Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+$200 - $300 / hr10 - 49Singapore
Services provided
Launched in 2019, Craft Creative Pte Ltd is a Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Lucknow, India
Services provided
Founded in 2020, My Brand Managers is a social media marketing firm. In Lucknow, India, the team offers Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+Undisclosed10 - 49Tel Aviv-Yafo, Israel
Services provided
Launched in 2012, Funia - Digital & Beyond is a Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Irving, TX
Services provided
Advertising company IMS Digital was launched in 2017. In Irving, Texas and Arlington, Texas, the team offers Advertising and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49Dubai, United Arab Emirates
Services provided
Das design FZ LLC is a branding company headquartered in Dubai, United Arab Emirates. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Pune, India
Services provided
Quarterpillars Media is a branding firm headquartered in Pune, India. Launched in 2020, the team offers Branding and Social Media Marketing.
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$5,000+< $25 / hr50 - 249Coimbatore, India
Services provided
See all 1 projectsAltius Technologies specializes in designing product catalogs with a focus on delivering high-quality work efficiently. Reviews highlight their effective workflow and quick turnaround times, demonstrating a consistent commitment to excellence and customer satisfaction.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$100 - $149 / hr2 - 9Miami Beach, FL
Services provided
See all 1 projectsKarma Snack Miami Web Marketing Company offers services such as product marketing, website creation, prototyping, and securing investors. Reviews indicate significant dissatisfaction, citing undelivered promises, lack of professionalism, and poor project management. Clients specifically noted issues with communication and unfulfilled contractual obligations, leading to a distrust in the company's claimed credentials and capabilities.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Based in Lagos, Nigeria, PG MediaHub is a small social media marketing company. The team offers Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Based in Chunian, Pakistan, KA Digital World is a Digital Strategy company. They focus on Digital Strategy and Social Media Marketing and were founded in 2023.
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$1,000+< $25 / hr2 - 9
Services provided
Service Store BD is a social media marketing firm. They are located in Netrakona, Bangladesh, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Brain IT is a SEO services firm headquartered in Randfontein, South Africa. Founded in 2019, the team specializes in Search Engine Optimization and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsBAT traffic Digital agency specializes in upgrading and managing digital systems for various industries, such as real estate. Reviews highlight the agency's professionalism, effective communication, and quick problem-solving abilities, showcasing their ability to handle complex projects and deliver measurable results.
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$1,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
See all 1 projectsOne Tap Media offers comprehensive advertising services, including pre-production planning, production, and post-production for film advertisements. The reviews highlight the company's strong creative vision, effective project management, and innovative approach. Clients appreciate their responsiveness, skilled team, and willingness to experiment with new ideas, resulting in well-received and impactful advertisements.
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UndisclosedUndisclosed2 - 9London, England
Services provided
Based in London, England, Thrive On Digital is a small PPC company. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
Launched in 2019, Digi Network is a branding company. The small team provides Branding and Digital Strategy.
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$1,000+< $25 / hr2 - 9Indore, India
Services provided
The Geeky Folks is a Content Marketing company based in Indore, India. Their services include Content Marketing and IT managed services.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Etavrian is a PPC company. They were founded in 2021 and offer Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsInfinity Rayz provides Social Media Management, SEO, influencer marketing, and digital marketing services. Reviews highlight their impressive commitment, timely delivery, and strong work ethic, with significant improvements in social media engagement and organic traffic. Clients appreciate their competence, alignment with company values, and effective communication.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
Kreya Branding Solutions is a branding company. The Hyderabad, India-based team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
BeContent is a small Amman, Jordan-based Content Marketing company. The team offers Content Marketing and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Surat, India
Services provided
Simpleefly Creative Studio LLP is a small branding agency based in Surat, India. The team provides Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49
Services provided
TREAD Agency, a branding company, is based in Bozeman, Montana. The team offers Branding and Market Research.
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$1,000+$50 - $99 / hrFreelancerPortland, OR
Services provided
See all 1 projectsAll Fantastic is a web development company that specializes in eCommerce solutions. However, their services have received critical feedback, with only 0% positive and 100% negative reviews. Clients have highlighted issues such as poor communication, unmet project deliverables, and reluctance to issue refunds, with one reviewer citing a lack of progress over a three-month period.
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$1,000+$50 - $99 / hr10 - 49Park City, UT
Services provided
See all 1 projectsNovoVision Agency provides a range of digital marketing services, including Social Media Marketing (SMM), SEO, PPC advertising, and content optimization. Reviews highlight their exceptional project management, responsiveness, and comprehensive approach, resulting in significant improvements in website traffic, search engine rankings, and social media engagement. Clients appreciate their professionalism, agility, and transparent communication.
