Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr2 - 9Boca Raton, FL
Services provided
Content Marketing company Page 1 Media was launched in 2018. The team focuses on Content Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Weston, FL
Services provided
CV Digital Marketing is a pay per click agency. They are based in Weston, Florida, and their services include Pay Per Click and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$50 - $99 / hr2 - 9Vienna, Austria
Services provided
Mktg.wien, a SEO services firm, offers Search Engine Optimization and Digital Strategy. The agency is located in Vienna, Austria.
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$1,000+$100 - $149 / hr2 - 9Blackburn, England
Services provided
Infused Media is a SEO agency. They are headquartered in Blackburn, England, and their services include Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Cadishead, England
Services provided
Founded in 2016, beHIVE Design Ltd is a small web design agency. Their team provides Web Design and Advertising.
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$1,000+$25 - $49 / hrFreelancerDhaka, Bangladesh
Services provided
Data Soft inter National Limited, a web development firm, focus on Web Development and Social Media Marketing. They were established in 2019.
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$1,000+$50 - $99 / hr2 - 9
Services provided
JUNIK Media is a Content Marketing company. Based in Gelsenkirchen, Germany, the firm was founded in 2019. Their services include Content Marketing and Branding.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
Web design company and user experience design agency Gleam Studio is located in Bengaluru, India. They offer Web Design and UX/UI Design.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Launched in 2020, Ikran Innovation is a branding company. In Bhaktapur, Nepal, the team specializes in Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Key Element Ltd, a branding company, was established in 2008. The firm offers Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsAVM Station LLP offers extensive digital marketing services, including Social Media Management, Local SEO, and website optimization. Reviews highlight their proficiency in increasing social media engagement and followers, as well as improving brand visibility. Clients commend their creative and impactful campaigns, timely delivery, and result-driven strategies.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
See all 1 projectsTruWebDesign provides services in website creation, design, SEO, and marketing. The overall feedback highlights their exceptional speed and effectiveness, with clients noting their impressive project management and timely delivery. Clients appreciate the good value for cost offered by TruWebDesign, indicating strong satisfaction with the outcomes of their collaborations.
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$1,000+$25 - $49 / hr2 - 9Hyderabad, India
Services provided
See all 1 projectsWelcome to Sricharana Communications, a pioneering media services provider delivering excellence since 1997. With an unwavering commitment to innovation and client satisfaction, we offer a
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$1,000+$50 - $99 / hr2 - 9
Services provided
See all 1 projectsAgenciCube offers a comprehensive range of services including Social Media Management, SEO Optimization, and Website Creation. Reviews highlight their professionalism, effective project management, and responsive communication. Clients experienced notable improvements in engagement and lead generation, though some suggested hiring more experts to reduce project start time.
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Undisclosed< $25 / hr2 - 9
Services provided
Optimuz Solutions is a SEO agency. They are in Chennai, India and have small team of experts. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Rocket Digital Group is a SEO company. They are located in Boca Raton, Florida and have small team. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
SEO services firm Djinn Web Solution specializes in Search Engine Optimization and Social Media Marketing. They were established in 2011.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
Services provided
Rocket Publicidad MX, a small Digital Strategy company, is based in Guadalajara, Mexico. The team provides Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Punta del Este, Uruguay
Services provided
Co-Marketers Punta del Este is a web design company. Their small team is based in Punta del Este, Uruguay. Their services include Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
MCA Group is a public relations agency. The team focuses on Public Relations and Social Media Marketing and is located in Dallas, Texas.
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$1,000+$25 - $49 / hr2 - 9Ryde, Australia
Services provided
Established in 2016, Topseosydney, a small Advertising company, is in Ryde, Australia. Their services include Advertising and Search Engine Optimization.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Social media marketing firm Relevant Media was launched in 2016. The team provides Social Media Marketing and Digital Strategy and is in London, England.
