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Digital Nafta

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Performance marketing judged on backend revenue.

Digital Nafta is a performance marketing and user acquisition studio based in Dubai, led by Jan Nafta. We buy paid traffic for apps, games, ecommerce and licensed iGaming operators across Meta, Google, TikTok, Apple Ads, programmatic DSPs like Moloco and ad networks like PropellerAds and ExoClick.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2026

Service Lines
Pay Per Click
30%
Mobile & App Marketing
25%
Social Media Marketing
25%
Advertising
10%
Performance Marketing
10%
Select Focus Area
Advertising Focus
Programmatic advertising
80%
Other advertising
20%
PPC Focus
Google Adwords
50%
Display Advertising
25%
YouTube Advertising
15%
Retargeting Advertising
10%
Social Media Focus
Facebook Advertising
50%
Tik Tok Advertising
30%
Instagram Advertising
20%
Industries
Gaming
25%
Gambling
20%
Information technology
20%
eCommerce
15%
Advertising & marketing
10%
Consumer products & services
10%
Clients

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Our Story

Jan Nafta has bought paid traffic since 2019 from four seats: ad networks, an ad-tech company running programmatic campaigns, in-house for regulated online casino and sportsbook brands, and as an independent consultant for app publishers. He set up Digital Nafta in Dubai to run accounts his way: platform numbers are a lead, the backend is the verdict, and every test has its kill rule written before it spends.

What Sets Us Apart

Judged on backend revenue

Every campaign is judged on backend revenue and cohort payback, not on the conversions an ad platform reports.

Kill rules written first

Every test has its budget, its success metric and its kill rule written down before it spends a dollar.

Tracking and AI creative in-house

We set up AppsFlyer, the Conversions API, server-side events and SKAN ourselves, and produce banners and video ads with AI.

Commonly Asked Questions

Every campaign follows each platform's ad policies and the licensing rules of each market, and in iGaming we only work with licensed operators.

Every engagement starts with a free 30-minute Growth Diagnostic. If there is a fit, we check the tracking and the offer first, because more traffic never fixes either, and then write the test plan with a kill rule for every test before any budget is spent.

Reporting is against backend revenue, not only what the ad platform says: cohort and payback reporting by network, campaign and country, weekly creative tests with stop rules written before launch, and a monthly report reconciled against the MMP.

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