Seonet México

BACKGROUND

Please describe your company and position.

I am the Director of Operations and Finance of Pubsa

Describe what your company does in a single sentence.

Pubsa is a Mexico-based digital marketing and performance agency that specializes in paid media, SEO, and data-driven advertising strategies, helping brands generate leads, increase online sales, and optimize marketing performance through advanced analytics and multi-channel campaigns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seonet México to accomplish?

• We operate a real estate technology platform in Mexico that connects property developers with buyers. Our biggest challenge was generating qualified property inquiries consistently across different cities. We wanted to improve visibility for location-based searches and ensure that when users searched for properties in specific areas, our listings appeared at the top. Another key goal was improving lead quality, as we were receiving many low-intent inquiries that did not convert.

SOLUTION

How did you find Seonet México?

Referral

Why did you select Seonet México over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Seonet México were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Seonet México started by analyzing our entire property listing structure. They discovered that many of our listings were not properly optimized for local search intent, which was limiting visibility in competitive cities like Mexico City and Monterrey.

They restructured our location pages, created SEO-optimized neighborhood guides, and improved internal linking between listings and location content. One particularly impactful initiative was when they built seasonal content around real estate demand cycles, helping us capture more users during peak buying periods.

 They also refined our paid campaigns, ensuring that ads were shown only to high-intent users actively searching for properties, which reduced wasted budget and improved lead quality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a clear increase in property inquiries coming from organic search. Users were spending more time exploring listings and location guides before submitting inquiries. The quality of leads improved significantly, with more serious buyers reaching out.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was consistent and very organized. We had weekly updates that clearly showed performance trends and next steps. When urgent property launches came up, they quickly adjusted landing pages and campaigns to support them.

What was your primary form of communication with Seonet México?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of local search behavior in real estate was impressive. They knew how people search differently depending on location and buying intent.

Are there any areas for improvement or something Seonet México could have done differently?

More advanced retargeting campaigns earlier in the engagement would have added extra value.

BACKGROUND

Please describe your company and position.

I am the CEO of Sube - Digital Agency

Describe what your company does in a single sentence.

At Sube Digital Agency, we assist our clients in solving business challenges by seamlessly merging marketing, creativity, strategy, and innovation across various digital platforms and media. We focus on meeting business needs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seonet México to accomplish?

• We are a SaaS company based in Mexico offering marketing automation tools for SMEs and mid-sized enterprises. Before working with Seonet México, we had a strong product but lacked predictable inbound acquisition. Our main objective was to reduce dependence on outbound sales and paid acquisition by building a stable SEO-driven growth engine. We also wanted to improve the quality of traffic landing on our website. Many users were visiting but not fully understanding our product value, so we needed better educational content and a clearer funnel structure that would guide users toward booking demos or starting trials.

SOLUTION

How did you find Seonet México?

Referral

Why did you select Seonet México over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Seonet México were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Seonet México began with a very deep audit of our entire digital ecosystem. They reviewed our website structure, keyword targeting, landing pages, and paid campaign setup. One of the first issues they identified was that our messaging was too product-heavy and not aligned with search intent, especially for first-time users searching for automation tools. They completely restructured our SEO strategy, starting with a content framework that mapped different stages of the buyer journey from awareness to decision-making. This included educational blog content explaining marketing automation concepts, comparison pages targeting competitors, and feature-focused landing pages optimized for conversion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over time, we saw a noticeable shift in the quality of inbound leads. More users were coming through organic search and spending time exploring multiple pages before booking demos. Our content became a key entry point for new users, especially comparison and educational articles.

Paid campiagns also became more effiecient because landing pages were better aligned with the user intent. We saw stronger engagement across the funnel and a more predictable flow of qualified leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very structured. We had biweekly strategy calls and shared dashboards where we could track progress in real time. Deliverables were consistently on time, and communication was very clear. Whenever we had urgent needs especially during product launches they responded quickly and adjusted campaigns without delays. It felt like working with an in-house growth team rather than an external agency.

What was your primary form of communication with Seonet México?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Seonet México’s ability to translate a complex SaaS product into simple, search-friendly messaging. They understood not just SEO, but also how users think when they’re discovering a product like ours for the first time.

Are there any areas for improvement or something Seonet México could have done differently?

If anything, we would have liked even faster expansion into international SEO earlier in the project, especially for Spanish-speaking markets outside Mexico. However, the foundation they built was very strong.

BACKGROUND

Please describe your company and position.

I am the CEO of Blank Space

Describe what your company does in a single sentence.

Agency specializing in Influencer Marketing. We work with the most innovative platforms, and we have direct relationships with hundreds of influencers in Mexico and Latin America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seonet México to accomplish?

• We are a Mexico-based digital marketing agency focused primarily on branding, social media, and creative campaigns. While we had strong capabilities in content and design, we struggled with delivering consistent SEO results for our clients. Our goal in hiring Seonet México was to strengthen our SEO offering, improve organic search visibility for our clients, and create a more performance-driven approach to digital marketing. We also wanted to reduce dependency on paid campaigns by building long-term organic growth strategies that could deliver sustainable traffic and leads. Another key objective was to improve how we measured success, as we needed clearer insights into how users were moving from search to conversion.

SOLUTION

How did you find Seonet México?

Referral

Why did you select Seonet México over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Seonet México were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Seonet México started the engagement with a comprehensive audit of both our agency website and several of our client projects. They identified technical issues, keyword gaps, and structural problems that were limiting our visibility in search engines.

They then developed a clear roadmap that included technical fixes, content opportunities, and campaign improvements. One of the most valuable deliverables was the restructuring of our service pages, which helped us better communicate our offerings and rank for more relevant keywords.

They also worked closely with our internal team to create SEO-focused content strategies for our clients. This included developing blog topics, optimizing existing content, and ensuring that each piece aligned with search intent.

On the paid media side, they restructured our Google Ads campaigns to improve targeting and reduce wasted spend.They implemented better tracking systems, which allowed us to clearly see how different campaigns contributed to lead generation. 

One specific situation that stood out was when we were preparing a campaign for a retail client during a major promotional period. Seonet México helped us quickly adjust landing pages and keywords to align with trending search behavior, which made a noticeable difference in campaign performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the engagement, we saw steady improvements in organic search visibility for both our agency and our clients. Several of our key service pages began ranking higher in search results, which brought in more qualified leads.

We also noticed an increase in inbound inquiries from businesses that discovered us through search rather than paid ads. For our clients, we were able to deliver more consistent SEO results, which strengthened our relationships and improved retention.

Additionally, our paid campaigns became more efficient after restructuring, and we gained much clearer insights into how users interacted with our campaigns and content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very organized and reliable. We had regular meetings where they shared updates, insights, and next steps. Deliverables were consistently completed on time, and their communication was clear and proactive.

Whenever we had urgent requests—such as last-minute campaign adjustments or technical fixes—they responded quickly and provided practical solutions without delays. They were flexible and easy to work with, which made the collaboration smooth.

What was your primary form of communication with Seonet México?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Seonet Mexico was their ability to integrate seamlessly with our internal team. They didn't just act as an external vendor; they felt like an extension of our agency.

Their approach was very data driven, but they also understood the creative side of marketing, which made it easier for us to align our strategies. They were also very proactive, often bringing new ideas and opportunities to use before we even identified internally.

Are there any areas for improvement or something Seonet México could have done differently?

Overall, the experience was very positive. If there was one area for improvement, it would be expanding their reporting dashboards to include more visual summaries for quick internal presentations. However, the depth and quality of their analysis were always strong.