Brandlucent

BACKGROUND

Introduce your business and what you do there.

I’m the owner and president of a dental products distribution company in Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandlucent?

We wanted to undergo a rebranding process because we felt our previous brand was limiting our business opportunities. As a result, we engaged Brandlucent to help us with the rebranding process and strategy.

SOLUTION

What was the scope of their involvement?

The first phase of our engagement involved the discovery of our current status in the marketplace. After that, we explored our future opportunities and why we felt rebranding was necessary. Our team provided Brandlucent with some of our marketing collateral, and they also looked at our website. However, most of the documentation was somewhat of an interview where they explored who we were and what we wanted to be. 

After that, Brandlucent began creating a brand story based on our history. This involved considering where we wanted to go and how we wanted to differentiate ourselves further in the market, helping us create more future opportunities. In the process, Brandlucent helped us create a new identity. That included creating a new name, logo and bringing clarity to our vision, mission, and purpose. They also worked to highlight all of our strengths in a way that was better articulated. 

What is the team composition?

We’ve worked primarily with four people from the Brandlucent team — their CEO/brand director, VP of Sales and Marketing, a Brand Strategist, and a Project Manager.

How did you come to work with Brandlucent?

Our VP found Brandlucent through Clutch as part of her research. During our interview process, the team came across as approachable and knowledgeable. We felt like it was going to be a great fit, and we were proven correct on this.

How much have you invested with them?

We invested around $80,000 CAD (approximately $64,000 USD). 

What is the status of this engagement?

We started working together in July 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our team, vendors, and external stakeholders have had an extremely positive reception of Brandlucent’s deliverables. What stands out is the clarity of our new brand story. We’re happy with the name, logo, and brand identity package they’ve given us. 

How did Brandlucent perform from a project management standpoint?

Brandlucent’s project management is excellent all the way around. Their communications with us has been top-notch, and their creativity level is extraordinary. They also incorporate our feedback and ideas in a fantastic way. Overall, they’re a remarkable company. 

In terms of tools, they use BrandPad to track the progress of the deliverables. To communicate, we use emails and Zoom meetings. 

What did you find most impressive about them?

Brandlucent’s ability to connect and understand us as a company is impressive, and the same is true for their creativity and overall approach to the project. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Have an understanding of who you are, where you want to go, and why anyone should care.

BACKGROUND

Please describe your company and your position there.

At Turbulent, our mission is to help businesses unlock the potential of their audiences. We devise smart strategies and shape tech to deliver audience igniting products that transform ideas into improbable impact. I am the Principal HR Advisor for the company and my role consists in making sure the company culture, policies, beliefs translate into a thriving work environment for the talents we hire!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

For years we had been struggling to convey our identity and the work we do for our clients in a comprehensive way. With help of Brandlucent, we were finally able to put words and definitions that actually defined our unique way of doing things.

What were your goals for this project?

Make ourselves knows to potential future employees Make ourselves known and understood by future clients

SOLUTION

How did you select Brandlucent?

Brandlucent was recommended to us via contacts our VP Marketing had.

Describe the scope of their work in detail.

Brandlucent animated workshops in order for us to define our needs and convey our true identity Brandlucent worked alongside us for our new website, produced content, hiring guides, guidelines, gave support and insight on how to deploy our new branding (including how to promote ourselves, write our job postings, use the proper language of the new branding) We also had assistance to build proper social media guidelines and coaching for our employee in charge

What was the team composition?

We worked with Karen for all the initiatives stated above. On our end, we had the 3 partners involved and an internal team to design & build the website I worked with Karen for everything related to employer brand

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website was successfully launched and we can confirm our future clients have a much better understanding of what we do, translating into more lead for the sales team We won a prize for the website design, confirming it attracted attention and more qualified applicants We have a language that is accurate to define ourselves, explain who we are, share our true identity Employees are proud of this new branding and adopted it from the beginning

How effective was the workflow between your team and theirs?

Highly effective. Karen is very dynamic in meetings, setting up the next action items and conducting thorough follow-ups

What did you find most impressive about this company?

Their effectiveness, the knowledge they bring, and the quality of their guidance were simply impressive.

