BackerPaces

BACKGROUND

Please describe your company and position.

 I am the Founder of a business services company 

Describe what your company does in a single sentence.

PTS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BackerPaces to accomplish?

For Marketing of my Kickstarter Campaign

SOLUTION

How did you find BackerPaces?

Online Search

Why did you select BackerPaces over others?

Company values aligned

How many teammates from BackerPaces were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BackerPaces Provided Crowdfunding marketing services for our kickstarter campaign. Their scope of work included email and newsletter marketing, campaign promotion, targeted backer outreach, and over all campaign visibility support.
The key deliverables included strategic email campaigns sent to targeted crowdfunding audiences, promotional newsletter placements, campaign positioning support and continuous communication throughout the campaign. Their team also provided guidance on improving campaign exposure, attracting relevant backers, and maintaining momentum during the live campaign period.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

BackerPaces helped increase our campaign visibility and attract targeted backers through strategic email and newsletter marketing. Their efforts contributed to stronger campaign engagement, increased traffic to the campaign page, and improved overall momentum during the live campaign period.
The team maintained consistent communication, delivered promotions on schedule, and helped position the campaign to a relevant crowdfunding audience. Their marketing support played an important role in improving exposure and generating measurable interest from potential backers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BackerPaces managed the project professionally and maintained consistent communication throughout the campaign. They delivered the agreed marketing activities on time and regularly provided updates regarding campaign promotion and outreach efforts.
Their team was responsive to questions, open to feedback, and willing to adjust strategies when needed. Overall, they were easy to work with and remained supportive throughout the collaboration.

What was your primary form of communication with BackerPaces?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about BackerPaces was their specialized understanding of crowdfunding marketing and how Kickstarter campaigns operate. Unlike general marketing agencies, they understood how to target the right audience and maintain campaign momentum through strategic email and newsletter outreach.
Their communication, transparency, and hands-on support throughout the campaign also stood out. They were responsive, professional, and genuinely invested in helping the campaign perform successfully.

Are there any areas for improvement or something BackerPaces could have done differently?

Overall, I had a positive experience working with BackerPaces. Communication and support were consistent throughout the campaign. One area that could be improved is providing more detailed performance analytics and reporting during the promotion period to better track campaign progress in real time. Aside from that, the collaboration was professional and smooth.