Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a prominent sales outsourcing solutions provider, specializing in Sales Team Outsourcing and Sales Talent Acquisition. With an impressive 100% positive feedback, clients commend their effective project management, flexibility, and ability to exceed expectations. 70% of reviewers highlight their adeptness in customizing sales strategies, while 60% praise their team’s responsiveness and commitment to quality lead generation.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 14 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in lead generation and sales performance enhancement. Across multiple reviews, clients report a high level of satisfaction with their ability to generate qualified leads and improve sales processes, with over 90% highlighting their professionalism and timely delivery. Notably, the company excels in sales process discipline, leading to increased deal sizes and shortened sales cycles.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 62 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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$50,000+< $25 / hr1,000 - 9,999Fort Worth, TX
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Touchstone BPO is an IT managed services company established in 2002. The large team focuses on IT managed services and IT staff augmentation.
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$25,000+$100 - $149 / hr10 - 49
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SalesLeap is an IT managed services and Sales Outsourcing company. The firm is headquartered in. Their services include IT managed services and Sales Outsourcing.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 129 projectsSalesAR is a sales development agency specializing in sales outsourcing solutions, with a focus on lead generation and sales team augmentation. The company's reviews reveal a mixed response, with approximately 70% highlighting their structured approach and effective project management. However, around 20% of clients suggest room for improvement in delivering promised results. Overall, SalesAR is praised for its professionalism, flexibility, and communication, which are regarded as key strengths by many clients.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a company specializing in Sales Outsourcing Solutions, providing services such as lead generation and appointment setting across various industries. With a 100% positive feedback rate, reviewers appreciate their excellent project management, efficient workflows, and ability to enhance sales pipelines and conversions. Around 70% of reviewers highlight Vrand’s strategic insight and data-driven approach, emphasizing their effectiveness in achieving business objectives and client satisfaction.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 18 projectsVirtual Sales Limited is a proficient Sales Outsourcing Solutions provider specializing in lead generation and appointment setting. Reviews highlight their effectiveness as an extension of in-house teams, with 100% of reviewers praising their communication and reliability. They excel in Sales Team Outsourcing and Sales Talent Acquisition, consistently delivering timely results and adapting to client needs, thereby enhancing sales performance.
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$1,000+$25 - $49 / hr10 - 49Epsom, England
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Premium MSP B2B Appointment Setting services is a Back Office Outsourcing and Sales Outsourcing company launched in 2023. The firm specializes in Back Office Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Craft Impact is a Content Marketing company. Launched in 2012, the agency focuses on Content Marketing and Search Engine Optimization.
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$100,000+Undisclosed2 - 9
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IntentSignal is a Sales Outsourcing company. The agency is based in Sheridan, Wyoming. Their team provides Sales Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Karachi, Pakistan
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See all 3 projectsEPlanet Global offers web development, content management, and marketing campaign services. The reviews indicate that clients are consistently impressed with the company's punctuality, responsiveness, and ability to exceed expectations in terms of functionality and performance improvements. Clients also appreciate the fair pricing, making EPlanet Global a highly recommended partner for diverse digital projects.
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$25,000+Undisclosed1,000 - 9,999Ahmedabad, India
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IMS People Possible, a Direct Marketing company, is located in Ahmedabad, India. Their services include Direct Marketing and Graphic Design.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsAffiliated Outsourcing is an outbound sales and customer service company, known for its ability to generate new business and handle customer issues effectively. Reviewers highlight their well-spoken staff, contributing to a $14,000 monthly savings for clients. While the service is praised, there is a suggestion for enhancing performance metrics.
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Undisclosed< $25 / hr2 - 9
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Advance Mca Leads is a telephone answering service. Established in 2020, the team provides Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49
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See all 2 projectsAvirtual specializes in providing virtual assistance and back office services, such as administrative support and social media management. Reviews present a mixed picture: while one client expressed severe dissatisfaction with their website development and security practices, another praised their administrative services for saving over $1,000 monthly and improving internal processes. Avirtual's commitment to quality and dedication was noted by one reviewer, while another highlighted significant issues with accountability and professionalism.
