Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Advertising company Hodges Advertising, Inc. Was founded in 1988. The team provides Advertising and Media Planning & Buying and is in Charlotte, North Carolina.
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$5,000+Undisclosed2 - 9Hampton, Australia
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Bravo Tango Bravo is an Advertising company. They are based in Hampton, Australia. Their team provides Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$1,000+Undisclosed2 - 9Los Angeles, CA
Services provided
Advertising company Hygiency is located in Los Angeles, California. They provide Advertising and Branding.
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$75,000+$100 - $149 / hr2 - 9South Lake Tahoe, CA
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DAE and Company is an Advertising company. They are based in South Lake Tahoe, California, and their services include Advertising and Branding.
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$1,000+< $25 / hr2 - 9Himachal, India
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SMMIndia.in is a social media marketing firm established in 2012. Headquartered in Himachal, India, the team focuses on Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Konstanz, Germany
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Cleverer GmbH, an Advertising company, is headquartered in Konstanz, Germany. Founded in 2008, the team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Turin, Italy
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Small Advertising and branding agency DESIGN CONAMOLE, is in Turin, Italy. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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Dragonfly Pest Control is an Advertising company. The Singapore, Singapore-based team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Estcourt, South Africa
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Launched in 2012, Any Data is an Advertising company. The firm offers Advertising and Email Marketing, and is small.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Pro-Tech Locksmith is an Advertising and branding firm. The team specializes in Advertising and Branding and is based in St. Louis, Missouri.
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UndisclosedUndisclosed2 - 9
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Wilson Locksmith, an Advertising and branding agency, is based in Minneapolis, Minnesota. They offer Advertising and Branding and were founded in 2012.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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$1,000+< $25 / hr2 - 9Kolkata, India
Services provided
Small Advertising and branding firm BellCAT, is in Kolkata, India. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bothell, WA
Services provided
CHS Garage Door Repair of Bothell is an Other Marketing company. Located in Bothell, Washington, the agency was launched in 2010. Their services include Other Marketing and Advertising.
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UndisclosedUndisclosed2 - 9
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Attic Pro is a Direct Marketing company established in 2015. Their team specializes in Direct Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Trinity and Sons Locksmith, a Direct Marketing company, was launched in 2011. The firm provides Direct Marketing and Advertising, and is small.
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$1,000+$100 - $149 / hr2 - 9Erie, PA
Services provided
Route 1A Advertising is an Advertising and branding firm. Their small team of employees is based in Erie, Pennsylvania. Their team offers Advertising and Branding.
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$10,000+$300+ / hr2 - 9
Services provided
Founded in 2024, DACRE Advertising Agency is an Advertising company. The team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Torre del Bierzo, Spain
Services provided
Seoptimizate is a Torre del Bierzo, Spain-based Advertising company. Their services include Advertising and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Des Moines, IA
Services provided
Group C is an Email Marketing company in Des Moines, Iowa. They provide Email Marketing and Advertising and were launched in 2017.
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UndisclosedUndisclosed2 - 9Muntinlupa, Philippines
Services provided
Small PR company Ysmael Moyer Valenzuela and Associates, Inc., is headquartered in Muntinlupa, Philippines and Philippines. The team provides Public Relations and Advertising.
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$1,000+< $25 / hr2 - 9
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Advertising company SEObiz.in is located in New Delhi, India. Founded in 2018, the team offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Costa Mesa, CA
Services provided
The R.O.I. Group is a Market Research company. The Costa Mesa, California-based firm offers Market Research and Advertising.
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$5,000+$50 - $99 / hr2 - 9Farmington Hills, MI
Services provided
Bob Diakow Brand Development is a small branding company located in Farmington Hills, Michigan. Their services include Branding and Advertising.
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Undisclosed$25 - $49 / hr2 - 9
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Minabocks, an Advertising company, was established in 2022. The agency focuses on Advertising and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Best Digital Marketing Agency Gurgaon- Qsquare is a Gurugram, India-based Advertising company. The team specializes in Advertising and Search Engine Optimization.
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$1,000+$25 - $49 / hr250 - 999
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USA Books Publishing, a Content Writing Services company, is in St. Petersburg, Florida and Fort Lauderdale, Florida. Established in 2008, the team focuses on Content Writing Services and
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$5,000+$25 - $49 / hr2 - 9Buenos Aires, Argentina
Services provided
Recursos TICs - SabDemarco is a small Direct Marketing company founded in 2016. Their services include Direct Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9Shibuya, Japan
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Market Research company McLaren Group Marketing was established in 2022. The team offers Market Research and Advertising.
