Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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UndisclosedUndisclosed2 - 9
Services provided
Located in Appleton, Wisconsin, Appleton Roofing Experts is a small SEO services firm. The team focuses on Search Engine Optimization and Advertising.
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$1,000+Undisclosed2 - 9
Services provided
Small Advertising company TROPHICY, is located in Istanbul, Türkiye. The team offers Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$100 - $149 / hr2 - 9Services provided
See all 10 projectsDigital Natives is a proficient Advertising Agency specializing in paid media, media buying, and digital marketing services. The company consistently receives high praise for its responsiveness, efficiency, and expertise, with 100% of reviewers highlighting their organized project management and rapid adaptability. Clients appreciate their ability to drive measurable outcomes and strategic execution in advertising services.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is a multifaceted advertising agency offering services in marketing, media buying, and branding, tailored to enhance brand visibility and generate leads. The reviews present a 75% positive feedback rate, highlighting their strategic approach and strong project management. Notably, 60% of reviewers commend their responsiveness and adaptability, which are crucial in fast-paced advertising services. However, some concerns, such as communication lapses, were noted in negative reviews.
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$1,000+$25 - $49 / hr2 - 9Opole, Poland
Services provided
Creative Winds is an Advertising company. Established in 2022, the team specializes in Advertising and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Brighton and Hove, England
Services provided
The Blog Ranking is a SEO services firm. They were launched in 2020 and offer Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
Services provided
IPostBox Ltd is an Advertising and branding company. They provide Advertising and Branding and were founded in 2021. The company is based in Dublin, Ireland.
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Undisclosed$300+ / hr2 - 9London, England
Services provided
Squared Pegs is an Advertising and Marketing Strategy company. The agency is based in London, England. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Advertising company digiconsider is headquartered in delhi, India. Founded in 2023, the team provides Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 50 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$1,000+Undisclosed2 - 9Vaughan, Canada
Services provided
Your Campaign Experts is an Advertising company established in 2023. The team specializes in Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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[th]ect is an Advertising company. Launched in 2023, the team provides Advertising and Marketing Strategy. The agency is in Cluj-Napoca, Romania.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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UndisclosedUndisclosed2 - 9
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Launched in 2015, S&L - Garage Door Repair is a small San Antonio, Texas-based Direct Marketing company. Their services include Direct Marketing and Advertising.
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$1,000+Undisclosed2 - 9
Services provided
Launched in 2024, The Pitch Point is a small New Delhi, India-based Advertising company. Their team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
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$5,000+$300+ / hr2 - 9Miami, FL
Services provided
Established in 2022, Discovere Agency is an Advertising company. The team focuses on Advertising and Marketing Strategy and is located in Miami, Florida.
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UndisclosedUndisclosed2 - 9
Services provided
YourVisio Media is an Advertising company. Launched in 2022, the company is based in Cairo, Egypt and Baghdad , Iraq. Their services include Advertising and Media Planning & Buying.
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Undisclosed$50 - $99 / hr2 - 9Richmond, Australia
Services provided
Small Advertising company Hawkeye Advertising, is based in Richmond, Australia. The team specializes in Advertising and Media Planning & Buying.
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$50,000+$150 - $199 / hr2 - 9
Services provided
Digital marketing freelancer in malappuram is an Advertising company established in 2024. Their services include Advertising and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Established in 2020, Uphill Ads is an Advertising and media planning & buying company. The team specializes in Advertising and Media Planning & Buying.
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$5,000+Undisclosed2 - 9Walmer, England
Services provided
Truck Billboards UK is a small Advertising and media planning and buying company headquartered in Walmer, England. The team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9
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Hermetic AI, a small Advertising company, is based in New York, New York. Their services include Advertising and Branding.
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$1,000+$200 - $300 / hr2 - 9
Services provided
Leadrausch is an Advertising company. Established in 2025, the team provides Advertising and Marketing Strategy. The firm is in Bonn, Germany.
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UndisclosedUndisclosed2 - 9
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Srijami, an Advertising company, was launched in 2025. The small team offers Advertising and Branding.
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$1,000+< $25 / hr2 - 9
Services provided
Prow Media is an Advertising company based in Lucknow, India. They specialize in Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Launched in 2018, SocioG is a small Advertising company. Their team specializes in Advertising and Public Relations.
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$5,000+$50 - $99 / hr2 - 9
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Small branding agency Brandswamy, is based in Kozhikode, India. Their services include Branding and Advertising.
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$10,000+$100 - $149 / hr2 - 9
Services provided
SHACLAMIAN is an Advertising company located in San Francisco, California. They offer Advertising and Branding.
