Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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$10,000+$100 - $149 / hr10 - 49Beverly Hills, CA
Services provided
Crier Communications is a social media marketing company established in 1998. The firm specializes in Social Media Marketing and Web Development, and is small.
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$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
Branding agency The Mint Agency was launched in 2005. The team focuses on Branding and Advertising and is based in Toronto, Canada.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$5,000+$150 - $199 / hr10 - 49Cardiff, Wales
Services provided
Headquartered in Cardiff, Wales, S3 Advertising Agency is a small Advertising company. The team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Pollinate is an Advertising company. The small Portland, Oregon-based team provides Advertising and Branding. The agency was founded in 2008.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
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Scream Agency, an Advertising company, specialize in Advertising and Public Relations. They were founded in 1997.
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$5,000+$100 - $149 / hr10 - 49Copiague, NY
Services provided
CGT Marketing, LLC is an Advertising company. The team offers Advertising and Web Design, and the firm is based in Copiague, New York.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Hey, is an Advertising company. They are headquartered in Seattle, Washington and have small team. They focus on Advertising and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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$10,000+$200 - $300 / hr10 - 49Austin, TX
Services provided
Tilted Chair is a small branding agency. Founded in 2010, the team offers Branding and Advertising.
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$1,000+< $25 / hr10 - 49Grand Rapids, MI
Services provided
LEAD Marketing Agency is an Advertising company established in 2008. The small team offers Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2012, Alternative Adverts Ltd is an Advertising company. Based in Nigeria, the team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Bellevue, WA
Services provided
Thin Pig Media is an Advertising company. The Bellevue, Washington-based agency focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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$1,000+< $25 / hr10 - 49Coimbatore, India
Services provided
ProPlus Logics is a small Coimbatore, India-based Advertising company. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Edwardsville, IL
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Advertising company Cork Tree Creative is based in Edwardsville, Illinois and St. Louis, Missouri. They offer Advertising and Branding.
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$1,000+Undisclosed10 - 49
Services provided
BeeSeen Solutions is an Advertising company. They provide Advertising and Marketing Strategy and are in Huntington, New York.
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$5,000+$150 - $199 / hr10 - 49Columbus, OH
Services provided
Treetree, a small graphic design agency, is in Columbus, Ohio. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed10 - 49Cremorne, Australia
Services provided
No Standing International is a small Cremorne, Australia-based Advertising company. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Faridabad, India
Services provided
Based in Faridabad, India, Eagle Matrix Pvt Ltd is an Advertising company. Founded in 2022, the team provides Advertising and Web Development.
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$1,000+$50 - $99 / hr10 - 49Sacramento, CA
Services provided
Based in Sacramento, California, MarketinGear is a web design agency. They specialize in Web Design and Search Engine Optimization.
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$250,000+$25 - $49 / hr10 - 49Bengaluru, India
Services provided
Kanopy Ventures, a Direct Marketing company, was launched in 2024. Based in Bengaluru, India, the team offers Direct Marketing and Advertising.
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$5,000+$100 - $149 / hr10 - 49
Services provided
CreativeFruit Marketing Company is an Ecommerce Marketing company. Launched in 2023, the company offers Ecommerce Marketing and Advertising.
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$5,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
See all 1 projectsFiG Advertising and Marketing (Focus Identity Group, LLC) is dedicated to providing strategic, creative, and results-driven brand marketing communications and campaigns to businesses just like
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Undisclosed$150 - $199 / hr10 - 49Chicago, IL
Services provided
Advertising company 88 Brand Partners is located in Chicago, Illinois. They specialize in Advertising and Branding.
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Undisclosed$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Lagrant Communications is a small Advertising company launched in 1990. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Washington, DC
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Small public relations firm Keybridge Communications, is in Washington, District of Columbia. Their services include Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Located in New York, New York and Irvine, California, Dukas Linden is a PR agency. Launched in 2002, the team provides Public Relations and Social Media Marketing.
