Can you share any outcomes from the project that demonstrate progress or success?
The project was an unmitigated failure, and their research offered almost no value. They collected data, but failed to apply it properly. Although they collected information in an attempt to formulate a name, their efforts didn't align with our goal.
None of the names were creative. They were difficult to read and pronounce; most of them belonged in the pharmaceutical industry. Despite all our efforts, they didn't take us seriously. They suggested names that didn't pertain to our industry or align with our business model.
How effective was the workflow between your team and theirs?
It was ineffective. Many people joined the calls and sessions, but most offered little input. We provided almost everything they needed in a timely manner, but they submitted a worthless report that summarized what we already knew.
What did you find most impressive about this company?
I was impressed by their ability to call themselves reputable marketers and quickly relieve me of my money.
Are there any areas for improvement?
There was clearly room for improvement, since we didn't proceed further with them. They weren't creative or diligent. They need higher quality staff that demonstrate more devotion.