Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Nameless Studio Co is a social media marketing company. They are located in Calgary, Canada and have small team. They provide Social Media Marketing and Marketing Strategy.
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$1,000+< $25 / hr2 - 9
Services provided
Digiwizard is an Advertising company. Their small team is based in Co. Kerry, Ireland and offers Advertising and Branding. The company was established in 2022.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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Undisclosed< $25 / hr2 - 9
Services provided
Intec Plus is an Advertising company. Their team is based in Kadawatha, Sri Lanka and Sharjah, United Arab Emirates. The firm specializes in Advertising and Branding.
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Undisclosed< $25 / hr2 - 9
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Consultor SEO Local Barcelona | Alejandro Covi is a L'Hospitalet de Llobregat, Spain-based SEO services firm. The team provides Search Engine Optimization and Advertising.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Stillwater Media is a media planning & buying agency. The team is headquartered in Charlotte, North Carolina, and their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Kansas City, KS
Services provided
Advertising company Comphaso LLC is based in Kansas City, Kansas. They specialize in Advertising and Branding.
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UndisclosedUndisclosed2 - 9london, England
Services provided
KuroNet is an Advertising company based in london, England. The team provides Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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$1,000+$25 - $49 / hr2 - 9Solon, OH
Services provided
Branding firm Atlantis Creative Marketing Agency is in Solon, Ohio. The team offers Branding and Advertising.
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UndisclosedUndisclosed2 - 9Yongin-si, South Korea
Services provided
Established in 2023, D&K Korea is an Advertising company. The small team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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$5,000+$25 - $49 / hr2 - 9
Services provided
LB MEDIA is a Marketing Strategy company. They offer Marketing Strategy and Market Research and are headquartered in Ranchi, India.
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$1,000+Undisclosed2 - 9
Services provided
Pavlovic Advisory is an Advertising company. Launched in 2025, the company provides Advertising and Market Research.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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Undisclosed$25 - $49 / hr2 - 9North Ogden, UT
Services provided
PixelPlusSLC is an Advertising company in North Ogden, Utah. They focus on Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Digithelp is a Content Marketing company launched in 2024. The small team specializes in Content Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Dstudio, an Advertising company, is in Dhaka, Bangladesh. Launched in 2023, the team specializes in Advertising and Social Media Marketing.
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$5,000+Undisclosed2 - 9Miami, FL
Services provided
Advertising company SEOPromos.com provides Advertising and Branding. They were launched in 2025.
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UndisclosedUndisclosed2 - 9Sheridan, WY
Services provided
GROWMISE, an Advertising company, offer Advertising and Branding. They were launched in 2022.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Promionix - Digital Marketing Company is a SEO agency. The Jaipur, India-based firm was founded in 2025. Their team provides Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Established in 2025, Optivads Limited is a Mobile & App Marketing company. The company provides Mobile & App Marketing and Affiliate Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
Loama Marketing is a Marketing Strategy company. Located in Toronto, Canada, their small team provides Marketing Strategy and Advertising. The firm was established in 2022.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Established in 2026, Aloftz Marketing Pvt. Ltd. Is a small Advertising company. Their team specializes in Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Smart Verse AI is a PR firm launched in 2025. The company offers Public Relations and Advertising, and is small.
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Undisclosed$100 - $149 / hr2 - 9Santiago, Chile
Services provided
Growthperiencia is a Marketing Strategy company established in 2022. The team focuses on Marketing Strategy and Advertising and is in Santiago, Chile.
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UndisclosedUndisclosed2 - 9Miami, FL
Services provided
Advertising company OVO Talent was established in 2022. The agency provides Advertising and Branding.
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$1,000+< $25 / hr2 - 9Multan, Pakistan
Services provided
One Ten Web Tech, a SEO services firm, was established in 2025. They focuses on Search Engine Optimization and Advertising.
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$1,000+< $25 / hr2 - 9
Services provided
Brandlima, a branding firm, is based in lima, Peru. The team offers Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Social media marketing company Dine Growth is located in Toronto, Canada. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Mermaid Beach, Australia
Services provided
G0at Marketing, a social media marketing firm, is based in Mermaid Beach, Australia. The team provides Social Media Marketing and Direct Marketing.