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$25,000+$100 - $149 / hr10 - 49Manchester, England
Services provided
Truth Creative, a branding firm, was established in 2006. They offers Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
Services provided
Ntooitive Digital LLC is a Las Vegas, Nevada-based social media marketing agency. They specialize in Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
Services provided
Advertising company Directory One - Artificial Intelligence provides Advertising and Branding. They were launched in 1981.
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$10,000+$100 - $149 / hr10 - 49Philadelphia, PA
Services provided
Splat, Inc. Is a Content Marketing company. They are located in Philadelphia, Pennsylvania. Their team provides Content Marketing and Web Design.
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$10,000+$150 - $199 / hr10 - 49Peterborough, England
Services provided
Small SEO services firm Brave Agency, is in Peterborough, England. The team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London , England
Services provided
The Media Image, a SEO services firm, is in London , England. Founded in 2008, the team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Northwood, England
Services provided
SEO agency Emotio Design Group Ltd. Is located in Northwood, England. Established in 1989, the team provides Search Engine Optimization and Web Design.
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$5,000+$150 - $199 / hr10 - 49London, England
Services provided
Avenue Digital is a SEO company established in 2014. The small team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Lincoln , England
Services provided
Optima Graphic Design is a branding firm. The Lincoln , England-based agency was established in 1995. Their services include Branding and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Rawtenstall, England
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JGM Agency is a Rawtenstall, England-based SEO services firm. The team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
Services provided
SocialTrend is a small SEO company. Launched in 2015, the team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Glenfield, England
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CWA, a SEO services firm, is based in Glenfield, England. Established in 1965, the team offers Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr10 - 49Santa Monica, CA
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Harmonica is a Content Marketing company. The team focuses on Content Marketing and Public Relations, and the firm is based in Santa Monica, California.
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$10,000+$100 - $149 / hr10 - 49Charlotte, NC
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Moonlight Creative Group is a SEO agency. They are in Charlotte, North Carolina and have small team of experts. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
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Pinckney Marketing is a social media marketing agency launched in 2011. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Glasgow, Scotland
Services provided
FatBuzz is a SEO services firm. Based in Glasgow, Scotland, their small team specializes in Search Engine Optimization and Web Design. The firm was founded in 1986.
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$10,000+$100 - $149 / hr10 - 49Providence, RI
Services provided
JH Communications is an Advertising company. They were established in 2002, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Kansas City, MO
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Headquartered in Kansas City, Missouri, Dobies Health Marketing is a SEO agency. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Kansas City, MO
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Lundmark is a SEO company in Kansas City, Missouri. Launched in 1947, the team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Menomonie, WI
Services provided
Spencer Kinney | Menomonie Web Development Agency is a social media marketing firm. Their small team is in Menomonie, Wisconsin. Their services include Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
Founded in 1988, Kruskopf & Company (KC) is a branding firm. The agency provides Branding and Graphic Design, and is small.
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$10,000+$150 - $199 / hr10 - 49Islamabad, Pakistan
Services provided
CyberVision International is a SEO company. Founded in 2002, the firm is located in Islamabad, Pakistan. Their team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Perry Hall, MD
Services provided
Based in Perry Hall, Maryland, CC&A Strategic Media is a SEO services firm. The team offers Search Engine Optimization and Advertising.
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$10,000+$150 - $199 / hr10 - 49Oreokastro, Greece
Services provided
New Communication is a SEO agency. Headquartered in Oreokastro, Greece, the firm was founded in 1989. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49
Services provided
SLS Consulting, Inc. Is a Content Marketing company established in 1999. Located in North Hollywood, California, the team provides Content Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
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7 Podcast Advertising Mistakes To Avoid When Looking for a Podcast Sponsorship
Seven podcast advertising mistakes can make a sponsorship backfire before you sign. New Clutch data on what actually burns trust and budget.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.