Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
Headquartered in Bengaluru, India and Bengaluru, India, The Otherside is an Advertising company. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
ArdourWe Content Writing Pvt Ltd is a branding firm. The small Mumbai, India-based team provides Branding and Social Media Marketing. The company was founded in 2017.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$50 - $99 / hr10 - 49Chennai, India
Services provided
Small branding firm Kavinu Design Agency , is located in Chennai, India. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Vigorant is a social media marketing agency. They focus on Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
Social media marketing agency Accord Tech Solutions was established in 2012. The team provides Social Media Marketing and Email Marketing and is located in Cheyenne, Wyoming and Dhaka, Bangladesh.
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$10,000+$300+ / hr10 - 49Buford, GA
Services provided
Small Digital Marketings is a social media marketing agency. The firm is in Buford, Georgia. Their team provides Social Media Marketing and Search Engine Optimization.
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$10,000+$25 - $49 / hr10 - 49Santa Clarita, CA
Services provided
CodeMites, a social media marketing agency, is based in Santa Clarita, California. They specialize in Social Media Marketing and Mobile & App Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Prime IT Systems: Digital Marketing and Amazon Services is a social media marketing firm. They specialize in Social Media Marketing and Search Engine Optimization and are based in London, England.
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UndisclosedUndisclosed10 - 49Nagpur, India
Services provided
Imborn Digital is a Digital Strategy company. The Nagpur, India-based agency was launched in 2018. Their services include Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+Undisclosed10 - 49Lisboa, Portugal
Services provided
Founded in 2018, GMA Creative Firm is an Advertising company. Located in Lisboa, Portugal, the team provides Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Ashburn, VA
Services provided
Simple Solutionz LLC, a social media marketing agency, was founded in 2021. The team specializes in Social Media Marketing and Search Engine Optimization and is based in Ashburn, Virginia.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
Based in Delhi, India, Radian Marketing | SEO & GEO Agency is a social media marketing company. They focus on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Islamabad, Pakistan
Services provided
Launched in 2023, Boost Digital Marketing | Marketing Services is a small social media marketing agency. Their team focuses on Social Media Marketing and Web Development.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Connect Us Portal, a social media marketing agency, is in Dubai, United Arab Emirates. They provide Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Merrylands West, Australia
Services provided
Launched in 2020, Iconic Logix is a Digital Strategy company. The firm provides Digital Strategy and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Established in 2017, typeTheta is a branding agency. The team provides Branding and Social Media Marketing and is in London, England.
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$10,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
Lure Digital is a small social media marketing firm in Los Angeles, California and Santa Barbara, California. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Ranchi, India
Services provided
Virtualize solutions is a Digital Strategy company. The team provides Digital Strategy and Social Media Marketing, and the firm is in Ranchi, India.
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$1,000+< $25 / hr10 - 49
Services provided
SEO Circular is a social media marketing firm. Established in 2020, the team focuses on Social Media Marketing and Search Engine Optimization. The agency is located in New York, New York.
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$5,000+$100 - $149 / hr10 - 49Edmonton, Canada
Services provided
Evolv Digital Marketing is a social media marketing company. Established in 2022, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
S2vinfotech, a small Marketing Strategy company, is based in Los Angeles,, California and los, California. The team offers Marketing Strategy and Social Media Marketing.
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$5,000+< $25 / hr10 - 49
Services provided
Founded in 2017, Andwepromote is a small New York, New York-based social media marketing agency. Their team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Stockholm, Sweden
Services provided
Established in 2011, AdRelevance Sverige AB, a small social media marketing company, is headquartered in Stockholm, Sweden. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Kuala Lumpur, Malaysia
Services provided
Based in Kuala Lumpur, Malaysia, Kolhub is a Direct Marketing company. They offer Direct Marketing and Social Media Marketing and were established in 2020.