Are there any areas for improvement?

Not that I can think of!

BACKGROUND

Please describe your company and your position there.

I am the CEO of a web development company headquartered in Montreal. Our company has about 25 employees and we build enterprise grade Ecommerce and CMS and websites to clients all over the world. I oversee all facets of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

We were at a point where we needed to take time to reflect on our business strategy and focus our offer to become more specialized and clear in our messaging and services. We hired Brandlucent to do brand strategy and identity workshops.

What were your goals for this project?

We wanted to reflect on what added value we could give to our clients and how to focus our offer to be in line with what we are passionate about. We also aimed for a clear and consistent messaging as well as spruce up our brand logo to be recognizable.

SOLUTION

How did you select this vendor?

We strongly believe in word to mouth experience to select our partners and Brandlucent was suggested by another partner we trust. On top of that, Brandlucent had a great deal of experience in our domain which made it an even easier choice.

Describe the scope of their work in detail.

We had a series of brand strategy and identity workshops with all the partners at the firm. Brandlucent's process was really well defined and helped us ask the right questions to take educated decisions on what we really wanted to do to evolve our company to the next level. From these workshops a clear plan and roadmap was devised to help us get to where we wanted.

What was the team composition?

We worked closely with the founders of the company who were very knowledgeable about the process and our domain.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we completed the project, our messaging and offer has become much clearer and easy to explain to our clients. We are now also much more focused which helps with our company structure and hiring strategies. Everyone, internally and externally, loved our new logo and brand identity as it really captured the way we are and how we like to work. It also solidified our message internally on the direction we wanted to take the company.

How effective was the workflow between your team and theirs?

They were very easy to communicate with, always ready to organize their schedule to make it work for all the partners and be dedicated to the tasks. Delivering consistently on the agreed time-frame and budgets.

What did you find most impressive about this company?

We were blown away by the knowledge and process that Brandlucent had in our industry. The way they were able to challenge us to reflect on our current state and future objectives and especially how to make the transformation.

Are there any areas for improvement?

We don't have anything else to say than keep up the good work.

BACKGROUND

Please describe your company and your position there.

We are an digital innovation company focused on helping forward thinking companies achieve more through the use of cloud technologies. I am the co-founder and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

Our company was challenged to step outside of viewing ourselves and of our clients viewing us as just another IT Services firm. We knew we were more than that, so we embarked on a rebranding exercise with the help of Brandlucent.

What were your goals for this project?

To put into words how we were different than our competition and translate into meaningful language for our current and future clients.

SOLUTION

How did you select this vendor?

We evaluated three vendors, who all came highly recommended by our colleagues. We ultimately selected Brandlucent because of their approach and the established framework that they had to walk us through. We felt that this framework was going to be able to move us through the rebranding process in a compressed timeline, yet provide a meaningful result. We weren't disappointed.

Describe the scope of their work in detail.

Brandlucent first did a workshop with our management team and interviewed our staff to learn about who we were in our own words. Then this information was taken away and within a couple of weeks presented back to us what Brandlucent thought made us tick. It resonated extremely well. We then engaged them further to build out our brand identity, which was also a successful engagement.

What was the team composition?

We primarily worked with one of Brandlucent's principles, but throughout the engagements we did receive output from other people on her team. It was nice having one key point person to work with because we got consistency on that.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Before the rebranding, we saw ourselves as an IT Services firm and afterwards we realized how much more than that we are. We are a digital innovation company that happens to use technology to achieve business results for our clients. Unfortunately due to timing and COVID-19, we have been unable to launch our new brand and messaging, but we are keen to get it into the public in the near future.

How effective was the workflow between your team and theirs?

Extremely

What did you find most impressive about this company?

The professionalism and speed at which their team could work impressed us. Quality was at the highest level, even though they worked so quickly.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I am a marketing director at IT firm, We help large companies leverage the power of their network. Our suite of digital presence products helps companies improve their representatives’ productivity, facilitate digital growth, and propel their brand. Through our personalized success program we guide our clients and their representatives to skill up, scale up and reach their full potential

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

Our messaging has grown quite organically. This lead to inconsistencies in terms of our tone, direction and purpose. To help employees and clients spread the brand messaging we needed to get clear on what the messaging is and what the brand represents.

