Brandlucent helps impactful B2B tech and service companies pursue their brand potential. Through our brand transformation programs, we define, inspire, and engage organizations to create real impact. With strategy, design and experience we drive ambitious companies to take on the world.
How we do it:
Exploratory - With inherent curiosity, we embark on in-depth analysis to ensure authenticity.
Creative - Our inventive creativity is at the forefront of everything we do, and we celebrate that.
Strategic - True transformation is rooted in our structured and proven strategy. We know how it works, and we’ll get you there.
Our Services
- Brand Strategy
- Brand Naming
- Employer Branding
- Branding Identity
- Brand-First Websites
We dare you to reach higher.
Outgrown your brand? Ready to take the next step?
We’re here to help you embody that ambition. With exploratory, collaborative, and strategic guidance, we drive you to progress with purpose and go beyond belief.
Our Mission:
Our mission is to guide ambitious B2B tech and service companies through a complete brand transformation to take on their vision.
We deliver on this mission through our in-depth, structured brand transformation program. We take on an exploratory, collaborative and strategic approach to align and motivate clients to widen their scope and augment their ambition.
Our Values:
Integrity - To speak up and act with authenticity, consistency, and truth.
Quality - To deliver high-impact work that inspires pride and pushes boundaries.
Respect - To respect one another, listen and learn from our differences.
Heart - To lead with heart and to be kind, open, inclusive & fair.
Boldness - To act with courage, to be creative and to lead where there is no path.
Fun - To find time for adventure and find joy in the everyday.
$25,000+
$150 - $199 / hr
2 - 9
Montréal, Canada
Founded 2015
2 Locations
Montréal , Canada
Cork , Ireland
Total Reviews
15
Average Referral Rating
4.9
/5
Most Common Project Size
$10,000 to $49,000
$XX,XXX – $XXX,XXX
Focus
No data have been added yet...
Highly Rated Similar Providers
Brandlucent Review Insights
Overall Review Rating
4.9
Quality
4.9
Schedule
5.0
Cost
4.7
Willing to Refer
4.9
Top Mentions
Review Highlights
Effective Project Management
Clients consistently highlight Brandlucent's excellent project management, noting their ability to deliver projects on time, within budget, and with clear communication. They are praised for their responsiveness and structured approach to project execution.
Strong Client Understanding
Brandlucent is commended for their deep understanding of client businesses and values, allowing them to create authentic and fitting brand identities. This understanding facilitates tailored branding strategies that align with client goals and market positioning.
High-Quality Deliverables
The agency is recognized for producing high-quality branding materials, including logos, websites, and guidelines. Their work often receives positive feedback from stakeholders and enhances client brand perception and market positioning.
Impressive Strategic Framework
Clients appreciate Brandlucent's strategic framework, which guides them through the rebranding process effectively. This structured approach helps clients focus on individual tasks and achieve their branding objectives efficiently.
Areas for Improvement in Creative Inspiration
Some clients suggested that providing additional examples or inspiration could enhance the creative process, particularly for those less familiar with branding. This could help clients better articulate their vision and engage more fully in the process.
Adaptive and Collaborative Approach
Brandlucent's ability to incorporate client feedback and adjust strategies accordingly is frequently praised. They engage clients in the branding process, ensuring that the final deliverables align with client expectations and industry standards.
Brandlucent rebranded a recruitment firm. The team was responsible for the client's brand adaptation in French, branded social media, and brand evolution, including strategy, definition, and guidelines.
Brandlucent adhered to the client's objective and was exceptional at summarizing their ideas, encapsulating the client's vision in a unified way. The team delivered tasks on time, provided specific outlines of the next steps, and was open to the client's feedback, prioritizing their satisfaction.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP Corporate Development of Quantum Management Services
Describe what your company does in a single sentence.
A canadian owned recruitment firm specializing in temporary, contract, and permanent placement, as well as payrolling solutions with 10 specialties from IT, to Finance and accounting, Industrial and supply chain, healthcare and more!
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Brandlucent to accomplish?
Redefine our brand
SOLUTION
How did you find Brandlucent?
Online Search
Why did you select Brandlucent over others?
Great culture fit
Reviewed previous work
How many teammates from Brandlucent were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We recently partnered with Brandlucent for a complete rebranding of Quantum, and we couldn't be happier with the results. They truly understood who we are as a company and presented a brand vision that reflects our essence, from our roots to where we want to go in the future. The scope of the work included:
What were the measurable outcomes from the project that demonstrate progress or success?
