Creative Mules

BACKGROUND

Introduce your business and what you do there.

I am the senior communications manager for EIT Food, an EU-funded initiative for change in the food supply chain in Europe. We’re improving the whole supply chain, from the fields all the way to the retailers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Mules?

We were looking for a graphic designer and a project manager to help with our exhibition at an airport in Munich. It was a new experience for us, as we haven’t conducted such activity before.

SOLUTION

What was the scope of their involvement?

Creative Mules worked on 16 moveable walls in a public area at the airport. It aims to promote our education programs, public engagements, and the changes in the food supply chain. We presented our work in different languages. 

We didn’t have any experience with a project like this, but Creative Mules helped us learn about photo resolution, graphic design, and the mechanics of a moveable wall. We had to learn a new way of engaging with the public — it was more complicated than having a regular stand or a short film. We had to attract passersby with appealing pictures and ideas.

We have our internal color system, and Creative Mules thought of ways how our moveable walls will be eye-catching and how to include our slogans there. Their project manager helped us simplify our message while the graphic designer put all our information and pictures on the walls. It took two weeks to organize content and design the walls.

What is the team composition?

We only worked with a project manager and a graphic designer — it isn’t a big project as 16 moveable walls aren’t that much work. 

How did you come to work with Creative Mules?

They were recommended to us.

How much have you invested in them?

We have spent €35,000 (approximately $42,000 USD) for the whole project and  €4,000 (approximately $5,000 USD) for graphic design and project management.

What is the status of this engagement?

We started working together in April 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have shared the project with our whole company, and they are all excited about the idea. The general feedback is that the exhibit is amazing. It is a good learning experience for us, and we now have a brilliant public display. Due to its success, the exhibition will travel to Spain, France, and the whole of Europe. 

How did Creative Mules perform from a project management standpoint?

The communication was through Figma, WhatsApp, email, and phone, and they are reachable at any time. We sometimes work late in the evening, and there is still someone available to talk with us. It was great.

What did you find most impressive about them?

We are impressed with their speed. We gave them our ideas, and they have the design a couple of days later. We are working together every day, and we can see that the pace of their work is really fast.

Are there any areas they could improve?

We are really satisfied. Creative Mules work fast, their design is really beautiful, and everyone on our team is pleased. I have no idea what they could have done better. They do amazing and fast work, and nothing can be better than that.

Do you have any advice for potential customers?

I am 100% sure that your project will be successful. If you are looking for someone who can train you and help you fix your ideas, Creative Mules would be a good choice — I really recommend them to everyone.

BACKGROUND

Please describe your company and your position there.

I am the Art Director at Hubject located in Berlin, Germany. Hubject enables easy worldwide access to electric vehicle charging infrastructure and cross-provider usage for users. I oversee, manage and design all contact points that our customers engage with and steer communication.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative Mules?

Our Website was in need to be updated after using the same framework for around six years, limiting our possibilities and slowing down our marketing campaign workflow. We also needed to update the overall communication and product portfolio to simplify and clarify.

What were your goals for this project?

We wanted to improve the lead generation via our website forms and automate that process to accelerate our internal workflow. The website also needed to be easily maintainable while giving us the option to evolve it further.

SOLUTION

How did you select Creative Mules?

We also had experience with Creative Mules from prior projects that also went super smoothly, so it was a no-brainer to go with them for our most significant update so far.

Describe the project in detail.

We received sitemaps, wireframes, mockups, and five initial design directions for the landing page within the first two weeks. After a few iterations and discussions with our team and CEO, we finalized the design, and I provided feedback on how we wanted the rest of the site to look. Creative Mules created based on the input, the other pages and also provided copywriting.

What was the team composition?

I was the project manager and designer from Hubject's side and served as the main point of contact and feedback. Creative Mules did provide a Project Manager, Art Director, Copywriter, Illustrator, and Developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within the first month after going live with the website, we overachieved our internal lead generation goals and saw an increase in traffic while getting better SEO results.

How effective was the workflow between your team and theirs?

Communication and workflow were super fast since we were in constant contact and had weekly update meetings for all stakeholders. They always gave us a notification if some feedback was missing and raised questions if things were unclear from our side.

What did you find most impressive about this company?

The speed and, at the same time, quality were stellar. Even if we had last-minute changes or questions beyond the project itself, they always had an open ear and helped find a solution. All of this completely remote, something bigger and more experienced agencies can’t get right.

Are there any areas for improvement?

No, timing and workload were high even I didn’t believe we would get this done in that amount of time with the preferred quality, but they made it happen.

BACKGROUND

Please describe your company and your position there.