What were your goals for this project?

As the company has grown we are beginning to see new opportunities to expand our offerings to other industries. Our brand, therefore, needed to slightly move away from our current target industry-specific messaging and start looking towards new areas for growth.

SOLUTION

How did you select this vendor?

We knew things had to evolve for us but we didn't know where to start. Brandlucent approach us first, they thought we were a good fit for there service and we decided to meet with them. After a one hour conversation, we knew that there offering was exactly aligned with our needs and vision. We took some time to talk to other agencies but none came close in terms of the clear offering and value proposition.

Describe the scope of their work in detail.

The scope was to help us create 5 books, relating our history, our vision/mission, our brand in detail, an employee guidebook and a plan of action to implement it with our team in house.

What was the team composition?

We worked mostly with Karen. Her team was there to give us support and to create the final version of the book. The communication was excellent throughout the project!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in the process of implementing the content of the books throughout our marketing campaigns. As for now results we saw was a clear speed increase in our production pipeline, higher quality presentation and a much more aligned vision inhouse.

How effective was the workflow between your team and theirs?

Excellent. Brandlucent is a high-end marketing provider that's for sure. From a to z they delivered beyond our expectations. Throughout the project, they were super open to feedback and make corrections promptly adding more value as they did.

What did you find most impressive about this company?

How organized and professional was the whole process. Working with marketing agencies can lead to a lot of waste (money, time and effort). With Brandlucent everything was clear from the start and they walk their talk. (the budget was respected, the timeline was respected and the scope was respected)

Are there any areas for improvement?

The one thing that ticked us a bit is that in an ideal world we would of preferred to start the process in french since we find that writing punch line in french is a much harder sport than English. But again, I think Karen kept that in mind throughout the process and the quality is there so we are happy.

BACKGROUND

Please describe your company and your position there.

I am the VP of Digital Services for BlueSilverShift. We are a Digital Innovation company that specializes in IoT, AI, and Big Data solutions built on the Azure Cloud platform. We work with medium enterprises in Canada and the United states to help drive their digital performance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

Brandlucent was engaged to help with a complete brand overhaul. Everything from our core values, ideal customer profile, buyer personas, to our value proposition, mission, vision and overall branding was in scope.

What were your goals for this project?

The goals were to create a distinctive brand that aligned with our new direction, passion, target market, and new business model.

SOLUTION

How did you select this vendor?

We engaged several similar firms, listened to a couple of pitches, and researched the general offering and investment from the industry. When we found Brandlucent their offering, previous work, and vision for our future brand was the most compelling. It was an easy choice.

Describe the scope of their work in detail.

The work was very methodical and process driven. It began with a 2 day workshop, and progressed into shorter followup sessions as the branding project progressed. Karen did an amazing job of keeping all the stakeholders on track while also allowing for creativity and flow.

What was the team composition?

Our stakeholders worked directly with Karen, a Brandlucent executive. Karen managed her internal team and was the point person in all interactions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The resulting rebranding was very well received by all BlueSilverShift stakeholders without exception. The brand, vision, core values, and tone resonated with all of the employees as well.

The results of the rebranding initiative exceeded my expectations. We are launching the rebranding publicly soon but I expect that it was be just as well received. All BlueSilverShift stakeholders believe this was a smashing success.

How effective was the workflow between your team and theirs?

Karen managed the entire engagement perfectly. Engaging in person and remotely was well executed. Brandlucent was very approachable and responsive.

What did you find most impressive about this company?

Brandlucent's deep understanding of who we are as a company and as people, and who we are striving to become. That piece is essential when building a brand, and Karen nailed it.

Also, Karen's ability to encourage collaboration, creativity, and input from all stakeholders while keeping the stakeholders and project on task was impressive. Very professional, subtle and effective.

Are there any areas for improvement?

Creating a collaboration and document storage space might have been useful - IE MS Teams or Google Drive etc.