Karen kept us focused on our objectives and was exceptional at summarizing everyone's ideas, bringing us back to the core of what we were collectively expressing. This ability to encapsulate our vision in a unified way is rare, and it was one of the highlights of the experience. The take aways from this project have been:
While we haven't yet tapped into the full potential of the new brand, we’re excited to see where it takes us next!
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Always delivered on time - very specific outlines on next steps for meetings (outcomes, objectives, deliverables). Always open to our feedback and piroritized our satisfaction with the final product.
What was your primary form of communication with Brandlucent?
Virtual Meeting
What did you find most impressive or unique about this company?
The way that Brandlucent handled all of the group meetings with different personalities. They were able to manage the objectives and provide feedback to us with a lot of tact. It was clear that each person we interacted with from Brandlucent was an expert in their field.
Are there any areas for improvement or something Brandlucent could have done differently?
Nothing that comes to mind.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Web Dev for Fintech Company
Architectural DesignBrandingWeb Development
$50,000 to $199,999
Aug. 2021 - Jan. 2022
4.5
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"They had a constant and clear communication."
Oct 23, 2024
Marketing & Communications Director, Fintech Company
Barry Ellison
Information technology
Montreal, Quebec
11-50 Employees
Online Review
Verified
Brandlucent provided rebranding and web development services for a fintech company. The team rebranded the client's company to reflect their focus on data and AI and rebuilt their corporate website.
Brandlucent successfully set the right tone and personality for the client's new brand. The team delivered the project on time and within budget. Brandlucent was praised for their constant and clear communication. Their vast experience and honest feedback were hallmarks of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director, Marketing and Communications of a fintech company.
Describe what your company does in a single sentence.
Our subsidiaries focus on extracting and refining data from SMEs worldwide, offering a unique perspective that bridges local nuances with global economic trends. Our Cubeler subsidiary collects untapped data from SMEs through an API link to their accounting systems. Our Tenoris3 subsidiary transforms the data collected by Cubeler into tailored products for capital market participants, enhancing their investment decision-making process.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Brandlucent to accomplish?
Rebrand the company to reflect concentration on data and AI
Complete rebuild of the corporate website
SOLUTION
How did you find Brandlucent?
Online Search
Why did you select Brandlucent over others?
High ratings
Great culture fit
Company values aligned
How many teammates from Brandlucent were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Rebrand the company to reflect it's new focus on North America and new business strategy that focuses on data and AI. The brand had to reflect services offerings for SMEs and investors. To support the new business strategy, and complementary to the rebranding, a complete rebuild of the corporate website was a major deliverable.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Effectively set the right tone and personality for the new brand which was measured through feedback from management and shareholders. Deliver on time on key milestones. Maintain budget parameters.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Always delivered on time, respected the budget, provided options or alternatives based on their vast experience. They had a constant and clear communication.
What was your primary form of communication with Brandlucent?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Small boutique firm, but with a well known successful reputation. Because they were not a large overwhelmed agency, they could dedicate their time and build a relationship through active listening, honest feedback, and fact-based recommendations.
Are there any areas for improvement or something Brandlucent could have done differently?
No, I can't say there are areas for improvement.
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Branding, Logo & Website Design for Education Charity
BrandingLogoUX/UI Design
Confidential
Apr. 2021 - Apr. 2022
4.5
Quality
4.0
Schedule
5.0
Cost
3.5
Willing to Refer
4.0
"Brandlucent was able to do a lot with a small but mighty team."
Oct 2, 2024
CEO, Education Charity
Anonymous
Nonprofit
Montreal, Quebec
11-50 Employees
Online Review
Verified
Brandlucent created the branding identity of an education charity. The team delivered a new brand strategy and guidelines and name and designed a new logo. Brandlucent designed the client's website layout too.
Brandlucent successfully delivered a new brand look and feel, logo, and naming. The team was willing to receive feedback and managed it well, coming back with new ideas. Brandlucent did much with a small team and delivered work on time, taking into consideration the client's team's multiple voices.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of an education charity.
Describe what your company does in a single sentence.
We are a youth digital skills education charity
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Brandlucent to accomplish?
