Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$300+ / hr50 - 249Mumbai, India
Services provided
Launched in 2004, Spicetree Design Agency (SDA) - Digital Marketing Agency is a SEO services firm. The team offers Search Engine Optimization and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Braga, Portugal
Services provided
1800 is a SEO agency. The team is in Braga, Portugal, and their services include Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$150 - $199 / hr10 - 49London, England
Services provided
In London, England, Reload Digital is a Digital Strategy company. The team specializes in Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 3 projectsgárne agency specializes in branding, website development, and market promotion strategies. The feedback across reviews indicates high satisfaction with their creativity, timely delivery, and effective project management. Clients particularly appreciate their ability to generate innovative ideas and reliably meet expectations, though there is a suggestion for improvement in their social media department.
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$1,000+$50 - $99 / hr2 - 9Sofia, Bulgaria
Services provided
Content Marketing company E-Webs is headquartered in Sofia, Bulgaria and New York, New York. The team specializes in Content Marketing and Digital Strategy.
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$1,000+Undisclosed2 - 9
Services provided
Launched in 2017, JK Digital Sydney is a pay per click agency. The company provides Pay Per Click and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Huntington Beach, CA
Services provided
Orrku Media is a branding firm. Launched in 2024, the team offers Branding and Social Media Marketing. The firm is based in Huntington Beach, California.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+< $25 / hr2 - 9Gorakhpur, India
Services provided
Digital Astitva is a small PPC agency in Gorakhpur, India. Their services include Pay Per Click and Branding.
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$1,000+$50 - $99 / hr2 - 9Greeley, CO
Services provided
Brindle Digital Marketing is a PPC agency. Based in Greeley, Colorado, their team offers Pay Per Click and Web Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$50 - $99 / hr10 - 49Ħal Lija, Malta
Services provided
Established in 2011, STEVES&CO is a branding agency. Their services include Branding and UX/UI Design.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Diamond Networx is a Hot Springs, Arkansas-based social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
See all 1 projectsAcme Infolabs Pvt Ltd provides local SEO services aimed at helping companies improve their rankings in Google Maps and generate targeted leads. Reviews highlight the company's reliability, effective communication, and successful delivery of measurable outcomes, such as increased customer inquiries. The client feedback emphasizes satisfaction and trust in Acme Infolabs Pvt Ltd's capabilities.
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$1,000+$25 - $49 / hr10 - 49عمّان, Jordan
Services provided
Correct Marketing & Advertising is an Other Marketing company. The عمّان, Jordan-based firm was founded in 2013. Their services include Other Marketing and Advertising.
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$10,000+$25 - $49 / hr10 - 49Kolar, India
Services provided
Oreo Technologies is an app development company. The team is located in Kolar, India and Bengaluru, India, and their services include Mobile App Development and Advertising.
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$10,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
Founded in 2018, Stembrand, a small custom software development company, is in Gurugram, India. Their team specializes in Custom Software Development and Artificial Intelligence.
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UndisclosedUndisclosed10 - 49Central, Hong Kong
Services provided
Kindred, a Digital Strategy company, provide Digital Strategy and Pay Per Click. They were founded in 2018.
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$1,000+< $25 / hr10 - 49Pune, India
Services provided
Vermögen Digital is an UX design company located in Pune, India. They provide UX/UI Design and Branding and were established in 2020.
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$1,000+$100 - $149 / hr10 - 49Prague, Czech Republic
Services provided
Grizzlink is an Advertising company founded in 2018. The team offers Advertising and Marketing Strategy and is based in Prague, Czech Republic.
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$1,000+$25 - $49 / hr10 - 49Islamabad, Pakistan
Services provided
In Islamabad, Pakistan, Techylem is a web development company. They focus on Web Development and Mobile App Development.
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$1,000+$25 - $49 / hr50 - 249
Services provided
See all 1 projectsTechwyzo specializes in website design and development and offers digital marketing services, including SEO and social media marketing. Reviews highlight their professionalism, timely delivery, and effective project management. Clients commend Techwyzo for meeting requirements within budget and appreciate their role in generating new clients through Google Ads and digital strategies.
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$1,000+< $25 / hr50 - 249Makroniya, India
Services provided
FutureTech Digital Marketing Agency is a SEO company founded in 2021. The team provides Search Engine Optimization and Social Media Marketing and is in Makroniya, India and Patera, India.
