Dragon360

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Strategist of TechSmith Corporation

Describe what your company does in a single sentence.

TechSmith is a software company offering tools for still image screen capture, screen recording, and video editing, perfect for educators, trainers, and anyone looking to communicate more effectively in the workplace.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dragon360 to accomplish?

• Drive Sales of Snagit to a particular target audience segment

SOLUTION

How did you find Dragon360?

Online Search

Why did you select Dragon360 over others?

Winning Response to RFP

How many teammates from Dragon360 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included the following:

• Discovery + Setup:
  • Onbaording and kickoff
  • Stakeholder and customer interviews
  • Review and analysis of existing content and conversion flow
  • Development and definition of KPIs
  • Audience research, including 1st party audiences provided
  • Development of media platform
  • Camtasia content strategy consulting and recommendations
  • Design and production of initial advertising campaign creative
  • Development of landing page strategy plus 3 pages to be fully designed and deployed
  • Advertising campaign setup and creation
  • Conversion tracking and pixel setup
  • Creation of Looker Studio reporting dashboards
• Creative Development + Production: Campaign Videos:
  • Creative direction, copywriting, and production of 6 total videos in various specs
• Stategy, Advertising Managerment, and Creative Services:
  • Tactical and technical managerment of campaigns
  • Ongoing audience research, creation, segmentation, and refinement
  • Monthly design and produciton of advertising campaign creative
  • Ongoing CRO and UX recommendations + reporting for campaign landing pages
  • Management and refinement of Looker Studio performance dashboards
  • Performance analysis and optimization
  • Strategy refinement and optimization
  • Monthly reporting
  • Weekly calls with stakeholders
  • Advisement and strategic consulting 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 8 million+ impressions
• Roughly 35K clicks
• 37K+ video views
• Nearly 5K conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Dragon 360 team's project management was fantastic! The team was proactive vs. reactive, communicative and easily reachable. Deliveries were high quality and on schedule. It was a great partnership, as for this project specifically, my goal was to be more hands-off and not need to actively manage super closely, and it became clear pretty early on that I wouldn't need to stress and spend more time than planned, because I could trust our team's judgement and depend upon their execution skills. 

What was your primary form of communication with Dragon360?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

If I had to pick, I think the speed and agility of ongoing campaign optimizations, alongside the volume of optimizations that they performed, really stood out to be as unique and impressive. It wasn't a drawn-out phase of ideation, consideration, planning, then doing....it was like one fell swoop of "here's the next thing we're eager to try", and they'd do it.

And there were times when perhaps an experiment didn't go as they'd hope, and they'd pause that back down, sometimes all within a weeklong timeframe between calls--I think this is an awesome approach. Digital marketing is so much trial and error; hypothesis and validation or disprove.

The entire team is very knowledgeable about all the different levers available, and had velocity with regard to implementation execution, coupled with the good sense of being able to pull out when the results were poor--this can be one of the most difficult things in my experience; being willing to pull the plug.

Are there any areas for improvement or something Dragon360 could have done differently?

Maybe the one item I could call out would be the reporting dashboard that was built for the campaign--I think it likely could have had some tweaks to it to make it more robust, such as additional sorting filters. HOWEVER; I will say that I have zero doubt that had I asked for specific updates, they could have been implemented--I did not, as it really wasn't a priority for me. The team put together nice presentation slide decks sharing results, so I didn't actually use the dashboard a ton.

Additionally, I'm comfortable in individual platforms and had more tendency to poke around directly if I had a specific question to answer. And finally, I'll note that because I was leaving this campaign activity in the team's good hands, I didn't feel the need to scrutinize over the data as much as I would in my normal day-to-day, because they were handing the indentification and prioritization of areas of the program to optimze. 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Haven Life

Describe what your company does in a single sentence.

Haven Life provides a simple digital process for buying term life insurance completely online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dragon360 to accomplish?

• Increase Brand Awareness
• Increase Website Traffic
• Increase Customer Conversions

SOLUTION

How did you find Dragon360?

Referral

Why did you select Dragon360 over others?

• Good value for cost
• Referred to me
• Company values aligned
• Strategic Mindset

How many teammates from Dragon360 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dragon360 has been a key agency partner of ours for about 8 years. Over that time, they have helped us across our marketing stack. When we were small and starting out, they helped us set up an SEO program aimed at making us rank on Google for the millions of monthly life insurance-related queries. As we've scaled the business, they've been a key partner in helping us expand our brand awareness and top-of-funnel strategy with things like OTT and OLV.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For SEO our KPIs were around tracking first page keywords and monthly organic traffic sessions. For OTT/OLV, it's around tracking brand awareness over time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time. Always above and beyond expectations.

