Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$5,000+Undisclosed10 - 49Woodcliff Lake, NJ
Services provided
King Group One is an Advertising company. Their team is headquartered in Woodcliff Lake, New Jersey and provides Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Istanbul, Türkiye
Services provided
Advertising company AdRoket Digital Marketing Agency was founded in 2010. The agency offers Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+< $25 / hr10 - 49
Services provided
Web Founders USA is a small Advertising company based in Lilburn, Georgia. The team provides Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Samaspur, India
Services provided
Mobile & App Marketing company I Create Brand is located in Samaspur, India. Launched in 2023, the team focuses on Mobile & App Marketing and Advertising.
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$1,000+< $25 / hr10 - 49Indore, India
Services provided
Techsolvent is a branding firm. The team is headquartered in Indore, India and Indore, India, and their services include Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Time of Passion is a small social media marketing company established in 2023. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Gandhinagar, India
Services provided
Founded in 2018, RIDIT Media & Communication is an Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed2 - 9
Services provided
Channel Supply Experts is a small Advertising company in Riviera Beach, Florida. The team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Wrocław, Poland
Services provided
Video production agency Big Short Story is located in Wrocław, Poland. They focus on Video Production and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$1,000+Undisclosed10 - 49London, England
Services provided
See all 1 projectsJapanBuzz offers Japanese influencer marketing and social media management services across platforms such as Instagram, Facebook, and YouTube. The overall feedback highlights their market knowledge, responsiveness, and adherence to deadlines. Clients appreciate JapanBuzz's cultural fit and alignment with company values, resulting in high website traffic and successful project outcomes.
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$100,000+$150 - $199 / hr10 - 49Minneapolis, MN
Services provided
SCHERMER, a Digital Strategy company, was established in 1997. The small team specializes in Digital Strategy and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
Free The Birds is a small branding company based in London, England. The team focuses on Branding and Packaging Design.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
Raven Creative is a web design company. Established in 2015, the agency is headquartered in Houston, Texas. Their services include Web Design and Content Marketing.
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UndisclosedUndisclosed2 - 9Columbus, OH
Services provided
Communications Counsel is a PR company. The Columbus, Ohio-based firm was established in 1999. Their team provides Public Relations and Advertising.
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$1,000+$25 - $49 / hr2 - 9Sopron, Hungary
Services provided
Pallas Communication is a PPC company located in Sopron, Hungary. The team offers Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
Headquartered in Sandton, South Africa, TrendER is a Market Research company. They provide Market Research and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49
Services provided
Adventz is a web development firm. Their small team is based in Muscat, Oman. Their services include Web Development and Advertising.
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$5,000+$50 - $99 / hr2 - 9Kaštela, Croatia
Services provided
Founded in 2018, BitBooks is a Content Marketing company. Located in Kaštela, Croatia and Split, Croatia, the team focuses on Content Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249Nashik, India
Services provided
See all 1 projectseLuminous Digital Marketing specializes in SEO, Social Media Marketing, PPC, and other digital marketing services. Client reviews consistently highlight their expertise in SEO, which has significantly boosted visibility and organic traffic for projects. Their client-centric approach, transparent communication, and personalized strategies make them a standout choice in the competitive digital marketing landscape.
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$1,000+$150 - $199 / hr10 - 49Brooklyn , NY
Services provided
See all 1 projectsIG PPC offers specialized services in managing and optimizing PPC campaigns, particularly for companies looking to scale sales on platforms like Amazon. Overall feedback highlights their efficiency, dedication, and impressive communication, with clients noting significant sales increases and reduced advertising costs due to their tailored keyword research and campaign management.
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UndisclosedUndisclosed10 - 49
Services provided
See all 1 projectsInfluencers Place is a influencer marketing agency dedicated to bridging the gap between brands and creators. With a growing network of 1,000+ influencers across multiple industries and platforms,
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$10,000+$150 - $199 / hr10 - 49Calgary, Canada
Services provided
Advertising company WAX Partnership Inc. Specializes in Advertising and Branding. They are headquartered in Calgary, Canada.