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UndisclosedUndisclosed10 - 49New Delhi, India
Services provided
See all 2 projectsGolden Markers is a specialist digital marketing agency dedicated to the education sector. We work with schools, colleges, and coaching institutes to build visibility, attract the right audience,
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$1,000+$25 - $49 / hr10 - 49Uttarpara, India
Services provided
See all 1 projectsRajveer Mahmia founded Glowing Digital, an SEO-based digital marketing agency that aims to help businesses stay ahead of the competition. Located in Kolkata, Glowing Digital is renowned for its
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsAt Ziftek Solutions, we provide services in Web Development, UI/UX Designing and Digital Marketing in affordable rates.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsZarsh Solutions offers Social Media Marketing, Web Development, and Performance Marketing services. Overall, reviews highlight the company's effective project management, timely delivery, and strong strategies that drive sales. Clients appreciate Zarsh Solutions' commitment to transparency and their readiness to address any errors, ensuring continuous client satisfaction.
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$10,000+$300+ / hr10 - 49Fremont, CA
Services provided
In Fremont, California, Copper Ants is a small Mobile & App Marketing company. The team provides Mobile & App Marketing and Social Media Marketing.
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$5,000+Undisclosed10 - 49
Services provided
Founded in 2016, GMT Digital is a small Singapore-based media planning and buying agency. Their services include Media Planning & Buying and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Ho Chi Minh, Vietnam
Services provided
Established in 2015, P2P Digital Vietnam is an user experience company. The team provides UX/UI Design and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Jay Web Media is a small Digital Strategy company in and Jerusalem, Israel. The team provides Digital Strategy and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49
Services provided
Noony Studios is a social media marketing company launched in 2014. The small team offers Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49
Services provided
Headquartered in Los Angeles, California, DPGW is a small Advertising company. The team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49عمّان, Jordan
Services provided
Coordinative Technology is a Digital Strategy company. Established in 2014, the firm is based in عمّان, Jordan and Amman, Jordan. Their team provides Digital Strategy and Social Media
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$1,000+< $25 / hr10 - 49
Services provided
DBASE Solutions is a small India-based Advertising company. The team offers Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
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Digi Media Hub is a Digital Strategy company. The New Delhi, India-based firm was founded in 2017. Their team focuses on Digital Strategy and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Woodbury, MN
Services provided
Clarion Public Relations is a Woodbury, Minnesota-based PR agency. Their services include Public Relations and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Phrase Crew is a PPC company. Based in Miami, Florida, the agency was founded in 2009. Their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Patna, India
Services provided
Trendyourway is an Email Marketing company located in Patna, India. Founded in 2016, the team offers Email Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49
Services provided
Content Marketing company PromotionHours is in Jaipur, India. They provide Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Tacoma, WA
Services provided
ROI Firm is a Digital Strategy company. Their small team is in Tacoma, Washington and provides Digital Strategy and Pay Per Click. The firm was established in 1997.
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UndisclosedUndisclosed10 - 49Barcelona, Spain
Services provided
Adkomo is a small social media marketing firm based in Barcelona, Spain. Their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Warszawa, Poland
Services provided
Uszka w Barszczu is a Content Marketing company established in 2016. The small team specializes in Content Marketing and Social Media Marketing.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
Pay per click company Hitrotech is in New Delhi, India. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Sulaymaniyah, Iraq
Services provided
Brodmann is a small Content Marketing company. They provide Content Marketing and Digital Strategy and were launched in 2016.
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$10,000+$100 - $149 / hr10 - 49München, Germany
Services provided
LIUTAS GmbH is a web design company. In München, Germany, the company was founded in 2019. Their team offers Web Design and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Audenshaw, England
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Small SEO services firm 1stQuest Solutions, is headquartered in Audenshaw, England. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Udaipur, India
Services provided
Digital Skill Wala is a SEO company. The team is in Udaipur, India, and their services include Search Engine Optimization and Content Marketing.
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$5,000+$25 - $49 / hr10 - 49Jleeb Al-Shuyoukh, Kuwait
Services provided
DEVLOGIC Solutions is a small IT strategy consulting company launched in 2020. Their team provides IT strategy consulting and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Launched in 2020, Infodrafts Solutions is a small Austin, Texas-based Content Marketing company. Their team focuses on Content Marketing and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49Columbus, OH
Services provided
Embee Media is a Content Marketing company based in Columbus, Ohio. The team offers Content Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Beirut, Lebanon
Services provided
Scale Digital Marketing is a social media marketing firm. They offer Social Media Marketing and Content Marketing and were founded in 2017.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.