What was your primary form of communication with Dragon360?

Virtual Meeting

What did you find most impressive or unique about this company?

It starts with Andy and the team and culture he's built over time. They are a great team full of smart, entrepreneurial people. They really understand the business and our unique needs to come to us with solutions that help us grow the business.

Are there any areas for improvement or something Dragon360 could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I am the marketing director of a manufacturer of multiple products that sell into the data center market; this can range from cabinets to fiber connectivity. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dragon360?

We hired Dragon360 to help us raise brand awareness of our products. 

SOLUTION

What was the scope of their involvement?

We’ve worked together for many years, so they’ve assisted with multiple projects. Dragon360 came in and assessed our solutions and website, and has been guiding us on keyword research to help optimize our website and content. 

They also assist us with search engine advertising (SEA), including PPC advertising through Google and Bing. We collaborate closely with their team to determine goals, and they help us meet them. Dragon360 has also helped us with social media advertising via LinkedIn and display advertising. 

What is the team composition?

We work with a project manager and an individual responsible for executing everything we need. 

How did you come to work with Dragon360?

We went through a bidding process; we were looking at three companies, but Dragon360 ultimately won out. A few years later, we did another bidding process, and they won it again, so we continued to work with them. 

What is the status of this engagement?

We started working together in June 2013, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been working with them for more than 10 years, which speaks to the work's quality in general. Overall, they’ve increased our website traffic and drive about 30% of it. 

How did Dragon360 perform from a project management standpoint?

Dragon360 stays on budget, and they support us. We communicate with them via weekly phone calls. Dragon360 is good about reporting back to us and is responsive. 

What did you find most impressive about them?

Their team understands our brand, and we find it very valuable that they collaborate effectively with us. They stay current on changing trends and are always looking out to ensure we are receiving good ROI. The team is attentive and acts as a real partner. Dragon360 is hands-on and works with us to achieve our goals. 

Are there any areas they could improve?

There’s nothing we can come up with. 

Do you have any advice for potential customers?

Work with them and ensure they understand your goals. Have ongoing communication with Dragon360 so they know what they have to deliver, and make sure you have a meeting cadence. 

BACKGROUND

Introduce your business and what you do there.

I work in digital marketing at a technology company based in California that started decades ago. We provide intelligent process automation and document workflows for other businesses. I’m responsible for paid marketing campaigns. I work with companies like Dragon360 to help manage the advertising platforms and strategize and report our campaign’s performance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dragon360?

We needed help getting our message out in front of the right audiences all over the world. We also have a large product set to promote. We needed a trustworthy team that could help organize our ad campaigns and that we could consult on a regular basis.

SOLUTION

What was the scope of their involvement?

Dragon360 has encouraged and supported our company as we’ve moved to a full-funnel marketing and campaign advertising strategy. We serve different assets to different prospects. They’ve structured top-of-funnel, middle-of-funnel, and bottom-of-funnel campaigns and set budgets for each. 

We’ve run Google Ads on Google Search, Google Display Network, Google Shopping, and Google Discovery. We’ve also used Microsoft Ads, LinkedIn Ads, Facebook ads, XING Ads, and Yahoo! JAPAN Ads. The ad copy and creatives come from our internal team, but Dragon360 makes suggestions and can create ad materials for us as well. 

In addition to managing our campaigns and budgets, they provide general consulting and reporting.

What is the team composition?

Andy (President & CEO) is our account manager. Tamara (Advertising & Media Manager), Alan (Advertising & Media Associate), and another teammate also help our company. There’ve been different names and faces over the years.

How much have you invested with them?

We’ve spent between $120,000–$200,000 per year.

What is the status of this engagement?

We’ve been working together since August 2017; the partnership is still ongoing.

How did you come to work with Dragon360?

One of my colleagues had a previous connection with Dragon360, so we switched from a different agency to them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For the enterprise side of our business, we’ve seen an improvement in cost per conversion and cost per click; On the e-commerce side, we generally have a ROAS between 400%–600%. I don’t want to share exact numbers. 

Dragon360 has also helped us achieve a good lead flow mentality.

How did the company perform from a project management standpoint?

Dragon360 generally always hits the deadlines we set for them, and they’re always within budget. They’ve been very responsive to communication requests. Asana is our main project management tool; we communicate within Asana tasks as well as through email and weekly Microsoft Teams meetings. 

What did you find most impressive about them?

Dragon360 speaks directly to our team and leadership in a way that’s confident and knowledgeable. They also have a wonderful memory; when campaigns are doing well or poorly with reason, they can explain this in a way our executive team understands.