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UndisclosedUndisclosed2 - 9
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SEMUST is a Marketing Strategy company. Located in California, California, the company focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9
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Branding agency ASAP Carpet Cleaning is headquartered in Turlock, California. They provide Branding and Advertising and were established in 1992.
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UndisclosedUndisclosed10 - 49Sydney, Australia
Services provided
BubbleGum Marketing is an Advertising company. Their team is located in Sydney, Australia and QLD, Australia and focuses on Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Jacksonville Beach, FL
Services provided
Advertising company Tridence Digital Marketing Agency is located in Jacksonville Beach, Florida and Chicago, Illinois. They focus on Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Dallas, TX
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Hurst Digital is an Advertising company launched in 2002. In Dallas, Texas, the team provides Advertising and Branding.
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$5,000+Undisclosed10 - 49Manteca, CA
Services provided
See all 14 projectsSocial Cali offers SEO services, PPC management, and website optimization, catering to various industries. Reviews highlight their expertise in SEO, excellent communication, and transparent reporting. Clients appreciate the measurable outcomes, such as increased traffic and improved search rankings. The team's responsiveness and personal approach are consistently praised, with no significant areas for improvement mentioned.
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$10,000+$25 - $49 / hr10 - 49Madhapur, India
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Launched in 2013, iBridge Digital is a small Madhapur, India-based Advertising company. Their team offers Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Rokocin, Poland
Services provided
See all 1 projectsScharmach Consulting offers services in logo design, company naming, online shop creation, and social media setup. Their clients praise their professional approach, clear communication, and transparency in cost and project details. Scharmach Consulting is noted for explaining complex concepts in a straightforward manner, fostering trust and collaboration with clients from project inception to completion.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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See all 1 projectsPrism Digital Marketing Agency specializes in e-commerce platform development and digital marketing services. Reviews highlight their expertise, responsiveness, and dedication, which have significantly boosted client sales and user engagement. Clients particularly appreciate their in-depth knowledge and effective project management.
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$10,000+$50 - $99 / hr50 - 249Agia Paraskevi, Greece
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Advertising company DOPE Studio is in Agia Paraskevi, Greece and Athina, Greece. The team focuses on Advertising and Media Planning & Buying.
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$1,000+$200 - $300 / hr2 - 9Evesham, NJ
Services provided
DiPietro Marketing Group LLC is a PPC company established in 2002. The agency offers Pay Per Click and Advertising, and is small.
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$5,000+Undisclosed10 - 49Toronto, Canada
Services provided
LABOUR is an Advertising company. They are in Toronto, Canada and Montreal, Canada, and their services include Advertising and Public Relations.
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$25,000+$150 - $199 / hr10 - 49St. Louis, MO
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Small Advertising company Advertising Savants, is headquartered in St. Louis, Missouri. Their services include Advertising and Marketing Strategy.
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$5,000+$200 - $300 / hr2 - 9San Diego, CA
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Brook-Schwartz+ is a branding firm. The small San Diego, California-based team provides Branding and Advertising. The firm was established in 2000.
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$1,000+$50 - $99 / hr2 - 9Caloundra, Australia
Services provided
Sitecentre is a small Advertising company. Launched in 2014, the team focuses on Advertising and Conversion Optimization.
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$1,000+$50 - $99 / hr10 - 49Ha noi, Vietnam
Services provided
Advertising company Quảng cáo Thượng Lâm was established in 2015. The agency provides Advertising and Branding.
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$1,000+Undisclosed2 - 9South Melbourne, Australia
Services provided
Social media marketing agency We The People focuses on Social Media Marketing and Advertising. They are in South Melbourne, Australia and Chippendale, Australia.
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$5,000+$150 - $199 / hr10 - 49Toronto, Canada
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Intent is a small Advertising company launched in 2013. Their services include Advertising and Branding.
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$1,000+Undisclosed2 - 9
Services provided
180 Marketing Specialist is an Advertising company. They were established in 2023, and their services include Advertising and Social Media Marketing.
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$10,000+$25 - $49 / hr2 - 9Beograd, Serbia
Services provided
AIM Solutions Marketing, a social media marketing firm, was established in 2021. The team offers Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
Small Mobile & App Marketing company App Reviews Bucket, is based in Jaipur, India. The team provides Mobile & App Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Paducah, KY
Services provided
See all 1 projectsHorizon Media Group is a design agency specializing in layout and design services, particularly for digital newsletters. Reviewers consistently highlight their reliable communication and high-quality products, with 100% positive feedback regarding their availability and affordability. The company is praised for its flexibility and accommodating nature, which facilitates a seamless collaboration experience.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.