Creative with Depth
At oneblueshirt we create immersive identities that capture attention and communicate value. We focus on the response of creative design & branding strategy in the competitive marketplace and relevant culture. We create digital advertising campaigns & brand identities that capture attention and communicate value. We’re a Toronto creative agency that uses consumer, industry, and cultural research to give our work depth and impact.
York University, Clif Bar, Melitta Coffee, Zip Firestarter, Soccer Maxx
How can small businesses access the same level of financial consulting expertise as the largest companies in the world? The solution introduced by run[ ] is designed to disrupt the market. By automating the accountant and bookkeeper’s role in any organization of any size, companies can now access an ‘outsourced CFO’. This means that for the cost of hiring a full-time accountant, clients will regularly receive expert advice from experienced and knowledgeable consultants.
The name ‘run’ was chosen for the imagery it conjures of lean operations, forward-thinking, lightness, and speed. More immediately, the use of brackets in ‘run[Accounting]’ gave test subjects the desired ideas of a programming language. The result is a name and logo design that makes both the service and value of the business very clear. To build on its memorability the word ‘run’ has multiple definitions, useable in advertising copy with a certain degree of playfulness to grab attention and get messages across.
People are particular about their food, and when it comes to groceries, they want to be in control.
MyOrchard is a grocery delivery startup that offers customers a unique service – get your groceries picked up from anywhere. Grocery customers want specific products from specific stores at the price listed – and that’s exactly what MyOrchard delivers.
We helped rename and rebrand the startup into PickedUp Groceries, which makes it clear what the service and delivers a fun engaging experience. The tagline “Done” combines with flat & clean design elements to remind customers how much simpler and easier it is to use the app than going shopping.
We combined that with a vibrant colour palette to help build an engaging and fun experience that’s just as exciting as going pick out what you’d like to eat tonight.
The cutting edge is forever a moving target – and it takes a genuine passion and desire to keep offering it to your clients. CloudAI Solutions is a technology consulting firm that builds advanced automation and data analytics using the latest AI and ML platforms. We looked at targeting everyday business decision-makers and creating an image to prove to them that this technology can be made to work for anyone.
Automating business decisions is a bold step for companies, but an incredible leap forward in staying competitive. Not only do you need the expertise to be able to apply it, but you need an incredible drive to be able to keep up with it.
The tagline ‘possible is here’ is a clear statement to value proposition and communicates that CloudAI’s capabilities and is targeting business leaders who are willing to take the leap to gain an edge. The logo style and color scheme are derivatives the of P1 phosphor screen of the 1980’s, with the use of “text selection” or text carat (cursors) to provide a really unique way to express this organization’s roots in technology. Individual patterns are uses to express different services and concepts – a simple way of demonstrating the core service offering of data analytics.
Alfan is a Multi-Channel Network based in Canada with clients all over the Middle East and Asia, primarily offering Channel Management for Youtubers and Influencer Marketing for some of the biggest brands in the world. Managing over 1200 channels and counting, the group is active in multitudinous countries, languages and generations. Creating an identity that was neutral enough to appeal in every different environment and exciting enough to appeal to both content makers and brands was a major challenge.
The narrative of the brand, however, was built from exactly that – breaking barriers and bridges gaps across continents, languages, and ideologies. The logo was given a touch up for a cleaner more neutral appearance, but also made it more recognizable across different applications. The graphical elements are all minimal, a horizontal bar or ‘crossout’ and the bright red are consistent across all artwork and branding elements, the sole purpose of which is to reinforce identification. Each page or slide is designed as an independent piece with minimal text, large images and an emphasis on communicating the desired idea as efficiently as possible.
From the indigenous Koyukon name of a mountain in Alaska, allegedly meaning “great one”. Commonly known as Mount McKinley in the English-speaking world, Denali is the tallest peak in North America.
Denali is a cutting edge dental clinic in Milton, Ontario. We collaborated with Syllable Design with the aim to create a warm, welcoming natural experience for dentistry. To create a tribute to the indigenous people of North America, this visual identity is derived using their glyphs and illustrations. The goal was to create a feeling in the environment that communicated quality and excellence in care but more importantly a more relaxed and calming natural experience.
York University’s Disaster and Emergency Management program is one of only two programs of it’s kind in Canada. The University engaged us to produce a digital media campaign over a short period of time. We presented a strategy focused what makes the Disaster & Emergency field different than other management fields – saving lives by the thousands. We created a series of images to go along with striking text all focused around a single tagline – “We Need You”. This aggressive campaign was focused on pulling in top students on an emotional appeal with a simple message – ‘your analysis & management skills can be more meaningful as a DEM graduate than elsewhere’.
Ibrahim Group Strategies (IGS) is a media relations company specializing in modern social and web platforms. Embedding substance and value into each message that they deliver allows IGS to be more effective at creating both presence and response.
The visual identity for IGS utilizes colour and typography to balance the tone between established and energetic. The logo design is based on physical and natural growth patterns and symbolizes the significance of the point of inception of a given message and the overall strategy – measure twice, speak once. The colour scheme pays respect to the relationship between the conceptual and physical, from the blueprint to concrete.
A new entrant in the business of public and government relations, Incisive Strategy looks to position itself in an industry with established giants. Emphasizing their advantage of creativity, passion and energy, Incisive Strategy invests itself into each problem and strives to provide creative and cutting edge solutions. The brand schema utilizes different shapes, each comprised of lines and circles – a visual interpretation of connectivity, structure and science. Manipulating these hubs and connectors into different symbols and icons gave test groups an impression of Incisive Strategy’s creativity and power of ideation. The logo, a bridge, is a symbol of access to new solutions, as well as structure, security and diligence in the work of reputation.
"Love Your Phone"
Surviving an incredibly saturated and competitive market for over 15 years, Link It Up presents the mobile consumer a unique value proposition – a relationship with their device. Offering services and products that others don’t, they needed an identity that would both stand out and appeal to a universal consumer base.
The inspiration behind the logo and brand narrative is a tribute to what devices are – a simple rectangular shape that we identify as a portal to endless possibilities. The brand was given sharp colours and strong fonts draw attention and stand out while remaining clear, neutral and adaptable.
Proficient in both understanding business needs and innovative development, Miracle sought to differentiate itself as a specialist in ERP solutions. They approached us for a visual presentation that matched their philosophy – providing streamlined solutions that are more personal, more customized and more automated than the larger consulting firms.
The Libyan Gazette is an English newspaper created to provide a channel for the international community to learn and understand Libyan political affairs, events and history. The Libyan Gazette is a window into Libya. It’s the illumination of a overshadowed corner, the voice of it’s people, telling the world what’s happened, what’s happening. Every story is Libya’s story, every article a piece of its unfolding history.