, that they know what they are doing. 

Are there any areas for improvement or something Creative Mules could have done differently?

Not really, I am a raving fan. 

BACKGROUND

Please describe your company and position.

I am the Owner of Iris Isselhorst Financial Consulting

Describe what your company does in a single sentence.

Interim Management in the Finance & Accounting area

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Mules to accomplish?

• Create a new Homepage for my business

SOLUTION

How did you find Creative Mules?

Referral

Why did you select Creative Mules over others?

• Great culture fit
• Good value for cost
• Referred to me
• Enthusiastic and empathic team

How many teammates from Creative Mules were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was to create a new Homepage for my business, with delivering a perfect message to the customer that describe my offer, but also to explain the person behind it. Next to this I asked the team to create new branding material for me.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Design of the Homepage, texting/content, Look of the branding material

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was highly dedicated to the task, motivated, and always very friendly. They are creative, full of good ideas andwell staffed. They always delivered in time. They always realized my demands the way I expected it. 

They have a great texter (thanks Renè), a very warm and unbelievable branding person (my wonderful Sasha), and two very well organized guys that did the organization and all the rest of the techi stuff (thanks to Corbi and the other teammember). I was able to see, that the team works hand in hand and very well aligned.

What was your primary form of communication with Creative Mules?

Virtual Meeting

What did you find most impressive or unique about this company?

The team and it`s brains :-)

Are there any areas for improvement or something Creative Mules could have done differently?

Not at all.

BACKGROUND

Please describe your company and position.

I am the Associate Professor of AI4Science @ University of Amsterdam

Describe what your company does in a single sentence.

The University of Amsterdam is a leading academic institution that fosters cutting-edge research and innovation. Collaboration between science and society is at our heart, playing a pivotal role in advancing knowledge and promoting interdisciplinary cooperation. As the Van 't Hoff Institute for Molecular Sciences and the AI4Science Laboratory, we have a strong interest in Artificial Intelligence applied to tackle scientific problems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Mules to accomplish?

The specific goals and objectives for which we engaged Creative Mules were to create a compelling and engaging landing page for our new event, ChemAI, with the aim of effectively promoting and representing the event's mission, vision, and significance.

As part of the Faculty of Science, I sought Creative Mules' expertise to design a visually appealing, simple, clear, and informative web presence that would resonate with our target audience, including researchers, startups, and businesses. It was important to effectively convey the essence of ChemAI as a groundbreaking platform for AI in chemistry, with the bigger goal of creating a platform that stimulates interdisciplinary cooperation within the scientific community.

SOLUTION

How did you find Creative Mules?

Referral

Why did you select Creative Mules over others?

Referred to me

How many teammates from Creative Mules were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creative Mules was hired to support the ChemAI organizing committee in developing a strategic and visually appealing online presence for our event. The primary objective was to effectively promote and represent the event's mission, program, and brand. The following is a detailed description of the scope of work and key deliverables:

1. Website Strategy and Development:
   • Establishing an information structure for the website. It had to be simple, organized, and intuitive, to facilitate access to different sections, such as the program, keynote speakers, venue, and other details.
   • Adapting the provided input, adding to it elements of marketing and strategy, to obtain an engaging and compelling webpage. Being the first edition, it was crucial to effectively communicate the event's mission and vision, including the University of Amsterdam's role as a key sponsor and organizer.
   • Ensuring responsive design for optimal viewing on various devices (desktop, mobile, tablet).
   • Developing a flawless website using Webflow
2. Branding/ Graphic Design:
   • Design of marketing materials, including a roll-up banner, LinkedIn post designs, social media banners, and a showreel for a video stand, all reflecting the ChemAI branding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While the ChemAI event has not yet taken place, the project's success can be measured by the positive feedback and engagement it has already attracted. Thanks to the website the traffic and user engagement increased both on our LinkedIn page and on the Eventbrite page, with a growing number of event registrations.

Social media content has seen high levels of likes, shares, and comments, and the marketing materials, including the roll-up banner, LinkedIn posts, and showreel, have contributed to enhanced brand recognition and awareness. Overall, the feedback was extremely positive, with a general perception of high professionalism.

