Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+< $25 / hr2 - 9
Services provided
Qube Design Labs (Pvt) Ltd., a branding firm, was founded in 2022. The company specializes in Branding and UX/UI Design.
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$1,000+$25 - $49 / hrFreelancerBucurești, Romania
Services provided
Agent Promovator is a București, Romania-based SEO services firm. They offer Search Engine Optimization and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2010, Dot Solutions & Technologies is a small web design company. Their services include Web Design and Web Development.
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$1,000+$50 - $99 / hr2 - 9Perth, Australia
Services provided
SEO services firm AdTuna is based in Perth, Australia. They offer Search Engine Optimization and Social Media Marketing.
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$50,000+Undisclosed250 - 999Portland, OR
Services provided
Located in Portland, Oregon, Rain the Growth Agency is an Advertising company. They specialize in Advertising and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9Vilnius, Lithuania
Services provided
Holy Affair is a graphic design company. In Vilnius, Lithuania, the company was launched in 2016. Their services include Graphic Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Noida, India
Services provided
Go Vosco is a social media marketing agency launched in 2022. The company offers Social Media Marketing and Search Engine Optimization, and is small.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
Webkraftr is a website development firm in Dhaka, Bangladesh. They provide Web Development and Web Design and were established in 2018.
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Undisclosed< $25 / hr10 - 49Cairo, Egypt
Services provided
IZDAHER is a Cairo, Egypt-based Digital Strategy company. The team offers Digital Strategy and Web Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$150 - $199 / hr10 - 49Coral Springs, FL
Services provided
Absolute Marketing, a social media marketing company, was launched in 2012. They focuses on Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49
Services provided
Future IT Touch Private Limited, a web development company, is based in Leander, Texas and Austin, Texas. They specialize in Web Development and Mobile App Development.
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$1,000+$100 - $149 / hr10 - 49Noblesville, IN
Services provided
Pickett and Associates is a small Noblesville, Indiana-based branding agency. The team offers Branding and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Chandigarh, India
Services provided
See all 1 projectsLoud Speaker offers SEO services and plans to expand into social media management. According to client reviews, the company delivers notable results, significantly improving website rankings and business traffic. Clients report satisfactory project management and excellent overall performance, though some suggest more frequent reporting would be beneficial.
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$5,000+$25 - $49 / hr2 - 9Barcelona, Spain
Services provided
Web development company Zuk was founded in 1995. The team provides Web Development and Web Design and is located in Barcelona, Spain.
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$5,000+$25 - $49 / hr2 - 9Levallois-Perret, France
Services provided
Small mobile app development firm Kawet, is in Levallois-Perret, France and Paris, France. The team offers Mobile App Development and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
Denor Brands & PR, a PR firm, is headquartered in Nashville, Tennessee. They specialize in Public Relations and Branding and were established in 2010.
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$1,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
Launched in 1998, Liaison is a public relations agency. The team specializes in Public Relations and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Founded in 2009, indicoll is a small SEO company. Their team provides Search Engine Optimization and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Birmingham, England
Services provided
Cake Agency, a pay per click agency, was launched in 2015. Headquartered in Birmingham, England, the team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Armadale, Australia
Services provided
Live SEO Service is a PPC agency. Located in Armadale, Australia, the agency provides Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2014, WitBlade is a small Philadelphia, Pennsylvania-based SEO agency. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Albuquerque, NM
Services provided
Email Marketing company MIS, Inc. Was launched in 1995. The team focuses on Email Marketing and Search Engine Optimization and is headquartered in Albuquerque, New Mexico.