I work as a digital marketing manager at aclipp. aclipp is an innovative PR SaaS start-up. It offers PR agencies an easy-to-use & customisable PR reporting software that allows them to optimise internal processes and provide clients with even more meaningful reports.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative Mules?

Creative Mules created and fully implemented the design for our latest whitepaper.

What were your goals for this project?

We wanted a visually appealing whitepaper with meaningful graphics/diagrams.

SOLUTION

How did you select Creative Mules?

Creative Mules were initially recommended to us. After seeing their portfolio and talking to them about the project, we were completely convinced and therefore decided to go with them.

Describe the project in detail.

Once commissioned, we compiled all the content for the whitepaper and provided it to Creative Mules. In addition, we clarified in a first call how we envisioned the design and what the scope of the whitepaper should be. During the design phase, we were provided with the current drafts for feedback at regular intervals. All our comments were perfectly incorporated within a very short time.

What was the team composition?

We spoke directly with the designers so that the feedback channels were extremely short and all our wishes could be implemented directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The design of the whitepaper is exactly what we wanted and will help us get new leads.

How effective was the workflow between your team and theirs?

The communication was great! We always received immediate feedback and I was very impressed by the great and effective cooperation with Creative Mules.

What did you find most impressive about this company?

The design has become very impressive. We have already done two whitepapers with another agency, but this time the design has become even better. Above all, the project was finished within a very short time, although there were still some last-minute changes.

Are there any areas for improvement?

No, it couldn't have gone better. The cooperation was very relaxed.

BACKGROUND

Please describe your company and your position there.

I am the COO of the game development studio. We help businesses to unlock their true business potential through gamification and elevated user experiences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative Mules?

We were looking for an agency which would:

• design and build up a website for us.
• guide us on the strategy of building up a digital presence.

As a new start-up, we wanted to establish our digital presence in order to help our prospective customers to find us online. However, we didn't have any experts on our team who are capable to provide such a service.

What were your goals for this project?

We wanted to create an attractive website that would:

• show that we are a very skillful team of developers
• show that we are capable to deliver complex projects in the gaming/software industry
• attract new customers and therefore increase our sales

SOLUTION

How did you select Creative Mules?

We were looking for someone who would not only make a website for us, but also would guide us on how to establish a digital presence through means of SEO. Creative Mules was one of the four agencies which we have contacted.

Our acquaintance referred us to their website. We really liked some projects from their portfolio and therefore I organized a call with them. Right away, they gave us an excellent impression and proposed some ideas. We decided to pick them at once.

Describe the scope of their work in detail.

Creative Mules were very professional from the start. They asked us lots of questions to figure out who our clients are and how we would like to position our brand.

In a short time, they provided us a few versions of the website, and we decided to proceed with one. After publishing our website, the Creative Mules team provided us with guidance on how to perform SEO successfully. During the whole project, they were very communicative and respond fast to all our questions.

What was the team composition?

I was in direct contact with two representatives from the Creative Mules. I'm not sure how many people were involved in this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got lots of great comments on our website. It's been up for just a month and we already got 4 new big clients who contacted us through our website.

How effective was the workflow between your team and theirs?

The project manager from the Creative Mules was very communicative during the whole project. He would respond to our questions on Slack instantly. Every week we had a Zoom meeting when he would fill us up on the progress and we would provide him with the feedback. He would always listen and elaborate on the psoibilities.

What did you find most impressive about this company?

I was amazed by their design eye and knowledge of SEO marketing.

Are there any areas for improvement?

We are very satisfied with their work. The mobile version of our website had some issues when it was uploaded, however, they fixed it up very quickly.

BACKGROUND

Please describe your company and your position there.

Bespoke Group is a client focused range of high-end lounges, across Cyprus. Focusing on luxury, we aim to combine modern atmospheres with traditional accents. Providing for our clients the very highest quality of products and service. In the position of Director, I ensure all aspects of operations are running smoothly, including branding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative Mules?

As we contracted Creative Mules at the beginning of our companies development, we were in need of a full branding, encompassing all areas, including digital and print media. We approached the team, for a full solution, with a short deadline.

What were your goals for this project?

The overall goal was to present ourselves formally, with a strong impression over all our social media platforms. To fully build the overall brand image and subsequent reputation of Bespoke. This was achieved beyond our expectations, with creative methods that helped narrow down and focus our brand image.

SOLUTION

How did you select Creative Mules?

Our team searched locally for talent to match our requirements, however found ourselves unsuccessful. After rather allot of searching, Creative Mules was suggested through a mutual acquaintance.