Brand Strategy (for multiple brands)
Brand Naming (for multiple brands)
Brand Architecture
Sub-Brand Design
Sub-Brand Strategy
Website Adaptation
Brand Content Guidance
Brand Presentations
Brand Rollout Guidance
Website Wireframes
Website UI Design
SOLUTION
How did you find Brandlucent?
Referral
Why did you select Brandlucent over others?
Close to my geographic location
Pricing fit our budget
Referred to me
Company values aligned
How many teammates from Brandlucent were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The work included a number of deliverables such as new brand strategy, new name, new logo, multiple program sub-brands, website layout, brand guidelines and key messaging.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
New brand look & feel, new logo, new brand naming
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, they delivered on time and also took into consideration multiple voices from our team and managed feedback well.
What was your primary form of communication with Brandlucent?
Virtual Meeting
What did you find most impressive or unique about this company?
Brandlucent was able to do a lot with a small but mighty team and we always willing to take feedback and come back with new ideas.
Are there any areas for improvement or something Brandlucent could have done differently?
It might have been nice to see a few more examples of other similar project as inspiration since a lot of the output is driven by client input and it could help get people into the 'creative mindset' who aren't always able to find time in their day-to-day work to get into that headspace.
RATINGS
4.5
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
3.5
Value / within estimates
Willing to Refer
4.0
NPS
Rebranding Services for Dental Products Distribution Firm
BrandingWeb Design
$50,000 to $199,999
July 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“They’re a remarkable company.”
Nov 18, 2021
President, Bisco Dental Products Canada
Chris Chung
Healthcare
Canada
11-50 Employees
Phone Interview
Verified
Brandlucent has helped a dental product distributor rebrand their business. The team has performed discovery interviews with the firm, and they’ve created a new brand story and identity for the business.
Internal and external stakeholders have given extremely positive feedback to Brandlucent’s work. The new brand story is impressive, and the client is happy with their new brand identity. The team has been excellent in communication, and they have a great ability to understand the firm’s needs.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the owner and president of a dental products distribution company in Canada.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Brandlucent?
We wanted to undergo a rebranding process because we felt our previous brand was limiting our business opportunities. As a result, we engaged Brandlucent to help us with the rebranding process and strategy.
SOLUTION
What was the scope of their involvement?
The first phase of our engagement involved the discovery of our current status in the marketplace. After that, we explored our future opportunities and why we felt rebranding was necessary. Our team provided Brandlucent with some of our marketing collateral, and they also looked at our website. However, most of the documentation was somewhat of an interview where they explored who we were and what we wanted to be.
After that, Brandlucent began creating a brand story based on our history. This involved considering where we wanted to go and how we wanted to differentiate ourselves further in the market, helping us create more future opportunities. In the process, Brandlucent helped us create a new identity. That included creating a new name, logo and bringing clarity to our vision, mission, and purpose. They also worked to highlight all of our strengths in a way that was better articulated.
What is the team composition?
We’ve worked primarily with four people from the Brandlucent team — their CEO/brand director, VP of Sales and Marketing, a Brand Strategist, and a Project Manager.
How did you come to work with Brandlucent?
Our VP found Brandlucent through Clutch as part of her research. During our interview process, the team came across as approachable and knowledgeable. We felt like it was going to be a great fit, and we were proven correct on this.
How much have you invested with them?
We invested around $80,000 CAD (approximately $64,000 USD).
What is the status of this engagement?
We started working together in July 2021, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our team, vendors, and external stakeholders have had an extremely positive reception of Brandlucent’s deliverables. What stands out is the clarity of our new brand story. We’re happy with the name, logo, and brand identity package they’ve given us.
How did Brandlucent perform from a project management standpoint?
Brandlucent’s project management is excellent all the way around. Their communications with us has been top-notch, and their creativity level is extraordinary. They also incorporate our feedback and ideas in a fantastic way. Overall, they’re a remarkable company.
In terms of tools, they use BrandPad to track the progress of the deliverables. To communicate, we use emails and Zoom meetings.
What did you find most impressive about them?
Brandlucent’s ability to connect and understand us as a company is impressive, and the same is true for their creativity and overall approach to the project.
Are there any areas they could improve?
No, there weren’t any.
Do you have any advice for potential customers?
Have an understanding of who you are, where you want to go, and why anyone should care.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Identity & Digital Mktg for IT Services Company
BrandingOther Digital Marketing
$10,000 to $49,999
Jan. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
3.5
Willing to Refer
5.0
"Their effectiveness, the knowledge they bring, and the quality of their guidance were simply impressive."