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$10,000+$150 - $199 / hr10 - 49Fitzrovia, England
Services provided
The Bank Agency is an Advertising company. Launched in 1992, the agency is located in Fitzrovia, England. Their team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Minneapolis, MN
Services provided
Hunt Adkins is an Advertising company. They specialize in Advertising and Branding and were launched in 1991. The agency is headquartered in Minneapolis, Minnesota.
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$10,000+$150 - $199 / hr10 - 49Ascot, England
Services provided
Located in Ascot, England and Slough, England, TCC is an Advertising company. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
KISS Communications is an Advertising company launched in 2007. The firm offers Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Cincinnati, OH
Services provided
Small public relations firm Vehr Communications, is based in Cincinnati, Ohio. Their services include Public Relations and Advertising.
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$1,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
Advertising company FiveFifty was launched in 2012. The firm offers Advertising and Media Planning & Buying, and is small.
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$5,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
SRB Communications is an Advertising company located in Washington, District of Columbia. Their services include Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Brooklyn, NY
Services provided
Established in 2010, Cardwell Beach, a small Advertising company, is located in Brooklyn, New York. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Miami, FL
Services provided
Advertising company WAX | Healthcare Marketing is based in Miami, Florida. Established in 1987, the team focuses on Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Columbus, OH
Services provided
GREENCREST is a small Columbus, Ohio-based Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
Services provided
Rosemont Media is an Advertising company. They are located in San Diego, California. Their team specializes in Advertising and Media Planning & Buying.
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$25,000+$100 - $149 / hr10 - 49Ottawa, Canada
Services provided
Advertising company Alphabet specializes in Advertising and Branding. They are in Ottawa, Canada and Kingston, Canada.
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$10,000+$100 - $149 / hr10 - 49Helsinki, Finland
Services provided
Established in 2000, Netprofile is a small Advertising company headquartered in Helsinki, Finland. Their team offers Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Lima, Peru
Services provided
Data Trust Peru is an Advertising company. Based in Lima, Peru, the firm focuses on Advertising and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Lawrence Township, NJ
Services provided
Taft Communications is a public relations agency. Launched in 1983, the company is headquartered in Lawrence Township, New Jersey. Their services include Public Relations and Advertising.
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$25,000+Undisclosed10 - 49Dallas, TX
Services provided
Firehouse is an Advertising company. Their team is headquartered in Dallas, Texas. The agency focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
Cutline Communications is an Advertising company. They are located in San Francisco, California and have small team of experts. Their services include Advertising and Branding.
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$10,000+Undisclosed10 - 49San Rafael, CA
Services provided
Bell Curve, a Marketing Strategy company, specialize in Marketing Strategy and Branding. They were founded in 2017.
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$1,000+< $25 / hr10 - 49Ludhiana, India
Services provided
Based in Ludhiana, India, Pitamaas A Creative Agency is a public relations company. They provide Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Here East, England
Services provided
Axonn Media is an Advertising company. Their small team is headquartered in Here East, England and Manchester, England. Their services include Advertising and Content Marketing.
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$10,000+$50 - $99 / hr10 - 49Paris, France
Services provided
Braaxe is a social media marketing firm. Their small team is based in Paris, France and provides Social Media Marketing and Content Marketing. The agency was established in 2010.
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Undisclosed< $25 / hr10 - 49Mumbai, India
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Based in Mumbai, India, Vigyapan Waale is a social media marketing agency. They focus on Social Media Marketing and Advertising.
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$1,000+< $25 / hr10 - 49
Services provided
BookMySpot is an Advertising company. Their small team is in mumbai, India and offers Advertising and Branding. The firm was established in 2019.
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$1,000+< $25 / hr10 - 49
Services provided
Top Rank seo pro is an Advertising company launched in 2021. The firm provides Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Dubai, United Arab Emirates
Services provided
Mojo Consultancy is an Advertising company. They are headquartered in Dubai, United Arab Emirates. Their team provides Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Zagreb, Croatia
Services provided
UM Zagreb, an Advertising company, was established in 2000. They provides Advertising and Media Planning & Buying.
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$1,000+< $25 / hr10 - 49Indore, India
Services provided
Survey Wala – Producing The Real Data is an Advertising company. Launched in 2019, the agency is based in Indore, India. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
Greatest Common Factory, an Advertising company, is based in Austin, Texas. The team specializes in Advertising and Marketing Strategy.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing
Latest Advertising Articles
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AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.