Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services, offering solutions in media buying, paid media, and branding. With an impressive track record, 100% of feedback highlights their capability in delivering targeted campaigns and innovative approaches. Clients commend their professionalism, responsiveness, and ability to drive significant performance improvements, such as CPMs as low as $2 and a 20% increase in sales.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 80 projectsNinja Promo is an advertising agency specializing in digital marketing services, including paid media, branding, and social media management. With mixed reviews, 70% of clients report positive outcomes like improved lead quality and optimized ad spend, while 30% experience issues such as poor campaign execution. Reviewers highlight their strong expertise, professional project management, and adaptability as distinguishing traits.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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UndisclosedUndisclosed10 - 49Belfast, Northern Ireland
Services provided
Founded in 1991, MXB is an Advertising company. The firm provides Advertising and Branding, and is small.
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$10,000+Undisclosed10 - 49
Services provided
StrategicAmpersand, a PR agency, is in Toronto, Canada. They specialize in Public Relations and Advertising and were established in 1991.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is a proficient Advertising Agency specializing in Paid Media and comprehensive advertising services. The company is highly praised, with over 90% of feedback highlighting their strategic agility, effective communication, and tailored approach to client objectives. Reviewers frequently commend their project management skills and ability to deliver timely, high-quality results, making them a reliable partner for various advertising and marketing needs.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
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UndisclosedUndisclosed10 - 49Portland, OR
Services provided
Charlton Marketing is a Marketing Strategy company. The agency is located in Portland, Oregon. Their team focuses on Marketing Strategy and Media Planning & Buying.
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$10,000+$150 - $199 / hr10 - 49Ballwin, MO
Services provided
Marketing Strategy company Arco & Associates provides Marketing Strategy and Advertising. They were launched in 2005.
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$1,000+< $25 / hr10 - 49Chandigarh, India
Services provided
Piegon Media is a SEO services firm. Their small team is located in Chandigarh, India and specializes in Search Engine Optimization and Web Design. The agency was launched in 2014.
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$1,000+$25 - $49 / hr10 - 49Mississauga, Canada
Services provided
SEO services firm Web Design Mississauga was launched in 2000. The firm offers Search Engine Optimization and Web Development, and is small.
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UndisclosedUndisclosed10 - 49North Sydney, Australia
Services provided
Digital Minds, a small Advertising company, is located in North Sydney, Australia. Their services include Advertising and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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UndisclosedUndisclosed10 - 49Coimbatore, India
Services provided
Advertising company Fashion Dot was established in 2001. The firm focuses on Advertising and Branding.
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$50,000+$150 - $199 / hr10 - 49Franklin Park, IL
Services provided
Founded in 2011, We SEO Pro is a social media marketing company. The agency focuses on Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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$5,000+$150 - $199 / hr10 - 49Warwick, RI
Services provided
KSA Marketing is a Marketing Strategy company. The Warwick, Rhode Island-based team specializes in Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Green Bay, WI
Services provided
The Karma Group is an Advertising company. Their small team of employees is located in Green Bay, Wisconsin. Their team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
CompTech Information Technology Company Pvt. Ltd. Is a Delhi, India-based SEO company. They specialize in Search Engine Optimization and Email Marketing.
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$1,000+< $25 / hr10 - 49New Delhi, India
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Brands2Life is a public relations company. Their small team is in New Delhi, India and offers Public Relations and Search Engine Optimization. The company was launched in 2011.
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$1,000+$25 - $49 / hr10 - 49Diamond Bar, CA
Services provided
MRJ SOFT is an Advertising company. Based in Diamond Bar, California, the team offers Advertising and Branding.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
Octopus Digital Network is an Advertising company. Their small team is based in Karachi, Pakistan. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Toronto, Canada
Services provided
Digital Strategy company Apex SEO Company Toronto was founded in 2015. The team offers Digital Strategy and Content Marketing.
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$10,000+Undisclosed10 - 49Berlin, Germany
Services provided
Medialabel Network GmbH is a social media marketing agency. The agency is headquartered in Berlin, Germany. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49New Delhi, India
Services provided
Launched in 2018, Hobocult – Digital Marketing Agency is a social media marketing agency. In New Delhi, India, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
Digiorm is a small Advertising company based in Faridabad, India. The team offers Advertising and Digital Strategy.
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$1,000+Undisclosed10 - 49Limassol, Cyprus
Services provided
Convertico Media is an Advertising company founded in 2014. The team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Pasadena, CA
Services provided
Website Husky is a social media marketing firm. Headquartered in Pasadena, California, their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2010, WillisKhan is a small Content Marketing company. Their services include Content Marketing and Affiliate Marketing.
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UndisclosedUndisclosed10 - 49Yerevan, Armenia
Services provided
DEEP. Marketing. Branding is a small branding agency. They offer Branding and Digital Strategy and were launched in 2018.
