Market research in California
The R.O.I. Group is a marketing, business development, and market research agency specializing in generating demand, driving sales and building brand value for considered purchase products and services.
There are two types of purchase decisions: 1) Impulsive, and 2) Considered.
Impulse purchases are unplanned and often driven by curiosity, ego, and emotions. They range from inexpensive products (chocolate, clothing, and magazines) to very expensive products (jewelry, vehicles, and works of art.)