Play for change.

We guide our clients to ignore the change that won't work, and use the change that will. 

We are an advertising agency. We find the opportunity in change to create programs that ignite brand preference and lead to loyalty and top of mind awareness. Our clients include brands like Peter Piper Pizza, Delta Air Lines, Pocky, Bona, Salad & Go and Flywheel.

 
$10,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
1992
? These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.
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Scottsdale, AZ
headquarters
  • 8370 E. Via de Ventura, Ste. K-100
    Scottsdale, AZ 85258
    United States
other locations

Focus

? These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.
Service lines
  • Advertising
  • Marketing Strategy
  • Public Relations
Client focus
  • Midmarket ($10M - $1B)
  • Enterprise (>$1B)
  • Small business (<$10M)
Industry focus
  • Arts, entertainment & music
  • Business services
  • Consumer products & services

Reviews

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Marketing Strategy for Organic Food Wholesaler

"The project was an unmitigated failure, and their research offered almost no value."

Quality: 
0.5
Schedule: 
3.0
Cost: 
0.5
Willing to refer: 
0.5
The Project
 
$10,000 to $49,999
 
Feb. 2016 - June 2017
Project summary: 

Santy was hired to create a brand marketing strategy and select a company name.

The Reviewer
 
51-200 Employees
 
Dallas, Texas
Allen Kaplun
Founder, Eternity Mart
 
Verified
The Review
Feedback summary: 

The suggested names were overly technical and unsuitable for the target audience, while the marketing report failed to generate fresh or meaningful ideas. Although Santy delivered work on time, their consultation ultimately offered little value.  

BACKGROUND

Please describe your company and your position there.

I'm the founder of an e-commerce company that serves domestic and international clients. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Santy?

We hired Santy to build a brand identity and execute a marketing strategy.

What were your goals for this project?

We wanted to transform ourselves into a global distributor. Our main goal was to create a name that appealed to our target audience.

SOLUTION

How did you select this vendor?

While selecting them, I relied on their background and the recommendation of a well-known agency. I wanted seasoned marketing experts with an established methodology and track record. 

Describe the scope of their work in detail.

We met with several members of their team and completed a series of exercises so they could better understand our business model and services. We had a discovery session, a face-to-face meeting, and several subsequent calls. 

What was the team composition?

After I met with senior executives, they assigned my project to junior employees, who assigned it to people I never met. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was an unmitigated failure, and their research offered almost no value. They collected data, but failed to apply it properly. Although they collected information in an attempt to formulate a name, their efforts didn't align with our goal.

None of the names were creative. They were difficult to read and pronounce; most of them belonged in the pharmaceutical industry. Despite all our efforts, they didn't take us seriously. They suggested names that didn't pertain to our industry or align with our business model.

How effective was the workflow between your team and theirs?

It was ineffective. Many people joined the calls and sessions, but most offered little input. We provided almost everything they needed in a timely manner, but they submitted a worthless report that summarized what we already knew. 

What did you find most impressive about this company?

I was impressed by their ability to call themselves reputable marketers and quickly relieve me of my money.

Are there any areas for improvement?

There was clearly room for improvement, since we didn't proceed further with them. They weren't creative or diligent. They need higher quality staff that demonstrate more devotion. 

0.5
Overall Score They were extremely overpriced and incompetent.
  • 3.0 Scheduling
    ON TIME / DEADLINES
    The scheduling was decent, but we didn't get very far.
  • 0.5 Cost
    Value / within estimates
    Their service was definitely not worth the payment.
  • 0.5 Quality
    Service & deliverables
    The quality was awful. They lacked creativity and didn't produce meaningful work.
  • 0.5 NPS
    Willing to refer
    I wouldn't refer.
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