Zipline B2B Marketing

BACKGROUND

Please describe your company and position.

 I am the Strategic Marketing Specialist of a construction company 

Describe what your company does in a single sentence.

For generations, our company has been an innovative provider delivering complete solutions in mechanical, electrical, plumbing, building services, controls, and engineered modular solutions, distinguished by unmatched standards in safety, quality, and collaborative partnerships.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zipline B2B Marketing to accomplish?

• SEO Strategy
• Advertising Strategy
• General Digital Marketing Consulting

SOLUTION

How did you find Zipline B2B Marketing?

Online Search

Why did you select Zipline B2B Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Zipline B2B Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Strategy and content optimization for our key services and offerings pages including rewriting webpage copy to incorporate keywords, all of the background work with the search engines and reoganization of site hierarchy

Implementation of contact form for marketing and sales team

Creation of analytics reports for social media, linkedin Ads, google search console and google analytics

Full-funnel advertising strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is still in progress. During our time so far, site sessions have increased +108.7%, new users have increased +171.0%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zipline consistently delivers on what they say they will do in the proposed timeframe. They provide timely updates and structured reports for each of our meetings. They rarely let a message go more than a few hours without response, even as we are operating in different time zones.

What was your primary form of communication with Zipline B2B Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Zipline keeps our ultimate goals at the forefront of every decision. By approaching each project efficiently, they make the most of our shared resources and have rapidly helped us turn our plans into reality.

Are there any areas for improvement or something Zipline B2B Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a manufacturing company

Describe what your company does in a single sentence.

We manufacture specialty friction welding machines and offer contract manufacturing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zipline B2B Marketing to accomplish?

• Create 3 new websites
• Generate Qualified Leads

SOLUTION

How did you find Zipline B2B Marketing?

Online Search

Why did you select Zipline B2B Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• B2B focus

How many teammates from Zipline B2B Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially we partnered with Zipline to redesign our 3 websites and structure a robust backend for data to flow from website into our CRM tools. As  B2B business, we continue to work with Zipline on a retainer basis to generate quality leads for sales - from search ad optimizations, to SEO/AEO optimizations on our website to tradeshow graphics & messageing to resources that help advance the buyer's journey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successfully redesigned and launched three corporate websites
• Established a platform for ongoing SEO, AEO and digital marketing optimization
• Improved lead capture, form management, and marketing automation capabilities
• Expanded engagement from a one-time website project to an ongoing strategic retainer relationship
• Produced ongoing content, creative assets, trade show materials, and video content supporting business development efforts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zipline demonstrated strong project management throughout both the website redesign project and our ongoing retainer engagement. Their team consistently delivered high-quality work on schedule, communicated clearly, and remained responsive to feedback and changing priorities. One of the most valuable aspects of the partnership has been their deep understanding of B2B marketing, particularly the complex buying journey common in industrial and manufacturing markets. Their strategic guidance has helped ensure that our websites, content, search initiatives, videos, and trade show materials are aligned with the needs of our target audience and broader business goals.

What was your primary form of communication with Zipline B2B Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Zipline's greatest differentiator is their deep understanding of B2B marketing and industrial manufacturing audiences. Their team understands the longer sales cycles, multiple decision-makers, technical content requirements, and relationship-driven nature of industrial markets. Their team quickly grasped our business, products, and customer base, allowing them to provide strategic recommendations that were both practical and relevant. They function as more than a service provider; they are a trusted extension of our marketing team.

Are there any areas for improvement or something Zipline B2B Marketing could have done differently?

Honestly, I cant think of anything.

BACKGROUND

Please describe your company and position.

I am the Owner of iMarc Consulting LLC

Describe what your company does in a single sentence.

I am a marketing consultant working exclusively with design-build remodeling firms across the country, developing marketing strategies that generate qualified leads and position my clients as leaders in their markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zipline B2B Marketing to accomplish?

• Grow brand authentically focused on my client's differentiation
• Drive quality leads
• Increase awareness

SOLUTION

How did you find Zipline B2B Marketing?

Referral

Why did you select Zipline B2B Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zipline B2B Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zipline provides SEO and GEO services for all iMarc clients through a comprehensive monthly strategy that includes backlink development, citation management, content creation, keyword research, and performance reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website traffic, increased lead conversion, AI visibility for all clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Consistently meets deadlines, responds immediately with every question or research inquiry. Explains results clearly with recommendations for continued momentum each month.

What was your primary form of communication with Zipline B2B Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Zipline B2B Marketing delivers fantastic customer service and has expertise in SEO, with follow-up research and recommendations for all clients on a monthly basis. Also produces verifiable results each month.

Are there any areas for improvement or something Zipline B2B Marketing could have done differently?

Content optimization recommendations can sometimes be grammatically incorrect.