Sep 14, 2020
HR Principal Advisor, Turbulent
Enrica Boucher
IT Services
Canada
51-200 Employees
Online Review
Verified
Brandlucent helps an IT company establish its brand identity to its target audience and prospective future employees. The vendor conducts workshops, creates a new site, crafts content, and more.
Since Brandlucent took over the project, the company overwhelmingly experienced increased credibility and trust from its customers because of its clear identity which is reflected in all the collaterals. As a result, the client's sales soared. Overall, they are dynamic, approachable, and driven.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
At Turbulent, our mission is to help businesses unlock the potential of their audiences. We devise smart strategies and shape tech to deliver audience igniting products that transform ideas into improbable impact. I am the Principal HR Advisor for the company and my role consists in making sure the company culture, policies, beliefs translate into a thriving work environment for the talents we hire!
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Brandlucent?
For years we had been struggling to convey our identity and the work we do for our clients in a comprehensive way. With help of Brandlucent, we were finally able to put words and definitions that actually defined our unique way of doing things.
What were your goals for this project?
Make ourselves knows to potential future employees Make ourselves known and understood by future clients
SOLUTION
How did you select Brandlucent?
Brandlucent was recommended to us via contacts our VP Marketing had.
Describe the scope of their work in detail.
Brandlucent animated workshops in order for us to define our needs and convey our true identity Brandlucent worked alongside us for our new website, produced content, hiring guides, guidelines, gave support and insight on how to deploy our new branding (including how to promote ourselves, write our job postings, use the proper language of the new branding) We also had assistance to build proper social media guidelines and coaching for our employee in charge
What was the team composition?
We worked with Karen for all the initiatives stated above. On our end, we had the 3 partners involved and an internal team to design & build the website I worked with Karen for everything related to employer brand
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The website was successfully launched and we can confirm our future clients have a much better understanding of what we do, translating into more lead for the sales team We won a prize for the website design, confirming it attracted attention and more qualified applicants We have a language that is accurate to define ourselves, explain who we are, share our true identity Employees are proud of this new branding and adopted it from the beginning
How effective was the workflow between your team and theirs?
Highly effective. Karen is very dynamic in meetings, setting up the next action items and conducting thorough follow-ups
What did you find most impressive about this company?
Their effectiveness, the knowledge they bring, and the quality of their guidance were simply impressive.
Are there any areas for improvement?
Not that I can think of!
RATINGS
5.0
Quality
5.0
Service & Deliverables
"We achieved our goals!"
Schedule
5.0
On time / deadlines
"Extremely easy!"
Cost
3.5
Value / within estimates
Willing to Refer
5.0
NPS
Brand Strategy & Identity for Web Dev Company
Other Digital Marketing
$10,000 to $49,999
June - July 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Brandlucent's process was really well-defined and helped us ask the right questions to make educated decisions."
Jul 28, 2020
CEO, Yaksa
Nils Cayrol
IT Services
Canada
11-50 Employees
Online Review
Verified
Brandlucent crafted brand strategy and identity workshops for a web development firm. The team created a roadmap to help the company transform to the next level.
Thanks to Brandlucent, the company's external communication have become even better. The team made it easier for the firm to explain their brand and relate to their clients. With the magnificent logo and brand identity, the company can now redirect their focus on achieving their goals.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CEO of a web development company headquartered in Montreal. Our company has about 25 employees and we build enterprise grade Ecommerce and CMS and websites to clients all over the world. I oversee all facets of the business.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Brandlucent?
We were at a point where we needed to take time to reflect on our business strategy and focus our offer to become more specialized and clear in our messaging and services. We hired Brandlucent to do brand strategy and identity workshops.
What were your goals for this project?
We wanted to reflect on what added value we could give to our clients and how to focus our offer to be in line with what we are passionate about. We also aimed for a clear and consistent messaging as well as spruce up our brand logo to be recognizable.
SOLUTION
How did you select this vendor?
We strongly believe in word to mouth experience to select our partners and Brandlucent was suggested by another partner we trust. On top of that, Brandlucent had a great deal of experience in our domain which made it an even easier choice.
Describe the scope of their work in detail.
