Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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$1,000+$25 - $49 / hr2 - 9Calgary, Canada
Services provided
SEOWEBTEC is an Advertising company. Founded in 2019, the team specializes in Advertising and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9New York, NY
Services provided
Verti Marketing is a social media marketing company located in New York, New York. The team offers Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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UndisclosedUndisclosed2 - 9Parramatta, Australia
Services provided
Digital Marketing Agency Parramatta - Alvi Consulting is an Advertising company. The team is headquartered in Parramatta, Australia, and their services include Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Toulouse, France
Services provided
Advertising company Ecomtime Agency was launched in 2020. The team focuses on Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
GK Web Agency is a SEO company based in Woolloongabba, Australia. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9Dewittville, Canada
Services provided
Manticore Marketing is an Advertising company. The team is located in Dewittville, Canada, and their services include Advertising and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Marylebone, England
Services provided
Fresh Montgomery, an Advertising company, is located in Marylebone, England. Their services include Advertising and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
Services provided
Launched in 1987, Patrick Henry Creative Promotions, Inc. Is a Marketing Strategy company. Their team offers Marketing Strategy and Advertising.
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$10,000+$150 - $199 / hr10 - 49London , England
Services provided
SIS Digital is a small Advertising company headquartered in London , England. The team focuses on Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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$5,000+$100 - $149 / hr10 - 49Tel Aviv-Yafo, Israel
Services provided
TheySay is a Tel Aviv-Yafo, Israel-based Advertising company. They provide Advertising and Media Planning & Buying.
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$5,000+$100 - $149 / hr10 - 49Tel Aviv-Yafo, Israel
Services provided
Advertising company FLOW - Digital Marketing is headquartered in Tel Aviv-Yafo, Israel. The team provides Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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UndisclosedUndisclosed10 - 49Auckland, New Zealand
Services provided
Advertising company Chemistry Interaction is headquartered in Auckland, New Zealand. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Dublin 8, Ireland
Services provided
Atomic Beta, an Advertising company, is based in Dublin 8, Ireland. They specialize in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
Services provided
ExactDrive, Inc is an Advertising company. They are located in Milwaukee, Wisconsin and have small team. They focus on Advertising and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Boonton, NJ
Services provided
The S3 Agency is an Advertising company. Their small team is located in Boonton, New Jersey. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Gold River, CA
Services provided
Momentum Ad. Inc is an Advertising company. Founded in 2007, the firm is headquartered in Gold River, California. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Round Rock, TX
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Advertising company No Time for Social was established in 2012. The agency focuses on Advertising and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49Austin, TX
Services provided
Polygraph Media is an Advertising company. They are located in Austin, Texas. Their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Shanghai, China
Services provided
Premium.Digital is a small Advertising company established in 2009. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
THE BRNDHAUS PL-ZEN is a small Chicago, Illinois-based Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49El Segundo, CA
Services provided
PK4 Media is a small El Segundo, California-based Advertising company. The team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Stockholm, Sweden
Services provided
Beatly is an Advertising company. The small Stockholm, Sweden-based team specializes in Advertising and Social Media Marketing. The firm was established in 2015.
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$1,000+$200 - $300 / hr10 - 49Lagos, Nigeria
Services provided
See all 1 projectsWe are a top out-of-home advertising company in Lagos, Nigeria. We provide cost effective(Digital, Static)billboard advertising,brt advertising. We are an award-winning out-of-home
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$1,000+< $25 / hr2 - 9
Services provided
See all 5 projectsTechno Pearls offers services in digital marketing, mobile app development, and web design. The overall feedback highlights their impressive return on investment, domain expertise, and punctuality in project execution. Clients appreciate Techno Pearls for their responsive communication, exceptional design capabilities, and successful marketing campaigns.
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$10,000+$100 - $149 / hr2 - 9Washington, DC
Services provided
Dale Curtis Communications is a small PR firm established in 2009. Their services include Public Relations and Branding.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
Strike Marketing is a media planning & buying company. Headquartered in Houston, Texas, the team offers Media Planning & Buying and Advertising.