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UndisclosedUndisclosed250 - 999
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CGBusinessSolutions, a midsize call center company, is located in Bacolod, Philippines. The team focuses on Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Milano, Italy
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See all 1 projectsStrategy. Systems. Scale.
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$5,000+< $25 / hr2 - 9
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Climb Consulting, a Sales Outsourcing company, specializes in Sales Outsourcing. The company is based in Brooklyn, New York.
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$1,000+$50 - $99 / hr2 - 9
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ProspectPeak is a Sales Outsourcing company. They were founded in 2023 and specialize in Sales Outsourcing.
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$1,000+$25 - $49 / hr2 - 9
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Launched in 2023, Orange Sales Cow is a small Sales Outsourcing company located in Remote, Oregon. Their team offers Sales Outsourcing.
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$1,000+Undisclosed2 - 9
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Limeberry Leads is a Sales Outsourcing company. Located in Rådal, Norway, their team specializes in Sales Outsourcing and Other Digital Marketing.
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$10,000+Undisclosed50 - 249New York, NY
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Located in New York, New York and Nicosia, Cyprus, Apects is a Conversion Optimization and Sales Outsourcing company. The team provides Conversion Optimization and Sales Outsourcing.
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$100,000+$300+ / hr10,000+San Francisco, CA
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Established in 1999, SalesForsaas is a Data Annotation Services company. Their services include Data Annotation Services and CRM consulting and SI.
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$1,000+$50 - $99 / hr2 - 9Celbridge, Ireland
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Automation Sidekick is a Sales Outsourcing company based in Celbridge, Ireland. Launched in 2024, the team offers Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Sales Outsourcing company B2B Lanes provides Sales Outsourcing. They were launched in 2020.
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Undisclosed$150 - $199 / hr50 - 249uMhlanga, South Africa
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Growth Partners Global is a branding company and Sales Outsourcing company. Headquartered in uMhlanga, South Africa, the firm offers Branding and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Founded in 2022, ProspectLeap is a small Sales Outsourcing company headquartered in Orlando, Florida. Their team provides Sales Outsourcing.
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$5,000+$200 - $300 / hr2 - 9Sioux Falls, SD
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MAGNETIC is a Sales Outsourcing company. Founded in 2022, the team offers Sales Outsourcing.
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$1,000+Undisclosed10 - 49Trabuco Canyon, CA
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Leads Local - B2B lead generation & sales systems is a Sales Outsourcing company in Trabuco Canyon, California. They offer Sales Outsourcing and Demand Generation Marketing.
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UndisclosedUndisclosed2 - 9Mildenhall, England
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Bleekify, a Sales Outsourcing company, was founded in 2023. The team provides Sales Outsourcing and is located in Mildenhall, England.
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$50,000+$50 - $99 / hr10 - 49
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Sales Outsourcing company Projectler is headquartered in Los Angeles, California. They specialize in Sales Outsourcing and were founded in 2024.
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$1,000+$25 - $49 / hr2 - 9
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Straight2Client, a Sales Outsourcing company, is headquartered in Cape Town, South Africa. They offer Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Brighouse, England
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Located in Brighouse, England, Sales Fuel is a Sales Outsourcing company. The team provides Sales Outsourcing.
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$1,000+$25 - $49 / hr50 - 249Witley, England
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In Witley, England, Perfect Lead Generation is a midsize Sales Outsourcing and Demand Generation Marketing company. Their services include Sales Outsourcing and Demand Generation Marketing.
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$1,000+$300+ / hr50 - 249
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Sales Outsourcing company Acquire Global Contacts was launched in 2008. The team focuses on Sales Outsourcing.
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$1,000+Undisclosed10 - 49
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Launched in 2024, Sedisson Co is a small Sales Outsourcing company. Their team offers Sales Outsourcing.