They’ve helped us pivot and get more success for our investment.

Are there any areas they could improve?

I’d like to see more notes on the day-to-day optimization. Other agencies provide this, so I’ve come to expect it, but I’m sure Dragon360 would provide it if I asked.

Do you have any advice for future clients of theirs?

I’d recommend that future clients do most of the planning internally and in advance. Leave time to discuss your plan’s with Dragon360 because they’ll have good feedback and suggestions. 

BACKGROUND

Please describe your company and position.

I am the CMO of Archer Roose

Describe what your company does in a single sentence.

Archer Roose scours the globe for sustainable, luxury wines in packaging that fits your lifestyle & business needs! Journey with us by experiencing our collection of consciously crafted, worldly wines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dragon360 to accomplish?

• Boost brand awareness
• DTC customer acquisition

SOLUTION

How did you find Dragon360?

• Referral

Why did you select Dragon360 over others?

• Great culture fit
• Referred to me
• Company values aligned

What was the size of Dragon360’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deploy new Archer Roose video creative featuring across digital & connected tv channels to drive

1. Brand Awareness
2. DTC customer acquisition.

• Background - In May 2021, Archer Roose brought on multi-hyphenate celebrity, Elizabeth, as co-owner & Chief Creative Officer. Our brand readied an announcement video and looked to Dragon360 to deploy this video in an effective & efficient manner. The project kicked off in early May and by Memorial Day we were live on media!

Success Measurements:

• Impressions
• views
• CPM
• Clicks / CTR
• New users, sessions, pageviews, avg time on page
•  Conversions
• goal completion

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The Uninvited Guest digital advertising campaign spanned Facebook, Instagram, CTV, and YouTube.It used just two video assets one :15 second ad, and 60 ad. The team took these assets and deployed at a lightening speed without sacrificing an ounce of quality! (Note: We signed the SOW 5/10 & we were live by Memorial Day!) The campaign included the digital media placements outlined above, and also a landing page featuring Elizabeth & the video.
• Dragon360 found a way to build this page with very limited static assets (2 statics were captured at the all video shoot with Elizabeth). They were nimble and smart & made it work! Plus the team had great ideas to quickly optimize as our 8 week campaign developed. Archer Roose DTC channel attributes 544 'goals completed' (checkout initiated) which with over $80 average cart translates to >$40K DTC revenue driven from this campaign.
• A successful deliverable in a campaign balanced between ROI & Brand Awareness. Brand Awareness was delivered efficiently across digital channels with CPMs often reaching or beating traditional benchmarks by channel. Overall Performance $13.23 avg. CPM across all channels. The Archer Roose team was especially pleased to outperform on CTV ($22.33 avg CPM on CTV)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was TREMENDOUS! They are very organized and efficient. If they promise to deliver something - they DO! The Dragon360 team asks great questions, pushes on ideas when it is warranted, proactively brings recommendations for improvement - they are simply AWESOME! Archer Roose loves working with this team!!

What was your primary form of communication with Dragon360?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Each person we engaged with at Dragon360 was smart and ready to take on any challenge. Dragon360 is committed to delivering great work that meets their clients' business objectives.

Are there any areas for improvement or something Dragon360 could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Senior Manager, Paid Media of Bentley Systems

Describe what your company does in a single sentence.

We are an Infrastructure Engineering Software Company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dragon360 to accomplish?

• Increase leads through paid media
• Increase revenue through paid media
• Manage our paid search, social, and video channels

SOLUTION

How did you find Dragon360?

Referral

Why did you select Dragon360 over others?

• Great culture fit
• Good value for cost
• Referred to me

What was the size of Dragon360’s team?

11-20

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency provides paid media campaign management across paid social, paid search, and video platforms. Additionally, they have helped us improve our data management for Hubspot and the integration with paid channels. The team provides account management, monthly reports, and creative strategy for paid ads,including content for Facebook, Instagram, LinkedIn, and Google.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved cost per lead year over year
• Increased scale of advertising budget year over year
• Improved total lead volume year over year

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team provides strong project management. Through Excel documents, thorough agendas, and follow up we receive completed work quickly and efficiently.

What was your primary form of communication with Dragon360?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to respond to our changing needs has been impressive. We always add new products, change budgets, or update our processes with them to find nuanced improvements. The team is always open to collaboration and helpful.

Are there any areas for improvement or something Dragon360 could have done differently?

There initially was some needs to come to meetings with more complete agendas and perspective, but this has been rapidly improved.

BACKGROUND

Introduce your business and what you do there.

I’m the former director of digital marketing of Tiger Schulmann's, a martial arts company with about 50 franchise locations in the Northeast. Each franchise is individually owned and operated.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dragon360?