We had a series of brand strategy and identity workshops with all the partners at the firm. Brandlucent's process was really well defined and helped us ask the right questions to take educated decisions on what we really wanted to do to evolve our company to the next level. From these workshops a clear plan and roadmap was devised to help us get to where we wanted.
What was the team composition?
We worked closely with the founders of the company who were very knowledgeable about the process and our domain.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Since we completed the project, our messaging and offer has become much clearer and easy to explain to our clients. We are now also much more focused which helps with our company structure and hiring strategies. Everyone, internally and externally, loved our new logo and brand identity as it really captured the way we are and how we like to work. It also solidified our message internally on the direction we wanted to take the company.
How effective was the workflow between your team and theirs?
They were very easy to communicate with, always ready to organize their schedule to make it work for all the partners and be dedicated to the tasks. Delivering consistently on the agreed time-frame and budgets.
What did you find most impressive about this company?
We were blown away by the knowledge and process that Brandlucent had in our industry. The way they were able to challenge us to reflect on our current state and future objectives and especially how to make the transformation.
Are there any areas for improvement?
We don't have anything else to say than keep up the good work.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Rebranding for Cloud Services Firm
Branding
$10,000 to $49,999
Dec. 2019 - Jan. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The professionalism and speed at which their team could work impressed us."
May 8, 2020
CEO, BlueSilverShift
Anonymous
Information technology
Vancouver, British Columbia
11-50 Employees
Online Review
Verified
Brandlucent provided branding services for a digital innovation company. The team began with a workshop with the internal team and then created a full brand identity for the client.
The new branding and messaging helped the client cement their place in the industry, meeting the expectations of the internal team. Brandlucent establishes a smooth workflow through effective communication. The team is hard-working, knowledgeable, and timely.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We are an digital innovation company focused on helping forward thinking companies achieve more through the use of cloud technologies. I am the co-founder and CEO of the company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Brandlucent?
Our company was challenged to step outside of viewing ourselves and of our clients viewing us as just another IT Services firm. We knew we were more than that, so we embarked on a rebranding exercise with the help of Brandlucent.
What were your goals for this project?
To put into words how we were different than our competition and translate into meaningful language for our current and future clients.
SOLUTION
How did you select this vendor?
We evaluated three vendors, who all came highly recommended by our colleagues. We ultimately selected Brandlucent because of their approach and the established framework that they had to walk us through. We felt that this framework was going to be able to move us through the rebranding process in a compressed timeline, yet provide a meaningful result. We weren't disappointed.
Describe the scope of their work in detail.
Brandlucent first did a workshop with our management team and interviewed our staff to learn about who we were in our own words. Then this information was taken away and within a couple of weeks presented back to us what Brandlucent thought made us tick. It resonated extremely well. We then engaged them further to build out our brand identity, which was also a successful engagement.
What was the team composition?
We primarily worked with one of Brandlucent's principles, but throughout the engagements we did receive output from other people on her team. It was nice having one key point person to work with because we got consistency on that.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Before the rebranding, we saw ourselves as an IT Services firm and afterwards we realized how much more than that we are. We are a digital innovation company that happens to use technology to achieve business results for our clients. Unfortunately due to timing and COVID-19, we have been unable to launch our new brand and messaging, but we are keen to get it into the public in the near future.
How effective was the workflow between your team and theirs?
Extremely
What did you find most impressive about this company?
The professionalism and speed at which their team could work impressed us. Quality was at the highest level, even though they worked so quickly.
Are there any areas for improvement?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Content Marketing for IT Firm
Content Marketing
$10,000 to $49,999
Feb. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Brandlucent is a high-end marketing provider that's for sure. From a to z they delivered beyond our expectations."
Mar 27, 2020
Partner & Marketing Director, Centiva
Felix Loiselle
Information technology
Montreal, Quebec
11-50 Employees
Online Review
Verified
Brandlucent provides branding services, with a focus on aligning messaging company-wide. This involves creating five books on brand identity (e.g. vision and mission) and planning an implementation strategy.
The new messaging has sparked positive results. The production pipeline moves faster, employees produce higher quality presentations, and there's an aligned vision inhouse. The specialists are open to feedback, organized, and professional. They have a clear, straightforward workflow.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a marketing director at IT firm, We help large companies leverage the power of their network. Our suite of digital presence products helps companies improve their representatives’ productivity, facilitate digital growth, and propel their brand. Through our personalized success program we guide our clients and their representatives to skill up, scale up and reach their full potential
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Brandlucent?