BACKGROUND

Please describe your company and your position there.

lan McKinley Rylan is the Co-Founder of StigmaZero and oversees Marketing and Sales activities as its’ global Head of Growth. Over his 15+ years of sales and marketing experience, Rylan has built and lead high-growth sales teams and most recently founded a successful digital marketing agency.

Through his experiences in the corporate world, Rylan understands the importance of ending the stigma still surrounding mental illness in the workplace. Rylan believes that companies have the responsibility to offer safe and inclusive work environments for all their employees.

Not only is it the right thing to do, but it will lead to a stronger company culture and increased productivity that directly impacts the bottom line. A true Win-Win. This is a mental health movement – and Rylan wants you to be a part of it.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

Our company had recently pivoted from offering a service to offering a web based product and we needed to do a complete re-brand that was aligned with our new offering and aligned with our company values.

What were your goals for this project?

We needed everything from a an overall branding strategy to new company name, logos, branding guide, web design, overhaul on marketing materials etc...

SOLUTION

How did you select this vendor?

We spoke with and evaluated several companies that we thought might be a good fit for what we were looking. It was an easy decision to move forward with Brandlucent.

From their approach, ease to work with and the feeling that they really understood what we wanted to accomplish and stay authentic to our values, we were confident that could help in moving us forward.

Describe the scope of their work in detail.

A lot of work from Brandlucent went into the finished results. They started in really wanting to understand our business, our vision and mission. We went through a couple of well organized workshops to help us clearly define what that was.

From there we were able to build the overall strategy that helped us, through some more organized working sessions develop our company name, logos, branding guide etc...

The entire process was so well structured and thought out and always felt that we were moving closer to the final result. It made it easy for us to just focus on the individual tasks instead of trying to do everything at once.

What was the team composition?

We worked directly with Karen and her team which varied on what part of the process we were working on.

RESULTS & FEEDBACK

˙˙Can you share any outcomes from the project that demonstrate progress or success?

We are very happy with the outcomes, our clients and prospective clients are always complimenting us on our branding, we have been able to happily refer companies back to Brandlucent.

How effective was the workflow between your team and theirs?

The workflow was always great. They were always organized and it never felt that there was any time wasted when dealing with them. They were great in following up and always met their deliverables (and were good at prompting us when our deliverables were late!).

What did you find most impressive about this company?

I was most impressed by the process behind something that is more "creative". Brandlucent was able to move us along and help sort our ideas, thoughts, visions and organize it all into a structure that allowed us build our authentic brand.

Are there any areas for improvement?

We couldn't be happier.

BACKGROUND

Please describe your company and your position there.

Fabrik8 is developing and operating office complex for businesses of all sizes and provides upscale and wellness oriented amenities to contribute and enhance business productivity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

Visual identity update and branding development.

What were your goals for this project?

To update the image of Fabrik8 and strengthen positioning of the brand to offer wellness and productivity oriented workspaces.

SOLUTION

How did you select this vendor?

Brandlucent is a current tenant at Fabrik8 and we've develop a relationship troughout the years she been with us. The professionalism and experience Karen has demonstrate made the decision clear that we had to work we her and her team to propel our brand.

Describe the scope of their work in detail.

Brand strategie and Identity update.

What was the team composition?

We've work with Karen, CEO of Brandlucent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We feel confident about our new branding and visual identity. We've started to use all the tools they've given us in our marketing, sales and with our human resources and we can already feel that people adhere to this new positionning and relate to it.

How effective was the workflow between your team and theirs?

Very effective. Productive meetings ( Karen is very focus and showed a great and precise comprehension of our business and where we want to bing it). Very effective during the meetings, emails exchange, fast delivery of the work and updates.

What did you find most impressive about this company?

I was impressed by how quickly Karen understowad a business that is very different from hers. Very effective and professionnal. I also liked the confidence when we were challenging some of her proposition.

Are there any areas for improvement?

Not that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of RIBA Retail. We provide technical services in terms of data integration for the retail industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandlucent?

We needed support building brand identity and strategy. 

SOLUTION

What was the scope of their involvement?

First, Brandlucent delivered a package that identified all of the key elements for our brand strategy including mission and value statements. They framed the wording around who we are, what we do, and what we represent.

