Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr50 - 249Kakkanad, India
Services provided
Sayone digital is an Advertising company. They provide Advertising and Social Media Marketing and were established in 2011. The company is based in Kakkanad, India and St. Helena, California.
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$1,000+$50 - $99 / hr50 - 249Grayslake, IL
Services provided
Uplift Tec is a social media marketing company launched in 2002. The midsize team offers Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$100 - $149 / hr50 - 249
Services provided
Fusion Corporate Solutions Pvt Ltd, a midsize Digital Strategy company, is headquartered in Delhi, India. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr50 - 249Calgary, Canada
Services provided
FIERCEHOUND MEDIA & CONSULTING PVT LTD is a Digital Strategy company. The agency is located in Calgary, Canada. Their team specializes in Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249
Services provided
Vivotics, a Digital Strategy company, is headquartered in Middletown, Delaware. The team provides Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Services provided
Web Design Innovatives is a social media marketing firm. The Los Angeles, California-based agency offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
Services provided
Located in San Jose, California, KPL Global Consulting is a SEO services firm. They specialize in Search Engine Optimization and Graphic Design and were established in 2014.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
Services provided
Founded in 2018, AMZ Book Publishing Services is a social media marketing firm. The company focuses on Social Media Marketing and Content Marketing, and is midsize.
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$1,000+$50 - $99 / hr50 - 249Jaipur, India
Services provided
Grocient Infotech Pvt. Ltd., a SEO company, was established in 2017. The team specializes in Search Engine Optimization and Social Media Marketing and is based in Jaipur, India.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed50 - 249Lahore, Pakistan
Services provided
DigitSol is a social media marketing firm. The Lahore, Pakistan-based company was launched in 2017. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Honolulu, HI
Services provided
Koolden Digital Solutions is a Honolulu, Hawaii-based social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and were founded in 2018.
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$1,000+< $25 / hr50 - 249Ahmedabad, India
Services provided
PLETHORA IT & HR SOLUTIONS, a social media marketing firm, is based in Ahmedabad, India. Established in 2018, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Gandhinagar, India
Services provided
Social media marketing company Socialee - Digital Marketing Agency was launched in 2014. The midsize team offers Social Media Marketing and Content Marketing.
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$10,000+< $25 / hr50 - 249Dubai, United Arab Emirates
Services provided
Founded in 2014, Zerozilla is a midsize Digital Strategy company. Their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Bengaluru, India
Services provided
Established in 2005, Brands2be is a midsize social media marketing company in Bengaluru, India. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$25,000+$25 - $49 / hr50 - 249
Services provided
Leadz Experts is a branding agency. In Dover, Delaware, their team focuses on Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Los Angeles, CA
Services provided
The Design Universe is a branding firm launched in 2020. The team specializes in Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Centric Tech Dubai is a branding company in Dubai, United Arab Emirates. They specialize in Branding and Digital Strategy.
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$1,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Social media marketing firm Grexa AI was founded in 2024. The team offers Social Media Marketing and Conversion Optimization and is headquartered in New York, New York.
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UndisclosedUndisclosed50 - 249Kolkata, India
Services provided
Duttson International is a Kolkata, India-based branding agency. They specialize in Branding and Social Media Marketing.
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$1,000+Undisclosed50 - 249Kozhikode, India
Services provided
Haris&Co. Is a branding firm. The team is based in Kozhikode, India, and their services include Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr50 - 249
Services provided
Neowart Design is an Advertising company. The team specializes in Advertising and Social Media Marketing, and the firm is located in Kuala Lumpur, Malaysia.
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$1,000+< $25 / hr50 - 249Alwar, India
Services provided
Satnam Webtech is a SEO company. The Alwar, India-based firm specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
Services provided
Located in Austin, Texas, American Softec is a social media marketing agency. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Pune, India
Services provided
Midsize social media marketing firm Jay Shinde, is headquartered in Pune, India. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249München, Germany
Services provided
Midsize Digital Strategy company Vivacity Solutions, is located in München, Germany and München, Germany. The team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Services provided
Dubiz is a social media marketing company located in Dubai, United Arab Emirates and Dubai, United Arab Emirates. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249Kozhikode, India
Services provided
K V Hudaif - Brand Consultant in Kerala is a branding firm. The midsize Kozhikode, India-based team offers Branding and Digital Strategy. The company was founded in 2010.
