Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Outsourcing Solutions provider specializing in outbound lead generation and sales team augmentation. Reviews indicate high satisfaction with their services, with approximately 90% of feedback highlighting their adaptability, effective lead generation, and strong project management. Clients appreciate their consistent communication and commitment to refining strategies to improve outcomes, evidenced by significant increases in qualified meetings and enhanced sales pipelines.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 14 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in lead generation and sales performance enhancement. Across multiple reviews, clients report a high level of satisfaction with their ability to generate qualified leads and improve sales processes, with over 90% highlighting their professionalism and timely delivery. Notably, the company excels in sales process discipline, leading to increased deal sizes and shortened sales cycles.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 62 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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UndisclosedUndisclosed10 - 49Córdoba, Argentina
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Aloo is a small Córdoba, Argentina-based Market Research company. Their services include Market Research and Social Media Marketing.
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UndisclosedUndisclosed10 - 49München, Germany
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Established in 2000, Batten & Company is a Business Consulting company. The team offers Business Consulting and Branding.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 129 projectsSalesAR is a sales development agency specializing in sales outsourcing solutions, with a focus on lead generation and sales team augmentation. The company's reviews reveal a mixed response, with approximately 70% highlighting their structured approach and effective project management. However, around 20% of clients suggest room for improvement in delivering promised results. Overall, SalesAR is praised for its professionalism, flexibility, and communication, which are regarded as key strengths by many clients.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
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See all 11 projectsVrand is a company specializing in Sales Outsourcing Solutions, providing services such as lead generation and appointment setting across various industries. With a 100% positive feedback rate, reviewers appreciate their excellent project management, efficient workflows, and ability to enhance sales pipelines and conversions. Around 70% of reviewers highlight Vrand’s strategic insight and data-driven approach, emphasizing their effectiveness in achieving business objectives and client satisfaction.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
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See all 18 projectsVirtual Sales Limited is a proficient Sales Outsourcing Solutions provider specializing in lead generation and appointment setting. Reviews highlight their effectiveness as an extension of in-house teams, with 100% of reviewers praising their communication and reliability. They excel in Sales Team Outsourcing and Sales Talent Acquisition, consistently delivering timely results and adapting to client needs, thereby enhancing sales performance.
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UndisclosedUndisclosed10 - 49
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Strategae is a Marketing Strategy company. They offer Marketing Strategy and Call Center Services and are located in Zagreb, Croatia.
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UndisclosedUndisclosed10 - 49Miami, FL
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Cultivado is an Email Marketing company. The team provides Email Marketing and Call Center Services and is based in Miami, Florida.
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UndisclosedUndisclosed10 - 49Paulton, England
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TPL Digital is a small Paulton, England-based Content Marketing company. The team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49
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Textedly is a SMS Marketing company. They are in Nashville, Tennessee, and their services include SMS Marketing and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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Axe Staffing & Recruiting is a small Business Consulting company. They provide Business Consulting and Staffing and were launched in 2016.
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UndisclosedUndisclosed10 - 49Denver, CO
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GROW Powered is a Fractional CMO Services company. They are in Denver, Colorado. Their team offers Fractional CMO Services and Branding.
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UndisclosedUndisclosed10 - 49Vancouver, Canada
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Baseline Payments is a Back Office Outsourcing company. The Vancouver, Canada-based firm was established in 2012. Their team focuses on Back Office Outsourcing and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
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Melioris is a Digital Strategy company. Located in Singapore, Singapore, their small team focuses on Digital Strategy and Accounting. The company was launched in 2002.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Method Q is a small Atlanta, Georgia-based branding agency. Their services include Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Hyderabad, India
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BPO Republic is an answering service company. Founded in 2009, the firm is based in Hyderabad, India. Their services include Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed50 - 249
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Established in 2018, Latouche Solutions is a call center service. The team offers Call Center Services and Customer Service Outsourcing and is based in St. Ann , Jamaica.
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UndisclosedUndisclosed50 - 249Rosarito, Mexico
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Launched in 2017, APEX Call Centers is a midsize answering service based in Rosarito, Mexico. Their team offers Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Montevideo, Uruguay
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Avanza Uruguay is an answering service company. The agency is headquartered in Montevideo, Uruguay. Their services include Call Center Services and Ecommerce Marketing.
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UndisclosedUndisclosed50 - 249Austin, TX
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Spiceworks Ziff Davis is a Marketing Strategy company located in Austin, Texas and City of London, England. They specialize in Marketing Strategy and Content Marketing and were founded in 2020.
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UndisclosedUndisclosed50 - 249Boston, MA
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OneStudyTeam is a Digital Engineering company. The Boston, Massachusetts-based team offers Digital Engineering and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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See all 2 projectsVinsiAI is a company specializing in artificial intelligence solutions for order taking and customer service, offering a cost-effective alternative to human workforce needs. Reviews highlight their impressive responsiveness and innovative AI capabilities, with 100% of reviewers noting satisfaction with the service and implementation process. Clients appreciate the value provided and seamless integration of VinsiAI's technology.
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$1,000+$25 - $49 / hr2 - 9Coral Gables, FL
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Established in 2012, Responsive Call Center is a call center. The small team offers Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
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Drivix.io is a دبي, United Arab Emirates-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Holden, MA
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Email Marketing company Xactlyit specializes in Email Marketing and Event Marketing. They are located in Holden, Massachusetts.
