UpRango

BACKGROUND

Please describe your company and position.

I am the Bridal Hair & Makeup Director of Chicago Bridal Artists

Describe what your company does in a single sentence.

Our company provides high-end bridal hair and makeup services in Chicago, specializing in timeless, elegant looks for brides and their parties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpRango to accomplish?

• We hired UpRango to improve our website’s SEO performance, increase organic traffic, boost keyword rankings, and generate more qualified leads for our bridal hair and makeup services.

SOLUTION

How did you find UpRango?

Online Search

Why did you select UpRango over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from UpRango were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a full SEO and digital growth strategy focused on increasing our online visibility and attracting high-intent bridal clients. Key deliverables included a complete website audit, on-page optimization, technical SEO fixes, keyword research, content optimization, backlink building, and ongoing performance tracking. UpRango was responsible for improving site structure, enhancing metadata, optimizing service pages and blogs, building high-quality backlinks, monitoring analytics, and providing monthly progress reports to ensure measurable growth in organic traffic and rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered several measurable outcomes, including significant improvements in our organic search visibility, higher keyword rankings for our key bridal service terms, an increase in qualified website traffic, and a noticeable rise in inquiries from organic search. We also saw improved domain authority through quality backlinks, better website performance metrics (such as lower bounce rate and higher engagement), and consistent month-over-month growth in both impressions and clicks as reported in Google Search Console and Google Analytics. These results clearly demonstrated that the SEO strategy was effective and moving us toward our goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized, timely, and responsive. They consistently delivered tasks within the agreed timelines and kept us updated on progress through regular communication and monthly reports. Whenever we have questions or need changes, they respond quickly and make adjustments without hesitation. Overall, their management style was reliable, proactive, and focused on meeting our goals.

What was your primary form of communication with UpRango?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about the company was their deep expertise in SEO combined with their transparent, results-focused approach. They didn’t just complete tasks—they explained their strategy clearly, backed every action with data, and consistently showed measurable progress. Their commitment to quality work, proactive communication, and genuine dedication to helping our business grow made them stand out.

Are there any areas for improvement or something UpRango could have done differently?

Overall, the experience was positive, but one area for improvement would be providing even more detailed breakdowns of monthly results and clearer explanations of how each task contributed to overall growth. Additionally, more proactive suggestions for new opportunities such as fresh content ideas or competitive insights would have strengthened the strategy even further.