Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+Undisclosed10 - 49Los Angeles, CA
Services provided
InboundREM is a Digital Strategy company. Founded in 2014, the firm is located in Los Angeles, California. Their team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49poole, England
Services provided
Founded in 2000, Dental Design Marketing is a small branding company. Their team focuses on Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$100 - $149 / hr10 - 49Union, KY
Services provided
Total Quality Media is a social media marketing firm. Based in Union, Kentucky, the agency was founded in 2018. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
Services provided
Advertising company Hide and Seek was established in 2014. The team offers Advertising and Social Media Marketing and is headquartered in Amsterdam, Netherlands.
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$1,000+< $25 / hr10 - 49
Services provided
Launched in 2021, SEO Brand is a social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49دبي, United Arab Emirates
Services provided
Located in دبي, United Arab Emirates, Inova Insight Technologies is a small Market Research company. The team provides Market Research and Marketing Strategy.
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$1,000+< $25 / hr10 - 49
Services provided
Branding company Gorila Ad was established in 2020. The team focuses on Branding and Social Media Marketing and is in Barisal, Bangladesh.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$100 - $149 / hr10 - 49Gouda, Netherlands
Services provided
Doublesmart, a social media marketing agency, was founded in 2015. The team provides Social Media Marketing and Content Marketing and is in Gouda, Netherlands.
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$5,000+Undisclosed10 - 49London, England
Services provided
BCM Public Relations is a public relations firm. Based in London, England, the team offers Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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Undisclosed< $25 / hr10 - 49
Services provided
Sitely Services is a social media marketing agency. Located in Karachi, Pakistan, the firm was established in 2025. Their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
ILION DIGITAL, a small Digital Strategy company, is headquartered in Kyiv, Ukraine. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ikeja, Nigeria
Services provided
Susu Tech NG is a small Ikeja, Nigeria-based web design company. The team specializes in Web Design and Web Development.
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$1,000+$25 - $49 / hr2 - 9Eagle, ID
Services provided
Social Pickle Media is a Digital Strategy company. Their team is headquartered in Eagle, Idaho. The firm specializes in Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
See all 1 projectsProMarcom Inc. offers a comprehensive range of services including brand identity, strategy, web development, SEO, and social media marketing. Their reviews highlight a strong emphasis on quality and rapid delivery, with projects being completed ahead of schedule. Clients commend ProMarcom Inc. for their exceptional creativity, project management, and effective communication, resulting in seamless and efficient project execution.
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$1,000+< $25 / hr2 - 9Srinagar, India
Services provided
See all 1 projectsDigital Polaris offers website design and development, as well as digital marketing services. Customers consistently praise their supportive nature, excellent consultancy, and effective project execution, highlighting their ability to deliver mobile-optimized, SEO-friendly websites. Overall feedback indicates satisfaction with their pricing, communication, and the noticeable improvement in website traffic and search visibility.
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$1,000+< $25 / hr2 - 9
Services provided
Djonic Technologies LLP is a SEO agency founded in 2017. The team specializes in Search Engine Optimization and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Anand, India
Services provided
Optinmark is a Digital Strategy company. Headquartered in Anand, India, the firm was founded in 2022. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9Powder Springs, GA
Services provided
Cold Storm Media is a small branding firm launched in 2013. Their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Artemis, Greece
Services provided
In Artemis, Greece, DMA is a small social media marketing company. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Montabaur, Germany
Services provided
Web design company Red Freckles was launched in 2019. The company focuses on Web Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9Jaipur, India
Services provided
Blue Horse Tech Solution, a social media marketing company, provide Social Media Marketing and Content Marketing. They were established in 2020.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Les Creatifs Studio, a social media marketing firm, was established in 2024. Based in Gurugram, India and New York, New York, the team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cuenca, Ecuador
Services provided
Estudio XYX is a social media marketing firm. They are headquartered in Cuenca, Ecuador and have small team. They offer Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Cinzel Communication LLP is a small social media marketing agency founded in 2021. Their services include Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr50 - 249Jaipur, India
Services provided
Mobile & App Marketing company Roton consultancy pvt. Ltd. Offers Mobile & App Marketing and Social Media Marketing. They were launched in 2015.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Established in 2005, Emtwo, a small web design company, is located in Salisbury, North Carolina. Their team offers Web Design and Logo.
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$1,000+$25 - $49 / hr2 - 9Timișoara, Romania
Services provided
Advertising company SweetLime is based in Timișoara, Romania and Timișoara, Romania. Founded in 2017, the team provides Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Zagreb, Croatia
Services provided
Hero Factory, a small social media marketing agency, is in Zagreb, Croatia. The team specializes in Social Media Marketing and Pay Per Click.
