Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed50 - 249
Services provided
Advertising company smartSeminars focuses on Advertising and Market Research. They are located in toranto, Canada.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Boosterex, an Advertising company, was launched in 2019. The agency offers Advertising and Web Development.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$10,000+Undisclosed50 - 249
Services provided
Midsize media planning and buying company Leighton Engage, is in St. Cloud, Minnesota. The team focuses on Media Planning & Buying and Advertising.
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$1,000+$50 - $99 / hr10 - 49
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Helekt Technologies is a branding agency. The small Lagos, Nigeria-based team offers Branding and Advertising. The firm was founded in 2019.
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$100,000+Undisclosed250 - 999
Services provided
See all 1 projectsMaplewood Publications is a marketing service provider focused on book promotion and sales. However, the review highlights significant issues, with 100% negative feedback regarding unmet contractual obligations and unfulfilled promises. The client experienced delays, poor communication, and a lack of results, ultimately recommending against using the company's services due to ethical concerns.
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$25,000+Undisclosed10 - 49Ontario, CA
Services provided
Firm Media, a SEO company, was established in 2008. The agency specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Narayangonj, Bangladesh
Services provided
Founded in 2020, Shekh Digital Marketing is a small Advertising company in Narayangonj, Bangladesh. Their team offers Advertising and Content Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$5,000+$100 - $149 / hr2 - 9Miami Beach, FL
Services provided
See all 1 projectsKarma Snack Miami Web Marketing Company offers services including marketing, advertising, media buying, and branding. The overall feedback indicates significant dissatisfaction, with clients reporting unmet deliverables and unfulfilled promises. Many reviews highlight concerns about transparency and communication, ultimately questioning the reliability and credibility of the company.
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$5,000+$50 - $99 / hr50 - 249
Services provided
Launched in 1972, KOCH ESSEN Kommunikation + Design GmbH is a midsize Advertising company. Their team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$10,000+Undisclosed10 - 49Herzliya, Israel
Services provided
Founded in 2008, Liniad is a social media marketing company. The agency focuses on Social Media Marketing and Advertising.
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$1,000+< $25 / hr10 - 49Manchester, England
Services provided
Launched in 2018, Top SEO Expertz is an Advertising company. The team focuses on Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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$10,000+$25 - $49 / hr10 - 49Cheyenne, WY
Services provided
Video Promotion Club is a social media marketing company. The Cheyenne, Wyoming-based firm was founded in 2017. Their services include Social Media Marketing and Advertising.
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$1,000+< $25 / hr10 - 49Faridabad, India
Services provided
Xcel Marketing Bulk SMS Services Provider in Delhi NCR 2023, a SEO services firm, offer Search Engine Optimization and Advertising. They were established in 2008.
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$1,000+$50 - $99 / hr2 - 9Singapore, Singapore
Services provided
KPI Media is a pay per click agency. Their team is located in Singapore, Singapore. The company provides Pay Per Click and Advertising.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
Rain43 is an Advertising company. The Toronto, Canada-based agency was established in 2010. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Coral Gables, FL
Services provided
Rbb Communications is a public relations firm. Based in Coral Gables, Florida and Fort Lauderdale, Florida, the agency offers Public Relations and Advertising.
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$10,000+$150 - $199 / hr10 - 49Tunbridge Wells, England
Services provided
Ifour is a small Advertising company launched in 2006. Their team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Verb Brands is an Advertising company headquartered in London, England. They provide Advertising and Branding and were founded in 2011.
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$10,000+$150 - $199 / hr10 - 49Hale, England
Services provided
Peppermint Soda is an Advertising company. They focus on Advertising and Public Relations and are based in Hale, England and Warrington, England.
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UndisclosedUndisclosed10 - 49Green Bay, WI
Services provided
Imaginasium, a Marketing Strategy company, offer Marketing Strategy and Advertising. They were launched in 1992.
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$5,000+$50 - $99 / hr10 - 49Glasgow , Scotland
Services provided
ClickBoost is a small Advertising company. They provide Advertising and Pay Per Click and were launched in 2018.
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$250,000+$25 - $49 / hr10 - 49Limassol, Cyprus
Services provided
Adoperator, a PPC agency, provide Pay Per Click and Advertising. They were founded in 2018.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
Services provided
Advertising company Hide and Seek was established in 2014. The team offers Advertising and Social Media Marketing and is headquartered in Amsterdam, Netherlands.
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UndisclosedUndisclosed10 - 49Beaverton, OR
Services provided
Aviator Heating & Cooling is a Direct Marketing company. Their team is headquartered in Beaverton, Oregon and Portland, Oregon and provides Direct Marketing and Market Research.