Then, Brandlucent formulated our brand identity. Their team created a logo, specified brand colors, and designed all of our graphics. They developed our display for any materials we share publicly.

We eventually expanded their scope into a full redesign of our website. From scratch, they built a static Wordpress site including the layout.

Since then, their team has worked on everything from email campaigns to infographics. Brandlucent provides ongoing site maintenance and produces content, such as blogs.

What is the team composition?

We worked mainly with Karen (CEO, Brandlucent). I’m not sure how many teammates built our website.

How much have you invested with them?

We’ve spent between $10,000–$50,000 throughout our collaboration.

What is the status of this engagement?

We started working together in December 2015, and continue to do so.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After many years of just winging it, Brandlucent focused messaging around our strengths and abilities— this was a big step. Their team helped our marketing capabilities; we’re now able to explain what we do, and the value our work adds to prospective customers as well as members of the industry. They’ve enabled us to be consistent with all of our brand materials and email campaigns. I don’t have quantitative data.

How did Brandlucent perform from a project management standpoint?

We’ve had no issues. Their team connects through email and phone calls. Brandlucent has been ahead of deadlines on all the projects they’ve worked on.

What did you find most impressive about them?

They were able to quickly understand our culture and business model. Their team was able to frame what we do in a clear message. Brandlucent delivered in spades.

Are there any areas they could improve?

Honestly, no. They’ve never been late or delivered something that wasn’t what we were imagining. I have nothing to offer in terms of constructive feedback.

Do you have any advice for potential customers?

Be available to do the work and spend the time to accomplish goals, especially during the early stages.

BACKGROUND

Please describe your company and your position there.

I have been in the in the financial security planning business for over 40 years. As a sole owner and the founder of my company I have been involved in every aspect of my business development

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

It became evident to me that the evolution in the financial security planning sector was not keeping up with the new world technology. After an exhaustive market search I saw an opportunity to seize this moment to leverage the creativity and dynamism of Brandlucent as they are the only firm that we’re truly capable of grasping my craft and creating a branding strategy that fit my personality and values.

What were your goals for this project?

I wanted to set myself apart from the competition. I wanted to find dynamic new ways to communicate my message. I needed to make the experience of working with me totally unique

SOLUTION

How did you select this vendor?

I spent nearly 2 years meeting with a wide range of branding and content providers. Each meeting left me with the same sense that it was their processes rather than my unique values that would set me apart. Until I met Brandlucent. The chemistry was instant. The only thing that mattered was me. The openness to my story was so authentic that it was clear Brandlucent was the best possible choice

Describe the scope of their work in detail.

My work with Brandlucent started with a massive review of all my processes and marketing strategies. This evolved over time into an accurate distillation of what my brand really was and then how to communicate it to my clients and prospective clients. We also clearly defined my ideal target market and the completely overhauled my product shelf. The Branding spawned a new website and incorporated the latest is marketing technology to target certain market sectors. My work with Brandlucent will continue as my business is constantly evolving thanks to the team at Brandlucent. I am now positioned to be more effective than my competitors in the new age of business.

What was the team composition?

I worked directly with the founder of Brandlucent a brilliant, creative and dynamic individual. We met weekly for two years. I have also worked with the senior management on the more technical aspects of my business. At all levels not only was the experience amazing and provided me with tremendous growth, but it was a tonne of fun.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the majority of the branding is now complete, the results have been remarkably instant and measurable. Incredibly positive feedback from all clients and prospects and a significant uptick in revenues.

How effective was the workflow between your team and theirs?

The back and forth betBrandlucent and Levee Future Planning has been impeccable in every sense. Never once have I felt that a question, request or inquiry of any kind was too much for them to handle. I felt like I was the part of their team throughout the entire process.

What did you find most impressive about this company?

In a word. Authenticity. Their ability to capture my specific brand and style has been one of the most empowering experiences of my career.

Are there any areas for improvement?

It is said that “It takes 10 years to become and overnight success”. Given the background and depth of experience that the team at Brandlucent brings to the table, I can say with complete accuracy that the company may be young but the team is well beyond the 10 years in experience and insights and the ability to put that all together.