Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a sales development agency providing Sales Outsourcing Solutions such as lead generation, cold calling, and outbound sales process management. Reviews consistently highlight their professionalism, flexibility, and strong project management capabilities, with 100% positive feedback regarding their ability to meet and exceed deliverables. Approximately 58% of reviewers emphasize their adaptability and willingness to tailor strategies to client needs.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
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See all 83 projectsA-SALES AB is a sales agency specializing in Sales Outsourcing Solutions, excelling in generating sales appointments and pipeline development for various industries. The reviews reflect an overwhelmingly positive sentiment, with 100% of clients noting their strategic thinking and tailored messaging. Clients appreciate their professionalism, responsiveness, and ability to understand complex business needs, fostering long-term partnerships and enhanced sales performance.
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation, multi-channel outreach, and partnership development. With a focus on Sales Team Augmentation and Sales Performance Enhancement, SalesAR has consistently received positive feedback, with over 90% of reviewers highlighting their effective communication and proactive project management. Several clients noted their ability to offer tailored solutions and strategic insights, although one review mentioned unmet lead expectations.
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UndisclosedUndisclosed2 - 9Dundee, Scotland
Services provided
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Ossian Media® is a branding agency. They specialize in Branding and Search Engine Optimization and were founded in 2011. The agency is based in Dundee, Scotland.
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Undisclosed< $25 / hrFreelancerDelhi, India
Services provided
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Optimal Lists is an Advertising company. The firm is based in Delhi, India. Their services include Advertising and Email Marketing.
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Featured
What are Featured Providers?
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a Sales Outsourcing Solutions company specializing in appointment setting, lead qualification, and sales support services. Reviews indicate a high level of client satisfaction, with approximately 90% of feedback being positive, highlighting their professionalism, adaptability, and impact on increasing sales conversions. Clients frequently commend their structured processes and efficient communication, while minor suggestions include more detailed reporting.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
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See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
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See all 21 projectsVirtual Sales Limited is a Sales Outsourcing Solutions company specializing in appointment setting, lead generation, and sales pipeline development. The company consistently receives high praise for its professionalism, effective communication, and project management, with no significant areas for improvement noted by reviewers. Approximately 90% of reviews highlight their ability to seamlessly integrate as an extension of clients' teams, resulting in improved sales performance and customer engagement.
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Undisclosed< $25 / hr10 - 49
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VirtuallyTrained is a Back Office Outsourcing company founded in 2024. The company provides Back Office Outsourcing and Finance & Accounting Outsourcing (FAO).
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Undisclosed< $25 / hr10 - 49
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See all 1 projectsEmpire Outsourcing is a premier outsourcing provider that helps businesses optimize operations, reduce costs, and enhance customer experience. Specializing in a wide range of services, including
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$1,000+$25 - $49 / hr2 - 9
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Located in Charlotte , North Carolina, DigiPro360 is a call center service. Established in 2026, the team focuses on Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsSaleSpeak | Transforming Leads into Loyal Clients At SaleSpeak, we understand businesses' challenges in finding and engaging with the right audience. Whether you want to scale, close more deals, or
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$5,000+$50 - $99 / hr2 - 9Rīga, Latvia
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RakDog is a PR agency established in 2023. Their services include Public Relations and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions provider specializing in strategic, targeted engagements for B2B industries. Review feedback highlights their professionalism, with 100% noting timely deliverables and effective communication. Approximately 50% of reviewers praise their high-quality sales staff and ability to become integral parts of the client's team, ensuring consistent success across multiple projects.
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UndisclosedUndisclosed250 - 999Newport Beach, CA
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Exavalu is an IT strategy consulting company. Launched in 2018, the agency offers IT strategy consulting and CRM consulting and SI.
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Undisclosed< $25 / hr2 - 9
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Biznift is a Sales Outsourcing company. They specialize in Sales Outsourcing and Email Marketing and are located in Rajbari, Bangladesh.
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$1,000+< $25 / hr2 - 9Palermo, Italy
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Xen-One Pipe-Growth-Catalyst is a Palermo, Italy-based branding firm. The team offers Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Rohence - B2B Lead Generation Agency is an Advertising company. Established in 2021, the firm specializes in Advertising and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9
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Established in 2024, RelyMediaUS is a Business Consulting company. The team provides Business Consulting and Call Center Services.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Founded in 2022, Eazy Virtual Services is a Business Consulting company. Their services include Business Consulting and Call Center Services.
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$1,000+< $25 / hr2 - 9
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Launched in 2025, Ren Agency is a social media marketing firm. The team focuses on Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Financial Consulting company Speedupy is headquartered in Kyiv, Ukraine. Their services include Financial Consulting and Business Consulting.
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UndisclosedUndisclosed10 - 49Knoxville, TN
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ProximoCX, a small call center service, is headquartered in Knoxville, Tennessee. The team offers Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49
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Sales Outsourcing company Hörer und Flamme was founded in 2014. The firm offers Sales Outsourcing and Call Center Services, and is small.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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Call center Professional's World specializes in Call Center Services and Sales Outsourcing. They are based in West Palm Beach, Florida.
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$1,000+< $25 / hr50 - 249Miami, FL
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See all 2 projectsFTalent specializes in providing cost-effective and high-performance customer service outsourcing solutions to businesses. We build dedicated teams in Mexico, selecting the top 1% of customer
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UndisclosedUndisclosed50 - 249Ciudad Obregón, Mexico
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Colloquium BPO is a call center. Their midsize team is headquartered in Tucson, Arizona and Ciudad Obregón, Mexico. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Ellicott City, MD
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Grindstone Sales Support Experts is an Email Marketing company. They are located in Ellicott City, Maryland and have midsize team. They specialize in Email Marketing and Back Office Outsourcing.
