Santy

BACKGROUND

Please describe your company and your position there.

I'm the founder of an e-commerce company that serves domestic and international clients. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Santy?

We hired Santy to build a brand identity and execute a marketing strategy.

What were your goals for this project?

We wanted to transform ourselves into a global distributor. Our main goal was to create a name that appealed to our target audience.

SOLUTION

How did you select this vendor?

While selecting them, I relied on their background and the recommendation of a well-known agency. I wanted seasoned marketing experts with an established methodology and track record. 

Describe the scope of their work in detail.

We met with several members of their team and completed a series of exercises so they could better understand our business model and services. We had a discovery session, a face-to-face meeting, and several subsequent calls. 

What was the team composition?

After I met with senior executives, they assigned my project to junior employees, who assigned it to people I never met. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was an unmitigated failure, and their research offered almost no value. They collected data, but failed to apply it properly. Although they collected information in an attempt to formulate a name, their efforts didn't align with our goal.

None of the names were creative. They were difficult to read and pronounce; most of them belonged in the pharmaceutical industry. Despite all our efforts, they didn't take us seriously. They suggested names that didn't pertain to our industry or align with our business model.

How effective was the workflow between your team and theirs?

It was ineffective. Many people joined the calls and sessions, but most offered little input. We provided almost everything they needed in a timely manner, but they submitted a worthless report that summarized what we already knew. 

What did you find most impressive about this company?

I was impressed by their ability to call themselves reputable marketers and quickly relieve me of my money.

Are there any areas for improvement?

There was clearly room for improvement, since we didn't proceed further with them. They weren't creative or diligent. They need higher quality staff that demonstrate more devotion.