Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+$100 - $149 / hr10 - 49Bakı, Azerbaijan
Services provided
WebCoder is a web design company. They are in Bakı, Azerbaijan and have small team of experts. Their services include Web Design and Social Media Marketing.
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$1,000+Undisclosed10 - 49Virginia Beach, VA
Services provided
Rival Digital, a PPC company, was launched in 2020. The firm focuses on Pay Per Click and Search Engine Optimization, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Founded in 2018, MediaF5 Digital Marketing Agency, a small SEO company, is in Ahmedabad, India. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Mtalkz Mobility Services is a Noida, India-based Email Marketing company. They specialize in Email Marketing and Social Media Marketing and were founded in 2015.
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$1,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
Social media marketing company Roofer Marketers was established in 2018. The small team offers Social Media Marketing and Content Marketing.
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$5,000+Undisclosed10 - 49
Services provided
Digital Strategy company Voltn is in Las Vegas, Nevada. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Ahmedabad, India
Services provided
Scrumfolks is a social media marketing agency launched in 2019. Their team provides Social Media Marketing and Web Development.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+Undisclosed10 - 49Dubai, United Arab Emirates
Services provided
Digitizer Marketing Management is a Digital Strategy company. They are in Dubai, United Arab Emirates, and their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Social media marketing agency Skysikre is headquartered in London, England and Bhaktapur, Nepal. Launched in 2024, the team specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+< $25 / hr10 - 49
Services provided
In Dallas, Texas, Prestige Advertising is a small Advertising company. Their services include Advertising and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49
Services provided
14K Business Solution LLC, a social media marketing company, was founded in 2018. The firm offers Social Media Marketing and Content Marketing, and is small.
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Undisclosed$25 - $49 / hr10 - 49Toronto, Canada
Services provided
Sarjtech Solutions is a social media marketing agency based in Toronto, Canada and Karachi, Pakistan. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Black Owl Web Group, a social media marketing firm, was established in 2025. The team focuses on Social Media Marketing and Advertising and is headquartered in Hawkinsville, Georgia.
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$1,000+$50 - $99 / hr2 - 9Tel Aviv-Yafo, Israel
Services provided
Granovprod is a Tel Aviv-Yafo, Israel-based video production agency. Launched in 2014, the team specializes in Video Production and Video Marketing.
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$1,000+< $25 / hr50 - 249Noida, India
Services provided
See all 1 projectsS2CODE Technology LLP offers services in CMS portal design, digital marketing, and CRM development. The reviews highlight their reliable and timely project delivery, impressive client support, and cost-effective pricing. Clients appreciate the unique design and quick response times, making S2CODE Technology LLP a commendable choice for technology solutions.
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$5,000+$25 - $49 / hr2 - 9Madrid, Spain
Services provided
Kubide is a web development firm founded in 2010. Their team offers Web Development and Mobile App Development.
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$1,000+< $25 / hr2 - 9
Services provided
Pixxelznet, an Advertising company, was established in 2012. The agency focuses on Advertising and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9London, England
Services provided
Small Content Marketing company DBD Media, is headquartered in London, England. The team focuses on Content Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
Social media marketing firm SEO Houston Pros was launched in 2015. The team offers Social Media Marketing and Search Engine Optimization and is located in Houston, Texas.
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$1,000+$25 - $49 / hr2 - 9Calgary, Canada
Services provided
Launched in 2009, Communicatto is an Advertising company. Based in Calgary, Canada, the team specializes in Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Harrisburg, NC
Services provided
Wsi Proven Results is a PPC agency founded in 2010. The team focuses on Pay Per Click and Search Engine Optimization and is in Harrisburg, North Carolina.
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$10,000+$150 - $199 / hr2 - 9Hillsboro, OR
Services provided
Hook SEO Digital Marketing is a pay per click agency. Headquartered in Hillsboro, Oregon, their small team specializes in Pay Per Click and Search Engine Optimization. The agency was launched in
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$1,000+$100 - $149 / hr2 - 9Southbank, Australia
Services provided
Contevo Digital Marketing is a pay per click company. They were launched in 2014 and offer Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Orlando, FL
Services provided
StrategyBeam, a Content Marketing company, was established in 2013. The team provides Content Marketing and Pay Per Click and is in Orlando, Florida.
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$1,000+< $25 / hr2 - 9Cairo, Egypt
Services provided
ADMS agency is a Content Marketing company. Founded in 2013, the company is based in Cairo, Egypt. Their services include Content Marketing and Conversion Optimization.