Once reviewing their portfolio, we were left impressed and contacted for an online meeting. Any doubts we faced with contracting a out of country firm were quickly brushed away after our first meeting, the passion and understanding of the Mules team was unmatched by others we had previously considered.

Describe the scope of their work in detail.

The Bespoke team most appreciated the communicative nature, and quick turn around time for any critiques which were posed. The initial meeting was based around really getting to know our project and our end goals, with much enthusiasm.

From here it was a constant flow of ideas and designs to back them up, the Creative Mules, went beyond our expectations, researching the history of the Island of Cyprus, to include patterns and colours to help keep our brand image connected to the Island.

After our branding was created, we had realised their investigative methods to get to understand our company better had not only advantaged them, but also our team. Shortly after the print and website design followed, no critique was too much, nothing was ever inconvenient for them.

What was the team composition?

Our first contact with the Mules was through their creative director, his hands on approach was a key foundation for us to fully trust and allow his team to progress with our branding.

Once the scope of the work and the requirements were understood we were joined by their project strategist. This was an excellent addition as we were sure there would be no miss-communication through their team, communicating opening between us helped to convey the brand image successfully.

Finally we had a meeting with their graphic designer, this proved especially useful as he was able to explain to us and convey his methods and tactics to all details he had included, as well as take on our feedback, which was always positively received.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the launch of our company we have developed our client-base purely through the work produced for us by the Mules team. The results had far surpassed our expectations, proving to unite our team under a common banner and goal, the ideation process helped each member to understand our company better and what we wish to achieve.

We tried to keep The Creative Mules as our secret weapon, however talent such as theirs cannot be held secret for long, subsequently we have recommended their services to all who would listen.

How effective was the workflow between your team and theirs?

The Creative Mules team, and team leaders were incredibly flexible to our needs, taking into account time zones, they were always available to fit our schedule, an attribute that became extremely valuable.

Our team was set to high standards leading to many changes to the design, which were welcomed by the Creative Mules team with enthusiasm, the creative direction they provided was invaluable to the end result.

What did you find most impressive about this company?

Our most impressive remark is the detail and research the Creative Mules went into, researching our Islands history, to ensure we can appeal to our local market, one they have no familiarity with.

Their overall enthusiasm and attitude for the project were overwhelmingly positive. Towards the end of the project, the Creative Mules team had began to feel part of our team, it was an entirely symbiotic relationship that had been formed.

Are there any areas for improvement?

As all of our goals and ideas were met, I could not fault the Creative Mules. They accommodated all requests in a timely manner, as well as providing their own professional opinion. The physical distance between our teams proved no issues.

BACKGROUND

Please describe your company and your position there.

I am the editor in chief and publisher at Curator Publishing. We are a publishing house dedicated to outdoor sports. Our main product is an annual coffee-table book, which is sold in over 50 countries worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative Mules?

Creative Mules has created a series of animated videos for our social media campaigns.

What were your goals for this project?

The goal was to convey the effect of elaborately printed content as authentically as possible in animated form.

SOLUTION

How did you select Creative Mules?

I had already seen some of their work and was thrilled with their style and design.

Describe the video(s) and the process in detail.

Creative Mule took illustrations created by different artists, deconstructed them into their details, and reassembled them into an animated video.

What was the team composition? 

Their team consisted of one sound designer and one animation designer. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After we published the video on our various social media platforms, we were impressed by the high click rates and the consistently positive feedback. Due to a high conversion rate we could see that the video was very helpful for the sale of our product.

How effective was the workflow between your team and theirs?

The project management was smooth and flawless. Although we had to communicate from different time zones at the launch of the project, solutions and improvements were usually presented within hours.They presented different versions of the video in very profound and constructive feedback talks

What did you find most impressive about this company?

Creative Mules was able to solve the task from the client's perspective, the customer's point of view as well as from their own standpoint as a creator. The result was a highly creative, exciting to watch, and excellent converting video.

Are there any areas for improvement?

Although Creative Mules is a very young company, it is highly professional at all levels of cooperation. The company constantly improves everything that can be improved on their own initiative. I cannot think of anything that could be done better.

BACKGROUND

Please describe your company and your position there.

Owner of a Growth Investment firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative Mules, and what were your goals?

We launched a new company at the beginning of 2020 and needed a new website to explain our services and what we do.

SOLUTION

How did you select Creative Mules and what were the deciding factors?

