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Topoint

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Global Brands. Local Influence.

Topoint is a PR and communications agency established in 2008 and headquartered in Beijing, China, with branches and partners in the United States, Canada, and Singapore. We specialize in helping international brands develop their presence in China. 

  • Min project size
    $1,000+
  • Hourly rate
    Undisclosed
  • Employees
    10 - 49
  • Year founded
    Founded 2008

Service Lines
Public Relations
30%
Event Marketing
25%
Event Management
20%
Branding
10%
Advertising
5%
Content Marketing
5%
Marketing Strategy
5%

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Industries

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Clients

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Our Story

Founded in Beijing in 2008, Topoint helps brands grow across markets, cultures, and platforms. Rooted in China and supported by a global network, we combine local insight with international experience in PR, digital marketing, SEO, GEO, localization, and integrated campaigns. Our mission is to deliver practical, tailored strategies built on trust, collaboration, and measurable results.

What Sets Us Apart

Deep China Market Expertise

With roots in Beijing since 2008, we understand China’s media, digital platforms, audiences, and business environment. We help international brands localize their message and build credibility with the right stakeholders.

Global Reach, Local Execution

Our network across China, the United States, Canada, and Singapore allows us to support cross-border growth with local insight, responsive communication, and market-specific strategies.

Integrated, Tailored Solutions

We combine PR, digital marketing, SEO, GEO, localization, events, and reputation management into practical campaigns designed around each client’s goals, industry, and stage of growth.

Quick Facts

18 years in business

Tools and Technology

Google Workspace
HubSpot
Adobe Creative Cloud

Commonly Asked Questions

We support international companies entering the Chinese market, Chinese brands expanding overseas, and organizations seeking stronger visibility, credibility, and engagement across different markets. Our clients span industries such as technology, robotics, automotive, consumer goods, corporate real estate, and professional services.

Our services include public relations, digital marketing, SEO, GEO, media relations, brand localization, social media, content development, reputation management, event communications, and awards campaigns. We can deliver individual services or develop an integrated marketing program based on the client’s goals, target audience, market, and budget.

Yes. We help international brands understand the Chinese market, adapt their positioning, localize their messaging, select the right platforms, build media credibility, and connect with local audiences. Our support can cover both market-entry strategy and campaign execution, helping clients move beyond translation to create communication that is locally relevant and trustworthy.

Yes. Our team provides end-to-end support, from research, planning, positioning, and channel selection to content production, media outreach, campaign management, events, and reporting. Clients can engage us for a complete campaign or for specific services that complement their internal team and existing agency partners.

We establish clear objectives and relevant performance indicators at the beginning of each project. Depending on the campaign, these may include media coverage, search visibility, website traffic, audience engagement, share of voice, content performance, lead generation, event participation, and brand credibility. We also provide regular reporting and recommendations for ongoing improvement.

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