Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services, offering solutions in media buying, paid media, and branding. With an impressive track record, 100% of feedback highlights their capability in delivering targeted campaigns and innovative approaches. Clients commend their professionalism, responsiveness, and ability to drive significant performance improvements, such as CPMs as low as $2 and a 20% increase in sales.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 80 projectsNinja Promo is an advertising agency specializing in digital marketing services, including paid media, branding, and social media management. With mixed reviews, 70% of clients report positive outcomes like improved lead quality and optimized ad spend, while 30% experience issues such as poor campaign execution. Reviewers highlight their strong expertise, professional project management, and adaptability as distinguishing traits.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Services provided
Advertising company u.comms — full-service communications agency (Ukraine) specializes in Advertising and Branding. They were launched in 2019.
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$1,000+< $25 / hr2 - 9Kusumbe Kh, India
Services provided
Launched in 2018, ELYOWN ENTERPRISES is an Advertising company. The team provides Advertising and Search Engine Optimization and is in Kusumbe Kh, India.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is a proficient Advertising Agency specializing in Paid Media and comprehensive advertising services. The company is highly praised, with over 90% of feedback highlighting their strategic agility, effective communication, and tailored approach to client objectives. Reviewers frequently commend their project management skills and ability to deliver timely, high-quality results, making them a reliable partner for various advertising and marketing needs.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
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$1,000+< $25 / hr10 - 49Kyiv, Ukraine
Services provided
Helpich is an Event Marketing company. In Kyiv, Ukraine, the company was established in 2019. Their team provides Event Marketing and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Based in Lagos, Nigeria, PG MediaHub is a small social media marketing company. The team offers Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249Las Vegas, NV
Services provided
Launched in 2013, Alsett Advertising & Printing is an Advertising company. Headquartered in Las Vegas, Nevada and Las Vegas, Nevada, the team offers Advertising and Market Research.
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$1,000+< $25 / hr10 - 49Kanpur, India
Services provided
SKY WebSoft INDIA is a small Advertising company headquartered in Kanpur, India and Lucknow, India. Their services include Advertising and Branding.
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Undisclosed< $25 / hr10 - 49Islamabad, Pakistan
Services provided
Brander's Jack is a branding company in Islamabad, Pakistan. The team focuses on Branding and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$5,000+$100 - $149 / hr10 - 49Roseland, NJ
Services provided
Hunter's Cove Productions is a Direct Marketing company. Their small team is based in Roseland, New Jersey and focuses on Direct Marketing and Broadcast Video. The firm was founded in 2020.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Makondi, an Advertising company, was established in 2019. They offers Advertising and Mobile & App Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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UndisclosedUndisclosed10 - 49Jeddah, Saudi Arabia
Services provided
Oneders Communication is a small Advertising company headquartered in Jeddah, Saudi Arabia. The team focuses on Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Clermont, FL
Services provided
Pixelco LLC is an Advertising company. They are in Clermont, Florida and have small team. They provide Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
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$1,000+< $25 / hr10 - 49Haridwar, India
Services provided
Branding agency Kore Analytix specializes in Branding and Web Design. They are located in Haridwar, India.
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UndisclosedUndisclosed10 - 49
Services provided
Headquartered in Miami, Florida, One Digital Advertising is a small Advertising company. Their services include Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
360 Social Media Agency is an Advertising company. The small Los Angeles, California-based team focuses on Advertising and Branding. The company was established in 2020.
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$10,000+$150 - $199 / hr10 - 49
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AVANTI is an Advertising company located in Orlando, Florida. The team offers Advertising and Branding.
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$1,000+Undisclosed10 - 49Peachtree Corners, GA
Services provided
Founded in 2023, Rev Multi is a small Advertising company headquartered in Peachtree Corners, Georgia. Their team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Toronto, Canada
Services provided
Good Day Promo is a small Advertising company in Toronto, Canada and Toronto, Canada. The team provides Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
Bonsai Digital Group is an Advertising company. The Dubai, United Arab Emirates-based agency was founded in 2024. Their team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Iwo, Nigeria
Services provided
Maxcoreteam is an Advertising company. They were founded in 2024, and their services include Advertising and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
WR Fokus is an Advertising company founded in 2013. Their team focuses on Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Gaibandha, Bangladesh
Services provided
Marky Flux, an Advertising company, is headquartered in Gaibandha, Bangladesh and Petaling Jaya, Malaysia. Their services include Advertising and Social Media Marketing.
