McCollins Media

BACKGROUND

Please describe your company and your position there.

Its a graphics designing firm and wants to grad global client. I am the digital marketing executive here

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire McCollins Media, and what were your goals?

We were not understanding who is our actual TG. The agency conducted several surveys and find out a blue ocean for us. It was the first challenge for us

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted to work with a Dubai based vendor so we simply google it, After shortlisting 4 of them, we finally went for the perfect one

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Their first job was to select the perfect TG or niche for our business. Then design a media strategy to reach them and finally provide initial contents to run a campaign. They did everything perfectly

How many resources from the vendor's team worked with you, and what were their positions?

An account executive, a strategic planner, and a social media expert

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After implementing the social media strategy they provided, our ad impression and response rate increased by 3 times

How effective was the workflow between your team and theirs?

We used to have virtual meetings on each week and the communication was pretty smooth between my team and theirs

What did you find most impressive or unique about this company?

They had an updated knowledge of how digital media works and never missed deadlines

Are there any areas for improvement or something they could have done differently?

I was satisfied with their service so I didn't find any areas to improve