Our messaging has grown quite organically. This lead to inconsistencies in terms of our tone, direction and purpose. To help employees and clients spread the brand messaging we needed to get clear on what the messaging is and what the brand represents.
What were your goals for this project?
As the company has grown we are beginning to see new opportunities to expand our offerings to other industries. Our brand, therefore, needed to slightly move away from our current target industry-specific messaging and start looking towards new areas for growth.
SOLUTION
How did you select this vendor?
We knew things had to evolve for us but we didn't know where to start. Brandlucent approach us first, they thought we were a good fit for there service and we decided to meet with them. After a one hour conversation, we knew that there offering was exactly aligned with our needs and vision. We took some time to talk to other agencies but none came close in terms of the clear offering and value proposition.
Describe the scope of their work in detail.
The scope was to help us create 5 books, relating our history, our vision/mission, our brand in detail, an employee guidebook and a plan of action to implement it with our team in house.
What was the team composition?
We worked mostly with Karen. Her team was there to give us support and to create the final version of the book. The communication was excellent throughout the project!
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We are still in the process of implementing the content of the books throughout our marketing campaigns. As for now results we saw was a clear speed increase in our production pipeline, higher quality presentation and a much more aligned vision inhouse.
How effective was the workflow between your team and theirs?
Excellent. Brandlucent is a high-end marketing provider that's for sure. From a to z they delivered beyond our expectations. Throughout the project, they were super open to feedback and make corrections promptly adding more value as they did.
What did you find most impressive about this company?
How organized and professional was the whole process. Working with marketing agencies can lead to a lot of waste (money, time and effort). With Brandlucent everything was clear from the start and they walk their talk. (the budget was respected, the timeline was respected and the scope was respected)
Are there any areas for improvement?
The one thing that ticked us a bit is that in an ideal world we would of preferred to start the process in french since we find that writing punch line in french is a much harder sport than English. But again, I think Karen kept that in mind throughout the process and the quality is there so we are happy.
RATINGS
5.0
"Honestly, our whole team was amazed from A to Z."
Quality
5.0
Service & Deliverables
"Premium"
Schedule
5.0
On time / deadlines
"Quality on time."
Cost
5.0
Value / within estimates
"High end value at a price that smaller businesses can afford"
Willing to Refer
5.0
NPS
"Very likely to refer them
Rebranding Initiative for Digital Innovation Business
Branding
$50,000 to $199,999
Jan. 2019 - Feb. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Karen did an amazing job of keeping all the stakeholders on track while also allowing for creativity and flow."
Mar 3, 2020
VP Digital Services, BlueSilverShift
Doug Nenzel
IT Services
Vancouver, British Columbia
11-50 Employees
Online Review
Verified
Brandlucent assisted with a complete brand overhaul for a digital innovation company. After a two-day workshop, they focused on identifying new core values, an ideal customer profile, buyer personas, and more.
Brandlucent excelled at juggling multiple stakeholders while keeping everyone aligned. An approachable team, they put in the effort to gain a strong understanding of the company and collect input from employees. As a result, the final brand identity and assets resonated well with everyone.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the VP of Digital Services for BlueSilverShift. We are a Digital Innovation company that specializes in IoT, AI, and Big Data solutions built on the Azure Cloud platform. We work with medium enterprises in Canada and the United states to help drive their digital performance.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Brandlucent?
Brandlucent was engaged to help with a complete brand overhaul. Everything from our core values, ideal customer profile, buyer personas, to our value proposition, mission, vision and overall branding was in scope.
What were your goals for this project?
The goals were to create a distinctive brand that aligned with our new direction, passion, target market, and new business model.
SOLUTION
How did you select this vendor?
We engaged several similar firms, listened to a couple of pitches, and researched the general offering and investment from the industry. When we found Brandlucent their offering, previous work, and vision for our future brand was the most compelling. It was an easy choice.
Describe the scope of their work in detail.
The work was very methodical and process driven. It began with a 2 day workshop, and progressed into shorter followup sessions as the branding project progressed. Karen did an amazing job of keeping all the stakeholders on track while also allowing for creativity and flow.
What was the team composition?
Our stakeholders worked directly with Karen, a Brandlucent executive. Karen managed her internal team and was the point person in all interactions.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The resulting rebranding was very well received by all BlueSilverShift stakeholders without exception. The brand, vision, core values, and tone resonated with all of the employees as well.