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$1,000+$100 - $149 / hr2 - 9Newark, DE
Services provided
PromiseClick is an Other Marketing company. The Newark, Delaware-based firm was established in 2023. Their team focuses on Other Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9București, Romania
Services provided
Capital SEO is a SEO services firm. The București, Romania-based agency offers Search Engine Optimization and Advertising.
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$1,000+Undisclosed2 - 9Berlin, Germany
Services provided
Based in Berlin, Germany, afterframe is a social media marketing company. They provide Social Media Marketing and Advertising and were established in 2026.
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$5,000+$50 - $99 / hr2 - 9
Services provided
OBSIDIAN STUDIOS is an Advertising company. They are in Mumbai, India, and their services include Advertising and Direct Marketing.
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$1,000+< $25 / hr2 - 9Agaçaim, India
Services provided
Based in Agaçaim, India, Creative Mass is a small Advertising company. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
SocialPlus Studio is a social media marketing firm. Launched in 2023, the team focuses on Social Media Marketing and Content Marketing. The firm is based in Toronto, Canada.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Digimark Pro is a branding firm. Their small team of employees is located in Jalandhar, India. Their team provides Branding and Market Research.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Advertising company Oladeyi focuses on Advertising and Branding. They are in Miami, Florida.
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Undisclosed< $25 / hr2 - 9
Services provided
Located in Ahmedabad, India, Hybrid Monks is an Advertising company. They offer Advertising and Social Media Marketing and were founded in 2025.
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$1,000+< $25 / hr2 - 9
Services provided
MemeMarketingAgency, a branding firm, specialize in Branding and Advertising. They were founded in 2025.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Rawaj SEO is a SEO services firm. The Sharjah, United Arab Emirates-based agency was founded in 2025. Their team focuses on Search Engine Optimization and Advertising.
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$10,000+$150 - $199 / hr2 - 9London , England
Services provided
Woof London Limited, an Event Marketing company, provides Event Marketing and Branding. The firm is based in London , England.
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$1,000+$50 - $99 / hr2 - 9isle of wight, England
Services provided
Solent Agency is an isle of wight, England-based Advertising company. They focus on Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Chiswick , England
Services provided
Alchemy Interactive Limited is a web design company. In Chiswick , England and Beaconsfield, England, the company provides Web Design and Advertising.
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$1,000+< $25 / hr2 - 9
Services provided
DigitalJahidMedia is a Guwahati, India-based Advertising company. The team provides Advertising and Performance Marketing.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Established in 2022, 4unction Digital Studios is an Advertising company. The agency provides Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249New York, NY
Services provided
Berlin Cameron is a branding company. Their team is headquartered in New York, New York and Berlin , Germany and provides Branding and Advertising.
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Undisclosed< $25 / hr2 - 9Karachi, Pakistan
Services provided
See all 1 projectsThe Remote Nest provides services in advertising, social media management, branding, and influencer outreach. Reviews highlight their effective communication, creative strategies, and successful ad campaigns, which resulted in measurable outcomes such as increased follower growth and client acquisition. Clients appreciate their ability to understand audiences and strategically position brands.
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$1,000+Undisclosed2 - 9BOLU, Türkiye
Services provided
Vipot Reklam Danışmanlık, an Advertising company, was launched in 2020. They focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2020, Viral Business is an Advertising company. The team offers Advertising and Search Engine Optimization.
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$50,000+$150 - $199 / hr10 - 49Surry Hills, Australia
Services provided
Now We Collide is a video production agency. The team is headquartered in Surry Hills, Australia, and their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Rockwall, TX
Services provided
The Local PR Firm is an Advertising company. The team specializes in Advertising and Marketing Strategy, and the agency is in Rockwall, Texas.
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$1,000+$50 - $99 / hr2 - 9Tulsa, OK
Services provided
Spark Search is a small Advertising company located in Tulsa, Oklahoma. The team focuses on Advertising and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
7 Podcast Advertising Mistakes To Avoid When Looking for a Podcast Sponsorship
Seven podcast advertising mistakes can make a sponsorship backfire before you sign. New Clutch data on what actually burns trust and budget.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.