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$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Services provided
StringCan Interactive, a Digital Strategy company, is located in Scottsdale, Arizona. The team specializes in Digital Strategy and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9London , England
Services provided
Established in 2012, (hug)london is a branding firm. Their team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed250 - 999San Jose, CA
Services provided
BR Printers, an Advertising company, is located in San Jose, California and Denver, Colorado. The team focuses on Advertising and Direct Marketing.
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$5,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
See all 1 projectsProMarcom Inc. offers a comprehensive range of services including brand identity, strategy, web development, SEO, and social media marketing. Their reviews highlight a strong emphasis on quality and rapid delivery, with projects being completed ahead of schedule. Clients commend ProMarcom Inc. for their exceptional creativity, project management, and effective communication, resulting in seamless and efficient project execution.
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$1,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Services provided
See all 1 projectsPow Ideas provides exceptional graphic design services tailored to architectural brands. Their reviews consistently highlight their timely delivery, effective communication, and ability to meet complex design requirements, resulting in increased client attraction. Clients appreciate their professional approach and consider them a good value for the cost.
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Undisclosed$150 - $199 / hr2 - 9Vancouver, Canada
Services provided
Here Be Monsters is a branding firm established in 2017. The agency provides Branding and Advertising, and is small.
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$100,000+Undisclosed50 - 249New York, NY
Services provided
Jump 450 Media is a social media marketing agency. The team focuses on Social Media Marketing and Pay Per Click and is in New York, New York.
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$75,000+Undisclosed10 - 49Bengaluru, India
Services provided
Spoorthi Ads is an Advertising company. The Bengaluru, India-based company was launched in 2001. Their team focuses on Advertising and Media Planning & Buying.
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$1,000+Undisclosed10 - 49
Services provided
In Utrecht, Netherlands, Driftly Digital is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Taibah Advertising طيبة الاعلانية is an Advertising company in Madinah, Saudi Arabia and Madinah, Saudi Arabia. The team specializes in Advertising and Branding.
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$1,000+Undisclosed10 - 49Lekki, Nigeria
Services provided
Advertising company Night Angle Agency was founded in 2021. The team offers Advertising and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Lynnwood, WA
Services provided
Richter, a Content Marketing company, was founded in 2008. The team provides Content Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49عمّان, Jordan
Services provided
Correct Marketing & Advertising is an Other Marketing company. The عمّان, Jordan-based firm was founded in 2013. Their services include Other Marketing and Advertising.
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UndisclosedUndisclosed10 - 49
Services provided
Launched in 2010, Experts Technologies, a small Advertising company, is in Faisalabad, Pakistan. Their team offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Headquartered in Los Angeles, California, DPGW is a small Advertising company. The team focuses on Advertising and Branding.
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$1,000+< $25 / hr10 - 49
Services provided
DBASE Solutions is a small India-based Advertising company. The team offers Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
Cinestreet Productions Pvt Ltd is a social media marketing company. Located in Delhi, India, their small team offers Social Media Marketing and Advertising. The agency was founded in 2017.
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UndisclosedUndisclosed10 - 49
Services provided
Founded in 2017, Hopbug Media is a small Ibukota, Jakarta, Indonesia-based branding company. Their services include Branding and Advertising.
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$75,000+$300+ / hr10 - 49Ho Chi Minh City, Vietnam
Services provided
Advertising company APPROI COMPANY LIMITED was established in 2019. The company specializes in Advertising and Mobile & App Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49New Westminster, Canada
Services provided
SWIIT SOLUTIONS is a New Westminster, Canada-based Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Sky larks IT solution is a Mobile & App Marketing company. The firm is in Kamra Kalan, Pakistan. Their services include Mobile & App Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49
Services provided
TikTok Marketingx is a social media marketing agency. Located in New York, NY, United States, New York, the team provides Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
Services provided
RT Nielson Co. Is an Advertising company. They were launched in 1992, and their services include Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49
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Advertising company AMZ Genesis was launched in 2016. The team focuses on Advertising and Marketing Strategy and is based in London, England.
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$1,000+$150 - $199 / hr10 - 49
Services provided
Threasury Media, an Advertising company, was launched in 2024. Based in Cheyenne, Wyoming, the team provides Advertising and Branding.
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$25,000+$25 - $49 / hr10 - 49Trenton, NJ
Services provided
CaptenAMZ is a pay per click company. They focus on Pay Per Click and Advertising and were established in 2018.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing
Latest Advertising Articles
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AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.