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$1,000+$150 - $199 / hr2 - 9Palm Beach Gardens, FL
Services provided
BlowFish SEO is a SEO agency. The Palm Beach Gardens, Florida-based agency was established in 1996. Their team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tuzla, Bosnia and Herzegovina
Services provided
Jellymetrics d.o.o. Is an Advertising company headquartered in Tuzla, Bosnia and Herzegovina. They focus on Advertising and Custom Software Development and were established in 2016.
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$5,000+$100 - $149 / hr2 - 9Weybridge, England
Services provided
The Power Station is a video production company. In Weybridge, England, the team specializes in Video Production and Corporate Photography.
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$1,000+$50 - $99 / hr2 - 9New York, NY
Services provided
SEO BRISK, a Content Marketing company, was launched in 2018. The team offers Content Marketing and Pay Per Click and is headquartered in New York, New York.
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$1,000+$150 - $199 / hr2 - 9Hamilton, Canada
Services provided
Social media marketing agency HeyTony Advertising specializes in Social Media Marketing and Conversion Optimization. They were launched in 2017.
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$1,000+< $25 / hr2 - 9
Services provided
Social Viral is a small Liverpool, England-based Advertising company. Their services include Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Founded in 2017, STARTUPVISORS is a Business Consulting company. The agency specializes in Business Consulting and Social Media Marketing, and is small.
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$5,000+< $25 / hr2 - 9Lehigh Acres, FL
Services provided
Connect X Solution is an IT managed services company established in 2025. The agency provides IT managed services and Social Media Marketing.
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$10,000+$25 - $49 / hr10 - 49
Services provided
HeadWorks, a small branding company, is in Dnipro, Ukraine and Amsterdam, Netherlands. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Hamilton, Canada
Services provided
Small branding agency Thinkr Marketing, is based in Hamilton, Canada. Their services include Branding and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Columbia, SC
Services provided
Rhodes Branding, a branding company, provides Branding and Marketing Strategy. The firm is headquartered in Columbia, South Carolina.
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$1,000+< $25 / hr10 - 49Hồ Chí Minh, Vietnam
Services provided
Công Ty Xi Mạ Crom Cứng Thủy Lực Sài Gòn is a Trucking company. Established in 2013, the team focuses on Trucking and unified communications consulting & SI.
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$1,000+< $25 / hr10 - 49Mumbai, India
Services provided
Innovator web solution, a Digital Strategy company, was established in 2010. The team focuses on Digital Strategy and Search Engine Optimization and is located in Mumbai, India.
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$1,000+< $25 / hr2 - 9
Services provided
See all 1 projectsPinch Digital specializes in developing company-specific intranet portals with features such as project tracking, invoicing, receipt uploads, and synced calendars. Reviews consistently highlight their impressive technical expertise and effective project management, though note a lack of weekend availability for support. Staff adoption of their intranet platform has been universally positive.
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$25,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Digital Media Trend, a SEO agency, was established in 2005. The team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
See all 1 projectsWe started with a sketchbook and a dream. Now, we’re a global creative force. Founded in 2015, we’ve been helping brands tell their stories for nearly a decade. We’re Shopify
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsTrue Response Softech Pvt. Ltd. is a full-stack digital development company delivering modern, scalable, and high-performance solutions for startups, growing businesses, and enterprises. We
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Undisclosed$25 - $49 / hr10 - 49Chandigarh, India
Services provided
Founded in 1996, RedAlkemi is a SEO company. The firm provides Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr10 - 49Rawalpindi, Pakistan
Services provided
SolversCave Pvt ltd, a website development company, was founded in 2019. Located in Rawalpindi, Pakistan, the team focuses on Web Development and Social Media Marketing.
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$1,000+Undisclosed10 - 49
Services provided
Based in Delhi, India and Delhi, India, Verma Graphix is a branding agency. They offer Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Bakı, Azerbaijan
Services provided
Gossip brands avenue is an Advertising company. They focus on Advertising and Branding and are based in Bakı, Azerbaijan.
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$1,000+$25 - $49 / hr10 - 49Dehradun, India
Services provided
SaarTech is a small branding agency based in Dehradun, India and Noida, India. Their services include Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49الرياض, Saudi Arabia
Services provided
Content Marketing company Arbaaa Marketing focuses on Content Marketing and Public Relations. They were launched in 2024.
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$5,000+$25 - $49 / hr10 - 49
Services provided
DikhaDe, Digital Marketing Agency is a social media marketing firm. Founded in 2016, the firm offers Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Digital Strategy company Pooja Dhole Marketing Services was established in 2022. The team offers Digital Strategy and Social Media Marketing and is headquartered in Mumbai, India.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.