Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$25,000+< $25 / hr2 - 9Birmingham, England
Services provided
Located in Birmingham, England, IG Champ is an Advertising company. The team provides Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Newcastle upon Tyne, England
Services provided
Gareth James aka SEO Doctor is a SEO services firm. In Newcastle upon Tyne, England, the agency was founded in 2008. Their services include Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Small PR company ThirdEyeMedia, is headquartered in Paris, France. The team provides Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9
Services provided
Designated Local Expert is a SEO company. Their team is based in Warsaw, Indiana. The agency specializes in Search Engine Optimization and Branding.
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$5,000+< $25 / hr50 - 249Noida, India
Services provided
See all 2 projectsTech Zenon is an Indian-based company with worldwide recognition marketing excellence and innovation. We specialize in SEO, SMO, PPC, online reputation management, web design & development. Our
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$1,000+< $25 / hr50 - 249Delhi, India
Services provided
See all 1 projectsAt My Ads Mantra, we have dedicated team specializes in helping you partner with affiliates, carefully selected through thorough research. We consider various critical factors such as their
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UndisclosedUndisclosed50 - 249
Services provided
See all 1 projectsAt iBrandLabs, the best saas digital marketing agency in hyderabad, specialize in helping small businesses and startups grow through smart and effective saas digital marketing solutions. Since our
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+< $25 / hr50 - 249
Services provided
See all 1 projectsAt Shoolin Solution, we understand that the digital landscape is constantly evolving, and businesses need flexible, innovative solutions to stay ahead. That's why we offer a wide array of digital
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$10,000+$50 - $99 / hr50 - 249
Services provided
See all 1 projectsK2 Rankings is a results-driven digital marketing agency based in Austin, Texas, committed to helping businesses across the United States grow their online presence. We specialize in Search Engine
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+Undisclosed50 - 249Delhi, India
Services provided
See all 1 projectsAt Promozione Branding Pvt. Ltd., we are not just another digital agency — we are your growth partners. With a mission to revolutionize the digital landscape, we specialize in turning brands into
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$25,000+$25 - $49 / hr50 - 249Gurdaspur, India
Services provided
See all 4 projectsBehal Network offers services in Social Media Marketing and Digital Marketing, including account verification. Their reviews indicate concerns over the authenticity of their verification services, with clients reporting misleading practices and the use of public forms instead of media portals.
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$1,000+< $25 / hr50 - 249Indore, India
Services provided
See all 2 projectsXtrim Digitech Pvt Ltd offers services in local SEO optimization and Google My Business management. Clients report significant improvements in online visibility, search rankings, and customer engagement, attributing success to Xtrim Digitech's proactive project management and tailored solutions. The company receives praise for its expertise, responsiveness, and effective communication, with suggestions for further value through additional industry trend insights.
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$1,000+$100 - $149 / hr50 - 249Hamilton, Canada
Services provided
See all 1 projectsX Times More is a digital marketing company known for creating websites, AI-powered chatbots, newsletters, and embedded calendars. Clients appreciate their professionalism, knowledge, responsiveness, and cost-effectiveness. Overall feedback highlights high satisfaction with their services, although there was a minor concern with their email system.
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UndisclosedUndisclosed50 - 249New Delhi, India
Services provided
See all 1 projectsWAFI Media Marketing Solutions PVT LTD specializes in Social Media Management, Online Branding, and Digital Marketing, focusing on lead generation and website development. The reviews highlight exceptional service delivery, with projects completed ahead of schedule and exceeding expectations, particularly in generating leads and improving customer engagement and retention. Clients commend the company's outstanding quality, attention to detail, and supportive team.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Disko is a web design company. The Barcelona, Spain-based team offers Web Design and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Cabo San Lucas, Mexico
Services provided
Mktideas Agency, a Digital Strategy company, is based in Cabo San Lucas, Mexico and Cabo San Lucas, Mexico. The team specializes in Digital Strategy and Mobile App Development.
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$10,000+< $25 / hr50 - 249
Services provided
Sahoo Web Solutions Pvt Ltd. Is a SEO agency founded in 2009. The agency focuses on Search Engine Optimization and UX/UI Design, and is midsize.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Moovmedia, a Digital Strategy company, provide Digital Strategy and Social Media Marketing. They were launched in 2009.
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$5,000+$100 - $149 / hr50 - 249GANGNAM-GU, South Korea
Services provided
TK101 Global is a social media marketing firm established in 2012. The team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Jeddah, Saudi Arabia
Services provided
Established in 2012, Digital Cloud is a midsize Jeddah, Saudi Arabia-based graphic design agency. Their services include Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
Services provided
Advertising company Spellbound Communications Ltd. Is based in Dhaka, Bangladesh. Their services include Advertising and Branding.
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$5,000+Undisclosed50 - 249
Services provided
Social media marketing agency DCW Media was launched in 1973. The team provides Social Media Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hrFreelancer
Services provided
Social Blueprints is a social media marketing company established in 2018. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr50 - 249
Services provided
Located in Rajasthan, India and Gurugram, India, V2R Solution is a midsize mobile app development firm. The team focuses on Mobile App Development and Web Development.
