Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr2 - 9أبو ظبي, United Arab Emirates
Services provided
Social media marketing company OutThink Business Management focuses on Social Media Marketing and Web Design. They were founded in 2017.
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$1,000+$50 - $99 / hr2 - 9Singapore, Singapore
Services provided
KPI Media is a pay per click agency. Their team is located in Singapore, Singapore. The company provides Pay Per Click and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$50 - $99 / hr2 - 9Amman, Jordan
Services provided
MKABUYAHIA Agency is a pay per click agency. They were established in 2019 and provide Pay Per Click and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Miami, FL
Services provided
Small branding firm Digital Alien Agency, is in Miami, Florida. The team offers Branding and Public Relations.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Headquartered in Springwood, Australia, SoaringWebs Pty Ltd is a small branding company. Their services include Branding and Social Media Marketing.
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$5,000+Undisclosed10 - 49Seoul, South Korea
Services provided
See all 1 projectsComma Entertainment specializes in managing social media marketing campaigns, particularly on Facebook and YouTube, for corporate clients. Overall feedback highlights their professional and reliable approach, with clients noting significant positive engagement on social media platforms. Their expertise has garnered commendations from high-profile partners, demonstrating their capability in expanding marketing reach effectively.
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$1,000+$25 - $49 / hr2 - 9
Services provided
The Portland Company is an Advertising company. They offer Advertising and Social Media Marketing and were launched in 2005.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$25 - $49 / hr10 - 49Barcelona, Spain
Services provided
Whads Accent is a web design agency. In Barcelona, Spain, the agency offers Web Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Madrid, Spain
Services provided
Lifting Group is a branding agency established in 2007. The team provides Branding and E-Commerce Development and is headquartered in Spain and Madrid, Spain.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
Services provided
Ker Communications, a SEO company, is based in Pittsburgh, Pennsylvania. They offer Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
Fineman PR is a branding company. In San Francisco, California, the firm was founded in 1988. Their team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Carol Fox & Associates is an Advertising company launched in 1994. The company focuses on Advertising and Digital Strategy, and is small.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
Rain43 is an Advertising company. The Toronto, Canada-based agency was established in 2010. Their services include Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49London, England
Services provided
Bandstand is a branding agency founded in 2009. The firm specializes in Branding and E-Commerce Development.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Established in 2005, Supercool Creative Agency, a small branding company, is based in Los Angeles, California. Their team specializes in Branding and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Gilbert, AZ
Services provided
Rocket Media, a mobile app development company, was established in 2003. Based in Gilbert, Arizona, the team focuses on Mobile App Development and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
User experience company Grafdom was established in 2005. The team provides UX/UI Design and Logo.
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$25,000+Undisclosed10 - 49
Services provided
Scribewise is a Content Marketing company. The Horsham, Pennsylvania-based firm was launched in 2012. Their services include Content Marketing and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Public relations company Stanton Communications was founded in 1989. In Washington, District of Columbia, the team provides Public Relations and Graphic Design.
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$5,000+$150 - $199 / hr10 - 49London , England
Services provided
Firefly Communications is a public relations agency. The London , England-based firm was established in 1988. Their services include Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Launched in 2008, Bravr Digital Marketing is a small London, England-based SEO services firm. Their services include Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
CRAFT Media Digital, a small Advertising company, is based in Washington, District of Columbia. Their services include Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Fort Lauderdale, FL
Services provided
Exults is a PPC company. Their small team is in Fort Lauderdale, Florida and offers Pay Per Click and Search Engine Optimization. The firm was launched in 2005.
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$1,000+$25 - $49 / hr10 - 49Faridabad, India
Services provided
Zenwebnet is a Faridabad, India-based Content Marketing company. Their services include Content Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Angeles, Philippines
Services provided
Founded in 2011, Emerge Digital Marketing Agency is a small Angeles, Philippines-based Digital Strategy company. Their team specializes in Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
Roar Media is a media planning & buying company. Their small team of employees is located in Miami, Florida and. Their team focuses on Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed10 - 49Johannesburg, South Africa
Services provided
MO Agency, a Digital Strategy company, is in Johannesburg, South Africa. They specialize in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Gillitts, South Africa
Services provided
DigitLab is a branding firm launched in 2011. Headquartered in Gillitts, South Africa, the team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Wakefield, MA
Services provided
Caster Communications, Inc. Is a public relations firm. The Wakefield, Massachusetts-based company was established in 1998. Their team focuses on Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Glasgow, Scotland
Services provided
Cut Media is an Advertising company. Based in Glasgow, Scotland, their team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Bloomington, MN
Services provided
Tunheim is a PR company. They specialize in Public Relations and Branding and are located in Bloomington, Minnesota.
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$1,000+$100 - $149 / hr10 - 49Edinburgh, Scotland
Services provided
Holyrood PR is a small public relations company founded in 2002. Their team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Culver City, CA
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Wildlife is an AR/VR development company. Their small team of employees is based in Culver City, California. Their team specializes in AR/VR development and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
Services provided
Next PR is a small public relations company founded in 1973. Their services include Public Relations and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Advertising company The Influence Agency was established in 2017. The team specializes in Advertising and Digital Strategy and is in Toronto, Canada.
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$5,000+$100 - $149 / hr10 - 49Phoenix, AZ
Services provided
Colling Media is a PPC company. The team specializes in Pay Per Click and Media Planning & Buying and is located in Phoenix, Arizona.
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$1,000+$50 - $99 / hr10 - 49Daytona Beach, FL
Services provided
Launched in 1995, Zgraph is a small Daytona Beach, Florida-based Digital Strategy company. Their team offers Digital Strategy and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49Ocala, FL
Services provided
NetSource Technologies is a social media marketing company. Located in Ocala, Florida, the firm specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Amarillo, TX
Services provided
ROI Online is a small branding agency. Launched in 2012, the team offers Branding and Content Marketing.
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Undisclosed$150 - $199 / hr10 - 49Bend, OR
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Smartz, an e-commerce development firm, was founded in 2002. The team provides E-Commerce Development and Mobile App Development.
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UndisclosedUndisclosed10 - 49Sacramento, CA
Services provided
Uptown Studios, Inc. Is a branding agency. Founded in 1992, the agency is headquartered in Sacramento, California. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Allentown, PA
Services provided
Content Marketing company Liquid was established in 2006. The small team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Cheshire, England
Services provided
Blue Whale Media is a small branding firm launched in 2012. Their services include Branding and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Madrid, Spain
Services provided
ID Bootcamps, a Digital Strategy company, was launched in 2021. The agency specializes in Digital Strategy and Mobile & App Marketing.
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$1,000+$50 - $99 / hr10 - 49Surabaya, Indonesia
Services provided
Launched in 2020, GoSocial Indonesia - PT. Nusa Digital Media is a SEO agency. The firm provides Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Piešťany, Slovakia
Services provided
IFocus - Digital Marketing Partner, a PPC company, was launched in 2009. The team offers Pay Per Click and Web Design and is located in Piešťany, Slovakia.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Upgraded.id is a Digital Strategy company. In Surabaya, Indonesia, the team specializes in Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49Tel Aviv-Yafo, Israel
Services provided
ThoughtLeaders is a small Tel Aviv-Yafo, Israel-based media planning and buying agency. The team specializes in Media Planning & Buying and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Rijswijk, Netherlands
Services provided
SEO Specialist is a social media marketing agency established in 2010. The team provides Social Media Marketing and Conversion Optimization and is headquartered in Rijswijk, Netherlands.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Founded in 2017, Content 10x, a small Content Marketing company, is located in. Their team provides Content Marketing and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.