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$5,000+$100 - $149 / hr2 - 9Garner, NC
Services provided
Martin Communications is an Advertising company. They are in Garner, North Carolina and have small team. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Parkville, MD
Services provided
Launched in 2013, Rosie's Creative, LLC is a small Parkville, Maryland-based e-commerce development firm. Their team offers E-Commerce Development and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Columbus, OH
Services provided
Two Wheels Marketing LLC is a small Digital Strategy company headquartered in Columbus, Ohio. Their services include Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
Launched in 2016, First Element Inc. Is a small Jacksonville, Florida-based PPC company. Their team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Englewood, CO
Services provided
The Great Online, a social media marketing agency, is based in Englewood, Colorado. They provide Social Media Marketing and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Manchester, England
Services provided
Small branding company Noir Agency, is based in Manchester, England and London, England. Their services include Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9Milano, Italy
Services provided
SEIGRADI is a public relations agency. The team specializes in Public Relations and Content Marketing, and the agency is based in Milano, Italy.
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$1,000+Undisclosed2 - 9Hamburg, Germany
Services provided
Small SEO company Valarim SEO, is headquartered in Hamburg, Germany. The team focuses on Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9München, Germany
Services provided
AchtQuark, an e-commerce development company, is based in München, Germany and Düsseldorf, Germany. They offer E-Commerce Development and Mobile & App Marketing and were founded in 2004.
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UndisclosedUndisclosed2 - 9Essex Junction, VT
Services provided
Branding agency Earthlogic was founded in 1998. The agency provides Branding and Mobile App Development, and is small.
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UndisclosedUndisclosed2 - 9
Services provided
WinCommunications is a Des Moines, Iowa-based Email Marketing company. Founded in 1997, the team specializes in Email Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
Services provided
Virtual Solutions is a social media marketing agency launched in 2005. The team specializes in Social Media Marketing and Digital Strategy.
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$1,000+$200 - $300 / hr2 - 9North Sydney, Australia
Services provided
In North Sydney, Australia, Metric Labs is a small PPC company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Jose, CA
Services provided
WSI Net Advantage is a SEO services firm. Their team is based in San Jose, California and specializes in Search Engine Optimization and Email Marketing.
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$1,000+< $25 / hr2 - 9Slough, England
Services provided
Creatix9uk is a mobile app development firm in Slough, England. Launched in 2013, the team provides Mobile App Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
Upswept Creative is a web design agency. They offer Web Design and Social Media Marketing and are headquartered in Portland, Oregon.
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UndisclosedUndisclosed2 - 9Lynnwood, WA
Services provided
Local View Digital Marketing is a Content Marketing company. The Lynnwood, Washington-based agency was established in 2015. Their services include Content Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Asheville, NC
Services provided
Launched in 2004, Darby Communications is a small PR company. Their services include Public Relations and Social Media Marketing.
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$5,000+Undisclosed2 - 9Chandler, AZ
Services provided
Soulheart is a web design agency. Their team is headquartered in Chandler, Arizona and focuses on Web Design and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9Montréal, Canada
Services provided
Pay per click company WebCie is located in Montréal, Canada. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Glasgow, Scotland
Services provided
Established in 2015, Floww Digital is a web design agency. The small team offers Web Design and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Prague, Czech Republic
Services provided
Kaspar PR, a PR agency, was established in 2018. They provides Public Relations and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Coimbatore, India
Services provided
PPC company KPIX MEDIA is located in Coimbatore, India. Established in 2018, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Sandton, South Africa
Services provided
Better Language Company is a social media marketing firm. Their team is based in Sandton, South Africa and Langebaan, South Africa. The firm focuses on Social Media Marketing and Call Center
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
Web Plus Era - Best Website Designing Company In Delhi is a social media marketing firm. The team is in Delhi, India, and their services include Social Media Marketing and Search Engine
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$1,000+Undisclosed2 - 9
Services provided
Found SEO & Digital Marketing, a small SEO agency, is based in Papamoa, New Zealand. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kelowna, Canada
Services provided
BUZZ Marketing is an Ecommerce Marketing company. They are in Kelowna, Canada and have small team of experts. Their services include Ecommerce Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9City of London, England
Services provided
SideDish Media Restaurant Marketing is a City of London, England-based social media marketing agency. The team focuses on Social Media Marketing and Email Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.