We were looking for a creative agency that was prompt, affordable, and delivered great service with an experienced team. This was all provided by Creatives Mules which is why we chose them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial introduction meeting to go through the project and answer questions about what we needed to build. Creatives mules then delivered a project proposal on what we discussed and explained the next steps. We approved the proposal and began work on the content of the new website. Once this was finalized, Creative Mules found a template and custom-built certain functionality to match the content of our new website.

How many people from the vendor's team worked with you, and what were their positions?

I worked with 1 vendor from the team and he was the co-founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We launched a brand new website that gave a professional feel to our company. Clients were able to easily understand what we do and how we do it.

Describe their project management style, including communication tools and timelines.

We communicated via email and weekly calls to go through the process and discuss different solutions.

What did you find most impressive or unique about this company?

They were creative in their solutions and were always able to adjust to what we needed.

Are there any areas for improvement or something they could have done differently?

When we launched the website there were some minor bugs but this was fixed within a few days.

BACKGROUND

Introduce your business and what you do there.

I’m the international affairs manager at an aluminum construction supplies company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Mules?

We needed help with branding.

SOLUTION

What was the scope of their involvement?

They created a brand book and did branding on Instagram and Facebook. The book includes all of the pieces of our brand identity. The team also updated all of our logos and color schemes.

What is the team composition?

We worked with a designer and a chief communications manager.

How did you come to work with Creative Mules?

I went to high school with one of their employees. I noticed his work through social media and I decided to work with them from there.

How much have you invested with them?

We spent between $1,000–$2,000.

What is the status of this engagement?

We started working together in July 2018, and we wrapped up in February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The new brand book is used by a lot of company members. We’re highly satisfied and our clients have noted how modern and up to date we are. They’ve also been very successful with social media, and our numbers on Facebook and Instagram prove it.

How did Creative Mules perform from a project management standpoint?

They were always in touch. The team was super helpful and communicative via phone and email. They managed things very well. We shared most of our materials via Google Drive, and we kept in touch through WhatsApp and Facebook Messenger.

What did you find most impressive about them?

They managed to impress me and my bosses too, who are different ages and backgrounds.

Are there any areas they could improve?

I think the amount of work they were dealing with at that time was too much for them. Sometimes I felt like I wasn’t getting enough attention but that was only a few times during our cooperation.

Do you have any advice for potential customers?

My advice is to rely on their understanding of modern design. Trust them as people who are specialists in their industry.

BACKGROUND

Introduce your business and what you do there.

What challenge were you trying to address with Creative Mules?

We needed some help with our landing pages and branding.

I’m the founder & CEO of a consulting firm. I have a network of people working for me to help companies boost performance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Mules?

We needed some help with our landing pages and branding.

SOLUTION

What was the scope of their involvement?

First, they did a refresh of my landing page. Then, they also did a complete redesign of our corporate design manuals. Finally, they upgraded my LinkedIn profile.

What is the team composition?

I worked with three people, with one main contact.

How did you come to work with Creative Mules?

They were recommended to me. I reached out to them, and we discussed my goals. They quickly grasped my desires and seemed to have the new approach I was looking for.

How much have you invested with them?

We spent €30,000 (approximately $35,400 USD).

What is the status of this engagement?

We began working together around August 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They do great work. I’m very happy and recommend them often.

How did Creative Mules perform from a project management standpoint?

We use several tools; they keep me on track and provide regular updates. We communicate via WhatsApp and phone. They’re always available and responsive.

What did you find most impressive about them?

They always have new ideas and challenge me in a way I haven’t experienced with other agencies. I appreciate that, and wouldn’t consider working with anyone else.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Have your upper management provide a thorough brief, along with your marketing department. It will allow them to fully grasp what you’re looking for, and come up with the best solutions.

BACKGROUND

Please describe your company and position.

I am the Managing Partner (MP) of GRANIT Projektmanagement Unternehmensberatung GmbH

Describe what your company does in a single sentence.

We provide consulting in project management for organizations with programs or projects on critical paths.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Mules to accomplish?

design and build a web application for project management

SOLUTION

How did you find Creative Mules?

Referral

Why did you select Creative Mules over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Creative Mules were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creative Mules supports us in creating a custom web application that will simplify the implementation of project management systems within bigger corporations. The tool will serve as a knowledge hub for their team, providing a central repository for key project management resources and templates. The goal is to us streamline project management processes and increase overall efficiency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

creative mules delivered the project in time, quality, and cost.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

everything was delivered on time. Every quality request was updated immediately in the product. Little additional features were added to the product without additional cost.

What was your primary form of communication with Creative Mules?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their capability to bring our very complex ideas into an easy-to-understand design, which came to a great usability for the user.

Are there any areas for improvement or something Creative Mules could have done differently?

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