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$10,000+$100 - $149 / hr2 - 9Hyattsville, MD
Services provided
The Fitting Room is a Digital Strategy company founded in 2017. The team focuses on Digital Strategy and Graphic Design and is based in Hyattsville, Maryland.
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$1,000+Undisclosed2 - 9Melbourne, FL
Services provided
UntitledOne is a SEO agency. They are based in Melbourne, Florida and have small team of experts. Their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Doha City Qatar, Qatar
Services provided
UX design company DGtal CYBERKOMS LLC was launched in 2020. The small team provides UX/UI Design and E-Commerce Development.
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$1,000+$50 - $99 / hr2 - 9Brentwood, TN
Services provided
Brand825 is a small Marketing Strategy company located in Brentwood, Tennessee. The team provides Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
See all 1 projectsSEO Tech Experts LLC offers services focused on enhancing online business presence and organic growth strategies. The reviews highlight their effective collaboration, strong work ethic, and the ability to significantly increase sales, with a noted 330% sales growth over 18 months. Clients appreciate their timely project management and alignment with company values, although they suggest improvements in client detail automation.
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$1,000+$50 - $99 / hr2 - 9Santa Fe, NM
Services provided
See all 1 projectsEmpowering Advertising provides comprehensive services including search engine optimization, social media marketing, and online reputation management. Overall feedback highlights their professionalism, responsiveness, and effectiveness in delivering quick results, as clients reported significant outcomes within a short timeframe.
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$1,000+$50 - $99 / hr2 - 9Dauphin, Canada
Services provided
Established in 2009, Bankert Marketing Inc. Is a web design company. The team offers Web Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Aanha Services is a pay per click company. The team is in New Delhi, India, and their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Gujranwala, Pakistan
Services provided
Web development firm Webmasters Digital was established in 2013. The company offers Web Development and E-Commerce Development.
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$1,000+< $25 / hr2 - 9
Services provided
Launched in 2009, Markigence is a small SEO company based in Delhi, India. Their team provides Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Cleveland, Australia
Services provided
Content Hive is a Content Marketing company launched in 2020. Their services include Content Marketing and Digital Strategy.
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$1,000+Undisclosed2 - 9Sydney, Australia
Services provided
Young Buck Media is an Advertising company founded in 2015. The firm provides Advertising and Content Marketing, and is small.
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$25,000+$25 - $49 / hr2 - 9Kazhakkoottam, India
Services provided
Weboffice Infotech India Pvt Ltd is a small Content Marketing company based in Kazhakkoottam, India. The team specializes in Content Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Stockholm, Sweden
Services provided
Galax Web Agency is a web design agency. They are based in Stockholm, Sweden and have small team of experts. Their services include Web Design and Graphic Design.
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$5,000+$150 - $199 / hr2 - 9Fortitude Valley, Australia
Services provided
TwentyTwo Digital is a SEO services firm established in 2020. The small team focuses on Search Engine Optimization and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Wilmington, DE
Services provided
Dreamtech is a small e-commerce development company. Launched in 2018, the team specializes in E-Commerce Development and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Streamline Media is a PPC company. Launched in 2022, the company is based in Târgu Mureș, Romania. Their team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Provo, UT
Services provided
Email Marketing company Arvo Digital was launched in 2018. The team offers Email Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr50 - 249Sahibzada Ajit Singh Nagar, India
Services provided
See all 1 projectsImpinge Solutions offers IT consultancy, software services, and specializes in creative and technically robust web development. Reviews highlight their expertise in UI/UX design, project management, and commitment to delivering customized solutions. Clients appreciate their detailed communication and the impressive quality of their deliverables, recommending a team expansion to meet growing demand.
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$1,000+$25 - $49 / hr2 - 9
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EXOEVER LLC, a web design agency, is based in Savannah, Georgia. The team specializes in Web Design and Custom Software Development.
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$5,000+$50 - $99 / hr10 - 49Philadelphia, PA
Services provided
See all 3 projectsRank Me Locally is an SEO and digital marketing agency. Reviews indicate widespread dissatisfaction among clients, with concerns over poor service quality, unfulfilled promises, and misleading communication practices. Notably, 100% of reviewers reported issues with deliverables and communication, and both emphasized the failure to achieve expected SEO results. Additionally, refund disputes were mentioned, highlighting a significant area for improvement.
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$1,000+$50 - $99 / hr2 - 9Myrtle Beach, SC
Services provided
Elemental Marketing Company is a Myrtle Beach, South Carolina-based web design agency. Their services include Web Design and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.