Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr2 - 9
Services provided
PPC agency Digital Hippo was established in 2021. The company offers Pay Per Click and Social Media Marketing, and is small.
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$1,000+$100 - $149 / hr2 - 9Ravensburg, Germany
Services provided
Blessing Digital - B2B Google Ads & LinkedIn Ads Agency is a social media marketing firm launched in 2018. The agency offers Social Media Marketing and Pay Per Click, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+< $25 / hr2 - 9Bridgeview, IL
Services provided
A To Z Digital Marketing INC is an Advertising company in Bridgeview, Illinois and Bridgeview, Illinois. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
Services provided
In Vancouver, Canada, Atomic Agency is a video production company. They provide Video Production and Direct Marketing.
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$5,000+$100 - $149 / hr2 - 9Ciudad de México, Mexico
Services provided
Headquartered in Ciudad de México, Mexico, Levely is a Conversion Optimization company. The team specializes in Conversion Optimization and Social Media Marketing.
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$1,000+Undisclosed2 - 9Istanbul, Türkiye
Services provided
CPL Marketing Agency, a web design agency, is located in Istanbul, Türkiye. Their services include Web Design and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
SEO services firm Igniter Digital is located in Savannah, Tennessee. Their services include Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Social media marketing company Grow Digital First is based in Waterloo, Canada. They provide Social Media Marketing and Pay Per Click and were established in 2020.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Nemere Group International OÜ, an Ecommerce Marketing company, is in Tallinn, Estonia. Their services include Ecommerce Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+< $25 / hr2 - 9
Services provided
Advertics Media is an Ecommerce Marketing company in Delhi, India. They provide Ecommerce Marketing and Social Media Marketing and were launched in 2019.
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$1,000+$25 - $49 / hr2 - 9Chattanooga, TN
Services provided
On Target Marketing Solutions is a Chattanooga, Tennessee-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9London, England
Services provided
Based in London, England, CAYVES is a social media marketing firm. The team offers Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr2 - 9
Services provided
Lab Darshi is a social media marketing firm established in 2023. The small team focuses on Social Media Marketing and Video Marketing.
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$1,000+$25 - $49 / hr2 - 9Ramanathapuram, India
Services provided
The Skanda Corp is a SEO company launched in 2020. The team provides Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Hvidovre, Denmark
Services provided
Established in 2023, DERU Digital is a pay per click company. The team focuses on Pay Per Click and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Brooklyn, NY
Services provided
The Coronation Group is a social media marketing firm. The team is in Brooklyn, New York, and their services include Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Hemnet Hub, a SEO services firm, is headquartered in Dubai, United Arab Emirates. They offer Search Engine Optimization and Pay Per Click and were launched in 2022.
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$1,000+< $25 / hr2 - 9
Services provided
Small SEO services firm BharatSEO, is headquartered in GHAZIABAD, India. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Riddhi Siddhi Vinayak Market Researcher is a Market Research company founded in 2020. The team offers Market Research and Digital Strategy and is based in Mumbai, India.
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UndisclosedUndisclosed2 - 9Logan Reserve, Australia
Services provided
Social media marketing agency Studio Kalki was launched in 2017. The agency provides Social Media Marketing and Conversion Optimization, and is small.
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$10,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
Social media marketing company Mukunda Global was founded in 2023. The company provides Social Media Marketing and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Antwerpen, Belgium
Services provided
Solutional Webdesign Antwerpen is a SEO agency. Based in Antwerpen, Belgium, the company was founded in 2018. Their team offers Search Engine Optimization and Web Design.
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$1,000+Undisclosed2 - 9
Services provided
Web design company A H Digitech is in Chennai, India. They specialize in Web Design and Social Media Marketing and were founded in 2020.