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$1,000+Undisclosed10 - 49
Services provided
Agent EMpowerment, a social media marketing agency, was founded in 2022. They focuses on Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Antbite Studios is a branding agency. Launched in 2025, the firm is located in Batangas City, Philippines. Their team offers Branding and Advertising.
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$1,000+$25 - $49 / hr10 - 49
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Advertising company markzenic is in New Delhi, India. They offer Advertising and Social Media Marketing and were established in 2024.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Launched in 2025, digiirada is a small Advertising company. Their team focuses on Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Established in 2025, Clikzentechnologies is an Advertising company. The team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Speedy Clicks is a small Chandigarh, India-based Advertising company. Their services include Advertising and Branding.
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Undisclosed$25 - $49 / hr10 - 49Hyderabad, India
Services provided
Looply by Tamada Media is a branding agency. The small Hyderabad, India-based team specializes in Branding and Advertising. The agency was launched in 2025.
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Undisclosed$150 - $199 / hr10 - 49Yardley, PA
Services provided
Alfa Omega Agency is an Advertising company. Based in Yardley, Pennsylvania, the agency was founded in 2025. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
Frelas Media is a social media marketing agency. Headquartered in Algonquin, Illinois, the firm was established in 2025. Their team focuses on Social Media Marketing and Advertising.
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$5,000+Undisclosed10 - 49
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Beyond Vision Ltd is a social media marketing firm. Founded in 2022, the agency is located in Lancaster, England. Their services include Social Media Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Idea pickle is an Advertising company. The delhi, India-based team focuses on Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Advertising company dsastra.com was established in 2024. The team focuses on Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Dizitie is a social media marketing company established in 2026. The company specializes in Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Technifluence is an Advertising company. In Delhi, India, the firm provides Advertising and Digital Strategy.
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Undisclosed< $25 / hr10 - 49Derby, England
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Advertising company Dastan Traders is based in Derby, England. They focus on Advertising and Search Engine Optimization and were established in 2022.
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$5,000+$50 - $99 / hr10 - 49Temecula, CA
Services provided
Advertising company Erostn focuses on Advertising and Branding. They were founded in 2021.
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$1,000+$25 - $49 / hr10 - 49Muqdisho, Somalia
Services provided
Daauus Advertising Agency is a branding agency founded in 2015. The small team focuses on Branding and Logo.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
Services provided
AMS Ink is a Direct Marketing company. The Las Vegas, Nevada-based firm was established in 1986. Their team offers Direct Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Services provided
MAD Creative is an Advertising company. They offer Advertising and Web Design and are located in Sofia, Bulgaria.
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$10,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
Launched in 2009, Anchovies is a branding agency. Headquartered in Denver, Colorado and Brooklyn, New York, the team provides Branding and Advertising.
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$1,000+$25 - $49 / hr10 - 49San Francisco, CA
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See all 2 projectsFairmount book publishing is a premier book publishing company, we guide self-published authors in transforming raw manuscripts into market-ready bestsellers that connect with readers worldwide
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Undisclosed$100 - $149 / hr10 - 49Thane, India
Services provided
See all 1 projectsShipperbuddy offers comprehensive brand strategy and growth services, emphasizing a strategic alliance partnership model to drive business growth. The reviews highlight their on-time deliverability, value for cost, and alignment with client values. Clients appreciate their vision and culture, underscoring their commitment to the notion that "your brand's growth is our business growth," fostering mutual success.
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$1,000+< $25 / hr10 - 49Jaipur, India
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Cnykra, Inc. Is an Advertising company founded in 2020. The small team focuses on Advertising and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Cape Town, South Africa
Services provided
Inversion Agency is a SEO services firm launched in 2015. The agency focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Dar es Salaam, Tanzania
Services provided
Finest Image Company Limited, a social media marketing agency, was launched in 2018. The small team provides Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49New Delhi, India
Services provided
Headquartered in Ghaziabad, India and Gardena, California, DaTaWise Technologies is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Socialyze is a social media marketing company. Headquartered in London, England, the firm focuses on Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49
Services provided
Sopilio is a branding company founded in 2021. The small team offers Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Social media marketing firm Mediawizz Marketing was launched in 2023. The team focuses on Social Media Marketing and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.2/40.017.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
39.4/40.019.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.