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Undisclosed< $25 / hr2 - 9
Services provided
Glob Web Media is a Thane, India-based branding firm. They specialize in Branding and Advertising.
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UndisclosedUndisclosed2 - 9Jaipur, India
Services provided
Founded in 2018, DIGILION - Out Of Business is an Advertising company. The firm offers Advertising and Branding, and is small.
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$5,000+$100 - $149 / hr2 - 9London, England
Services provided
Caspia Consultancy Ltd is a small Advertising company launched in 2002. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
Services provided
IvisionX is an Advertising company based in Miami, Florida. They focus on Advertising and Search Engine Optimization and were founded in 2014.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
Digital Kulturez is an Advertising company. Launched in 2017, the team offers Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Located in Calgary, Canada and Lapu-Lapu City, Philippines, Ulist Properties is an Advertising company. Their services include Advertising and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Lochristi, Belgium
Services provided
Stairway is an Advertising company. The agency is headquartered in Lochristi, Belgium. Their team specializes in Advertising and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Passions.at is a social media marketing firm. The agency is based in Salzburg, Austria. Their services include Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr2 - 9Évreux, France
Services provided
Big Neurons is a social media marketing firm. Founded in 2022, their team focuses on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
WIDE is an Advertising company launched in 2023. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Digital Marketing Company Lahore, a SEO agency, was founded in 2025. The small team provides Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr2 - 9Fresno, CA
Services provided
Nettra Media is an Advertising company. The small Fresno, California-based team provides Advertising and Email Marketing. The firm was founded in 2018.
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UndisclosedUndisclosed2 - 9
Services provided
Presnt, an Advertising company, was launched in 2023. The team focuses on Advertising and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49Granite Bay, CA
Services provided
Adrian Boysel Consulting is an Advertising company. The Granite Bay, California-based team focuses on Advertising and Branding.
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$1,000+$200 - $300 / hr250 - 999Karachi, Pakistan
Services provided
Orbit Advertising and Event Management, an Event Management company, was established in 2005. The team provides Event Management and Advertising and is based in Karachi, Pakistan.
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$1,000+$25 - $49 / hr250 - 999Jeddah, Saudi Arabia
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Energize Marketing is an Advertising company. In Jeddah, Saudi Arabia and Giza, Egypt, their team offers Advertising and Branding.
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$1,000+< $25 / hr250 - 999
Services provided
Makaseb, an e-commerce development company, provide E-Commerce Development and Advertising. They were established in 2022.
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Undisclosed$25 - $49 / hr2 - 9
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Dalma Media is an Advertising company headquartered in València, Spain. They provide Advertising and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Brampton, Canada
Services provided
Established in 2010, Blk Flame Marketing, a small PPC agency, is based in Brampton, Canada. Their services include Pay Per Click and Web Development.
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$1,000+Undisclosed10 - 49Tirana, Albania
Services provided
Stema digital agency is a small branding agency. They specialize in Branding and Advertising and were launched in 2019.
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$1,000+$50 - $99 / hr10 - 49Richmond, England
Services provided
Small Digital Strategy company Enlybee, is based in Richmond, England. The team offers Digital Strategy and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Oklahoma City, OK
Services provided
See all 1 projectsWe are a dynamic team of creatives. Boiling Point Media is a full-service advertising, marketing and film production agency that partners with businesses to achieve their advertising and marketing
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Undisclosed$200 - $300 / hr10 - 49Chicago, IL
Services provided
Branding firm Otherwise is based in Chicago, Illinois. They offer Branding and Advertising and were established in 1990.
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$5,000+$25 - $49 / hr10 - 49Monterrey, Mexico
Services provided
Brands&People is a branding firm. They focus on Branding and Web Design and are headquartered in Monterrey, Mexico.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
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Seven podcast advertising mistakes can make a sponsorship backfire before you sign. New Clutch data on what actually burns trust and budget.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.