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UndisclosedUndisclosed2 - 9Evanston, IL
Services provided
Madison is a social media marketing firm. They were founded in 2024, and their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Launched in 2020, Mārketinga skola is a small Rēzekne, Latvia-based Advertising company. Their services include Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Leeds, England
Services provided
Good n Proper is a Content Marketing company founded in 2023. The team specializes in Content Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Dhaka, Bangladesh
Services provided
ZAZ TECHNOLOGY, a social media marketing firm, was founded in 2017. They provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Orlando, FL
Services provided
Headquartered in Orlando, Florida, SWEET SALMON MEDIA is a social media marketing agency. The team specializes in Social Media Marketing and Branding.
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$1,000+$100 - $149 / hr2 - 9Steinfort, Luxembourg
Services provided
Adwire is a Steinfort, Luxembourg-based Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Services provided
Small social media marketing firm Gen-XO, is located in Birmingham, England. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+Undisclosed2 - 9Newcastle upon Tyne, England
Services provided
Visionary Marketing | Digital Marketing Agency is a Newcastle upon Tyne, England-based SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Mornington, Australia
Services provided
ZILLA Digital Marketing Agency is a Mornington, Australia-based social media marketing company. The team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Tallinn, Estonia
Services provided
Webabi is a web design company headquartered in Tallinn, Estonia. The team focuses on Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Launched in 2024, Terrano Info Canada Inc| Digital Marketing Company in Calgary is a SEO company. The team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
In Dublin, Leinster D9, Ireland, Roonii is a small pay per click agency. The team offers Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2020, Alota is a Digital Strategy company. The team provides Digital Strategy and Social Media Marketing and is based in Turku, Finland.
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$1,000+$25 - $49 / hr2 - 9Greater Noida, India
Services provided
ImpactQuill is an Email Marketing company. They are headquartered in Greater Noida, India, and their services include Email Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Bicton, Australia
Services provided
Semaphore Search is a pay per click company. They specialize in Pay Per Click and Social Media Marketing and were founded in 2017. The agency is in Bicton, Australia.
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UndisclosedUndisclosed2 - 9Mumbai, India
Services provided
The Viral Union is an Advertising company established in 2025. Located in Mumbai, India, the team provides Advertising and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9Willemstad, Curaçao
Services provided
Produktivo is a social media marketing firm. Located in Willemstad, Curaçao, their team specializes in Social Media Marketing and Video Production.
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$5,000+Undisclosed2 - 9Providence, RI
Services provided
Founded in 2016, BYB Pictures, a small video production agency, is headquartered in Providence, Rhode Island. Their team offers Video Production and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Loganville, GA
Services provided
Branding firm Alba Design Agency is in Loganville, Georgia and Bogotá, Colombia. Their services include Branding and Social Media Marketing.
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$5,000+< $25 / hr10 - 49Jaipur, India
Services provided
Mindnovative is a SEO services firm. They were founded in 2015 and specialize in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr50 - 249New York, NY
Services provided
See all 1 projectsWeb Priests offers web design and development services, particularly for e-commerce platforms. The overall feedback highlights their professionalism, effective project management, and substantial knowledge in their field. Clients have noted significant improvements in website traffic and sales, though there is a suggestion for minimizing the number of revisions required.
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$1,000+$25 - $49 / hr2 - 9Leeds, England
Services provided
See all 1 projectsArmerdesign provides branding and website development services, including logo creation and incorporating booking systems for businesses. The reviews highlight a high level of client satisfaction, emphasizing the company's prompt communication, timely delivery, and impressive work quality, which were instrumental in attracting new customers for clients.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsAgency specializing in innovative and strategic approaches to digital marketing. Successful communication is centered around genuine innovations and ensuring a positive experience for customers.
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$1,000+$100 - $149 / hr10 - 49
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Optimize Key, a small SEO services firm, is based in Patna, India. The team provides Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed10 - 49Calicut, India
Services provided
Macaw Branding Solutions is a social media marketing company. They were launched in 2021, and their services include Social Media Marketing and Branding.
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$1,000+Undisclosed2 - 9
Services provided
Located in Ampang, Malaysia, BrandSwift is a branding company. They focus on Branding and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9London, England
Services provided
Genuinely Conscious is a branding company. They specialize in Branding and Direct Marketing and are located in London, England.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.