Top Social Media Marketing Agencies
Social media now shapes how brands engage, convert, and retain customers. Brands need to stay on top of the social media game so they can best position themselves to reach audiences. Finding the right partner to manage that presence is critical—and Clutch makes the search simple. Every agency on our platform is evaluated through an in-depth, phone-verified review process that uncovers real project details, results, and client satisfaction scores. Use the directory filters to sort firms by budget, location, industry expertise, and more.
Whether you need a global strategist or a local specialist, you’ll find proven social media marketing partners in the United States, social media marketing companies in the United Kingdom, social media marketing agencies in Canada, and beyond.
Need a niche expert? Try Top Instagram Marketing Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive digital marketing agency specializing in services such as Social Media Marketing, SEO, and online branding. The company has received overwhelmingly positive feedback, with clients praising its expert knowledge, timely delivery, and excellent communication. Notably, 100% of reviewers highlighted WebFX's effective project management and personalized service approach, while 30% emphasized their expertise in enhancing social media presence.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 60 projectsSociallyin is a digital marketing agency specializing in Social Media Strategy and Social Media Management. Across client reviews, 100% highlight their effective combination of creative storytelling and data-driven decision-making as key strengths. Clients report increased social media engagement and improved campaign performance, with several noting appreciable gains in website traffic and audience engagement.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed2 - 9Bowie, MD
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Small Digital Strategy and social media marketing company Miles Ahead Entertainment, is based in Bowie, Maryland. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bismarck, ND
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Launched in 2003, Okiciya Consulting is a small Bismarck, North Dakota-based social media marketing firm. Their team focuses on Social Media Marketing and Public Relations.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency that specializes in Social Media Advertising, Social Media Campaigns, and comprehensive digital strategies, providing services like SEO, social media management, and online branding. Their reviews reflect high client satisfaction, with a notable 100% positive feedback rate, emphasizing their attention to detail, industry knowledge, and project management acumen.
$1,000+$100 - $149 / hr10 - 49New Orleans, LAServices provided
See all 16 projectsOnline Optimism is a digital marketing agency with expertise in Social Media Marketing, Social Media Management, and Digital Branding. Their services are highly valued for increasing audience engagement and content reach, with 100% of reviewers noting their flexibility and dedication to client needs. Approximately 80% of reviewers highlighted their expertise in creating engaging social media campaigns and innovative solutions.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
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UndisclosedUndisclosed2 - 9Newark, NJ
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Theory Consulting LLC is a Newark, New Jersey-based branding company and social media marketing company. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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Headquartered in Baton Rouge, Louisiana, Resource and Fund Development is a Direct Marketing and social media marketing firm. They provide Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Goodpoint Srl Società Benefit is a small social media marketing company and Business Consulting company established in 2011. Their team specializes in Social Media Marketing and Business
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UndisclosedUndisclosed2 - 9
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Launched in 2022, OnFleek Ads | Marketing Agency is a social media marketing agency and Ecommerce Marketing company. Their team offers Social Media Marketing and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9Leeds, England
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Advertising and social media marketing company AdsVentures (Marketing) LTD was launched in 2016. In Leeds, England, the team focuses on Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Amsterdam, NetherlandsServices provided
See all 4 projectsPromoguy is a digital marketing agency specializing in Social Media Marketing, providing services such as Social Media Management and advertising. Their clients praise their reliability and proactive project management. With 100% positive feedback, they are recognized for delivering campaigns efficiently, optimizing LinkedIn and Google Ads, and offering good value for cost.
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 9 projectsUproar by Moburst is a Social Media Marketing firm specializing in Social Media Strategy and Online Branding. They are praised for their efficient project management, with 100% positive feedback highlighting their understanding of client needs and strong media relationships. Notably, they successfully elevated article rankings, demonstrating significant expertise in digital branding campaigns.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 23 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed2 - 9
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Futurity Digital Marketing is a social media marketing firm and Ecommerce Marketing company launched in 2017. The team focuses on Social Media Marketing and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9
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Located in Raleigh, North Carolina, Unruly Media Group is a small social media marketing agency and Ecommerce Marketing company. The team offers Social Media Marketing and Ecommerce Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 51 projectsMONSOON is a versatile digital marketing agency excelling in Social Media Strategy, Social Media Management, and Online Branding. With 100% positive client feedback, it is praised for timely delivery and proactive support, with 80% highlighting their strategic creativity and deep expertise across marketing facets. The agency significantly boosts clients' social media presence and sales performance, demonstrating remarkable outcomes and fostering genuine partnerships.
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UndisclosedUndisclosed2 - 9
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TAG Creative Marketing, a Digital Strategy and social media marketing agency, is based in Boise, Idaho. Launched in 2019, the team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Blue Bird Marketing is an Advertising and social media marketing company. Their small team is in Bozeman, Montana. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Fayetteville, GA
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Other Marketing and social media marketing firm Pinq Inc is in Fayetteville, Georgia. They offer Other Marketing and Social Media Marketing and were established in 2014.
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UndisclosedUndisclosed2 - 9Brandon, Canada
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Tweedia Social Media is a small social media marketing firm in Brandon, Canada. The team specializes in Social Media Marketing and Content Writing Services.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Small social media marketing company and Content Writing Services company The Shaddock Agency, is headquartered in Dallas, Texas. The team provides Social Media Marketing and Content Writing
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UndisclosedUndisclosed2 - 9Chantilly, VA
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Engage Brands is a branding agency and social media marketing firm. They are based in Chantilly, Virginia and have small team. They specialize in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tucson, AZ
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Giddyup Genie, a social media marketing company and SMS Marketing company, is located in Tucson, Arizona. They offer Social Media Marketing and SMS Marketing.