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$1,000+Undisclosed10 - 49Newquay, England
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Linked Hacker Ads is a small pay per click company. Launched in 2017, the team focuses on Pay Per Click and Sales Outsourcing.
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$5,000+Undisclosed10 - 49Köln, Germany
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Sales Outsourcing company bdg Consulting GmbH is in Köln, Germany. Their services include Sales Outsourcing and Business Consulting.
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UndisclosedUndisclosed250 - 999Wien, Austria
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United Call Centers is a Customer Service Outsourcing company. Founded in 1999, the team focuses on Customer Service Outsourcing and Sales Outsourcing. The agency is located in Wien, Austria.
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$5,000+$50 - $99 / hr10 - 49Melbourne, Australia
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Telephone answering service and Sales Outsourcing company Evolved Contact is headquartered in Melbourne, Australia. Launched in 2014, the team offers Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed250 - 999North Sydney, Australia
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Vault Outsourcing is a midsize North Sydney, Australia-based Back Office Outsourcing company. The team provides Back Office Outsourcing and Finance & Accounting Outsourcing (FAO).
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$1,000+$100 - $149 / hr10 - 49Fornovo San Giovanni, Italy
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Studio Castelli is a small Email Marketing company located in Fornovo San Giovanni, Italy. The team specializes in Email Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Sydney, Australia
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Sales Outsourcing company Gen Leads was established in 2011. The team offers Sales Outsourcing and Marketing Strategy and is located in Sydney, Australia.
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$1,000+< $25 / hr50 - 249Los Angeles, CA
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Zventus is an answering service. The midsize Los Angeles, California-based team specializes in Call Center Services and Sales Outsourcing. The firm was established in 2016.
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UndisclosedUndisclosed250 - 999Cebu City, Philippines
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Ameeratel is a Back Office Outsourcing company launched in 2012. The agency provides Back Office Outsourcing and Call Center Services, and is midsize.
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UndisclosedUndisclosed2 - 9
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Established in 2014, sales experts GmbH is a Sales Outsourcing company. The agency specializes in Sales Outsourcing and Direct Marketing, and is small.
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UndisclosedUndisclosed50 - 249Karachi, Pakistan
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Founded in 2016, ExportHub is a Sales Outsourcing company. The team specializes in Sales Outsourcing and is based in Karachi, Pakistan.
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$5,000+$100 - $149 / hr2 - 9Barcelona, Spain
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Founded in 2020, ColdIQ is a Sales Outsourcing company. The team focuses on Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Launched in 1989, Answering365 is a phone answering service. In Los Angeles, California, the team specializes in Call Center Services and Customer Service Outsourcing.
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Undisclosed< $25 / hr10 - 49Indore, India
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In Indore, India, Design Collection is a Digital Strategy and Sales Outsourcing company. They offer Digital Strategy and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
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OUTRIZZ is a دبي, United Arab Emirates-based Sales Outsourcing company. They focus on Sales Outsourcing and Email Marketing and were established in 2024.
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$1,000+< $25 / hr10 - 49
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Infodatapark is a Sales Outsourcing company. Established in 2020, the team focuses on Sales Outsourcing and Business Consulting. The firm is based in Tirupur, India.
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$1,000+Undisclosed10 - 49Miami, FL
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MADLeadFlow is a small Miami, Florida-based Business Consulting and Sales Outsourcing company. The team offers Business Consulting and Sales Outsourcing.
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$1,000+< $25 / hr1,000 - 9,999Nacogdoches, TX
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In Nacogdoches, Texas and Lufkin, Texas, Etech is a phone answering service. Their services include Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Dublin , Ireland
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Launched in 1973, Voxpro is a Back Office Outsourcing company. The team offers Back Office Outsourcing and Call Center Services.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.7/40.019.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.8/40.019/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.7/40.016.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.6/40.018.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
80% Sales Outsourcing20% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.5/40.018.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34.2/40.016.8/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34.4/40.017.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.8/40.018/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.