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$1,000+< $25 / hr50 - 249Marrakech, Morocco
Services provided
In Marrakech, Morocco, Market Wave is a Customer Service Outsourcing company. Founded in 2012, the team offers Customer Service Outsourcing and Back Office Outsourcing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Ern Berck Digital is a web design agency. Founded in 2010, the agency focuses on Web Design and Web Development.
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$5,000+$50 - $99 / hr2 - 9Astoria, NY
Services provided
See all 2 projectsFamily Video Store is an award-winning feature film, music video, commercial, and short-form media production company based in New York City.
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$1,000+$50 - $99 / hr2 - 9
Services provided
BrandThrow | Digital marketing & Advertising Firm is an Ahmedabad, India-based social media marketing firm. They offer Social Media Marketing and Email Marketing.
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Undisclosed$25 - $49 / hr10 - 49Noida, India
Services provided
Established in 2011, Search Media Solution is a PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Manchester, England
Services provided
Launched in 2018, Top SEO Expertz is an Advertising company. The team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49West Des Moines, IA
Services provided
Digital Strategy company Iowa Digital Newsboards was established in 2016. The team provides Digital Strategy and Search Engine Optimization and is located in West Des Moines, Iowa.
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$1,000+< $25 / hr10 - 49Kolkata, India
Services provided
SEO services firm SK Web World was founded in 2012. The team provides Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Faridabad, India
Services provided
Xcel Marketing Bulk SMS Services Provider in Delhi NCR 2023, a SEO services firm, offer Search Engine Optimization and Advertising. They were established in 2008.
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$5,000+Undisclosed10 - 49Petaling Jaya, Malaysia
Services provided
Bricks & Clicks, a PPC agency, is headquartered in Petaling Jaya, Malaysia and Singapore. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
In Los Angeles, California and Madrid, Spain, Presenzia Digital Marketing is an e-commerce development company. Their services include E-Commerce Development and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Jaipur, India
Services provided
Launched in 2019, Divine Technosoft is a small SEO company. Their team offers Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Karachi, Pakistan
Services provided
Small SEO company ARTECH Xperts, is located in Karachi, Pakistan. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Darlington, England
Services provided
Pay-as-Hugo is a Marketing Strategy company. The small Darlington, England-based team provides Marketing Strategy and Social Media Marketing. The firm was established in 2009.
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$1,000+$25 - $49 / hr2 - 9Lucknow, India
Services provided
See all 4 projectsAd2Box Marketing solutions offers services in Social Media Marketing, Google Ads, SEO, and Website Optimization. The company receives high praise for its effective communication, timely delivery, and impressive attention to detail, which significantly enhanced client online branding efforts. Clients report exceptional results, including a substantial increase in leads, making Ad2Box Marketing solutions a recommended choice for digital marketing needs.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
See all 1 projectsPrabisha Consulting Pvt. Ltd. offers services in Social Media Marketing (SMM), Search Engine Optimization (SEO), web development, and graphic design. Overall feedback highlights their professionalism, punctuality, and the diligence of their employees. Clients particularly appreciate their thorough planning and effective execution, resulting in measurable progress such as increased traffic.
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$1,000+$25 - $49 / hr2 - 9Dubai, United Arab Emirates
Services provided
Launched in 2017, VAROWS is a web design company. The company focuses on Web Design and Social Media Marketing, and is small.
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$1,000+$50 - $99 / hr2 - 9Bogotá, Colombia
Services provided
Small social media marketing company Marketing Empresarial, is headquartered in Bogotá, Colombia. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Tech & Train is a Content Marketing company. Launched in 2019, the team offers Content Marketing and Digital Strategy.
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$1,000+< $25 / hr2 - 9Rajkot, India
Services provided
ADSENGINE is a PPC company located in Rajkot, India. They offer Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr2 - 9Sasolburg, South Africa
Services provided
The Gifted Agency is a small branding company founded in 2017. Their team specializes in Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Dehradun, India
Services provided
Planwey is a Dehradun, India-based social media marketing agency. Their services include Social Media Marketing and Other Digital Marketing.
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$1,000+< $25 / hr2 - 9Osijek, Croatia
Services provided
Web design agency Develo was established in 2019. Headquartered in Osijek, Croatia, the team focuses on Web Design and Digital Strategy.
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$1,000+< $25 / hr2 - 9Karachi, Pakistan
Services provided
Mount Pixels is a social media marketing firm. They are based in Karachi, Pakistan, and their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Skopje, North Macedonia
Services provided
Why Not is a public relations agency. Founded in 2012, the team specializes in Public Relations and Content Marketing. The firm is in Skopje, North Macedonia.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.