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Undisclosed< $25 / hr10 - 49Zirakpur, India
Services provided
NUGENX CONSULTING PVT LTD is a social media marketing firm established in 2022. The agency offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Launched in 2009, Digital Growth Catalyze is a Digital Strategy company. The firm specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Caminha, Portugal
Services provided
Located in Caminha, Portugal, Pixel in Motion is a social media marketing firm. Launched in 2019, the team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Ahmedabad, India
Services provided
Nyasa media agency is a branding firm. Established in 2010, the company is headquartered in Ahmedabad, India. Their services include Branding and Digital Strategy.
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$10,000+Undisclosed10 - 49London
Services provided
Digital Strategy company Media Bodies offers Digital Strategy and Social Media Marketing. They are in and.
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$1,000+Undisclosed10 - 49Melbourne, Australia
Services provided
Social media marketing firm Optweb Digital was established in 2020. The small team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Prahran, Australia
Services provided
Established in 2010, Papermill Agency is a small public relations company located in Prahran, Australia. Their team specializes in Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Coimbatore, India
Services provided
Founded in 2000, BCS Consulting, a small Event Marketing company, is based in Coimbatore, India. Their team focuses on Event Marketing and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Ahmedabad, India
Services provided
WP Bunch, a social media marketing agency, was founded in 2019. Located in Ahmedabad, India, the team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Portsmouth, England
Services provided
Click Marketing is a branding company. The small Portsmouth, England-based team focuses on Branding and Social Media Marketing. The company was launched in 2019.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Al Azhan is a social media marketing company. They focus on Social Media Marketing and Email Marketing and are located in Dubai, United Arab Emirates.
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$1,000+$25 - $49 / hr10 - 49București, Romania
Services provided
▲ promocrat, a branding company, was founded in 2012. Headquartered in București, Romania, the team focuses on Branding and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Ranchi, India
Services provided
Murmu Software Infotech is a social media marketing agency. They are in Ranchi, India and have small team. They provide Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr10 - 49Istanbul, Türkiye
Services provided
RekClick 360° Digital Marketing Agency is an Istanbul, Türkiye-based social media marketing firm. They provide Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
Digital Strategy company StratStudio by Stratgeist was launched in 2017. The agency offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Wand Weaver, a small SEO agency, is based in Faridabad, India and Faridabad, India. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Amman, Jordan
Services provided
UPT House is a branding firm. Their small team is based in Amman, Jordan and Jeddah, Saudi Arabia and focuses on Branding and Digital Strategy. The firm was launched in 2017.
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$1,000+$50 - $99 / hr10 - 49Bengaluru, India
Services provided
Spanco Web Technologies Private Limited is a branding firm. Headquartered in Kota, India and Bengaluru, India, the team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Noida, India
Services provided
BrandBay is a Noida, India-based social media marketing company. Founded in 2018, the team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Gurugram, India
Services provided
Launched in 2014, Eventum Marketing Services, a small branding company, is in Gurugram, India. Their services include Branding and Public Relations.
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$1,000+< $25 / hr10 - 49
Services provided
Branding agency Adymise India - Marketing and brand transformation agency was launched in 2020. The firm provides Branding and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49Pune, India
Services provided
Digipeddle Technologies is a social media marketing company established in 2018. The team focuses on Social Media Marketing and Content Marketing and is located in Pune, India.
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UndisclosedUndisclosed10 - 49Coimbatore, India
Services provided
Stellar Solutions is a web development firm founded in 2018. The small team offers Web Development and Mobile App Development.
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UndisclosedUndisclosed10 - 49Pune, India
Services provided
Wisecow Consultants, a small social media marketing company, is located in Pune, India and Pune, India. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Coimbatore, India
Services provided
Harvee Designs is a social media marketing company. In Coimbatore, India, the company was established in 2014. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49
Services provided
ON PAGE XPERT is a Digital Strategy company. Launched in 2023, the agency is in St. Petersburg, Florida. Their services include Digital Strategy and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.