Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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UndisclosedUndisclosed10 - 49Dublin 4, Ireland
Services provided
Advertising company KICK Dublin was founded in 2008. The team specializes in Advertising and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49Lewes, DE
Services provided
Zeno Global is an Advertising company. Founded in 2025, the firm is based in Lewes, Delaware. Their team specializes in Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$100 - $149 / hr2 - 9Services provided
See all 10 projectsDigital Natives is a proficient Advertising Agency specializing in paid media, media buying, and digital marketing services. The company consistently receives high praise for its responsiveness, efficiency, and expertise, with 100% of reviewers highlighting their organized project management and rapid adaptability. Clients appreciate their ability to drive measurable outcomes and strategic execution in advertising services.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is a multifaceted advertising agency offering services in marketing, media buying, and branding, tailored to enhance brand visibility and generate leads. The reviews present a 75% positive feedback rate, highlighting their strategic approach and strong project management. Notably, 60% of reviewers commend their responsiveness and adaptability, which are crucial in fast-paced advertising services. However, some concerns, such as communication lapses, were noted in negative reviews.
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UndisclosedUndisclosed250 - 999Fort Collins, CO
Services provided
See all 1 projectsMadwire is a marketing and advertising company. Based on the provided review, the feedback is overwhelmingly negative, with the client experiencing overcharging, incomplete projects, and ineffective workflow. The review highlights issues with accountability and lack of responsiveness, particularly regarding unreturned funds and samples, underscoring a need for truth in advertising.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Munn Rabot, a branding firm, was established in 1995. The agency specializes in Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Montréal, Canada
Services provided
Headquartered in Montréal, Canada, Sauterelle Design Inc. Is a small Advertising company. The team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Media, PA
Services provided
Established in 1987, Shamilan Creative is an Advertising company. Their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
Services provided
Purdie Rogers, an Advertising company, was established in 1990. The team offers Advertising and Branding and is in Seattle, Washington.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 50 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$10,000+$150 - $199 / hr10 - 49Congleton, England
Services provided
Established in 2006, TMC Strategic Communications is an Advertising company. The team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Marlow, England
Services provided
Established in 2017, Revere Agency is a branding company. The company specializes in Branding and Advertising.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$5,000+$100 - $149 / hr10 - 49Milford Charter Township, MI
Services provided
TMV Group is an Advertising company. The small Milford Charter Township, Michigan-based team offers Advertising and Branding. The agency was launched in 2006.
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$5,000+$50 - $99 / hr10 - 49Vilnius, Lithuania
Services provided
AdDrama is a small social media marketing agency. They focus on Social Media Marketing and Advertising and were founded in 2015.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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OctOpus Advertising is an Advertising company. Headquartered in Dubai, United Arab Emirates, the firm was launched in 2000. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
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Doodle Worldwide is an Advertising company. They are headquartered in دبي, United Arab Emirates and have small team. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Middletown, DE
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Founded in 2010, Ombrella is an Advertising company. Their team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49
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Promising Designs Pvt Ltd, an Advertising company, was launched in 2014. The small team provides Advertising and Branding.
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$25,000+$300+ / hr10 - 49Miami, FL
Services provided
BENAMOR is an Advertising company. They offer Advertising and Marketing Strategy and were established in 2009.
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UndisclosedUndisclosed10 - 49Dallas, TX
Services provided
Iluminere is an Advertising company based in Dallas, Texas. Established in 2016, the team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Gilbert, AZ
Services provided
Reed Hill is an Advertising company. In Gilbert, Arizona and , the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Aperi media, Inc., a small SEO services firm, is located in Toronto, Canada. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Brimfield, IL
Services provided
Resonate Marketing Studios, an Advertising company, is located in Brimfield, Illinois. They offer Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Dubai, United Arab Emirates
Services provided
Liquid Retail is a small Advertising company established in 2016. Their team specializes in Advertising and Direct Marketing.