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$1,000+$100 - $149 / hr10 - 49
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Assam Digital is a Direct Marketing company. They are headquartered in Barpeta, India and Guwahati, India and have small team of experts. Their services include Direct Marketing and Advertising.
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$1,000+$50 - $99 / hr10 - 49Leipzig, Germany
Services provided
Small SEO company Amida SEO, is based in Chiang Mai, Thailand and Leipzig, Germany. Their services include Search Engine Optimization and Conversion Optimization.
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Undisclosed$50 - $99 / hr10 - 49Wilmington, DE
Services provided
Direct Marketing company Digitalce Inc is located in Wilmington, Delaware and Wilmington, Delaware. They focus on Direct Marketing and Other Digital Marketing.
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$1,000+< $25 / hr10 - 49Cherkasy, Ukraine
Services provided
ProfiCRM-UA is a SEO services firm. Their small team of employees is in Cherkasy, Ukraine and Salou, Spain. Their team focuses on Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49Seef, Bahrain
Services provided
Beedesign is an Advertising company founded in 2010. Their services include Advertising and Branding.
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$1,000+$150 - $199 / hr10 - 49San Diego, CA
Services provided
Branding company Rank N Bank focuses on Branding and Content Marketing. They are based in San Diego, California.
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$1,000+$100 - $149 / hr10 - 49Scottsdale, AZ
Services provided
SEO company Kick Digital Media is located in Scottsdale, Arizona. Founded in 2019, the team offers Search Engine Optimization and Advertising.
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Undisclosed$50 - $99 / hr10 - 49Utrecht, Netherlands
Services provided
Ecoteers B.V. Is a Content Marketing company. They were founded in 2019, and their services include Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Highthink Media Box is a social media marketing agency. They are headquartered in Coimbatore, India. Their team offers Social Media Marketing and Branding.
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$5,000+< $25 / hr10 - 49
Services provided
Pragma X Solutions - SEO Company in USA is a small social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and were founded in 2019.
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$1,000+$100 - $149 / hr10 - 49Redford Charter Township, MI
Services provided
Webguys Digital Solutions, LLC is a branding agency launched in 2017. The team focuses on Branding and Content Marketing.
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$50,000+$300+ / hr10 - 49
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Sava Mobile Growth Agency is a Dover, Delaware-based Mobile & App Marketing company. They specialize in Mobile & App Marketing and Advertising and were launched in 2022.
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$5,000+$50 - $99 / hr10 - 49istanbul, Türkiye
Services provided
Turk SEM is a SEO agency. Launched in 1999, the team focuses on Search Engine Optimization and Advertising. The agency is located in istanbul, Türkiye.
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$1,000+Undisclosed10 - 49Milwaukee, WI
Services provided
Tiddle.io is a social media marketing company. They specialize in Social Media Marketing and Mobile & App Marketing and are in Milwaukee, Wisconsin.
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UndisclosedUndisclosed10 - 49Ahmedabad, India
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Kyanitemedia, a social media marketing agency, was founded in 2019. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Gratix Technologies is a Content Marketing company. Their team is based in New Delhi, India. The company provides Content Marketing and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
Services provided
Decorosoft. Is a small branding agency founded in 2010. Their services include Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Enschede, Netherlands
Services provided
Supportflex, a social media marketing company, was established in 2009. Based in Enschede, Netherlands, the team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Coral Gables, FL
Services provided
Purposeful Agency is a small branding company. Founded in 2000, the team focuses on Branding and Other Marketing.
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UndisclosedUndisclosed10 - 49
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Adam's Apple - Digital Marketing For Restaurants is a SEO services firm launched in 2010. Their team focuses on Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49
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Advertising company Ca Design is in Miami, Florida. Launched in 2011, the team provides Advertising and Branding.
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$1,000+< $25 / hr10 - 49
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Public relations firm Rankovate was established in 2025. The agency focuses on Public Relations and Blockchain Marketing.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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Growtha, a SEO agency, offers Search Engine Optimization and Web Development. The firm is located in New York, New York.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Headquartered in Dubai, United Arab Emirates, Dubai Repairs is a Market Research company. The team focuses on Market Research and Direct Marketing.
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$1,000+$50 - $99 / hr10 - 49Bangkok, Thailand
Services provided
Whalevox is a SEO services firm. They were launched in 2024 and focus on Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
PPC company NWSPL is headquartered in Delhi, India. They specialize in Pay Per Click and Advertising.
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$10,000+$150 - $199 / hr10 - 49Doral, FL
Services provided
Based in Doral, Florida, Matrix2 Advertising is a small pay per click agency. The team offers Pay Per Click and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.2/40.017.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
39.4/40.019.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.