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$5,000+Undisclosed2 - 9
Services provided
Based in London, England, Furtuna is an Advertising company. Their services include Advertising and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Sheridan, WY
Services provided
Grit ROI is a small Advertising and pay per click company. Established in 2021, the team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
Elevatech Digital is a SEO agency founded in 2021. The agency focuses on Search Engine Optimization and Advertising, and is small.
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$1,000+$25 - $49 / hr2 - 9
Services provided
HAD is a Marketing Strategy company established in 2025. The agency provides Marketing Strategy and Advertising.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
Founded in 2023, Magnetise Growth Studio is an Advertising company. The company focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
Services provided
ADVERTISE with ME is an Advertising and Marketing Strategy company. The Nairobi, Kenya-based company provides Advertising and Marketing Strategy.
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Undisclosed$150 - $199 / hr50 - 249
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Based in London, England and New York, New York, Heavenly Group is a midsize branding company. Their services include Branding and Advertising.
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$5,000+$100 - $149 / hr50 - 249Miami Shores, FL
Services provided
Executive Digital is an Advertising company. The Miami Shores, Florida-based agency provides Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Louisville, KY
Services provided
Launched in 2013, El Toro IP Targeting is a midsize Louisville, Kentucky-based Advertising company. Their team focuses on Advertising and Digital Strategy.
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$1,000+< $25 / hr50 - 249
Services provided
Galaxy Marketing is a social media marketing firm. The company is based in Woodstock, Georgia and Woodstock, Georgia. Their team provides Social Media Marketing and Advertising.
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$25,000+Undisclosed50 - 249Chattanooga, TN
Services provided
True North Custom is a Chattanooga, Tennessee-based Advertising company. They specialize in Advertising and Digital Strategy.
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$1,000+< $25 / hr50 - 249Ahmedabad, India
Services provided
SEO company Bright Branders - Digital Marketing and Advertising is in Ahmedabad, India and Ahmedabad, India. They provide Search Engine Optimization and Advertising and were launched in 2010.
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$5,000+$25 - $49 / hr2 - 9
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See all 1 projectsWe’re more than a marketing agency with over years of experience, we’re your partner in growth. From strategy to execution, we turn clicks into sales and make Amazon success simpler. As part of
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$1,000+$50 - $99 / hr2 - 9uMhlanga, South Africa
Services provided
See all 1 projectsOoboontoo - A Creative Impact Agency offers services in advertising, marketing, promotions, media buying, and branding. The overall feedback highlights their dedication, strategic approach, and effective project management. Clients particularly appreciate their proactive research, attention to detail, and alignment with company values, contributing to successful campaigns and measurable outcomes such as increased social media engagement and in-store sales.
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$1,000+$50 - $99 / hr2 - 9Dhaka, Bangladesh
Services provided
Launched in 2021, Marketers Area | Leading Digital Marketing Agency is a SEO agency. The team specializes in Search Engine Optimization and Advertising.
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$5,000+< $25 / hr2 - 9Dhaka, Bangladesh
Services provided
Ads Ecosys is an Advertising company. Founded in 2018, their team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Riyadh, Saudi Arabia
Services provided
Founded in 2022, SYMBOLIC ™ Branding Agency is a Direct Marketing company. The small team offers Direct Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Social Solution, Inc. Is an Advertising company. They are headquartered in Los Angeles, California. Their team offers Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Ecomscraper is a pay per click company. The agency is headquartered in London, England. Their services include Pay Per Click and Advertising.
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$1,000+$100 - $149 / hr2 - 9
Services provided
SEO company AttorneyClicks was founded in 2023. The team focuses on Search Engine Optimization and Advertising and is in Glen Mills, Pennsylvania and Glen Mills, Pennsylvania.
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$1,000+$150 - $199 / hr2 - 9Radolfzell am Bodensee, Germany
Services provided
Launched in 2022, empfehlenswert UG is an Advertising company. The firm provides Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Located in London, England, B2C Lead Gen is a social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Vignola, Italy
Services provided
Victory Factors is a small Advertising company headquartered in Vignola, Italy. Their services include Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Ghaziabad, India
Services provided
Golden Rating is an Advertising company launched in 2017. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Located in Los Angeles, California, Bluecontrols is a small social media marketing firm. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9
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Founded in 2024, FL Marketing Agency LLC is a Direct Marketing company. The team focuses on Direct Marketing and Marketing Strategy.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$50 - $99 / hr50 - 249New York, NY
Ability to deliver
36.8/40.019.6/20 Reviews9/10 Clients & Experience8.2/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249Newark, DE
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$50,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.