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$1,000+$25 - $49 / hr50 - 249Lahore, Pakistan
Services provided
Digital Setups (SMC Pvt. Ltd.) is a web design agency. Established in 2015, the company is based in Lahore, Pakistan and Lahore, Pakistan. Their services include Web Design and Content Marketing.
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$5,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
Services provided
Smart Click, a pay per click agency, was launched in 2008. In Dubai, United Arab Emirates and Abu Dhabi, United Arab Emirates, the team specializes in Pay Per Click and Search Engine Optimization.
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$10,000+Undisclosed50 - 249New York, NY
Services provided
CODWORD, a SEO services firm, is in New York, New York. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancerIslamabad, Pakistan
Services provided
Located in Islamabad, Pakistan, SEO & Web Development Service - Mushahid Hussain is a small SEO services firm. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Kakkanad, India
Services provided
BrandXT Solutions Pvt. Ltd. Is a SEO services firm. They are based in Kakkanad, India and have midsize team. They specialize in Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr50 - 249Chennai, India
Services provided
Sysmedac Technologies is a Digital Strategy company. The midsize Chennai, India-based team specializes in Digital Strategy and E-Commerce Development. The firm was established in 2015.
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UndisclosedUndisclosed50 - 249Buenos Aires, Argentina
Services provided
Established in 2004, PSH is a midsize custom software development company. Their team specializes in Custom Software Development and Branding.
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$5,000+$50 - $99 / hr50 - 249Los Angeles, CA
Services provided
SEO services firm Web And SEO Hub is headquartered in Los Angeles, California. They offer Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr50 - 249Waterloo, Canada
Services provided
Conqueri is an Email Marketing company. Their midsize team of employees is headquartered in Waterloo, Canada. Their team provides Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Parkville, Australia
Services provided
PPC company The Visible Rank is in Parkville, Australia. They provide Pay Per Click and Search Engine Optimization and were established in 2010.
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$50,000+< $25 / hr50 - 249London, England
Services provided
Micro Biz is a midsize Digital Strategy company. They specialize in Digital Strategy and Mobile & App Marketing and were launched in 2010.
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UndisclosedUndisclosed50 - 249Bengaluru, India
Services provided
REIN Digital is a Content Marketing company. Launched in 2015, the company is in Bengaluru, India. Their team focuses on Content Marketing and Affiliate Marketing.
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UndisclosedUndisclosed50 - 249Kondapur, India
Services provided
Religiate is a Digital Strategy company. Launched in 2014, their team provides Digital Strategy and Social Media Marketing.
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$10,000+$50 - $99 / hr50 - 249Pleasanton, CA
Services provided
THE SEO PROZ is a Conversion Optimization company. The team is headquartered in Pleasanton, California, and their services include Conversion Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249Noida, India
Services provided
SEO company DIGITALCANCE was launched in 2020. Based in Noida, India, the team provides Search Engine Optimization and Graphic Design.
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$1,000+< $25 / hr50 - 249Noida, India
Services provided
Promotion Bazaar PVT. LTD is an Affiliate Marketing company. The midsize Noida, India-based team specializes in Affiliate Marketing and Social Media Marketing. The agency was established in 2017.
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$25,000+$25 - $49 / hr50 - 249New York, NY
Services provided
Launched in 2010, Worklo, a midsize SEO agency, is based in New York, New York. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Salford, England
Services provided
Headquartered in Salford, England, Stallion Digital Marketing Agency is a midsize social media marketing company. The team focuses on Social Media Marketing and Mobile & App Marketing.
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$1,000+$25 - $49 / hr50 - 249Mumbai, India
Services provided
KothariTech is a social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization, and the firm is headquartered in Mumbai, India.
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Undisclosed< $25 / hr50 - 249Islamabad, Pakistan
Services provided
HYM Global is a social media marketing agency launched in 2021. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Advertising company Vrhunec IT Private Limited is in Los Angeles, California. They focus on Advertising and Social Media Marketing and were launched in 2021.
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UndisclosedUndisclosed50 - 249Petaling Jaya, Malaysia
Services provided
USAHA KREATIF is a Petaling Jaya, Malaysia-based Advertising company. They offer Advertising and Digital Strategy and were founded in 2003.
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$1,000+$25 - $49 / hr1,000 - 9,999New York, NY
Services provided
SEO agency TPT Digital was established in 1992. In New York, New York and Barcelona, Spain, the team specializes in Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed50 - 249Noida, India
Services provided
Social media marketing agency CyberBizz Technologies is headquartered in Noida, India. They focus on Social Media Marketing and Web Design and were launched in 2017.
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UndisclosedUndisclosed50 - 249Pune, India
Services provided
BrandPerl, a SEO company, is located in Pune, India. They offer Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Kakkanad, India
Services provided
Sayone digital is an Advertising company. They provide Advertising and Social Media Marketing and were established in 2011. The company is based in Kakkanad, India and St. Helena, California.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.