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$10,000+< $25 / hr50 - 249
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In Saidia, Morocco, GlobaServe Morocco is a phone answering service. Their services include Call Center Services and Customer Service Outsourcing.
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$5,000+$100 - $149 / hrFreelancerBerlin, Germany
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Launched in 2026, Studio Abisso is a Business Consulting company. The team provides Business Consulting and Sales Outsourcing.
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$50,000+$50 - $99 / hr10 - 49
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FRESH TRADİNG DANIŞMANLIK VE TİC LTD ŞTİ is a Business Consulting company. Established in 2022, the team focuses on Business Consulting and Air Freight.
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$1,000+$25 - $49 / hr2 - 9
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Small IT strategy consulting company Solutionzhere Software Consulting, is headquartered in Plumpton, Australia. Their services include IT strategy consulting and BI & big data consulting & SI.
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$5,000+< $25 / hr2 - 9Ohrid, North Macedonia
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OptaVista is a small web development firm in Sheridan, Wyoming and Ohrid, North Macedonia. Their services include Web Development and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Salesmindset is a Marketing Strategy company founded in 2014. Their services include Marketing Strategy and Business Consulting.
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Undisclosed< $25 / hr2 - 9
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RingWave is a small Okemos, Michigan-based Business Consulting company. Their services include Business Consulting and Call Center Services.
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$1,000+Undisclosed2 - 9
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B2B Boosted is a small Email Marketing company established in 2023. Their services include Email Marketing and CRM consulting and SI.
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$1,000+$100 - $149 / hr10 - 49
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See all 1 projectsWith a passion for innovation and a commitment to excellence, we offer solutions that drive results. WHAT WE OFFER: Lead Generation Attract high-quality leads that convert. Optimize your lead
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$10,000+< $25 / hr10 - 49
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See all 1 projectsLink Digita offers comprehensive services in Sales Team Augmentation, Sales Staffing, and Sales Performance Enhancement, including Inside Sales Recruitment, Digital Marketing, and Sales Development Representative (SDR) management. The reviews highlight Link Digita’s exceptional project management, data-driven approach, and customized solutions, which have significantly improved client satisfaction, lead generation, and sales productivity. Their proactive partnership and commitment to client success are consistently celebrated.
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$1,000+< $25 / hr10 - 49
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Ponka, an AI firm, provide Artificial Intelligence and Call Center Services. They were established in 2018.
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$1,000+< $25 / hr10 - 49Severn, MD
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Results impact llc is a small Severn, Maryland-based social media marketing company. The team provides Social Media Marketing and Branding.
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$5,000+< $25 / hr10 - 49Dhaka, Bangladesh
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Teleserv is a call center company. Launched in 2023, the firm focuses on Call Center Services and Back Office Outsourcing.
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$1,000+$25 - $49 / hr10 - 49
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Founded in 2015, Prospacto is a Demand Generation Marketing company. The team focuses on Demand Generation Marketing and Account-Based Marketing.
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UndisclosedUndisclosed10 - 49
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Founded in 2025, SaaSbound is an Email Marketing company. The small team focuses on Email Marketing and CRM consulting and SI.
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$1,000+< $25 / hr10 - 49
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PotentialMe Solutions is a phone answering service. They are in Cape Town, South Africa and have small team. They provide Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49Cape Town, South Africa
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Candies Freelance Agency Pty Ltd, a call center, was established in 2024. They focuses on Call Center Services and HR Outsourcing.
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$10,000+$25 - $49 / hr10 - 49
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Auremonta Qualion Group (Pty) Ltd is an answering service company. The team specializes in Call Center Services and Sales Outsourcing, and the firm is based in Cape Town, South Africa.
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$5,000+$200 - $300 / hr2 - 9
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Founded in 2021, Sales Dynamics is a small Marketing Strategy company. Their team specializes in Marketing Strategy and Business Consulting.
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$10,000+< $25 / hr2 - 9
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Geko Technologies is an IT staff augmentation company. Their small team of employees is in Casper, Wyoming. Their team focuses on IT staff augmentation and Web Development.
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$1,000+< $25 / hr2 - 9Bacolod, Philippines
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Core Support Hub is an IT staff augmentation company. Established in 2024, the company specializes in IT staff augmentation and Custom Software Development.
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$1,000+$100 - $149 / hr2 - 9
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Thriving Home Services is a SEO agency. Their small team is in Roseville, California and offers Search Engine Optimization and Pay Per Click. The company was launched in 2024.
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Undisclosed< $25 / hr2 - 9
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Offshore Team Solutions is a Ludhiana, India-based Back Office Outsourcing company. Established in 2020, the team offers Back Office Outsourcing and Call Center Services.
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UndisclosedUndisclosed2 - 9
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Founded in 2025, Global Capability is a web design agency. The team provides Web Design and UX/UI Design and is in Nairobi, Kenya.
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$1,000+< $25 / hr2 - 9
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Established in 2025, Strivana is a Back Office Outsourcing company. The team specializes in Back Office Outsourcing and Finance & Accounting Outsourcing (FAO).
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Undisclosed< $25 / hr50 - 249
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Supirax Global Corporations Inc. Is a telephone answering service. The St. Petersburg, Florida-based team provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49Congleton, England
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Toucan Telemarketing, a call center company, is located in Congleton, England. Their services include Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Norcross, GA
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TeleSales, Inc., a Back Office Outsourcing and Sales Outsourcing company, was launched in 1998. The team specializes in Back Office Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Hyderabad, India
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Fedem Consulting is a Sales Outsourcing company. Launched in 2017, the team focuses on Sales Outsourcing and Web Development. The agency is headquartered in Hyderabad, India.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.5/40.019.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35/40.016.2/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.1/40.016.8/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.