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$1,000+Undisclosed2 - 9Gurgaon Rural, India
Services provided
Genpro Digital is a SEO agency. They are headquartered in Gurgaon Rural, India and have small team. Their services include Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9Riverton, UT
Services provided
Fortress Collective is a small Riverton, Utah-based graphic design company. The team offers Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Launched in 2018, Key Communications is a public relations company. Their team focuses on Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Social media marketing company The Best Marketing Agency was established in 2019. Headquartered in San Antonio, Texas, the team offers Social Media Marketing and Advertising.
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$5,000+< $25 / hr2 - 9Jaipur, India
Services provided
Small SEO services firm Dpixlr, is in Jaipur, India. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Rocky Hill, CT
Services provided
AD Global LLC, a SEO services firm, provides Search Engine Optimization and Social Media Marketing. The firm is located in Rocky Hill, Connecticut.
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$1,000+< $25 / hr2 - 9L'viv, Ukraine
Services provided
Visione Interna is a L'viv, Ukraine-based CRM consulting and SI company. They focus on CRM consulting and SI and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Fishers, IN
Services provided
Tie Dye Digital is a Fishers, Indiana-based SEO agency. They focus on Search Engine Optimization and Social Media Marketing and were founded in 2013.
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UndisclosedUndisclosed2 - 9Pune, India
Services provided
Resocial Technology is a social media marketing company. Based in Pune, India, the company focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Louisville, KY
Services provided
Spears Digital Marketing is a SEO agency. Founded in 2019, the company is headquartered in Louisville, Kentucky. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Derry, NH
Services provided
GingerBranded Marketing is a Content Marketing company. Headquartered in Derry, New Hampshire, the agency was launched in 2015. Their services include Content Marketing and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Temecula, CA
Services provided
Wildly Creative LLC is a branding agency launched in 2018. The company specializes in Branding and Social Media Marketing, and is small.
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Undisclosed< $25 / hr2 - 9Bandung, Indonesia
Services provided
Fad Ad, a Digital Strategy company, was launched in 2016. The agency provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Wisconsin Local Marketing is a small Platteville, Wisconsin-based SEO company. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9
Services provided
EK Design is a pay per click company. In Frederiksberg, Denmark and Kastrup, Denmark, the company was founded in 2018. Their services include Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed2 - 9Buenos Aires , Argentina
Services provided
BeCheck is a small PPC agency launched in 2018. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Syracuse, NY
Services provided
Kowala Creative is a social media marketing agency established in 2019. The team focuses on Social Media Marketing and Advertising and is located in Syracuse, New York.
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$1,000+$25 - $49 / hr2 - 9Barranquilla, Colombia
Services provided
Chaskis Digital is a small social media marketing company founded in 2017. Their team offers Social Media Marketing and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9Huntersville, NC
Services provided
Founded in 2005, BNR Digital Agency is a web development company. The agency provides Web Development and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
Services provided
Brand North, a pay per click agency, focus on Pay Per Click and Search Engine Optimization. They were founded in 2016.
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$1,000+$100 - $149 / hr2 - 9Largo, FL
Services provided
The Bot Doc is a Digital Strategy company in Largo, Florida. Launched in 2019, the team provides Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Zug, Switzerland
Services provided
NeMaK, a SEO services firm, was founded in 2018. The small team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
Postdusk Digital Marketing, a video production company, is based in Denver, Colorado. Founded in 2019, the team specializes in Video Production and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Asheville, NC
Services provided
Founded in 2018, Asheville SEO Ninja is a SEO services firm. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Wien, Austria
Services provided
Atelier Lemontrend is a web design company. The small Wien, Austria-based team focuses on Web Design and Social Media Marketing. The company was established in 2018.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Outwork Media is a small Dublin, Ireland-based Content Marketing company. Their services include Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Diginormous Digital Marketing is a social media marketing firm. They were launched in 2015 and specialize in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fullerton, CA
Services provided
Established in 2019, Pneuma Digital is a SEO company. In Fullerton, California, the team focuses on Search Engine Optimization and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.