Driven

‘Follow your heart’ – it’s this approach to living life that has helped shape the state of Queensland into what it is today. Inspired by the ‘follow your heart’ brand purpose, – we are celebrating those small moments in life that genuinely make lasting memories.

It is a reminder to our Queensland audience – don’t stop doing what makes you happy, because a life well-lived is a life well-remembered. GHM Funerals offer their services like true Queenslanders do – they follow their hearts and let their hearts lead the services they provide.

It’s about understanding their customers on a deeper and more meaningful level. This approach doesn’t always make their job easier, yet it does make their customer’s experience authentic, memorable and real. It allows the life that has passed to be truly honoured and remembered by the moments that matter the most.

Inspired by the ‘follow your heart’ brand purpose, – we are celebrating those small moments in life that genuinely make lasting memories. It is a reminder to our Queensland audience – don’t stop doing what makes you happy, because a life well-lived is a life well-remembered.

Hymix has been manufacturing and transporting concrete throughout Queensland, New South Wales and Victoria for over 50 years. Demand for concrete continues to rise, but with this growth has come a decline in the way the industry does business. With confidence and trust at an all-time low, quality and reliable service has taken a backseat. Hymix needed a strategy and refreshed brand identity so they could go smaller – targeting the consumer market alongside the more traditional residential builders, pool builders and small to medium sized commercial projects.

The brand idea, ‘It’s about time’ demonstrates that time, not concrete, is Hymix’s most valued commodity. Separating them from their competitors, it celebrates their commitment to realistic delivery times and their dedication to keep projects moving. It also acts as a rallying call to shake up the industry and start treating customers with the respect and transparency they deserve.

The brand marque is formed with a single, flowing line, the ‘H Arrow’ demonstrates Hymix’s promise to keep projects moving. The logo is bold and striking, with a strong sense of movement and forward momentum. Designed to appeal to both the consumer and trade audience, the marque is friendly and affable whilst maintaining a trustworthy and dependable appearance.

The ibis Styles are a new breed of premium economy hotels with stimulating design, bursting with colour and style. We were tasked with creating a short projected audio visual piece to engage with guests in the hotel lobby whilst waiting to check in. However, instead of just creating a video, we saw an opportunity to develop a branded content campaign that offers a rich and more memorable experience for guests.

We collaborated with 10 unique local Brisbane businesses, to develop a series of short films using still photography and moving footage. Our objective was to deliver captivating micro-stories that bring to life the unexpected magic of the local area and the people that make Brisbane so special. The short films are projected onto the lobby wall and supported with a postcard and website landing page showcasing all 10 films. Each postcard encouraged guests to scan the QR code, linking them to each featured location.

Our campaign didn’t just entertain guests in the foyer, it brought the Brisbane CBD business community together and allowed people to have a deeper connection and a more personalised experience while visiting Brisbane.

Playful, clever and meaningful, the goldfinch brand is flexible enough to translate across the changing propositions of both a daytime café, and an evening restaurant and bar.

As a homage to the name of the original bar at the location, ‘The Goldfish’ – the new logo is based on the goldfinch, another gold animal thus creating a constructive and phonetic link in the name. Look closely at the logo and you will find a cheeky acknowledgment to the heritage of the location.

There are two goldfinches species, the American goldfinch and European goldfinch. The European goldfinch was introduced into Australia and is the bird depicted in the logo.

The dark frames of the glazing and the greenery in the restaurant lend a look and feel of an opulent aviary, in the same way that the old windows of ‘The Goldfish’ lent meaning to the name (goldfish bowl).

Dr Steve Andrews is an Orthopaedic Upper Limb Surgeon who specialises in the shoulder, elbow, wrist and hand (including microsurgery). Dr Andrews’ wealth of experience and training is rare in the industry – having completed 3 fellowships in Australia. His varied customer base includes athletes, general sports related injury, Work Cover cases and motorbike injuries.

Our brief was to build an identity for Steve that not only presented him as an expert in his field, but also ensuring it fit with his positive attitude and humble, easy going personality. Patients respond positively to surgeons that truly care for their wellbeing. Steve is known for his ’anything is possible’ attitude and while willing to take on the most difficult of surgeries, he will always be honest about the probability of success with patients.

Brand ambition - growth, leadership, empathy

Brand behaviour - sensible, proactive, knowledgeable, organised, focussed

Brand personality - expert, humble, friendly, not serious, relaxed, calm, approachable, caring

The business ecosystem for surgeons is changing rapidly. Surgeons and doctors alike need a strong brand to set them apart. Competition is building with a large influx of surgeons entering the industry from universities and abroad. This identity will help to support the business to grow by building the Dr Steve Andrews brand and patient facing communication materials. The final brand is a professional visual identity that will assist Steve’s growth aspirations for his business moving into the competitive future.

'That's why we choose Pioneer' is an idea based around four family-owned farms located throughout Australia. A series of compelling stories created by documenting the workings of each farm, aims to reflect Pioneer's commitment and cross-generational support from the local Pioneer representatives.