Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Social media marketing company Paperboat Tech Solutions was founded in 2007. Based in Ahmedabad, India, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
Services provided
5 Tree Digital Marketing is a social media marketing firm. The agency is based in Birmingham, England. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
Established in 2010, Amanrasoft is a Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Orlando, FL
Services provided
Social media marketing company BoostMyRepair is located in Orlando, Florida. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Sharjah, United Arab Emirates
Services provided
Branding company BDF Media is headquartered in Sharjah, United Arab Emirates. They specialize in Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49
Services provided
In Agadir, Morocco, VIIX DIGITAL is a branding agency. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Prosper Media | Toronto Marketing Agency is a small social media marketing company. They focus on Social Media Marketing and Email Marketing and were launched in 2020.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr10 - 49Perth, Australia
Services provided
Grow A Salon is a small SEO services firm. They offer Search Engine Optimization and Pay Per Click and were established in 2018.
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$5,000+< $25 / hr10 - 49
Services provided
Launched in 2020, Ranked solution is a social media marketing company. The team specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+< $25 / hr10 - 49Jaipur, India
Services provided
Social media marketing firm STHIRAY IT SERVICES was founded in 2010. The small team offers Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Damascus, MD
Services provided
Social media marketing agency Qupify is located in Damascus, Maryland. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
Launched in 2012, Searchosis Marketing Pvt. Ltd. Is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Services provided
Based in Los Angeles, California, GrowthBridge Consulting is a social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Keller, TX
Services provided
DigitAI is a Digital Strategy company. Their team is located in Keller, Texas and Hyderabad, India. The agency offers Digital Strategy and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Cairo, Egypt, Egypt
Services provided
24k Production is a branding firm based in Cairo, Egypt, Egypt. Their services include Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Sofia, Bulgaria
Services provided
Alpha Best is a social media marketing agency. Launched in 2013, the team offers Social Media Marketing and Email Marketing. The agency is in Sofia, Bulgaria.
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$10,000+$100 - $149 / hr10 - 49Frisco, TX
Services provided
Top Shelf Logic is a social media marketing agency. Founded in 2024, the company is based in Frisco, Texas. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Kochi, India
Services provided
UpSwing Digital is a branding company. They are headquartered in Kochi, India, and their services include Branding and Public Relations.
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$1,000+Undisclosed10 - 49Toronto, Canada
Services provided
WebIzzy is a small social media marketing company. Founded in 2019, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
SkyWise Digital is a small Marketing Strategy company in London, England. The team focuses on Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed10 - 49Pune, India
Services provided
Based in Pune, India, Being Addictive is a branding agency. Their services include Branding and Social Media Marketing.
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Undisclosed$50 - $99 / hr10 - 49Łódź, Poland
Services provided
DIGONE is an Advertising company. Their small team is based in Łódź, Poland and specializes in Advertising and Branding. The company was launched in 2015.
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$1,000+$100 - $149 / hr10 - 49Durban, South Africa
Services provided
Imbilla Digital Agency, a social media marketing firm, was established in 2021. They focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Wentworth Point, Australia
Services provided
Antops Technologies Australia is a Wentworth Point, Australia-based social media marketing agency. They provide Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr10 - 49Crowley, TX
Services provided
Social media marketing company Kurv Agency is in Crowley, Texas. Launched in 2020, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Wicklow, Ireland
Services provided
Located in Wicklow, Ireland, Low Cost Digital Web Design Wicklow is a small social media marketing company. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Pukkaleads is an Advertising company founded in 2024. The team focuses on Advertising and Social Media Marketing and is headquartered in.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Trispace Media, a SEO agency, is based in St. Petersburg, Florida. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
Escort SEO UK, an Advertising company, was launched in 2022. They focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Bulk Email Data is a branding firm. The team is located in California, California, and their services include Branding and Direct Marketing.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Rosix Technology is a small Ahmedabad, India-based social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Prymel Elements is a small Tampa, Florida-based branding company. Their services include Branding and Event Marketing.
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Undisclosed$25 - $49 / hr10 - 49Plovdiv, Bulgaria
Services provided
Opticentre Ltd. Is a social media marketing company. Established in 2006, the company is based in Plovdiv, Bulgaria. Their team offers Social Media Marketing and Email Marketing.
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Undisclosed< $25 / hr10 - 49
Services provided
ALLWorld SEO & Digital Marketing Solutions is a small Digital Strategy company established in 2016. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Visionary Services is a small social media marketing agency. They provide Social Media Marketing and Search Engine Optimization and were founded in 2019.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Success Sign is a Digital Strategy company. Established in 2007, the firm is located in Ghaziabad, India. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Nottingham, England
Services provided
Small public relations agency V Formation, is in Nottingham, England. The team specializes in Public Relations and Market Research.
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$1,000+$50 - $99 / hr10 - 49Phoenix, AZ
Services provided
Ad Genius is a small branding company established in 2021. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Own The Digital is a Direct Marketing company established in 2024. The small team provides Direct Marketing and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Innovative Momentum, a social media marketing firm, is based in Sri Ganganagar, India. They provide Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
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Aeronox Solutions is a social media marketing company established in 2023. The agency focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49
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Social media marketing agency Sigma Design India is located in Guwahati, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Ibadan, Nigeria
Services provided
AEKLEY SOLICITORS is a public relations company. Their team is located in Ibadan, Nigeria. The agency provides Public Relations and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Pasadena, CA
Services provided
Refined Media Group is a branding agency. The agency is located in Pasadena, California. Their team offers Branding and Event Marketing.
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$1,000+$50 - $99 / hr10 - 49Colombo, Sri Lanka
Services provided
Gravitas Integrated, an Advertising company, is located in Colombo, Sri Lanka. They focus on Advertising and Event Marketing.
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$25,000+$150 - $199 / hr10 - 49Chatswood, Australia
Services provided
Oxygen360 is a media planning & buying agency. In Chatswood, Australia, their small team focuses on Media Planning & Buying and Social Media Marketing. The agency was founded in 2006.
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$75,000+$100 - $149 / hr10 - 49Kochi, India
Services provided
Founded in 2010, Inspite Technologies, a small social media marketing company, is headquartered in Kochi, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Birmingham, England
Services provided
Worldwide Marketing & Consultancy Limited is a social media marketing company. Established in 2023, their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
Launched in 2019, Sumo Marketing Group is an Advertising company. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Croydon South, Australia
Services provided
Established in 2016, On Point Digital Solutions is a social media marketing agency. The team specializes in Social Media Marketing and Web Design and is located in Croydon South, Australia.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.