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$25,000+< $25 / hr10 - 49Kochi, India
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Accolades Media and Communications, a small Advertising company, is in Kochi, India. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49
Services provided
IConquerors, a Content Marketing company, was established in 2008. The small team offers Content Marketing and Advertising.
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$10,000+$25 - $49 / hr10 - 49Jaipur, India
Services provided
Launched in 2012, MTLB is a Marketing Strategy company. Their services include Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Simi Valley, CA
Services provided
Lilikoi agency is a Simi Valley, California-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Raleigh, NC
Services provided
Able&Co., an Advertising company, was established in 2008. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49San Antonio, TX
Services provided
Launched in 2018, Hearst Texas is an Advertising company. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Content Marketing company Nytro Marketing is in Ciudad de México, Mexico. They provide Content Marketing and Advertising and were founded in 2015.
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UndisclosedUndisclosed10 - 49South Yarra, Australia
Services provided
Street Smart Advertising Agencies Melbourne is a South Yarra, Australia-based Advertising company. The team focuses on Advertising and Event Marketing.
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$10,000+$150 - $199 / hr10 - 49Jakarta, Indonesia
Services provided
Launched in 2016, ChubbyRawit Agency is an Advertising company. The team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Rīga, Latvia
Services provided
Media House Latvia is an Advertising company. They were launched in 1994 and specialize in Advertising and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Zürich, Switzerland
Services provided
Advertising company Brandsoul AG offers Advertising and Branding. They were launched in 1996.
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UndisclosedUndisclosed10 - 49Tsim Sha Thui KL, Hong Kong
Services provided
DimNiko Agency is an Advertising company. Their team is located in Tsim Sha Thui KL, Hong Kong and offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Kwun Tong, Hong Kong
Services provided
Unique Logic is a small Advertising company launched in 2022. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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Headquartered in Las Vegas, Nevada, SKC Group LLC is an Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
BuyMediaSpace, an Advertising company, was established in 2016. The team offers Advertising and Media Planning & Buying.
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$1,000+< $25 / hr10 - 49
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Headquartered in Dubai, United Arab Emirates and Lahore, Pakistan, Guest Posting Solution is a SEO services firm. The team focuses on Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Web Rocket Media, a small Advertising company, is headquartered in Melville, New York. Their services include Advertising and Branding.
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$25,000+$100 - $149 / hr10 - 49Springfield, MO
Services provided
Supper is an Advertising company launched in 2020. The team offers Advertising and Branding.
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$1,000+$150 - $199 / hr10 - 49Haddon Heights, NJ
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Haven Marketing is a small Haddon Heights, New Jersey-based Advertising company. The team offers Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49Bhubaneswar, India
Services provided
Adberry Cosulting is an Advertising company headquartered in Bhubaneswar, India. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49San Diego, CA
Services provided
My Social Following, a social media marketing company, is located in San Diego, California. They specialize in Social Media Marketing and Advertising and were founded in 2007.
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$1,000+$25 - $49 / hr10 - 49Ado Ekiti, Nigeria
Services provided
Toptizzy Pro Services, an Advertising company, was established in 2023. The small team specializes in Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Treviso, Italy
Services provided
Selll is a Treviso, Italy-based Advertising company. They specialize in Advertising and Market Research.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Kooperativa Moldova, an Advertising company, was established in 2016. The team focuses on Advertising and Branding.
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$1,000+< $25 / hr10 - 49
Services provided
Advertising company Brandmebold was established in 2020. The small team focuses on Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Bcbiz is a small Advertising company in São Paulo, Brazil. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
The BUZZ Ltd, an Advertising company, specialize in Advertising and Branding. They were launched in 2005.
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UndisclosedUndisclosed10 - 49Edgewater, NJ
Services provided
Blast Marketing Agency is an Advertising company. Their small team of employees is based in Edgewater, New Jersey. Their team specializes in Advertising and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Lorphic is a Guilford, Connecticut-based Advertising company. The team offers Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$50 - $99 / hr50 - 249New York, NY
Ability to deliver
36.8/40.019.6/20 Reviews9/10 Clients & Experience8.2/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249Newark, DE
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$50,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.