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UndisclosedUndisclosed50 - 249Nashville, TN
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Employee Pooling is a phone answering service. Founded in 2011, the company is located in Nashville, Tennessee. Their team provides Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Berlin, VT
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Established in 1993, All Ways Answering is a midsize answering service company. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Tijuana, Mexico
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Nextdoor Solutions México is an answering service company. Their midsize team is located in Tijuana, Mexico. Their team provides Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed10 - 49Durban, South Africa
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Talksure is a Conversion Optimization company. Launched in 2010, the firm specializes in Conversion Optimization and Application Management & Support.
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UndisclosedUndisclosed10 - 49Chicago, IL
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TelePro Group, a small telephone answering service, is in Chicago, Illinois. The team offers Call Center Services and Sales Outsourcing.
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$10,000+$150 - $199 / hr2 - 9East Kilbride, Scotland
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Motivation Marketing is an Advertising company. They were established in 1991 and specialize in Advertising and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Big Click Digital is a Marketing Strategy company. Their small team is headquartered in Tampa, Florida. Their team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tijuana, Mexico
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Call center Universal Contact Centers is headquartered in Tijuana, Mexico and Glendale, California. They focus on Call Center Services and Finance & Accounting Outsourcing (FAO).
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UndisclosedUndisclosed2 - 9Istanbul, Türkiye
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Connect Call Center is a call center company. Founded in 2019, the team offers Call Center Services and Corporate Training & Coaching. The firm is based in Istanbul, Türkiye.
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UndisclosedUndisclosed2 - 9
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Launched in 2019, Hochberg Sports Marketing is a small New York, New York-based Sports Marketing company. Their team specializes in Sports Marketing and Branding.
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UndisclosedUndisclosed2 - 9Cambridge, MA
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Established in 2008, Setfive Consulting, LLC, a small software development firm, is in Cambridge, Massachusetts. Their team offers Custom Software Development and BI & big data consulting & SI.
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UndisclosedUndisclosed2 - 9Milton, Australia
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Visionary Digital Studios is an Advertising company. Based in Milton, Australia, the agency was launched in 2015. Their team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Praktikel is a Marketing Strategy company launched in 2021. Headquartered in Spring Lake, Michigan, the team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ann Arbor, MI
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Essential CMO, a small Fractional CMO Services company, is headquartered in Ann Arbor, Michigan. The team specializes in Fractional CMO Services and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Plano, TX
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Social Beans Marketing is a social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization and is in Plano, Texas.
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UndisclosedUndisclosed2 - 9Rijeka, Croatia
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Established in 2020, Research-pro is a Market Research company. In Rijeka, Croatia, the team offers Market Research and Digital Strategy.
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UndisclosedUndisclosed10 - 49Tijuana, Mexico
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Prestige Call Center is a Back Office Outsourcing company. Headquartered in Tijuana, Mexico, the team offers Back Office Outsourcing and Market Research.
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UndisclosedUndisclosed10 - 49Bricket Wood, England
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GSA Business Development Ltd is a Marketing Strategy company. Launched in 2000, the company is based in Bricket Wood, England. Their team focuses on Marketing Strategy and Business Consulting.
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UndisclosedUndisclosed10 - 49Vancouver, Canada
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Faeb Crunch Private Limited is a Market Research company founded in 2018. The team provides Market Research and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Alamo, CA
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Grey Matter Marketing, Inc. Is a branding company. Headquartered in Alamo, California, their small team provides Branding and Public Relations. The agency was established in 2006.
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UndisclosedUndisclosed2 - 9Hamburg, Germany
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Cell it! is an Advertising company. The small Hamburg, Germany-based team offers Advertising and Corporate Training & Coaching. The firm was launched in 2008.
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UndisclosedUndisclosed2 - 9
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Realtor Shop is a small social media marketing agency headquartered in. The team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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AMPED Pipeline Marketing is a small Burlington, Vermont-based branding firm. The team provides Branding and CRM consulting and SI.
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$10,000+$50 - $99 / hr10 - 49Langley, Canada
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See all 14 projectsLead Generators International® is a Sales Outsourcing Solutions company specializing in lead generation. They have received overwhelmingly positive feedback, with clients highlighting their ability to understand and adapt to project needs, exemplary project management, and communication skills. Notably, they played a crucial role in delivering 300-400 business opportunities for a client.
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UndisclosedUndisclosed10 - 49Oglesby, IL
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Located in Oglesby, Illinois, iCall Services is a small call center service. The team specializes in Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed10 - 49Guayaquil, Ecuador
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PCC & BPO is a small Guayaquil, Ecuador-based call center service. The team provides Call Center Services and Back Office Outsourcing.
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Undisclosed< $25 / hr10 - 49
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Barbara's Answering Service, a call center, was launched in 1960. The small team offers Call Center Services and Customer Service Outsourcing.
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$1,000+< $25 / hr2 - 9
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LogiScale is a -based custom software development firm. Established in 2009, the team offers Custom Software Development and Call Center Services.
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UndisclosedUndisclosed2 - 9Dublin , Ireland
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Telemark is an answering service company. Founded in 1993, the firm is based in Dublin , Ireland. Their services include Call Center Services and Corporate Training & Coaching.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.7/40.019.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.8/40.019/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.7/40.016.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.6/40.018.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
80% Sales Outsourcing20% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.5/40.018.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.3/40.015.2/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.7/40.016/20 Reviews9.9/10 Clients & Experience8.8/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34.2/40.016.8/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34.4/40.017.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35/40.018.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.