The results of the rebranding initiative exceeded my expectations. We are launching the rebranding publicly soon but I expect that it was be just as well received. All BlueSilverShift stakeholders believe this was a smashing success.
How effective was the workflow between your team and theirs?
Karen managed the entire engagement perfectly. Engaging in person and remotely was well executed. Brandlucent was very approachable and responsive.
What did you find most impressive about this company?
Brandlucent's deep understanding of who we are as a company and as people, and who we are striving to become. That piece is essential when building a brand, and Karen nailed it.
Also, Karen's ability to encourage collaboration, creativity, and input from all stakeholders while keeping the stakeholders and project on task was impressive. Very professional, subtle and effective.
Are there any areas for improvement?
Creating a collaboration and document storage space might have been useful - IE MS Teams or Google Drive etc.
RATINGS
5.0
"This team is simply top shelf."
Quality
5.0
Service & Deliverables
"I can't say enough about the quality and effectiveness of the work. Impressive."
Schedule
5.0
On time / deadlines
"They were responsive and adaptive."
Cost
5.0
Value / within estimates
"Pricing was very competitive and was on-time and on-budget."
Willing to Refer
5.0
NPS
"I have no reservations in recommending Brandlucent.
Branding for Professional Training Program
Branding
$10,000 to $49,999
June - Oct. 2018
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We couldn't be happier."
Dec 5, 2019
Co-Founder, StigmaZero
Rylan McKinley
Information technology
Montreal, Quebec
1-10 Employees
Online Review
Verified
Brandlucent created a branding strategy that included logo design, branding, web design, and redesign marketing materials. Expanding upon their partner’s ideas, they established an authentic brand.
The new brand has received positive feedback from prospective clients. Regularly following up with their partners, Brandlucent’s team was highly organized and efficient. Helping progress the project quickly, they worked closely with their partners to deliver a product that met their vision.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
lan McKinley Rylan is the Co-Founder of StigmaZero and oversees Marketing and Sales activities as its’ global Head of Growth. Over his 15+ years of sales and marketing experience, Rylan has built and lead high-growth sales teams and most recently founded a successful digital marketing agency.
Through his experiences in the corporate world, Rylan understands the importance of ending the stigma still surrounding mental illness in the workplace. Rylan believes that companies have the responsibility to offer safe and inclusive work environments for all their employees.
Not only is it the right thing to do, but it will lead to a stronger company culture and increased productivity that directly impacts the bottom line. A true Win-Win. This is a mental health movement – and Rylan wants you to be a part of it.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Brandlucent?
Our company had recently pivoted from offering a service to offering a web based product and we needed to do a complete re-brand that was aligned with our new offering and aligned with our company values.
What were your goals for this project?
We needed everything from a an overall branding strategy to new company name, logos, branding guide, web design, overhaul on marketing materials etc...
SOLUTION
How did you select this vendor?
We spoke with and evaluated several companies that we thought might be a good fit for what we were looking. It was an easy decision to move forward with Brandlucent.
From their approach, ease to work with and the feeling that they really understood what we wanted to accomplish and stay authentic to our values, we were confident that could help in moving us forward.
Describe the scope of their work in detail.
A lot of work from Brandlucent went into the finished results. They started in really wanting to understand our business, our vision and mission. We went through a couple of well organized workshops to help us clearly define what that was.
From there we were able to build the overall strategy that helped us, through some more organized working sessions develop our company name, logos, branding guide etc...
The entire process was so well structured and thought out and always felt that we were moving closer to the final result. It made it easy for us to just focus on the individual tasks instead of trying to do everything at once.
What was the team composition?
We worked directly with Karen and her team which varied on what part of the process we were working on.
RESULTS & FEEDBACK
˙˙Can you share any outcomes from the project that demonstrate progress or success?
We are very happy with the outcomes, our clients and prospective clients are always complimenting us on our branding, we have been able to happily refer companies back to Brandlucent.
How effective was the workflow between your team and theirs?
The workflow was always great. They were always organized and it never felt that there was any time wasted when dealing with them. They were great in following up and always met their deliverables (and were good at prompting us when our deliverables were late!).
What did you find most impressive about this company?
I was most impressed by the process behind something that is more "creative". Brandlucent was able to move us along and help sort our ideas, thoughts, visions and organize it all into a structure that allowed us build our authentic brand.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.