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Get a custom proposalRevenue partners for b2b saas companies.
ROAS Optimized, a demand generation partner helping B2B startsups companies scale demand and ROAS by aligning marketing budgets, buyer signals, and AI
Most growth plateaus aren't channel problems. They're clarity problems: unclear ICP, a weak point of view, and marketing, sales and product pulling in different directions. We work upstream of execution to find the real constraint and build the system that removes it.
Fractional CMO: Senior marketing leadership embedded in your leadership team, without the cost or commitment of a full-time hire. We set GTM direction, align marketing, sales and product, guide execution, and deliver board-ready reporting and revenue narratives. Engagements run on a flexible monthly retainer with no long-term lock-in.
GTM Advisor: For leadership teams whose growth has stalled or drifted out of sync. We diagnose the root constraint rather than surface symptoms, design a repeatable revenue motion from ICP to pipeline, and turn strategy into a focused 90-day plan your team actually executes.
Demand Gen Advisor: Structured demand generation that aligns positioning, messaging, paid acquisition and measurement into one revenue engine, built for qualified pipeline rather than vanity traffic.
Founder Ankit Baweja is a certified GTM Operating System partner who began his career in demand generation, owning acquisition, funnels and revenue outcomes. He has collaborated with GTM leaders including Sangram Vajre and Brian Brown, and writes about revenue health in The NRR Navigator newsletter.
We work best with founders, CEOs, CROs and CMOs moving from founder-led traction to repeatable, enterprise-ready growth: entering new segments, or facing board pressure.
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Min project size
$1,000+
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Hourly rate
$50 - $99 / hr
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Employees
2 - 9
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Year founded
Founded 2021
Service Lines
- Advertising
- 20%
Industries
- Information technology
- 100%
Clients
- Small Business (<$10M)
- 100%
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Our Story
ROAS Optimized began in demand generation, where founder Ankit Baweja owned acquisition, funnels and revenue for B2B companies. He saw that stalled growth was rarely a channel problem; it was a clarity problem. Today we work upstream of execution as fractional CMO and GTM advisors, helping leadership teams diagnose the real constraint and turn strategy into a focused 90-day plan. Ankit is a certified GTM Operating System partner.
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