Additionally, improvements in search engine rankings indicate improved online visibility. The project has been executed efficiently, meeting established timelines, and showcasing a promising path toward a successful ChemAI event.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Creative Mules effectively managed the project, consistently delivering items on time and responding promptly to our needs. They were patient with the committee response, sometimes slower than their pace, and we had good communication among the parties involved. Their team often runs the extra mile to offer its best service. Their responsiveness and adherence to timelines ensured a successful project outcome.

What was your primary form of communication with Creative Mules?

Virtual Meeting

What did you find most impressive or unique about this company?

What we found most impressive and unique about this company was their ability to think outside the box, their proactive approach, and their consistent over-delivery on our project's requirements.

Are there any areas for improvement or something Creative Mules could have done differently?

There are no specific areas for improvement, and we would happily hire them again for our next event.

BACKGROUND

Please describe your company and position.

I am the CEO of skybow AG

Describe what your company does in a single sentence.

At skybow, We build the no 1 low-code tool for workflows on SharePoint.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Mules to accomplish?

• We were on a journey to revamp the skybow identity and website, breathing new life into a dated appearance that we've held onto for quite some time. Our primary objective was to craft a visually captivating evolution of our brand, all while avoiding the need for a complete overhaul.
• In pursuit of this, we requested the expertise of Creative Mules to provide the essential visual elements for our website. A significant challenge we faced was effectively conveying our product's intricacies without overwhelming our audience with visuals.
• Additionally, we sought assistance in refining our logo and enhancing our app icons to elevate our brand to new heights.

SOLUTION

How did you find Creative Mules?

Referral

Why did you select Creative Mules over others?

Referred to me

How many teammates from Creative Mules were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We required a total of 10 visuals to be crafted for our website, each representing our software products. Armed with the essential information and guidance, we collaborated with Creative Mules to bring these visuals to life, engaging in several rounds of revisions to ensure they seamlessly integrated with both white and dark backgrounds. 

Moreover, approximately half of these designs were not only static but also brought to life through animations, strategically placed in key communication areas of our product. On the branding front, we received a thoughtfully refined new logo that maintained continuity with our existing brand while introducing a more contemporary typography. 

As for our application icons, we were presented with seven distinct design directions, each exploring various graphic approaches for these products. After careful consideration, we selected the option that resonated most with us and proceeded to implement it consistently across all our touchpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our brand has gained consistency, recognisability, and we have been able to more precisely and clearly communicate what the products do through the supporting visuals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time, and the communication was clear, direct, and transparent. We were able to easily to see the work progress directly on figma during the process, where designers were also able to directly ask us questions which kept the communication line short and efficient.

What was your primary form of communication with Creative Mules?

Email or Messaging App

What did you find most impressive or unique about this company?

The time and clarity with which they understand your business and needs. They don’t just design for the sake of design, but really explain why certain decisions can work better from a user perspective. We also received suggestions which were not initially given as input, which was a nice touch and gave us new ideas. Overall their balanace of creativity and deep understanding of the project was what made this go so well for us.

Are there any areas for improvement or something Creative Mules could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Operational Director of Open Kitchen Labs

Describe what your company does in a single sentence.

We offer flexible lab space for start-ups active in biotechnology and chemistry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Mules to accomplish?

• Create a brand design for our new company
• Create a website

SOLUTION

How did you find Creative Mules?

Referral

Why did you select Creative Mules over others?

• High ratings
• Great culture fit
• Company values aligned

What was the size of Creative Mules’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Creative Mules to develop our start-up's brand design and website. Creative Mules were given guidelines on our wishes regarding website content and ideas for a brand logo. They considered our wishes and the project started with presenting their recent case studies. Based on our input, they developed several draft versions of the brand design. We have chosen our preferences and they respected our wishes. Key deliverables:

• Brand design
• Brand logo
• Website design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Draft versions of brand design and website outlook.
• Final version of brand design and website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was incredibly collaborative, creative, and attentive to our wishes throughout the entire process. From the initial consultation to the final product, they were always willing to listen to our feedback and make any necessary changes. One thing that really stood out to me was their fast pace in responding. Whenever we had a question or concern, they were quick to get back to us with a helpful and thoughtful response. This made the entire process run smoothly and efficiently.

What was your primary form of communication with Creative Mules?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their creativity and ability to transfer our ideas into tangible results.

Are there any areas for improvement or something Creative Mules could have done differently?

We were very happy with their working pace and creativity.