We didn’t have in-house staff, so we needed help with paid search, organic search, and our website.

SOLUTION

What was the scope of their involvement?

Dragon360 handled all of our digital marketing; we typically went through four campaigns a year. We’d sit down with their project lead and explain what we wanted to achieve through the campaign. In particular, we had a New Year’s campaign to target adults, a spring campaign to target children and adults, and a back-to-school program to target children. We’d go over our goals and objectives, and Dragon360 would bounce back ideas on the best method of delivery.

Each school had its individual budget, so Dragon360 did a lot of caregiving and monitoring of each account. They optimized each one to deliver according to that location, and the team changed the campaign each year.

Additionally, we used Dragon360 for more creative purposes. They made videos and ran entire paid social campaigns on Facebook, Instagram, Google Ads, and YouTube.

What is the team composition?

Andy (President & CEO) was our main point of contact. However, all the daily work was handled by James (Head of Advertising & Media). Additionally, the Dragon360 creative team had 3–4 team members, including a social media manager and a web developer. 

How did you come to work with Dragon360?

Dragon360 was recommended by a friend of mine who had done business with them before. We initially put a bid out and talked with three agencies. Many companies didn’t want to manage each location on their own. They suggested we rolled up our brand and did brand marketing at a high level because they didn’t want to break it down into accounts. However, Dragon360 was willing to put in the legwork. All in all, they provided the best services at the best price, so we went with them.

How much have you invested with them?

We paid $30,000 per month on average and spent about $700,000 in total.

What is the status of this engagement?

We worked with them from May 2016–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Two vital KPI for us were the cost per lead and how we got our leads because they had to be quality leads.  We couldn’t drive a bunch of people to our locations without being capable of handling the volume and pursuing them to sign up. Before Dragon360, we paid about $80 a lead, and they got it down to nearly $25.

Also, lead enrollment went up significantly. We were stagnant for a long time, but Dragon360 got us from 9,000 students to about 11,000 over three years. However, only about 50% of students renew on to another program yearly, so Dragon360 actually brought in closer to 4,000 students to retain 2,000 on the program.

How did Dragon360 perform from a project management standpoint?

Project management was excellent. We had a roadmap for our campaigns, and they took over from that. Dragon360 gave us dates to know when everything was happening and handled all the legwork until they came back to us with a fresh product.

We communicated directly with the account lead, and they provided monthly reports.

What did you find most impressive about them?

They did a fantastic job with paid search; we had phenomenal results. Moreover, Dragon360 provided us with everything we needed; they were a great business partner.

Are there any areas they could improve?

No, they took on much on the creative side and still delivered.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Datonics

Describe what your company does in a single sentence.

We are a data provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dragon360 to accomplish?

• LinkedIn Awareness
• LinkedIn Leads

SOLUTION

How did you find Dragon360?

Online Search

Why did you select Dragon360 over others?

Felt like they understood my project

How many teammates from Dragon360 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dragon360 was hired to give life to our LinkedIn B2B advertising. We had struggled in the past to generate leads and see meaningful results in this crucial channel for us. They were tasked with proving that this is a viable channel for both awareness and leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had ran LinkedIn advertising internally in the past without ever being able to generate leads. In a few short months, Dragon360's team was able to create a strategy that aligned with our messaging and targeting and deliver leads that performed better compared to other channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a bi-weekly call to review campaign updates. Their work was timely and professional.

What was your primary form of communication with Dragon360?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team put a lot of effort into customizing their approach and understanding what my goals were.

Are there any areas for improvement or something Dragon360 could have done differently?

Not for this project

BACKGROUND

Please describe your company and position.

I am the Director of Museum Editions, Ltd.

Describe what your company does in a single sentence.

Art publishing for internationally renowned 3D pop artist Charles Fazzino

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dragon360 to accomplish?

• Build Effective Website
• Engage and Supplement SEO and Creative Marketing Strategies
• Manage PPC Campaigns

SOLUTION

How did you find Dragon360?

I don't even remember it was so long ago

Why did you select Dragon360 over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Dragon360 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

D

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Exponential growth in our social media followers, engagement, collectors club, and purchase inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have only two words here: THE BEST!

What was your primary form of communication with Dragon360?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Can't say enough good things about Dragons. They are creative, responsive, active, and fluid. They are true marketing partners and act as an extension of our in-house team. Wonderful value for the investment and they have been key to the growth and achievement of overall corporate goals. They treat our company as if it were their own and are deeply invested in our success.

Are there any areas for improvement or something Dragon360 could have done differently?

Nope