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UndisclosedUndisclosed2 - 9Sydney, Australia
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Social media marketing firm and pay per click company CliqueSolution was launched in 2015. Based in Sydney, Australia, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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MakeMeViral is a London, England-based social media marketing agency and PPC company. The team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Image Advantage is a social media marketing company and pay per click agency launched in 2004. Their team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Launched in 2009, Vitruvian Advertising is a social media marketing agency and PPC company. Headquartered in Chicago, Illinois, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chicago, IL
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CareMarketer is a social media marketing agency and PPC agency. The team is based in Chicago, Illinois, and their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Houston, TX
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Based in Houston, Texas, Spotter Advertising LLC is a social media marketing firm and PPC agency. Launched in 2018, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Founded in 2018, Tandem Advertising LLC is a social media marketing company and pay per click company. The company specializes in Social Media Marketing and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9New York, NY
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NYC SEM is a social media marketing company and PPC company. The New York, New York-based team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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In Osnabrueck, Germany, N3XT.G3N - Sports Economics is a small social media marketing agency and Sports Marketing company. The team offers Social Media Marketing and Sports Marketing.
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UndisclosedUndisclosed2 - 9Bahawalpur, Pakistan
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In Bahawalpur, Pakistan, Fast Digital 360 is a small social media marketing firm and PPC company. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
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Umer Khan is a small social media marketing firm and pay per click agency in Lahore, Pakistan. The team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Prime Target Digital is a small Toronto, Canada-based social media marketing agency and pay per click company. The team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chicago, IL
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SEO River is a small social media marketing firm and SEO company. Founded in 2009, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Ohana SEO is a social media marketing agency and SEO company. Their small team is based in Hawaii. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Tiny Little Mustard Seed Digital Marketing, a social media marketing agency, is in Honolulu, Hawaii. Founded in 2022, the team focuses on Social Media Marketing and Content Writing Services.
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UndisclosedUndisclosed2 - 9
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Social Pulse Media, a small social media marketing company, is headquartered in Connecticut. Their services include Social Media Marketing and Content Writing Services.
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UndisclosedUndisclosed2 - 9
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Bloom Social is a Grand Rapids, Michigan-based social media marketing company. They specialize in Social Media Marketing and Graphic Design and were established in 2018.
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UndisclosedUndisclosed2 - 9
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Jenny Schmitt Marketing is a small social media marketing firm based in Pleasant Grove, Utah. The team offers Social Media Marketing and Content Writing Services.
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UndisclosedUndisclosed2 - 9
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Assurity Ads , a small social media marketing agency, is headquartered in South Jordan, Utah. The team focuses on Social Media Marketing and Content Writing Services.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Headquartered in Richmond, Virginia, Tiny House Marketing is a social media marketing agency and PPC agency. Launched in 2020, the team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Austin, TX
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Steve Ward Media, LLC is a small social media marketing firm and pay per click company founded in 2018. Their team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Highlight is a small social media marketing firm and pay per click company located in Newtown, Pennsylvania. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Direct Booking IQ is a Dallas, Texas-based social media marketing firm and pay per click agency. They provide Social Media Marketing and Pay Per Click and were launched in 2018.
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UndisclosedUndisclosed2 - 9
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Headquartered in Prosper, Texas, Capital Advertising is a small social media marketing agency and pay per click company. The team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Reigate, England
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Based in Reigate, England, White Bee Digital is a social media marketing company. They offer Social Media Marketing and Pay Per Click and were founded in 2020.
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UndisclosedUndisclosed2 - 9London, England
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The Bannermen is a social media marketing firm and pay per click agency. Established in 2013, their team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Located in Toronto, Canada, Night Day Media is a social media marketing agency and Content Marketing company. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Sinoclix Digital Marketing Agency is a social media marketing agency launched in 2020. In Dublin, Ireland, the team specializes in Social Media Marketing and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9Prague, Czech Republic
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Headquartered in Prague, Czech Republic, Contentiamo is a small Digital Strategy and social media marketing company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
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LMR Digital Marketing is a social media marketing company. Based in Vancouver, Canada, the team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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In Los Angeles, California, 424 Web is a small social media marketing firm and web design agency. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Passaic, NJ
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BERD Consultants LLC, a branding company and social media marketing company, provides Branding and Social Media Marketing. The firm is located in Passaic, New Jersey.
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UndisclosedUndisclosed2 - 9
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Falco Influence is a social media marketing firm and Content Marketing company. They are headquartered in Buenos Aires, Argentina. Their team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Terrace, Canada
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Kraft Communications is a social media marketing agency and web design agency located in Terrace, Canada. Their services include Social Media Marketing and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$50,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.6/40.018.2/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35/40.015.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$300+ / hr10 - 49
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.7/40.016.8/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
34.6/40.016/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
34.2/40.015.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
33.9/40.017.4/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$5,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
33.5/40.015.6/20 Reviews9.8/10 Clients & Experience8.2/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$100,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews7.9/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
33.1/40.016.4/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
100% Social Media Marketing -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
32.9/40.016.6/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr250 - 999Montréal, Canada
Ability to deliver
32.9/40.016.4/20 Reviews6.9/10 Clients & Experience9.6/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$25 - $49 / hr50 - 249
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
40% Social Media Marketing60% Other
Latest Social Media Marketing Articles
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What Motivates Online Community Membership?
Knowledge and connection, not discounts, build communities. We’ll discuss what Clutch's recent consumer survey reveals about online community engagement.
Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok based on a proprietary methodology. The top social media marketing agencies for 2026 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.