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UndisclosedUndisclosed50 - 249
Services provided
Social media marketing firm Digital solution tech is headquartered in noida, India. Launched in 2018, the team provides Social Media Marketing and Search Engine Optimization.
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$50,000+$300+ / hr50 - 249Delhi, India
Services provided
WebMartIndia is a Digital Strategy company. The midsize Delhi, India-based team specializes in Digital Strategy and Social Media Marketing. The firm was launched in 2011.
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$1,000+Undisclosed50 - 249New York, NY
Services provided
AMZ Founders is a midsize Marketing Strategy company established in 2021. Their team provides Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Indian Online Marketing is a social media marketing company. Their team is headquartered in Meerut, India and specializes in Social Media Marketing and Web Design.
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$1,000+< $25 / hr50 - 249Madakkulam, India
Services provided
Nexus Digitalia is a social media marketing company. The Madakkulam, India-based agency was founded in 2021. Their services include Social Media Marketing and UX/UI Design.
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$1,000+$50 - $99 / hr50 - 249
Services provided
John and Smith Solutions, a Digital Strategy company, focus on Digital Strategy and Social Media Marketing. They were launched in 2015.
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UndisclosedUndisclosed50 - 249Ghaziabad, India
Services provided
The Mad Brothers is a midsize branding agency. Established in 2022, the team specializes in Branding and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Pune, India
Services provided
Velocitta Brands is a Pune, India-based branding firm. Established in 2008, the team offers Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr50 - 249Bhubaneswar, India
Services provided
Ubnsoft, a social media marketing agency, was established in 2005. The firm offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
Services provided
Marketingnob is a social media marketing agency. The Milton, Canada-based team specializes in Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr50 - 249
Services provided
Jesperapps Software Services is a social media marketing agency. The company was established in 2017. Their team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Kuala Lumpur, Malaysia
Services provided
Branding company HiSEVEN was launched in 2014. The team offers Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr50 - 249Cairo, Egypt
Services provided
Develovent Network is a branding agency launched in 2016. Located in Cairo, Egypt and Dubai, United Arab Emirates, the team specializes in Branding and Digital Strategy.
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$50,000+Undisclosed50 - 249
Services provided
Founded in 2011, Silicon Minds is a midsize Rio de Janeiro, Brazil-based branding company. Their team offers Branding and Public Relations.
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$1,000+$50 - $99 / hr50 - 249
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NEW YORK WEB HUB is a social media marketing agency. Launched in 2012, the agency is based in New York, New York. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Sialkot, Pakistan
Services provided
Founded in 2015, Theta Solutions is a midsize Sialkot, Pakistan-based social media marketing agency. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Jaipur, India
Services provided
GainScale is a branding firm. The team focuses on Branding and Social Media Marketing, and the agency is in Jaipur, India.
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$1,000+< $25 / hr50 - 249Pune, India
Services provided
Ontogen Digital pvt ltd, a branding company, is located in Pune, India. Their services include Branding and Social Media Marketing.
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$1,000+Undisclosed50 - 249Miami, FL
Services provided
Agencia Digital USA is a midsize social media marketing company in Miami, Florida. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
Services provided
Social media marketing company Hamedia is based in Irvine, California and General Trias, Philippines. Launched in 2020, the team provides Social Media Marketing and Content Marketing.
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$100,000+$50 - $99 / hr50 - 249
Services provided
SEO agency LINK Building is based in Lahore, Pakistan. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Ghaziabad, India
Services provided
CATALYS, a social media marketing agency, was launched in 2021. The firm focuses on Social Media Marketing and Conversion Optimization, and is midsize.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.